Tnde Mark-etine responsibility for world-wide Duty Free
Derinition :
In the context of this brief, trade marketing responsibility defines which
org2nisation within the BAT Group is responsible for implementing the trade
marketing plan which includes trade classification, trade coverage, national
account management and the implementation of in-store marketing and
promotion activities.
Euroot RBU
Area - North Europe
Market I UK 1B ! Local I US rB I German ! Brazilian Danish I Kw
Ausma I BATCF ! BATCF I BATCF I BATICF I BATCF I BATCF
Behaum I BATUKE I BATLXE B&W I BATLXE I I SK--% IBATUKE
Dewrark- I BATL7KZ B&W I BA-1VKE SKA IBATUKE
Eirc I BATUKE B&W I BATLKE SKA IBATUKE
Finl3nd I BATUKE i BATFin i B&W I BATOM I SKA IBATUKE
Fmr= I BATLIKE I 1 B&W I BATLXE I S)LA BATUKE
Gerr.w.%- I BATCF I BATCF BATCF I BATCF I BAT CF BATCF
GUC--W I BATLT-v i BATUKE I BATLKF. I SKA BATUKE
Holland IBATUKE iBATUKE BAW I BATLIM I S)Lk I BATUKE
Iceiand I BATLKE I BAW _r @BArM I SKA BATLIKE
jersev I BATUKE I BATLIM I BATLIM I SKA BATUKE
NAAF I BATLIKE IBATUKE IBATLXE I BATUKE
1 BATUKE I I B&W BATLXE I SKA BATUKE
Sweden IBATUKE 1 B&W BATLKE I SELA IBATUKE
UK IBATUKE i BATLIM I BATL'K-u' I I SKA IBATUKE
Area -South Europe
Market I UK ID I Local I US rB I German IBrazilian I Danish I 13W
Albarja IBATUKE I I B&W I BATCF I SCruz I -A BATUKE
CMZE:3 I BATUKE I I B&W I BATCF I I SKA IBATUKE
Greece I BATLTKE I 1 S&W I BATCF I I SKA IBATUKE
Greek Cypnz I BAT Om iBAT C@p B&W I BAT CNy ! I
ISM! I BATUKE I B&W I SYLA BATUKE
1WV BATUKE I I B&W I BATCF SIC-N BATUKE
Malta BATUKE I I B&W BATLKE I I S)LA IBATUKE
Portugal I BATUKE I . B&W I SKA IBATLIKE
SVWn IBATUKE IEm (LS) I B&W SKA IBATUKE
SIM=3 FBAMKE I B&W BATCF I SKA IBATUKE
S,*=-Jand IBATUKE I BAT S%,ki - BAT S,%-t I BATCF I %L-% IBATUKEI
T urML C %Drus IBATUKE I B&W i I SILA, I UW I
Turkc% I R&W I BATCF i SILA I
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BAT Industries document for Province of British Columbia 23 April 1999

Comments:
R&Wha%-erequmedthatbereqwWbUityfortheUS 1B brands for Switzeriand DF
m,erts back- to them from BAT Swiss.
Both HW and BATCF duplim aade ca=p in South= Purope mn tboush BATUKE W
MU marketing rtspomfbility && SpairL Ponapti. Switzerlanci. holy.
Area: Eavem E=e
Market UK 1B I Local I US 113 Ge-20 I Brazilian I Danish I RW
Bularta BAM= I I B&W BATCF I IBATUKE
cis BATUKEJ BAT fin I B&W BAIC37 SC= SKA IBATUKE
C=
BATUKEJ I B&W I BATCE I'DATUKE
Hunazy BATUKE I BATPes I B&W BATCF I BATUXE
I Poland BATUKE I I B&W BATCF I BATEJKE I
Rom= BATUKE I I B&W SATCF I BATUXIE I
Slovskia BATUKE I I B&%V BATCF -7 TOTUR7E
PQ
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BAT Industries document for Province of British Columbia 23 April 1999

Asia Pacific RRU
Area : For Easr
%lark-et I UK 1B I Local Us T8 Gernian I Brazilian I Skan HW
Australia I Wills Wills Wills I I Wills
Brunei I STC i STC STC I I I STC
China IBAT C14 I BAT CH I I IBAT CH
Hone Kane IBAT HK I BAT HK B&W IBAT HK I BAT HK IBAT HK
jam I BATUKE B.&W I I i BATME
Laos fBATUKE BATUKE I I I BATLKE
Indonesia IBATUKE I R&W I I BATUM
malw%sla I MTC I MTC B&W MTC
MN11runar IBATUKE I I B&W i BATUXI
New Zzaland I Wills I Wills wills
Paoua NG I wills I t wills Wills
Philimines IBATUKE I I B&W IBATUKE
Sinitsoore I S-1 C I I B&W F C-
South Korea i B&W I I B&W I B&W
Twwan IBATLTKE I I BATU`1CE I T- iBA-,RE
Thaz1and IBATI-KE I I B&W IBATUKE SKA IBATIL-KE
Comments:
In the Asia Pacific RBU all BATCo duty free business. whether International or local brands.
comes under the responsibility and control of the Asia Pacific Regional Dury Free Mauger,
Durv Free trade marketing responsibility for the full BATCo portfolio re%vxts to the Operating
Compam- when it
Even wh to an Operating Compam- has trade marketing responsibility for US M brandL B&W
sull rctains trade marketing control including account communication &S. Wins Australia.
Arco: Asian Sub-candngnt
Market I Lx rB I Local I usiB IGennan iBrazilian i skan I Ew
Afithanistan I BATUKE I PTC I B&W I I BATUXI
BantUdesh BATUKE I BTC I B&W I BATOM
Bhutan IBATUKE I ITC I I
India IBATUY-c I ITC I B&W I I BATLIM
Maldives IBATUKE I -B&W IBATUKE I IBATUKE
Neval IBATUXE I ITC B&W I IBAnIn
Pakistan IBATUKE I FTC : B&w I I IBATUXE
Sn Lanka IBATUKE I CTC I B&W I BATUKE I I IBATUIM
COMMOM:
Asia Pacific R13U has trade marketing responsibility for the Asian sub-continent area on behalf of
the AMESCo RBIJ.
Due to the nature of the durv free business in this region rj. large scale leakage to the domestic
viarkets. it uuild be a sensitive issue for Operating Companies to take on trade marketing
responsibility for international bran&.
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BAT Industries document for Province of British Columbia 23 April 1999

ANSSCo RBU
Area : West Africa
.Market I UK 1B I Local I us rs Gennan i Brazilian I Skan I HW
Benin BATUKE I I B&%v
Gamb:2 BATEJKE I I BA%V
BATLIKE I BAT Gh I B&W I
ZVOIT Coast BATLIKE I B&W
"'Amena BATUKE I NTC B&W
Top IBATUKE I I B&w
Area - Eka Africa
Market I UK rR Local I us 1B I German I Brazilian I Skan 1 HW
Dfibouti IBATUKE I B&W I i BATUKE
Etwoota IBATUKE I B&W
I BATUKE BATKen I
Kewa B&W I BATCF 13ATEIKE
Sudan IBATUXE I B&w
Tanzma IBATUKE I B&W
Uganda IBATUKE I BAT La I B&W. I I
Area: South Africa A I'ndwm Ocegrn
Mark-et I UK is I LwA I US Ell I German I Brazilian I Skin I HW
IBATUKE I B&W I I I i -
Nlauntrus IBATEIKE BAT Mau I B&w I
R8=011 IBATUKE I B&W I I
sevchelles IBATUXE FB&W I I BATUICE
South Ahica I Lrnco unco I B&w I
ZimWwe IBAT 571-BAT Zim I B&W I
Arm :.'VwTh Africa A Other Mida7e East
Market I UK 1B I Local I US 111 I German I Brazilian I Skan HW
Ugera IBATUKE I I B&W I BATUKEI I BATUKE
Erm I BATUXE I I B&W I BATLIKE I I SKA B-ATUKE
Jordan IBATUKE I I B&W I BATUKE I I BATUKE
Moro= I BATUKE I I B&W I BATUKE I I SKA I BATUKE
S%ma IBATUKE I I B&W BATUKE I I BATUKE
Tuning IBATUKE I I B&W RATUKE I SKA I BATUXE
Yemen IBATUKE f I B&W I BATLOM I I I B.ATUXE
camnlaw:
BwbHWandBATCFduplwmtradecovmpta'4onhAfncacvmthoughBATUKEhasuad-a
markcung responsibility e.g. Turusia. Moro= EL%-pL
N.;
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BAT Industries document for Province of British Columbia 23 April 1999

AP": GuIrArabia
Market UK ID I Local us ID IGerman IBradlian I Skin I Kw
Abu Dhabi BATME I B&W I Scruz I IBATUKE
Bahrmn BATUKE B&W IBATUKE
DOW & NE I BATUKE B&W SCna JBATUKE
Kim2n I BATLIKE EAW -r@BA=
Oman IBATUKE B&W I BATUKE
Qatar I BATME I I B&W I I BATUXE I
Saudi.Anbia IBATUKE I I B&w I IBATUKE
Shalliab IBATUKE I I B&W I SCMz I BATM
Smhjea:*o-Zai-SdU=miansBAT1BAW
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BAT Industries document for Province of British Columbia 23 April 1999

Latin America RBU
Area . Narfk Anterica
Market I UK 13 I 1,601 US IS German I Brazilian I Skan I RW
Canada 1 ITCC
\49:dco BATUKE I B&W
USA B&w i B&W I B&-W I I B&W
Comments:
Imperial Tobacco Canada have appointed P%9 to distribute Players in mainland USA.
Imperial Tobacco Canada undertake their'ou-n trade marketing for the US Pacific Islands
Area. Caribbean
MaK,et I UK IS I Local US IS I German IBradlian I Skin I BW
Barbados IBAT Bar BAT Bar BAT Bar BAT Bar I I IBAT Bar
Guvwa IBATUXE BAT Guv BAT Guv I
Suriname IBATUXE BAT Sur BAT Gov I I
Trinidad I WrTCO wr-jCO IWITCo I WrTCo I IWITCO
Other UK BATL=- BATUKE BATUKE
Islands I I I i
US Islands I B&W B&W I I 1--7
NB ARRANGOvTNTS as per chan to taim tffect 1. 1.94. Prior to this above accounts Ywc called
on by BATCo and B & W
Area. CantralAwerica
Market I UK IS i L&eW - LIS IS I German IBrazilian I Skan NW
Costa Rim IBAT= I Rea TC i B&W I
Gatemalz IBATUKE I Tab Nat 1 B&XV I
Hondwas IBATUKE ITab Hand - B&W I
BATUXE TablNic B&W I I
Panama I Tab In TkB Ist B&W I
Salvador IBATUKE Cit Mor B&W I
Ama: Latin America I
Market I UK TR L=31 LIS M I Geman IBrazilian Skan I NW
Ammuna IBATLIKE B&W I I IBATUXE
Brazil IBATUKE SC= B&W BATCF I SCruz- IBATuKE
Chile IBATUXE iChiletab B&W L I
Columbia IBATUKE i I B&W I -7
1 Paramy IBATUKE I I B&W I I
I Urutmv IBATUKE I I B&W I IBATLKE I
FV-ene=c,a IBATUKE IBizon I B&W I
NB Sub)= to changes dw to czirrent discussions bemvtn BATCo and B A W
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BAT Industries document for Province Of British Columbia 23 April 1999