BRITISH-AMERICAN TOBACCO COMPANY LIMITED
    TO: J. Rembiszewski Esq
    CC: I.G. Backing Esq
    FROM: Trevor Bates
    DATE: 23 December 1993,
    SUBJECT: Winston Select
    The key reason for the success of WINSTON SELECT in the USA domestic market in
    September - November (see attached table) was because this was the only full revenue
    brand which offered additional incentives over and above matching of MARLBORO
    pricing from May to Mid-August. No other'offers'were made on premium price brands
    during this period.
    From mid-July to November there was a "Buy I Get I Free" offer (in effect buy 2 get
    1) as well as a "Buy 5, Get 5" carton offer, (in effect 5 for 5). Additionally, from
    September to Mid-November there was a discount scheme of $2 per carton or 20 cents
    per pack designed to reinforce the previous offer and to create repeat purchase.
    Early indications are that share has declined following this promotion.
    A copy oXthe B&W response to my questions is attached.
    (-n
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    NULLBANK KNOWLE GREEN STAMS MIDDLESEX TW18 1DY r~J
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    BATCo document for Legal Services : Health Canada 20 October 1999