P. 0. BOX/C. P. 0500
    MONTRAL 901. CANADA
    November 29, 1974
    77T F. Haslam, Esq.
    38 Regent's Park Road
    Millbrook
    Southampton S09 1PE
    England
    Dear FIred,
    Thank you for your letter of November 5 with samples
    of printed polypropylene package. Circulation of your
    note and -the specimens produced the following comments.
    Marketing
    An interesting package innovation but, Canada is a
    slide & shell and flip top country. Pouch sales
    account for only 1% of total sales.
    We should keep up to date with your developments.
    Perhaps there are other possibilities.
    e.g. as a carton overwrap, in place of clear cello
    on S S and flip top packs.
    R. & D.
    The package strikes me as not providing enough
    protection for the cigarettes when compared with
    our present pouch packages. This could probably be
    improved with a heavier paper cup but then the
    cost savings might become less attractive. Moisture
    protection should be about the same as our present
    pouches as the cellophane on the latter provides
    most of the protection.
    With kind regards,
    Yours sincerely,
    I'-, ,&
    17
    R. M. Gibb
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    BATCo document for Legal Services : Health Canada 20 October 1999