RAT INDUSTPIES '-.'e'irs_=0r MCLse SIfeet.xr-d= OIL 7-11ennone From The Cha:nman To: Mr. S.D. Bramley (UTCo - ) B.A.T Industries' Guidelines 1989 1. The attached Guidelines outline the strategic priorities and financial targets which have been agreed for BATCo. and which should be reflected in your plans for 19 90-19 94. 2. The Guidelines are consistent with B.,&.T Industries own objectives to:- (&) Continua to achieve growth in earnings per share and dividends per share comparable to or better than other loading UK quoted companies. (b). Achieve a return on assets employed sufficient to generate a net cash flow which is adequate both to pay the dividends and to fund the Investment necessary to support the required growth. (c) Concentrate development in Tobacco, Financial Services, Retailing and Paper/Pulp, with particular emphasis an UK/Europe and North Ankaric-a but still maintaining the existing strong presence elsewhere in the world and continuing to seek opportunities to strengthen the position in the Asia/Pacific region. 3. A priority In 1990 will be to position the Group for sustained profitable growth in the medium and long term and it will be necessary for each of the Group's businesses to be reviewed critically, to ensure that they either have or can build up rhe potential to make a full contribution to Group development. 4. In determining the strategies to be followed, it will also be necessary to take into account the need to improve an the forecasts for 1990 included in the 1189-1993 plans mad to be aware of the limitations on the funds immediately &VA for investment following the acquisition of the Farmers Group In 1988. S. Priority should also be given to strengthening the management resource. There should be specific plane for selective recruitment at senior levels and for strengthening the systems for the recruitment, retention, davalopmeac and motivation of usnaSors with the potential to fill senior posts in the future. 6. In the sain, the Guidelines restate objectives and priorities agreed previously with the M. If clarification is required, Dr. Salter skft1d be able to provide this. If there are specific Guidelines vbir.h you wish to discuss further, please let me know. r*J P. Shosby 19th July 1989 Qn co BAT Industries document for Province of British Columbia 23 April 1999