PRODUCT DEWLOPKENT CONFERENCE
MONTREAL, CANADA
AUGUST 22, 23 24, 1990
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DELEGATES
PRODUCT DEVELOPMENT CONFERENCE
MONTREAL - CANADA
(August 22, 23 and 24, 1990)
Conference Chairman: J. L. Mercier
Conference Co-Chairman: A. Heard
BATCO: R. A. Crichton
R. Ferris
Brown & Williamson: T. E. Sandefur
T. E. Whitehair
R. A. Fitzmaurice
BATCF: Dr. B. Schweitzer
R. Bielef eldt
Souza Cruz: F. de Andrade
M.P. Fox
Imperial Tobacco Ltd.: R. D. Brown
R. Bexon
W.E. Sanders (Conference Secretary)
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GHQUPING OF PROJECTS
Some projects are somewhat difficult to categorize because
they attempt to achieve more than one objective.'
In this list projects have been grouped under the heading of
what appears to be their primary objective.
For example: Many projects, whose primary objective appears
to be a Lower Tar/Nicotine ratio cigarette, also have
constraints i.e., must also retain Full Flavour/Taste and a
list of secondary desirable objectives:
1) Lower Side Streams.
2) Match Marlboro.
3) Reduced irritation.
4) Modified tars - composition - quality - dose.
5) opportunity to introduce unique taste and
flavour sensations. CX:)
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PRODUCT DEVELOPMENT CONFERENCE
MONTREAL - CANADA AUGUST 1990
PRIORITIES
A. Lowgr tar/nicotine ratio - Priority High
8 projects currently underway.
B. Product Superiority - Priority - High
4 projects currently underway.
2 new projects proposed.
1) Need to coordinate all efforts in group to
investigate what gives Marlboro its unique
product and market leadership position. Must be
No. 1 group priority and centralized within
F.R.C. program.
2) Leaf aging studies - Assigned F.R.C.
C. Reduce Bitterness and Irritants - Priority - High
3 projects currently underway.
D. Smokers and smoking Behavior - Priority - Hicah
3 projects currently underway.
1 new project proposed (improve methods/techniques to
blind test products).
The group considered these projects to be
basic/fundamental and should be reviewed at the R&D
Conference for addition to the F.R.C. program.
E. Additives and Tobacco Smoke Chemistry - Priority - High
I project currently underway.
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F. The Low Smoke Cigarette - Priority - High
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6 projects currently underway.
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G. Bio Cigarette (other noxael Priority High
3 projects currently underway.
H. Sioassays - Priority - High
1 project currently underway.
I. Proiects of Priority to Only 2 Companies
too-, 1) Lower tar plain cigarettes.
2) Reduced ignition potential cigarettes.
3) To develop guidelines to design modified VA and
USB products.
4) Low tobacco weight products.
5) To develop novel non-tobacco flavours.
J. Proiects of Priority to Only 1 Company
1) To develop more acceptable low tar modified VA
and USB.
2) Environmental cigarette. However, all companies
agreed that the F. R. C. should concentrate on
biodegradable filters.
3) Low or no nicotine cigarette.
K. Projects of Low or No Priority
1) Nova (F. R. C. ) Airbus (B. & W.)
2) Alternative materials/structures (F.R.C.).
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COUNTRY: BAT
GERMANY
PROJECT OR CONCEPT NAME: TASTE IMPROVEMENT AT DIFFERENT TAR LEVELS
COMPANY PRIORITY: 5 GROUP PRIORITY: High
(f 5 ranking - all countries)
PROJECT OBJECTIVES:
To offer more taste and better taste (amplitude and less irritation) while
selectively reducing constituents at three levels (11, 6 and 1 PMWNF) .
CONSUMER NEEDITARGET MARKET:
Need to retain taste character and fullness when deliveries are reduced.
GROUP PRIORITY:
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COUNTRY: BATCo
PROJECT OR CONCEPT NANE: GREENDOT
COMPANY PRIORITY: High GROUP PRIORITY: High
(i 5 ranking - all countries)
PROJECT OBJECTIVES:
To determine the practical routes to develop products which retain the
attributes of a conventional cigarette in terms of appearance and smoking
mechanics while delivering a highly modified tar (in terms of composition,
quality and dose) with a significant reduction in sidestrem. In particular,
to produce 4mg product options (normal and low sidestream) and 1" options
(again with normal and low Si ream) with low tar to nicotine ratios using
materials which are non-contentious (in terms of regulatory bodies, AMGP
approval etc.).
CQNSUMER/REGULATORY NEED: :
Consumer - Low tar, high taste and satisfaction, social reassurance.
Regulatory - Low tar, low biological activity, low sidestream
GROUP PRIORITY: High ranking from each company C:)
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COUNTRY: BAT
GERMANY
PROJECT OR CONCEPT NAME: GREEK
COMPANY PRIORITY: 5 GROW WRITY; ligh
(f 5 ranking - all countries)
PROJECT OBJECTIVES:
Cigarette with full flavor taste and r ine ial . of a strong filter
cigarette but with half the tar level 501% red Ion of smoke in the room.
Plus taste acceptance to German Marl b(
CONSUMER NEED/TARGET MARKET:
Public of health concerned full flavored smokers.
GROUP PRIORITY:
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COUNTRY: SOUZA CRUZ
PROJECT OR CONCEPT NAME: NATURAL TOBACCO FLAVOUR ENHANCEMENT
COMPANY PRIORITY: High GROUP PRIORITY: High
5 ranking - all countries)
PROJECT OBJEC IVES:
Maintain taste and fl avour while reducing deliveries and irritation.
'Add-back" natural tobacco extracts to enhance taste/flavour.
CONSUMER NEED/TARGET MARKET:
- Consumer satisfaction
- Reduction of deliveries
GROUP PRIORITY:
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COUNTRY: BROWN & WILLIAMSON
PROJECT OR CONCEPT NAME: Y1 PRODUCT DEVELOPMENT
LOW TAR WITH TASTE (< 15mg TAR)
COMPANY PRIORITY: Medium GROUP PRIORITY: Not ranked
PROJECT OBJECTIVES:
Low tar with taste and satisfaction.
Full flavor - ultimate taste/satisfaction.
Low tar - something better than current.
Changing tar and nicotine ratio by genetically engineered tobacco.
CONSUMER NEENTARGET MARKET:
Highly desirable consumer need.
Market shift to lower tar continues.
Difficulty - technologies available but how can it be communicated to
consumers?
How much of a difference w, -x@ meAninu@:il -:,.ism
GROUP PRIORITY: Specific to 8 & W
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COUNTRY: BAT
SOUTHAMPTON
PROJECT OR CONCEPT NAME: GREENDOT
COMPANY PRIORITY: 5 GROUP PRIORITY: High
(al 1 countries)
PROJECT OBJECTIVES:
To investigate the use of tobacco and materials derived from tobacco by
various treatments in reconstituted or extruded form so as to give
modified tars in terms of composition, quality and dose.
A key aspect of this project is the reduction of tar/nicotine ratio; a
consumer trial is being completed on the Phase I product.
Elution of nicotine and flavourants from tobacco based materials (formely
included in Project Nova) will be persued as part of Greendot.
CONSUMER NEED/TARGET 14ARKET:
High satisfaction at low tar numbers.
Regulatory trends in Germany (and perhaps Europe)
GROUP PRIORITY: Project ranked high by all countries. The project was
expanded to include the work on nicotine and fl avour
elution which may have *spin-offm benefits for current
products.
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COUNTRY: SOUZA CRUZ
PROJECT OR CONCEPT NAME: SMOKE SATISFACTION ENHANCER
COMPANY PRIORITY: High GROUP PRIORITY: Not ranked
PROJECT OBJECTIVES:
Develop lower tar/nicotine ratio products maintaining satisfaction.
CONSUMER NEED/TARGET MARKET:
Greater smoker satisfaction from reduced deliveries.
GROUP PRIORITY: Sam objective as Greendot hence high ranking.
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COUNTRY: SOUZA CRUZ
PROJECT OR CONCEPT NAME: IMPROVEMENTS OF SMOKE TASTE AND FLAVOUR IN
LOW TAR PRODUCTS
COMPANY PRIORITY: High GROUP PRIORITY: High
(f 5 ranking - all countries)
PROJECT OBJECTIVES:
Increase taste & flavour mainly in low tar blends to compensate for tar
reduction - Opportunity for introduction of unique taste and flavour
sensations.
CONSUMER NEED/TARGET MARKET:
- Consumer acceptability and demand.
- Reduced deliveries by-regulations.
GRWP PRIORITY: This project my be considered as an extension or
practical application of the mNatural Tobacco
Fl avour Enhancement" Project identified by Souza Cruz.
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COUNTRY: BROWN & WILLIAMSON
PROJECT OR CONCEPT NAME: PRODUCT SUPERIORITY NEW TECHNOLOGIES
COMPANY PRIORITY: High GROUP PRIORITY: High
6 ranking - all countries)
PROJECT OBJECTIVES:
- Chemical and biochemical modifications to achieve superior product.
- Development of alternative amonia sources.
GROUP PRIORITY:
Need to coordinate all efforts in group to investigate what gives Marlboro its
unique product and market leadership position. Must be No. 1 group priority
and centralized within FRC program.
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COUNTRY: BROWN & WILLIAMSON
PROJECT OR CONCEPT NAME: PRODUCT SUPERIORITY - MARLBORO PLUS/
PROJECT SUPERIORITY
COMPANY PRIORITY: High GROUP PRIORITY: High
(f 5 ranking all countries)
PROJECT OBJECTIVES:
A better product than Marlboro at any tar level
- Better subjective taste quality
GROUP PRIORITY:
Need to coordinate all efforts in group to investigate what gives Marlboro its
unique product and market leadership position. Must be No. I group priority
and centralized within FRC program.
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COUNTRY: BROWN & WILLIAMSON
PROJECT OR CONCEPT NAME: PRODUCT SUPERIORITY - PROJECT ADVERB
COMPANY PRIORITY: High GROUP PRIORITY: High
0 5 ranking - all countries)
PROJECT OBJECTIVES:
Analytical match to Marlboro (reverse engineering)
Provide benchmark to achieve superiority.
Understand what separates Marlboro from the balance of the market.
GROUP PRIORITY:
Need to coordinate all efforts in group to investigate what gives Marlboro its
unique product and market leadership position. Must be No. 1 group priority
and centralized within FRC program.
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COUNTRY: BATCo
PROJECT OR CONCEPT NAME: AMTECH
COMPANY PRIORITY: High GROUP PRIORITY: Souza Cruz 5
Germany 5
BATCo. S High
B & w S
ITL
PROJECT OBJECTIVES:
To investigate the potential benefits of Ammon Technology in Va and Mod Va
products.
CONSUMER/REGULATORY NEED: :
Consumer - Taste and fl avour
GROUP PRIORITY: High priority in Marlboro markets.
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COUNTRY: BAT
SOUTHAXPTON
PROJECT OR CONCEPT NAME: LEAF AGING STUDIES
COMPANY PRIORITY: 4 GROUP PRIORITY: Souza Cruz S
Germany 4
BATCo. 5 High
6 & W 4
ITL 4
PRW[CT OBJECTIVES:
To investigate tobacco aging for optimal quality at various durations
(opposition generally have longer tobacco durations).
Aging may vary with tobacco type and climatic conditions of storage.
H. B. : The first step will be to analyze previous group studies in
this area to determine whether further research is appropriate.
CONSUMER NEEDITARGET MARKET:
GROUP PRIORITY: This was identified as a new high priority project at
the conference. To be reviewed by the R & 0 Conference
and assigned to the FRC Program. flat
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COUNTRY: SOUZA CRUZ
PROJECT OR CONCEPT NAME: CONTROL OF BITTERNESS & IRRITANTS
COMPANY PRIORITY: High GROUP PRIORITY: High
(f 5 ranking - all countries)
PROJECT OBJECTIVES:
Reduce bitterness and irritant sensations in full fl avour cigarettes without
affecting taste and flavour.
CONSUMER NEED/TARGET MARKET:
Increase mildness sensations and reduce bitterness in different ranges of
deliveries.
GROUP PRIORITY: NJ
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COUNTRY: ITL
CANADA
PROJECT OR CONCEPT NAME: CRAWFORD
COMPANY-PRIORITY: 5 GROUP PRIORITY: Souza Cruz 5 -
Germany 5
BATCo. 5 High
8 & W 5
ITL 6 -
PROJECT OBJECTIVES:
Credibly position a brand as meaningfully lower in irritation and/or after
taste than its nearest competitor.
CONSUMER NEED/TARGET KARKET:
GROUP PRIORITY:
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COUNTRY: SOUZA CRUZ
PROJECT OR CONCEPT NAME: IMPROVEMENT OF AMERICAN BLENDED PRODUCTS IN
BRAZIL MARKET
COMPANY PRIORITY: High GROUP PRIORITY: Not ranked
PROJECT OBJECTIVES:
Reduction of smoke irritation and harshness, enhancement of taste and fl avour.
CONSUMER NEED/TARGET MARKET:
- Preempt demand for U.S. type product
- and, to produce a superior product compared with Philip Morris.
GROUP PRIORITY: Specific to Brazil only.
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COUNTRY: BATCo - RESEARCH
PROJECT OR CONCEPT NAME: SMOKING BEHAVIOUR RESEARCH -
ROLE OF NICOTINE
COMPANY PRIORITY: 5 GROUP PRIORITY: High
(f 5 ranking all countries)
PROJECT OBJECTIVES:
- Understand consumer effort/reward behaviour.
- Can be measured and is highly responsive to cigarette design
(quality and time impact of nicotine).
- Increasing importance of human smoking vs machine smoking deliveries.
CONSUMER NEED/TARGET MARKET:
GROUP PRIORITY: The group considered this work to be
basic/fundamental and should be high priority
for BATCO. Research and FRC.
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COUNTRY: BATCo
PROJECI OR CONCEPT NAME: PU14A
COMPANY PRIORITY: Low GROUP PRIORITY:- Not ranked
PROJECT OBJECTIVES:
To determine the significance of impact versus nicotine dose on consumer
smoking style - smoking behaviour and sensory perception.
CONSUMER/REGULATORY NM:
Consumer - To retain satisfaction whi I st delivering acceptable taste.
Regulatory - To minimize tar whilst delivering the desired nicotine level.
GROUP PRIORITY: Not ranked.
To be reviewed at R & 0 Conference for addition to FRC Program.
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COUNTRY: BAT
SOUTHAMPTON
PROJECT OR CONCEPT NAME: CHEMOSERSORY RESEARCH
COMPANY PRIORITY: 5 GROUP PRIORITY: High
(all countries)
PROJECT OBJECTIVES:
To provide the scientific foundation for the development of low tar/medium
nicotine cigarettes with acceptable sensory attributes, by identifying barriers
to sensory acceptability, and by further understanding the most important
chemical and physical processes in the smoker that explain physiological
response.
These projects will investigate the science underpining smoke taste and fl avour
characteristics, e.g.: impact, irritation, after taste, and this will have
benefits for smoke quality improvement in all products.
CONSL14ER NEED/TARGET MARKET:
Smoke quality improvement.
GROUP PRIORITY:
Basic research required by all.
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COUNTRY: ITL
CANADA
PROJECT OR CONCEPT NAME: IMPROVE TECHNIQUES FOR PRODUCT TESTING
COMPANY PRIORITY: 5 GROUP PRIORITY: High
5 ranking - all countries)
PROJECT OBJECTIVES:
- To develop methods/techniques to blind test products eliminating all
biases and not altering the physical/chemical character of the product,
i.e.: better method than mmasking" product.
- Improve methodologies/time to develop and test products internally.
GROUP PRIORITY: To be reviewed at the R & 0 Conference for addition
to the FAC program.
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COUNTRY: BAT
SOUTHAMPTON
PROJECT OR CONCEPT NAME: ADDITIVES & TOBACCO SMOKE CHEMISTRY
COMPANY-PRIORITY: 5 GROUP PRIORITY: Souza Cruz 5
Germany 4/5
BATCo. 5 High
a & w 5
ITL I
PROJECT OBJECTIVES:
To provide quantitative and qualitative data on the composition of tobaco goods
and tobacco smoke in order to support product assessment required for
regulatory purposes.
CONSUMER NEED/TARGET MARKET'
Regulators require detailed information before clearance for use.
Regulatory question - Nis it natural to tobaccou?
GROUP PRIORITY: Canada the only exception as additives are not an issue.
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COUNTRY: BAT
GERMANY
PROJECT OR CONCEPT NAME: THE LOW SMOKE CIGARETTE
CMANY PRIORITY: 3 GROUP PRIORITY: Souza Cruz 5 -
Germany 3
BATCo. 4 High
8 & w 4
ITL 2 -
PROJECT OBJECTIVES:
Reduce/minimize problems of cigarette smoke by passive smoke reduction and
reducing the irritating components in the remaining side stream.
CONSUMER NEED/TARGET MARKET:
Smokers of all existing brands.
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GROUP PRIORITY: C::1
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COUNTRY: BAT
SOUTHAMPTON
PROJECT OR CONCEPT NAME: SIDESTREAM
COMPANY PRIORITY: 4 GROUP PRIORITY: Souza Cruz 5 -
Germany 2
BATCo. 4 High
8 & W 4
ITL 2 -
PROJECT OBJECTIVES:
To minimize the social concern associated with sidestream and Environmental
Tobacco Smoke by reducing total sidestream yields through product design and
innovation.
This work goes beyond the technological innovations currently being consumer
tested by e.g.: BATCO (50% visible reduction) and will seek to achieve visible
sidestream reduction of greater than 50% as well as major reduction in gaseous
components with associated amelioration of aroma. irritancy, etc.
CONSUMER NEED/TARGET MARKET:
Extensive application foreseen on Group products.
GROUP PRIORIM. Low market need in Canada and Germany.
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COUNTRY: BROWN & WILLIAMSON
PROJECT OR CONCEPT NAME: LOW SIDE STREAM
COMPANY PRIORITY: Medium GROUP PRIORITY: High
(be ready) (4/5 ranking - 3 countries)
PROJECT OBJECTIVES:
Reduced side stream (with acceptable subjective taste/aroma) which will be
identified/perceived by smokers and not based on ETS reduction.
CONSUMER NEEDITARGET MARKET:
- Growing consumer concern/social pressure.
Public restrictions.
- Legislative restrictions/taxation.
GROUP PRIORITY: Low ranking assigned by Canada and Germany.
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COUNTRY: ITL
CANADA
PROJECT OR CONCEPT NAME: VISA
COMPANY PRIORITY: Long term GROUP PRIORITY: Not ranked
PROJECT OBJECTIVE5:
- Acquisition of basic information
- Legal restrictions
- Low side stream product
CONSUKER NEED/TARGET MARKET:
GROUP PRIORITY: Similar to Other Low Side Stream Projects
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COUNTRY: BATCo
PROJECT OR CONCEPT NAME: LESS
COMPANY PRIORITY: High GROUP PRIORITY: Not ranked
PROJECT OBJECTIVES:
To produce a low total sidestream version of 8 & H Ultra Mild (4mg, tar in
France) without sacrificing the mainstream smoke quality of the existing
product.
CONSUMEWEGULATORY NEED::
Consumer Social reassurance whilst retaining taste and fl avour.
Regulatory Low sidestream delivery
GROUP PRIORITY: Not ranked.
Very special to one brand/one market.
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COUNTRY: BAT
SOUTHAMPTON
PROJECT OR CONCEPT NAME: ENVIRONMENTAL TOBACCO SMOKE (ETS)
COMPANY PRIORITY: 2 GROUP PRIORITY: Not ranked
PROJECT OBJECTIVES:
To investigate, primarily under controlled conditions, fundamental aspects of
Environmental Tobacco Smoke (ETS) , in order to provide an information base
useful to public affairs initiatives.
CONSUMER NEEDITARGET MARKET:
Defensive strategy for public affairs.
GROUP PRIORITY: Concensus that the ETS Issue or a reduced ETS product
will not result in meaningful marketing
concepts/opportunities.
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COUNTRY: 8AT
SOUTHAMPTON
PROJECT QR CONCEPT NAME: OTHER NOXAE
COMPANY PRIORITY: 5 GROUP PRIORITY: Nigh
(All countries)
PROJECT OBJECTIVES:
To investigate chemical, enzymic or other treatments to tobacco that will
reduce or increase specific minor constituents of mainstream smoke relative to
tar or nicotine deliveries.
CONSUMER NEED/TARGET MARKET:
- To meet future regulatory needs.
- To improve smoking quality of products.
GROUP PRIORITY
y=: The objective of this project has been broadened to include
the words "increase specific minor constituents'.
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COUNTRY: ITL
CANADA
PROJECT OR CONCEPT NAME: DAY
C014PANY PRIORITY: Long term GROUP PRIORITY: Not ranked
PROJECT OBJECTIVES:
- Acquisition of basic information
- Legal restrictions
- Lower biological activity
CONSUMER NEED/TARGET MARKET:
GROUP PRIORITY: Similar to Greendat
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COUNTRY: BAT
SOMAMPTON
PROJECT OR CONCEPT NAME: BIOASSAYS
COMPANY PRIORITY: 4 GROUP PRIORITY: Souza Cruz 2
Germany 4/5
BATCo. 4 High
6 & W 2
ITL 5
PROJECT OBJECTIVES:
To monitor developments in biological testing and for those bioassays with a
high probability of introduction by Regulatory Auhorities, to acquire the
techniques either in-house or externally.
CONSUMER NEED/TARGET MARKET:
- Regulatory driven / increasing concerns.
- Monitoring role for biological testing protocols.
GROUP PRIORITY; Ranked as high priority by Germany, BATCo. and Canada.
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COUNTRY: BAT
GERMANY
PROJECT OR CONCEPT MM: EURO PLAIN CIGARETTE
COMPANY PRIORITY: 5 GROUP PRIORITY: SOUZA Cruz 1
Germany 5
BATCO. 1 Low
8 & W 5
ITL
PROJECT OBJECTIVES:
Pall Hall Plain with maximum of 15 PHOF with as little loss of puff per taste
compared to current 22 PMWNF product.
CONSUMER NEED/TARGET MARKET:
Current plain smokers trying to stay in category despite changes in deliveries.
GROUP PRIORITY: High priority for BAT Germany and B & W only.
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COUNTRY: BATCO
PROJECT OR COKEPT NAME: AXIS
COMPANY PRIORITY: Low GROUP PRIORITY: Not ranked
PROJECT OBJECTIVES:
To develop 15mg tar plain cigarettes with taste c, surable with the current
higher delivery plain cigarettes.
CON5UMER/REGULATORY NEEN:
Consumer - Lower tar, traditional taste and satisfaction,
traditional format.
Regulatory - Acceptable delivery within the new limits
GROUP RANKING: Specific to BATCo.
Similar to BAT Germany Project Euro Plain.
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COUNTRY: -BAT
SOUTHAMPTON
PROJECT OR CONCEPT NAME: REDUCED IGNITION POTENTIAL CIGARETTES
COMPANY PRIORITY: 5 GROUP PRIORITY: Souza Cruz 1
Germany 1
BATCo. 5 Low
B A W 5
ITL 1
PROJECT OBJECTIVES:
To Investigate how cigarette parameters affect ignition potential, particularly
in the context of a US blended cigarette, in order to develop prototype
cigarette designs with reduced Ignition potential. The initial thrust is
towards finding a reliable and acceptable method of measurement of ignition
potential.
CONSUMER NEED/TARGET MARKET:
U.S. regulatory pressures.
GROUP PRIORITY: No regulatory pressure in Brazil, Germany and Canada
EJ - the project is a high priority for 6 & W and
some BATCo countries.
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COUNTRY: BROWN & WILLIAMSON
PROJECT OR CONCEPT NAME: REGULATORY ISSUES - REDUCED IGNITION
COMPANY PRIORITY: High GROUP PRIORITY: Souza Cruz I
Germany I
BATCO. 5 Low
8 & W 5
ITL I
PROJECT OBJECTIVES:
Industry support - on a voluntary basis.
Developments outside Voluntary Program may have competitive advantages.
CONSUMER NEEDITARGET MARKET:
- Cigarette Safety Act (87) concluded that it was technically possible.
- Need for reliable test methodology.
- Present technology (paper) disliked by consumers.
- 1990 Federal Fire Study Bill - Standard test method
- Compile results
- Report to Congress
GROUP PROBITY: Specific to 8 & W and BATCo. only. r1j
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COUNTRY: BATCo
PROJECT OR CONCEPT NAME: AMPLIFIER
COMPANY PRIORITY: High GROUP PRIORITY: Souza Cruz I
Germany 1
BATCo. 6 Low
8 & W 5
ITL 1
PROJECT OBJECTIVES:
To develop guidelines for designing acceptable modified VA and USB products by
investigating the smoking characteristics achieved through combinations of
different styles of flue-cured (UK vs US) and burley (heavy vs light) tobaccos.
CONSUMER/RE LATORY NEED:
Consumer - Taste and Flavour
GROUP PRIORITY: High priority for BATCo. and 8 & W.
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COUNTRY: ITL
CANADA
PROJECT OR CONCEPT NAME: LOW WEIGHT PRODUCTS
COMPANY PRIORITY: 5 GROUP PRIORITY: Souza Cruz I
Germany I
BATCO. 5 LOW
6 & W 1
ITL 5
PROJECT OBJECTIVES:
1. Player's Light stick
2. 809m stick
3. Superoll (1709m for 200 units)
4. Superoll (1309m for 200 units)
CONSUMER NEED/TARGET MARKET:
GROUP PRIORITY: High ranking in Canada and BATCO. (specifically Australia)
which have either/or high taxation. product costs vs. taxation
or competitive products which take advantage of tax
regulations (loop holes). r10
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0%
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BAT Industries document for Province of British Columbia 14 April 1999

SECRET
COUNTRY: BATCO
PROJECT OR CONCEPT NAME: POKER
COMPANY PRIORITY: Low ME PRIORITY: Souza Cruz 5
Germany 1
BATCo. I Low
8 & w I
ITL 4
PROJECT OBJECTIVES:
To develop overt novel non-tobacco flavours for the modification of mainstream
and/or sidestream sensory properties.
CONSUMERAEGULATORY NEED::
Consumer - Novel taste and social acceptability
GROUP PRIORITY: Only a high priority for Souza Cruz and Imperial Tobacco.
E.,
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J-1
SECRET
COUNTRY: BATCo
PROJECT OR CONCEPT NAME: BAISE
COMPANY PRIORITY: High GROUP PRIORITY: Souza Cruz I
Germany 1
BATCO. 5 Low
B & W I
ITL 1
PROJECT OBJECTIVES:
To develop low tar Mod Va and USO Q to 9 mg) products which are more
acceptable than existing equivalent delivery products to current full-flavour
(12 to 14 mg) smokers.
CONSUMER/REGULATORY NEEO::
Consumer - Taste and flavour at low numbers
- Satisfaction
Regulatory - Meet new limits
GROUP PRIORITY: Specific need for BATCO. only
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J-2
SECRET
COUNTRY: BAT
GERMANY
PROJECT OR CONCEPT MANE: ENVIRONMENTAL CIGARME
COMPANY PRIORITY: 2 GROUP PRIORITY: Souza Cruz 2
Germany 2
BATCo. 2 LOW
8 & W 2
ITL 4
PROJECT OBJECTIVES:
Cigarette where all materials, including packaging and filter are
biodegradable.
CONSUMER NEEDHARGET MARKET:
Growing Government/consumer concerned.
GRWP PRIORITY: Low with the exception of Canada. However, it was agreed
by all companies that FRC should concentrate on an
environmentally acceptable (biodegradable) filter tow.
Each individual country will research/develop
environmentally acceptable packaging components CD
acceptable to local requirements. --&
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BAT Industries document for Province of British Columbia 14 April 1999

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SECRET
COUNTRY: RAT
GERMANY
PRWECT OR CONCEPT NAME: EXTREMELY LOW OR NO NICOTINE
COMPANY-PRIORITY: 3 GROUP PRIORITY: Souza Cruz 1
Germany 3
BATCo. 1 Low
a & W 1
ITL I
PROJECT OBJECTIVES:
Develop a good cigarette while having a nicotine content lower than 0.1".
Ideally so low that It can not be measured under current analysis techniques.
CON5UMER NEEQ/TARGET MARKET:
Reduce the consumer concern about nicotine addiction.
GROUP PRIORITY: Low priority excluding 'Host' country (Germany)
00
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K-1
SECRET
COUNTRY: BAT
SOUTHAMPTON
PROJECT OR CONCEPT NAME: NOVA (B&W Project Airbus)
COMPANY PRIORITY: 4 GROUP PRIORITY: Souza Cruz 2 -
Germany 2
BATCO. 2 LOW
8 & W 1
ITL 2 -
PROJECT OBJECTIVES:
To provide the scientific and technological foundation for the development
of alternative, cigarette-like products in which the combustion of
tobacco-based material is not the primary source of smoker satisfaction.
This work will focus on elution of nicotine and flavorants from
tobacco-based materials; it may have "spin-off" benefits for current
products.
CONSUMER NEED/TARGET MARKET:
U.S. research indicates good opportunity for a "smokeable" Premier-style
product.
GROUP PRIORITY: All countries assigned the project a low priority. The
work on nicotine and flavour elution will continue but
within the Project Greendot objectives.
C:@
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K-2
SECRET
COUNTRY: BAT
SOUTHAMPTON
PROJECT OR CONCEPT NAME: ALTERNATIVE KATERIALS/STRUCTURES
COMPANY PRIORITY: 4 GRWP PRIORITY: Not ranked
PROJECT OBJECTIVES:
To identify and investigate new materials aimed at the evolution of components
for future cigarettes which will:
a) Significantly-contribute to meeting regulatory enviromental or social
constraints.
b) Improve general smokers performance in order to achieve greater or
preferential consumer acceptability.
c) Allow opportunities for extending the range of product types offered in
the market place.
COMM NEED/TARGET MARKET:
GROUP PRIORITY: This work is not considered a project or product concept.
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BAT Industries document for Province of British Columbia 14 April 1999