SEP-20-199~_ 1-:-45 PR0M LZ PDUEPTM~ING "NC '~Y TG P.e02zeO4 V Adjertid]3g. Inc- NUMORANDW Date: Sep. 20, 1993 To: Kelvin Ling, Clive Smitb-Langridge From. Toseph Lain Re: Advertising on Videos WE The attached letter is from the legal coumel of the largest distributor of pre- recorded videim in the Chinese Community, and is, mirabile dictu, a masmipiece of clarity rare in the legal profession. According to current federal, state, and city laws, advertising tobacco products on videos fbr private viewing is peelectly legal. lle various regulatory agencies and government departments involved are concerned only with aver-die-air transmission of cigarette adverdsing, hence the use of the term *medi= of Electronic Communications' which is regulated by the Federal Cmmunications Commissicm (FCC). We -hope that this letter will answer y= =ncerns. As we have noted, videos of Song Kong and Taiwan-made progr=ming are extremely popular, and offer a wide range of choi=. We can easily f-Ind many programs which will be of greatest intercst to our primary targ=. r am looking forward to hearing ftDm ycu soon. 0 CD T - BATCo document for Legal Services : Health Canada 19 October 1999 BEP-20-IS9Z PDQ~,Tlc-:~.G :Nr- TZ 31-'C"?G444GG53 j YUEN & YUEN Affar,SW At L.CW 1 90 LAFAYVM St.. SMI aM Po W. YUen M KNCLUA=D MAD NEW YCRLMY. IM13 vercni= C?1CM Yuen SUITE IM TEL- C212396644M "TTE PLAJM N.Y. I= (212:227-)9a 01OWn ic IZL- (91-0 422-(X)36 FAX C272) 966-"31 "1 (9T4) 9A94M September 13, 1993 Jack No, President, Ux zntarprilses' Inc. 61.A Walker Street, Now TOX-to NOW York Dear Zack, Pu=uant to yorr request to check if 71doo tape advertisinq of tobacco products is Prohibited by varl=s government agencies. The following 13 a zu=zuLx7 of a= research: No cannot find any laws f== the stato and city of New York which. potentially would prohibit such adver-tisinq efforts. We found on the federal level that FCC prohibits ad7ertisinq of tobacco productz under ?CC,x jurlsd=tiou, upon further research under 15USCA See-t- 1335 that Tobacco p=ducts caz=t be advert-ised on any =odium of ojectronic cc=munjcatjcms subjec-. to tba jur-ixdiction of zhe FCC. , Ho"Ver , the texm "MOKU am of elect--onic comzm=icat-'cn" did not Lnalude v--Ideo tape. We then called FCC to try to vezily that video tape advertising, do nct !all within the defin-tion of omodj= of electronic causiunications 0. The conclusion reached attar dis=ssid3l. with FCC is tbAt indeed" video tape* advertising does ,not fall within the defir-1 bon of =edjum of electron_4c COMMxn1cations ". I was further referred to confij:m with the C4neral Cou-nael's office of the Justice Depa=vAnt. Attar discussicn with the Genaraj cctirgLel,a o:!:Eice Of the justIce DePax=ent, it was confirmed t~:at *videc ta-pe adva=jsjzq do" not fall within the definit-or. of "Wediam of slectronic cazmmicstions 0. - Based = t2le abov"s ressexch, we can co-Ldently conzlude that Placing tobacco Product adVert.Lsaxents 0:1 Video tape would =ot in violation of any current laws, either local ~r federal. - Con I t CD cc BATCo document for Legal Services: Health Canada 19 October 1999 3~-2D-1993 1":46 FROM L3 ADVERTiBILNG 74C N' T3 OC4,'004 4. Page 2 Thank Y= for your Laqujzy- V‚ry =U'y y‡Ur3r Po W . Tuen 1 - . PwT/aIx 0 U-J CD Ln --j CD TDTPL F.004 I BATCo document for Legal Services : Health Canada 19 October 1999