THE SPORTS SPONSORSHIP UPDATE 0 i 0 AUGUST, 1994 Cbristine HutliJacquj Perts Ist September 1994 --j BATCo document for Legal Services : Health Canada 21 October 1999 AL ISS62AUG THE SPORTS SPONSORSHIP UPDATE - AUGUST 1994 ChrisTme HuiliJacaui Pet~s BATCo.doc-ument for Legal Services : Health Canada 21 October 1999 2 Contents Page Sponsorship General Government and Politics 3 Sponsorship Issues and Developments 4 Olympic Games 5 Commonwealth Games Nothing to report Sports 6 Sports Goods Manufacturers and Products 12 Sponsorship Agencies 12 Tobacco Advertising and Sponsorship 13 Broadcasting and Media 13 Sports Sponsorship New Sponsors~ips 1 Continuing Sponsorships and Renewals 21 Non-Renewals of Sponsorship 23 Calls for Sponsors 24 Research into Sponsorship 27 Case Histories 28 Law 29 New Books and Publications Nothing to report Future Events. Exhtoit:ons. Conferences and Seminars 30 List of Sponsors Men,,:cred in this fssue 31 Sportsmatch Update :34 BATGo document for Legal Services : Health Canada 21 October 1999 3 SPONSORSHIP GENERAL Goverriment and Politics National Lot-,Prv -and 5---rooean Commission The European Commission has given Camelot a clean bill of health, scotcriing suggestions its contract infringed EC competition laws and paving the way for a November launch for -he National Lottery. Marketing 4-8-94 p4 National Lotterv Charities Board The members of the National Lottery Charities Board have been announced. They are: United Kingdom - Tessa Baring, Amir Shatia, Sit Adam Ridley England Amanda Jordan, Andrew Phillips, Chris Woodstock Wales June Churchman, Tom Jones, Linda Quinn Scotland Graham Bowie, Philomena de Lima. William Kirkpatrick Northern Ireland Aldeen McGinley, William McStav, John Simoscri Hoilis Sconsorship Newsletter Sectember 1994 p7 Retailers and National Lotlefy The UK's four supermarket giants. along with Esso, Shell. and the Post Office, are to benefit from a E250m. cash windfall from selling tickets for the National Lottery. WH Smith and John Menzies and the petrol retailers have also been chosen to stock the terminals that will process the lorto and instant-win scratch card tickets. But it is the small independent retailers that get the bulk of the E250rn. The retailers will share 5% of the lottery turnover. Marketing Week 12-8-94 p7 National Lotterv Ooerations Testing has begun on the computer systems that will drive the E4 biilicr.-a-year National Lottery and furniture and staff are being moved into the Rickmondsworth Centre. The firs-, of 27.000 lottery terminats are being nu,.It at ICL's factory at Ashtcn-under- Lwne. Greater Manchester. Times 8-8-9d p33 Lotterv and Heritaoe Village greens. graveyards and war memoriais will be just as eligible for National Lottery funds as stately homes, the National Heritage Memorial Fund has said. Daily Telegraph 25-8-94 p6 Fourciat,on for Soo- and the Ar,s The Chairman, Tim Rice, and 'he aeouty-cnairman, along with me m0ers of tne Foundation's truszees have written to The Times protes-,;ng that the Navonal Lottery is being allowed to soena E,:Cr-, on TV advertisina w~ile memoes of tne Pools Promoters Association wnicri 'tinas the Foundation are for"~;cderi o advertise on TV. They point out *ra- the ;)ools companies could have -v;,ndrawn frorn the Founcazz~ori tiut ,hat !~ev iave assured it that tnev wish to c:n::r!ue zo suopor". ~*,, 71r-jes 6-3-94 015 BATCo document for Legal Services : Health Ca nada 21 October 1999 4 National Lottery and BBC The National Lottery director-general Peter Davies has appointed former BBC TV managing director Sit Paul Fox to advise him on Camelot*s proposal to award the BBC exclusive rights for the weekly draw. Marketing Week 12-8-94 pl 5 National Lottery arid Employment The launch of the National Lottery in November will not only put a smile on the faces of the lucky winners, it also promises to deliver a jobs bonanza for the country. Camelot is in the process of recruiting about 500 permanent employees and a further 200 ternporary staff. Work for r7any more people will be provided by the contractors and subcontractors to the lottery, while more joos will be created by the funds raised for arts and sports projecs. Daily Mail 4-8-94 p55 Karen Brennan The National Lntterv Marketino Chief Profiles of Karen Brennan who is to be marketing director of Camelot and of Sara Unney PR director are published respectively in- Marketing Week 12-8-94 p36 PR Week 12-8-94 p 16 Charity Fund Raising Ev2nts Tough new laws are to be introduced next April to tighten up the prac-:ces of firms that arrange ciient-sponsored charity fund-raising events, following the collapse of Aerocathcn sponsored by Flora. Marketing 18-8-94 p2 Soonsorshin Issues and Develooments ISS Scheme for Sponsorship Disputes Arbitration The increasing complexity of commercial sponsorship has significantly increased the number of costs or contractual disputes. This has led the Institute of Sports Sponsorship 0SS) to call for an independent arbitration service to build an effective system of 'case law* on which to judge disputes. Discussion have already taken place between the ISS and the Central Council for Physical Recreation (CCP9) to create a framework for the voluntary submission to arbitration by scorting bodies. sports people and sconsors. The ISS believes that voluntary arbitration will help avoid costly litigation that could sour the reputation of commercial sponsorship of sport and they are seeking an early meeting with the CCPR and the British Olympic Association. Sport is inceasingly coming under the scrutiny of legislators and other rec-Ating bodies. Sponsorship News September 1994 p4 Marketing Week 12-8-94 p7 Marketing Week 19-8-94 p1 9 Hollis Sponsorship Newsletter September 1994 pl Hollis Snnmqnrst,.in Survev Hollis SporisorVyijo Newsletter has done a ZOD-lirile survey among a sample of Sponsoring corroanies. This revealed that soonsorsnio de.-artments co- not expec: to see ncreased budgets over the next 12 months and indicates viat ComParies will be placing greater and faster -~av-back dernands or rt-;eir sponsorsnio Pro~ects. Clients are also pre-researcnmg their projects mucn more closely. The maiority of the sample spen, an average of 5% of budget on continuous and Post-campaign research. !Soonsorsnip novv accounts for an average of 5:' of zhe surveyed marketing budgets.; 7he Survey VV0UiC !r'd:C3te that scectal:S* corsu;tancies overall give good vaiue ~o their cilentS bL., severe Cr?Zic:s- :s :e-;e;:!e,: a-, some consultanc:es or a !ack of -,sion as iar as C71 S concerr,.ed. Corsula~-c e corc_des. 's. "7.e ".Gj;;S S,"e, N-1 (3N BATCo document for Legal Services : Health Canada 21 October 1999 5 must be seen to be able to offer sponsors unbiased advice. By far the majority at our respondents indicated that consultancies should not act as both broker and consultant. Hollis Sponsorship Newsletter September 1994 pl Print's Potential Russell Pickering, writing in Holfis Sponsorship Newsletter, argues that print as a sector is still underexploired as a sponsorship medium. Hollis Sponsorship Newsletter September 1994 p8 So!anar,,rshin 2-taluation The Institute of Spons Sponsorsnip has set up a research committee to give guidance on the evaluation of sponsorship. At a recent Euto Forum conference Graham Buxton Smither, formerly Head of Sponsorship Development at Hill and Knowlton, and Nigei Geach, Associate Director of Sports Marketing Surveys, who both sit on the commirtee, outlined some of the principles that will form -he basis of ISS thinking. In this second article Geach looks at the techniques of post-event evaluation. Sponsorship News September 1994 p24 World ~.-Ljn Guinness, the official sponsor to the Irish team at the World Cup, believes sales increased five-fold during the competition. Hollis Sponsorship Newsletter September 1994 p3 Worfd CLjc-- Ambush Marketina The World Cup was subject to ambush marketing. Nike for example distributed thousands of team hats bearing its logo to Brazilian and Mexican fans. TV cameras focused much more on the fans and their hats than on the sign boarcis of sponsor Adidas. Hollis Sponsorship Newsletter September 1994 p4 SA= Bass has doubled its marketing support investment -to f4rn in order to ensure that it maximises the potential of its FA Carling Premiership sponsorship, Marketing Week 19-8-94 p8 Hollis Sponsorship Newsletter 1994 153 Marketing 18-8-94 p2 Olympic Games 1 2tn Qlvm ic Corifererce The 12',h Olympic Congress opened in Paris co-ordinatec by the International Olympic Committee. A decision is likely to be made to add the sports of triattilon and taekwondo in time for the 2000 Games in Sydney. The congress themes are 'The Olympic Movement's contribution to Modern Society'. 'The Contemporary Athlete', 'Sport in a Social Context', and 'Sport and the Media'. Financial Times 29-8-94 pi Time 29-8-94 Advertismg Section Tt,,e ernbarrassing debac:e over who will run the Sy0nev 0:vnrptc Garnes in 2CCO has finally erded. Gary Pemberton, chairman of Camas. , he Australian ao,!ine ana of Brambles. tne sizeable transport group. has agreed axe re ;on. Finarc!ai 7mes 2-8-94 D 1 BATCo document for Legal Services : Health Canada 21 October 1999 6 Soarts Anclino ElsIrry Hearn and the Prorrotion of Angling Barry Hearn is reported to be ready to go into angling and givL1 it the same treatment as he did snooker. Sunday Times 7-8-94 p218 Salmon F;shina The sport of rod and ine fishing for salmon and its rules to make the contest with the fish fairer is :Iesctbed in Economist 6-8-94 p8d Athletics Televisioil CQntrac The British Athletics Federation (SAFI has struck a deal with ITV that could bring the sport at least E10m over the next four years. The BAF has -signed a two-year contract for f3m with the network, with an option for either side to extend it for a further two years at the same figure. The deal provides for coverage of four outdoor and three inaoor meetings each year, and with the BBC televising at least two additional meetings per year the BAF can now offer new sponsors an attractive shoo wirico,,u- Guarcian 17-8-94 p 14 Daily Mail 17-8-94 oz- 2 Today 17-8-94 p33 Hollis Sponsorship Newsletter September 1994 p2 and p4 Chcistie Criticised Linford Christie, Britain's athletics team captain has been criticised by Professor Peter Radford, executive chairman of the British Athletic Federation (BAF) for two "ill-advised' pieces of behaviour in Helsinki. Radford was unhappy that Christie jumped out of the crowd and ran on to the track to talk to a team-mate, Dalton Grant, while -.he high jump final was still in progress because :t might have been interpreted as a breach of the rules. He also said that Chris-zie should not have pulled on a T-shirt given to him by his shoe sponsors after his 100m victory when he snouiC have been wearing the official team kit. Chrisve was reported to be furious witri the criticism. Sunday Times 14-8-9.1 -,Z'S Today 19-8-94 p46 Britain Crit'c6sed for ~aifing to Sugoort 1-io-and-ornino Athletes Ian Chadband writing in The Sunday Times says that despite Britain's gold haul in Helsinki other potential winners are being tossed aside and quotes instances. Sunday Times 14-8-94 p215 Linford Christig A profile of Linforc Christie and of his business arrangements is pubiisr-ea n: You Magazine 7-8-24 -.10 Box*na Jonatnan Rendaii ~vr!-:rg -n Tibe Surclay Tmes debates why Clins rnav ~ I t the canvas nc-.v Keivin MacKenzie ~~as left BSKyS ano t:-e s-c-vman s ~Jll contract --CrneS L7Ce' CD Suncay T:,-es JINJ 01\ BATCo document for Legal Services : Health Canada 21 October 1999 7 Cricket 19i2=2a_Qf_1i Cricket is To pick up E58m from television deals involving both the BBC and BSky8 over Erie four years from 1995 to 1998. The existing three-year deal is worth E15m. Another contract, with the Asian service of the satellite broadcaster. ESPN, worth E2m over five years has also been finalised. *Test matches have been left with the BBC. Sky TV did not bid for them. This will please the National Heritage Committee. Sky Sports, which already shows England's rratcr!es overseas has won the live rights to the Texaco Trophy, although trle BBC will snow highlights. Sky Sports will continue to provide live coverage of tne Benson and Hedges Cup, the NatWest Trophy, but, in other areas of tre domestic game, Sky is to provide live coverage of the County championsinir (at least four full days per season), the Tetley Bitter Challenge lat least three full days per season) and one-day matches involving the national under 19 and women's Teams. Times 17-8-94 p4O Daily Express 17-8-94 p53 Today 17-8-94 p33 Guardian 17-8-94 pl and p15 Daily Mail 17-8-94 p52 Daily Telegraph 17-8-94 p33 Guardian 5-8-94 p34 Financial Timeis 17-8-93 pl Guardian 8-3-3-4 P 16 Hollis Sponscrsmp Newsletter September 1994 p4 Devon Maic:!irn- Devon Malccim ,ne England and Derbyshire fast bowler is profiled in: Daily Express 31-8-94 p3O Money Section Women's C."cket Still without sponsors the women's cricket programme includes the prospect of the European Cup in Dublin next July, a winter tour to India and a series against New Zealarc in 1996. Daily Tetegacn 4-8-94 p28 Cricketers -! -n- Intand Revenue English cricke:'s !eading players are at the centre of a major investigation by the taxman. A -earm of inspectors are targeting service companies set up by the players tha: are designed to handle lucrative endorsements. sponsorship and a host of otner _usmess interests. Mail on Suncay 7-8-94 p95 'Lecends' MaTch Cricket Legends Ltd, a company in which Roland Butcher plays a key role, claim that after c2reful research they are convinced that the public is *ready to start going to c--axe: after work'. The company will be paying some 50 international players (ana haif of them in) for a two night comoetition, hiring The Ovai, installing ard putring up prize monev of C50,000. Meanwhile. wim less thar. a -cn-- -o gG TV coverage and sponsorship are svil in negotiation. Observer -7'-3-94- o6 BATCo document for Legal Services : Health Canada 21 October 1999 8 Rall Tamnerino and Sponsorshin Quick action is needed to clear cricket of the perception of cheating by ball- tampering, Ali Bacher, managing director of the United Cricket Board of South Affica, has said. in the longer term, with South Africa due to host the World Cup in 2003. Dr Bacher is keen to ensure that sponsorship is not scared away by the whiff of scandal. He has also suggested that international cricket - World Cup events - adopt multi-sponsorship. Up to the present the host nation has arranged sponsorship with most of the proceeds going to the host nation. Daily Telegraph 6-7-94 o25 Cvcfina Alan Rushton Alan Rushton whose company is Soort for Television is a cycling enthusiast. He organised the Tour de France expedition into the southern counties this year. He has plans to create a British team to contest the Tour de France and a number of other schemes to promote cycling. He is profiled in and his ideas discussed in: Daily Telegraph Sport 8-8-94 p5/8 Guardian B-8-94 p 15 Sunday Telegraph 7-8-94 p9 Daily Telegraph 8-8-94 p518 FauestrianijM Eventin Keith Wheatley, writing in the Financiai.Times learns about the economics of eventing from the Princess Royal who, with her ex-husband is responsible for the founding of the current Calor Gas British Open Championship. Financial Times 6-8-94 pXIll Football The Ponularity of Soccer The Carting Report, the biggest survey of supporters carried out in Britain, points to a recent rise to around 3,000 women in the average 23,000 Premiership crowd. Equally encouragingly the report, based on responses of more than 10,000 supporters to Premiership matcli programme questionnaires, confirms that soccer retains its c-adle-to-the-grave appeal. At the same time Premiership ctubs are attracting a wealthier supporter. Guardian 16-8-94 p14 Touche Ross Renort on Football F*Pnan5,es. is According to the report, top football clubs are spending more money improving their grounds than buying players. Premier League and Division One clubs spent E78m on their grounds in the 1992193 - the latest season where complete figures are available - and splashed out E70m on players. Financial Times 1-8-94 p18 Daily Express 2-8-94 p3l Guardian 2-8-94 pi I Survey by Lgicester Llnive.-;itv'~; Sir Nor-an C!iester Cenzr- for Foo!-atf Researc The survey has found triat the average su"-orter is over 30. married. earn;na more than E20,COO arc increas;r-gl-,, !emale. Times 20-8-94 p8 _o 7N I BATCo,document for Legal Services : Health Canada 21 October 1999 9 The Results Of the Tavlor Rennrt The moves demanded by the Taylor Report have made football safer and more comfortable for the fans and more profitable for the clubs. A full page report on the changes that the Premier League and IDivision One clubs have made as well as some dubs in the second and third divisions is published in: Sunday Times 21-8-94 P217 Tax Probe Clubs from the UK Football Association's Premier League have met to discuss their response -a a tax investigation by the Inland Revenue. The agenda included loans to players, payments to agents and testimonial matches. Financial Times 3-8-94 p3O The Logic of Transfer Fees Peter Berlin writing in the Financial Times investigates the logic at transfer fees. Financial Times 20-8-94 pXIIl Football Finances A description of the financial side of running a football club - Premier League - namely West Ham. Financial Times 20-8-94 pXIIl Tottenham Hotsnur Finances the finances of this club which is run by Alan Sugar are descibed in: Financial Times 6-8-94 p1 and p10 Arsenal Fnaa= Arsenal's financial results are described in: Guardian 6-8-94 p 17 Fogtball Qubq New Strins Today claims that fans are being ripped off by footoall clubs whicli c~arge a 250% profit on new strips that they issue. Today 3-8-94 p4 L2U Tht Shah Golf Revolution Eddy Shah is investing E10.5m in a chain of nation-wide family golf centres which will offer championship-standard courses at municipal prices, and put the game on the school curricula. He plans to revolutionise the sport. His cantres will cater for every level of ability: they will have a driving range and a pitcri and putt course where beginners can cut their teeth before moving on to the full nine and 18 holes. All the clubs will be operated on a pay-as-you-olay basis, with an optional membership facility for players who want to establish a handicap, Sunday Times 7-8-94 p21'6 Women's Golf The Women's European Tour. which has made sucn striCes in tre last 12 months. is -a stage its first qualifying scnooi at the ena of February next year. Terry Coates. the executive director of -P,.e Women's Professional Golfers European Tour, expec*,s a few grumbles from fad4r-.g professionals but exclains that tocav's sponsors are looking for auaiity. "Aireadv thev have an=lauded wnazz we are doing' he said. Ca0v 7, 16-8-94 o30 V-1 C-7; N; BATCo document for Legal Services : Health Canada 21 October 1999 10 Horseracino Soonsars Protest Sponsors. who pro-jide nearly a quarter of ail prize money in Britain, have decided to get tougr' with the British Horseracing Board over their plan to charge them a 10% premium for putting their names on saddle cloths. Some may even cancel financial sup::ort. The re-constituted Racehorse Sponsors Association is seeking meeting wit'i the BMS to unscramble the new sponsorship arrangements that were launched only a month ago. Daily Mail 1-8-94 pL4 Motor Soort Senetton and Ford In the brirtle world of Formula One motor racing the most surprising feature of the relationship between 8enatton and Ford was that it lasted so long. Benetton's announcement that it was renouncing Ford, its engine supplier in favour of Renault. shocked only because the partnership appeared finally to have found the elusive winning formula this year. This means that Renault will be supplying engines to both Benetton and Williams which may cause difficulties in the long run. Ambition is naked in Formula One: there are no prizes for second place. The manoeuvring is ruthless. Financial Times 24-8-94 p1 and p2 Financial Times 27-8-94 p9 Mansell to Return to Grand Prix Racina Nigel Mansell is to qtit lndyCar rac:ng in the US and rejoin the Williams Formula One team for the las~ three races of the motor racing grand prix season. Financial Times 31-8-94 pl Formula One Snonso,shin Formula One has become the major vehicle for sports sponsorship and it is now broadening its appea to white goods and even fmcg brands. But as motor racing becomes increasingly dangerous Meg Carter writing in Markeirh7q Week asks is it worth it. Marketing Week 26-8-94 p2B Britain Lead~ the We- J in Formula Cre Desion gnd Manufacture The Sunday T;mes describes the leadership Britain has in the ces;gn and manufacture of form-'a one racing cars. Sunday Times Business Focus 7-8-94 p3/3 Ruobv League Prime Internatilanal Prime International, the Texas-based satellite and cable concern, has conctuded an exclusive worid-viide agreement to cover next year's Fluggoy League Centenary World Cu~. The 10-riation tournament is to be staceC in ---.,-!c:ard and Wales in Tne autumr. of 1995. The E1.3m deal supplements !he recorzec Elm contract for exdustve British rights won by the BBC. Hollis SponsorShio Ne vsletter Septemoer 1994 p6 BATCo document for Legal Services : Health Canada 21 October 1999 11 Ruabv Union Payments and Inducements ro O!avefs There have been allegations triat match fees and other inducements have been used by the Welsh rugby clul:s and that the Welsh Rugby Union has turned a blind eye to these practices which are illegal according the International Rugby Board rules. Vernon Pugh. c"tairman of both the International Rugby Board-and the Welsh Rugby Union has indicated that it is time to sort the mess out. He is also the chairman of the IRS*s committee on amateurism and he is heading the working party on amateurism which will report to the full committee in London next March The need to *scrT out the mess* has never been greater as the playing community bickers about blatant cash payments to players in South Africa, thinly disguised trust funds in New Zealand and lucrative E40,000 winter contract for foreign players in Italy. The Inland Revenue has mounted a vigorous summer offensive to unearth illegal payments in England and Wales. Guardian 2-8-94 p14 Today 3-8-94 p35 Guardian 3-8-94 p1 6 Guardian 4-8-94 p2l Daily Telegraph 4-8-94 p29 Payments for Rugby Plavers Porecast Britain's top rugby union player will soon be paid an international match fee of between C-5,000 and E10,000 according to tne sport's highest-paid Club professional. The predication was made by the former wales anc Lions stand off Gareth Davies. Cardiff's newiy appointed E50,000-a-year chief executive. Daily Maii 24-8-94 p57 Skv Soor- Deal England's leading clubs eacri stand to profit by E100.000 from the deal struck between the Rugby Football Union and Sky Sport for the screening of domestic rugby this season. The agreement is worth f5m to the clubs over a three-year period. Welsh rugby has made separate arrangements. Times 26-8-94 p36 Daily Telegraph 26-8-94 p35 Observer Sport 28-8-94 p 10 Jonah Bar-!nctnn Jonah Barrington, the charisr-natic promoter of the game during its boom years in trie 1970s, is to stand for president of the Squash Racquets Association - less than three months after losing his job as the SRA*s director of excellence. The decision by the six-times former British Open champion may involve him in an election battle with the incumbent Sir Michael Edwards. Guardian 9-8-94 p17 Tenni~ Fnes for Cn~rrierts The pecole who run tMe AT. P tour, which Coes no: cover Grand Siams. have decreed mat "Oublic cornments which a r1a, , ~er knows, or should reasor-acly Know, wsil harm the re:)uta:ion or financial best interests of a feltow piaver. tcurname~,. socrisor. offic:at or Ile ATP.Tour' C-culd be subject to a fine ct uo !c a stacce~:rig S50=0. Da-ly Mai. 6-8-9.1 p63 ~_N BATCo document for Legal Services : Health Canada 21 October 1999 Wimbledo Work has begun on the site of the new No. I Court at Wimbledon, part of the All-England Club's *master plan' to improve the quality of the championship and maintain its international standing. The E30rn project. scheduled for completion in 1997, is designed to transform the annual championships. Times 23-8-94 p8 Fans Favour Snonsorshio New research from RSL Sponsorship Research on Wimbledon shows, against expectations, that 72% of respondents are in favour of a sponsored tournament and 69% would suppor-, a name change to allow branding by the sponsor fit would be noted that this question was asked with the added proviso that ensuing profits would be ploughed into the devetooment of British tennis). The women's game currently holds more appeal than ~he men's. Hollis Sponsorship Newsletter September 1994 pS Water Sgort Water Palo Drastic changes in the rules and conditions of play are needed if water polo is to regain its old popularity. It used to be a favourite for TV broadcasts. Economist 13-8-94 p88 Yachtino Qoyyeg Although still lacking a sponsor, Cowes Week is supported by Medina Council and the racing fees have increased. Some of -he financial side of Cowes Week is described in: Guardian 1-8-94 p15 Sports Goods Manufacturers and Producis Puma The cost-cutting programme at (3ermany's Puma sportswear group yielded fruit in the first half when pre-tax income rose to OM 17m ($10.8) compared with last year's loss of DM54.4m. Sales were uo only DM2m at DIV1240m. Financial Times 1 B-8-94 p 19 allonsorshin A CSS Promo CSS Promotions, the international sports marketing company, has been appointed to handle sponsorship for Tyrrell Racing - five times winners of the Formula One World Championships. Marketing Week 12-9-94 p13 Sponsorship News September 1994 p13 Summit Former PR Unlimited de;:iuty managing director turned Polar exoiorer, Rupert Hadow, has laur-cled Summit. a speciaiis: PR firm for the outdoor sports and leisure industry. PR Week 5-894 o4 ISL M2rket,na ISL Market!ng, heacouar-,ered in Switzer!and has entered a ;oi:--, Yenture agree,rent, with Sror*s & Company. a US s:c,-s a7~c event marke,:- c ';rm. Hollis Sponscrship News:etter Seotembef 129-1 z BATCo.document for Legal Services: Health Canada 21 October 1999 13 Alan Pascoe Alan Pascoe Associates is in negotiations with Dorna, owner of the rights to the World Motorcycling Championships. to extend its role tram UK media relations to handle television and sponsorship opportunities. Hollis Sponsorship Newsletter September 1994 pl Karen Earl Karen Earl Ltd celebrates its 10th anniversary this year. It started with two clients Gallaher Limited and Cornhill Insurance, both are -Nith it today. It now handles a diverse range of sponsorsnio business in spcr,. lifestyle, broadcast. the arts, education, charity sec-ors and other mediums. Sponsorship News September 1994 p 15 Scone Snonsorsh6o Scope Sponsorship has been appointed by OMG Pinnacle to handle the campaign for 1994 Daily Mail British and International Ski Shows. PR Week-8-94 p2 Sponsorship News September 1994 p 13 Tobacc12 Advertising and Aponsorshio Tobacco Socinginrshin and Mo?or Sport The call by MPs to ban tobacco sponsorship in televised sport is set to usher in major changes on how tobacco firms back motor sport, the industry believes. But the tobacco industry is confident it can safeguard its sponsorship of sport for a few years yet. The uproar was set off when the Commons National Heritage Select Committee called on tne BBC to toilow the lead of ITV so that I no further sporting events s::onsored by tobacco companies shouid be broadcast by any terrestrial c-annel once existing contracts have expired'. A voluntary agreement on sports sponsorship limits the tobacco industry's spending on all domestic UK sport to E12m annually. In total E200m is spent a year by all sponsors on spon: in Britain. Various measures have been suggested to outflank the ban. One such suggestion is to paint the racing car in the brand's colour. Another is to sell the sponsorship to a local newspaper or magazine in countries in which tobacco sporsorship is banned. One firm, Rothmans is ucibeat about the situation as it beiieves that the Government will ignore the Committee's recommendation. Hollis Sponsorship Newsletter Seotember 1994 p 1 Ciciars-te AdveTisirg John Hegarry, writing in Cafroaign argues that the regulation a' c~garette advemsing forced advertisers to oe rruch more creative and possibly trierefore much more appealing. Campaign 5-8-94 p34 US Tobacco Reoulation The US Food and Drug Adminis-zranon advisory panel has conciuced that nicotine in cigarettes is adoic-:ve, *,n;s being [he first formal steD toward US federal regulation of nicotine as a ortg. Financial Tirnes 4-8-94 p4 Brolldcastin2 and Media Mirrc, Grouc Newsnaners Mirror Grouo Newsciaoers wa 'a be planning c lau7c- a -as e TV socr-5 channei. U- lviar