06 c 06 c It c cr im to co GENEPAL INDEX GENERAL STRATEGIES A. RELATIONS WITH GOVERNMENT, MEDICAL AUTHOiITIES, INDUSTRY ANU TRE-RnTr P.1 C, 1@ K'11'_ 2..@Social Awareness and Responsibility p.1 z Medical Controversy P.1 4. TFO-9671a p.3 5Legal ; 6: 'Social Costs :.Ip'..4, 7. Moderation C paigns p.4 8. TFe-- =5c al Acceptability of Smoktnq p.4 B. MARKETING AND ADVERTISING p.5 1Warning Clauses ; p.5 2: Leajues TabTes p.6 3.Maximum Tar and nicotine Limits p.8 4. Declaration of Constituents p.8 5. Taxation as a Means to Re-ruce Cigarette Consumption and induce 7MOVerS to SwItCM to Low Tar Brands P.9 6. Advertlskin4 P.10- 7'Sponsors la P.11 8. Restrictions on Smoking in Public Places (Public 3FRT _57g p-11 C. RESEARCH AHO DEYEL11PIDIT p.12 D. PRODUCTS 6 p.12 1. Cigarettes P.12 2. mars p.13 LEAF a:: r3 cp CYN BAT Industries document for Province of British Columbia 22 April 1999 SMOKING ISSUES PART 11 GENERAL STRATEGIES A. @RELATIONS WITH GOVERNMENT, MEDICAL AUTHORITIES, INDUSTRY AND THE MEDIA. Companies must be fully aware of all policies emanating-from the WHO in respect of smoking and the tobacco industry and,-in particular, conversant'-with the specific strategies recommended to national governments for the implementation of these policies as contained in the IJICC document 'Guidelines on Smoking Control" (Geneva, 1980). Companies, with other members of the industry, must develop their own pro-active strategies in order to combat these threats effectively. 2. Social Awareness and Responsibility 2.1 Because there is general sensitivity in respect of our products - per se, we should at all tlmps be particularly vigilant in g that we remain beyond reproach concerning the ordinary I - ensurin duties and obligations we owe both our consumers and our workers. For example, we should be particularly sensitive to possIbIO criticism of advertising and promotional activities and-to' n -y toxic industrial hygiene factors, environmental noise, ordi ar hazards, etc. 2.2 Above all we Trust ensure that we never knowingly mislead our' consumers and staff and that we, as manufacturers, are able to demonstrate. ihit we are acting responsibly and have concern for their interests at all times. 1 2.3 rt is totally against our policy to encourage non-adults to smoke. 'Z V, Medical Controversy I In view of the fact thatQthe present stance of the indu@ acks credibility with governments, the media and the industry 'C' a new approach on the subject has been developed, det Iof which have been circulated to all companies. J r@j NJ BAT Industries document for Province of British Columbia 22 April 1999 the social cost of smoking as well -as. unreasonable demands for no smoking areas in public places, should be countered strongly. Companies should collaborate with other members of the Industry (through the local HMA if this exists) in carrying out opinion research studies of smoker, non-smoker, ex-smoker and anti-smoker attitudes, particularly -in the area of the social acceptability of smoking. B. KARKETING AND ADVERTISING 1. Warning Clauses 1.1 In the face of Government pressures exerted during negotiations, companies should accept the inclusion of a warning clause on cigarette packs but should resist-.this in advertising. This is subject to the following: -(a) It should be -attributed to a government authority. r0, " W Through industry collaboration all tobacco manufacturing Q. companies in the country should implement the clause simultaneously and identically. (c) It should be unspecific as opposed to specific e.g. it cause ... "Smoking COULD cause as opposed to 'Smoking CAUSES -1 W There should be no specific mention. of smoking related diseases. 1.2 In acceding to a pack warning,cTause, the company should endeavour to secure an assurance that this will not be re 4ested food < NJ CY% ON Ln BAT Industries document for Province of British Columbia 22 April 11999 -6- in advertiting'and that advertising restrictions will be kept to a minimum.-- 1.3 Companies, although acceding to pack warning clauses, should continue to resist demands for these to contain reference to tar and/or nicotine and/or carbon monoxide deliveries, other constituents or 'banding'. If in doubt, advice on this matter should be sought from Public Affairs Department, Millbank to wh om full details of any warning clause or change in text should be sent. 2. League Tables 2.1 If publication of league tables becomes inevitable or desirable we should co-operate in setting up measurement-procedures which conform to internationally accepted standards. Published league tables invariably should be compiled by an independent laboratory. The form of publication of any league table needs careful consideration on whether it should be in alphabetical order, descending or ascending order of deliveries or in 'bands' or groupings. Companies should bear in mind the commercial advantages of the various possible formats and develop a position from which to negotiate with other members of the industy prior to the submission of a joint proposal to government. 2.2 Irrespective of the likelihood of league table publication in their host country, all companies should ensure that they arrange for own and competition brands to be tested on a regular basis. Priorities in this respect should be: 1) All own and competition international brands 2) Significant own and competition domestic brands 3) All dwn and competition low del i.very brands. The tar test result should be resse d as Particulate Matter Water and Nicotine Free - conforms with international standards, unl is already publication- urtry using a different method;", league tables in the host co 3 All companies must comply.-With the Board's deliveries ves Xse and ensure that they have a brand in the lowest dell - ' gment et, they of the market and that, in the main segments of the iY have brands favourably positioned in terms of delivery. Companies shoUld,ensure that the tar and nicotine deliveries in their brand structure can be defended against criticism from the local authorities and from international opponents of smoking on BAT Industries document for Province of British Columbia 22 April 1999 7- the basls-that consumer preference is of paramount importance and the widest-choice of product is available., Because the low delivery segment of the market in most-territories is likely to have better growth prospects, companie@-must regard their share of this segment as being at least as significant as their share "-,'of the total market and more so in the longer term. r 2:4 ,objectives have been established relating to sales weighted S average delivery levels and, therefore, companies are expected to ;7 implement the agreed delivery reduction programme for all. - domestic brands. 2.5 The PMWNF for all locally manufactured international brands must achieve parity or near parity with that of the brand in its country of ori gi.n within a planned period of time. 2.6 Filter versions of brands must always show lower deliveries of tar and nicotine than plain versions. Where possible, this should apply also to carbon monoxide-delivery. 2.7 Carbon Monoxide and the oxides of nitrogen are already being increasingly regarded by certain authorities as health hazards for smokers and non-smokers and other constituents of the vapo.ur - I - phase of smoke such as acetaldehyde, acrol hydrogen cyanide, etc., are coming under suspicion. If companies detect Pl- of the authorities in their host country becoming concerned about constituents other than tar and nicotine they should immediately advise Public Affairs-Department, Mi I I bank and consult R & D Department, Millbank regarding the need for-additional analyses. 2.8 There is nc v Oid scientific basis for combining measurements of different chemical compounds in the smoke of an individual cigarette brand into a single index number so as to represent a measure of implied hazard relative to other brands. Such aggregation implies unjustifiable judgements of the strength of - association between chemical compo-u ds and diseases. Such arbitrary indices of hazard Come recei ve any serious scien ifi r support and their in troduction should be resisted whereve possible. 2.9 Because it is believed Jt nicotine will be considened,b? some leading doctors to be less harmful than tar and a rioT mon oxi de and because it is believed that nicotine is the main tractive ingredient for,many smokers, companies should encourage the r1o -IJ Z_ ON rQ BAT Industries document for Province of British Columbia 22 April 1999 <7- -8- separation of nicotine from tar and carbon monoxide in the minds of those in authority and of the public. 3. -Maximum Tar and Nicotine Limits 3.1 . Generally, imposition of maximum tar and nicotine del iveri es,..-. should be resisted, but if'-the imposition of such limits becomes inevitable or desirable, attempts should be made to get-levels fixed at a reasonable level which would not Jeopardise Icompanies' marketing strategies. -It should be borne in mind that once maximum levels are established they will almost inevitably be reduced by governments in subsequent years. 3.2 In negotiating with governments, full use should be made of the sales weighted average of PMWNF for the ma@ket overall, in order to provide perspective in respect of individual brand deliveries. 4. Declaration of Constituents I -,_In the event that government insist on flaures for the delivery "of smoke constituents or tar groups/bands to be placed on:packs, companies are permitted to accede but should resist thi 's in'.- advertising as a government requirement. In any case such requirements are preferable to restrictions on advertising. Before any concession entailing the printing of figures or groups/bands on-packets or advertising is made, PUbl ic Affairs Department, Mi I 1. ank, should be consulted. (See B.I.3 Warning Clauses). 4.2 Should the inclusion of constituents, as a government recuirement, on packs and/or in advertising be inevitable, companies should weigh carefully, bearing in mind local circumstances, the advantages andzdisaavantaaes of "banding" H.e. "high tar', 'middle tarot ft tar" etc.) as opposed to thi,-, use of actual numbers. If it is decided to acceAe- "e inclusion o- numbers,,these should only be in respect-@ f tar (or, alternate vely tar,-tnd nicotine) and on packs only. Any demands for inclusion M numbers in advertising or in respect of other consti timnts such as carbon monoxide must be resisted strongly and Public Affairs Department, Millbank, consulted prior to any agreement with rQ co BAT Industries document for Province of British Columbia 22 April 1999 z -9 - goverment in this respect. 'Banding' or 'numbers" should always be attributed to a government authority and be implemented simultaneously and identically by all members of the industry. The above does not preclude the use by companies of numb in respect of tar in brand advertising and promotional activities should there be commercial advantage to be gained in so doing. (See B.6.6) 5. Taxation as a means' to reduce cigarette consumption or Induce smokers to switch to low tar brands. 5.1 If governments indicate their intention to employ punitive taxation in order to increase prices and reduce cigarette consumption, this should be strongly resisted for the following ,reasons: 1) It would hit hardest those people with low incomes. 2) There is -a possi bi I i ty that peopl e, who as a resul t of - such measures would only be able to afford to buy fewer- cigarettes, Would change their smoking habits I to higher tar brands or smoke each cigarette to th6-:shortest possible butt length which governments regard -as 'undesirable u on health -gro nds . 3) Another risul would be that smokers would switch to cheaper torol I -your-own" hand-rolled cigarettes without filters which governments do not regard as desirable. 4) Punitive tax can lead to an overall reduction in consumption but this could mean reduced government revenue and unemployment in the in du ,y dui to contraction of the market. Z 5o2 Graduated taxation based,.on'tar deliveries, aimed at inducing smokers to switch to I i ar brands, should also b ly t e resisted on the following grounds: CN all, NO BAT Industries document for Province of British Columbia 22 April 1999 7 (a) It would,@'e inequitable to penalise.smokers in one sector of tW market and would be a limitation'bf their freedom of choice where the case for and against 'smoking is widely known. ,I (b) Experience has shown that such taxation can result in loss of revenue, illegal introduction of cigarettes from other markets and fierce criticism of the authorities imposing the tax. 6. Advertising 6.1 We should resist restrictions on media advertising on the basic ground that advertising does not affect total consumption. However, we shoul recognise that a totally intransigent attitude could lead to a ban on advertising. The Industry, working together, should therefore keep under constant review limited concessions such as warning clauses which it might have to make in order to avoid more effective restrictions on advertising. 6.2 Although it must be assumed that evidence that advertising does ,not affect total consumption will not dissuade authorities from. restricting or banning cigarette advertising, companies should. N@@ nevertheless quote all available evidence of this kind in negotiations with the authorities particularly that contained in INFOTAB's paper entitled 'Advertising Argumentation" and the data contained in Market Research Department's booklet "The Role of Advertising in Determining Total Tobacco Consumption" (September 1981). 6.3 We should try_-@to obtain the support of other industries in resistance to advertising restrictions. We should also enlist the help of the media and of the advertising agencies whose revenue would be adversely affected'by such restrictions. In this connection the special CATAC programme developed by INFOTAB for NMAs and 'lead companies' w- of considerable use. < SI com e -6.4 In developing countrie *6@ s should be aware of advertising and promtional standards current in the western world. They should real-f5 prov t bat certain practices may-- '6ke governments to impose re Hctions as a result of in %atl on al pressures. Advertising and promotional strategies t@o-uld therefore be kept under constant review and agreemen reached with competitors where feasible. C) 0% C71 NO 00 BAT Industries document for Province of British Columbia 22 April 1999 4,:, <; .7- In this connection, companies, either in monopoly situations or with other -members of the industry (through the local NMA if this exists) should develop a voluntary code-of advertising and promotional practice which can be submitted to the appropriate "government authorities should pressures mount for legislation on -advertising restrictions. 6.5 'Companies should not use advertising campaigns encouraging non- adults to smoke. Advertising should not be placed in those media where the majority audience is non-adult. In the case -of television, advertising should not appear at times when the majority audience is likely to be non-adult. 6.6 In "heir advertising of low tar brands, companies are free to use nunters but in respect of tar deliveries only. However, the advertising should not state or Imply that low tar is "less dangerous/hazardous', 'safer" or "better' for the consumer. All advertising and promotional materials -.particularly that for low tar brands - must be approved ky the-company's Legal Department before use. In cases where doubt -arfies, Public Affairs and -Legal Departments, Mi I 1 bank, mus t be consulted. (See A.5 Ligal). Sponsorship 7.1 We should resist attempts to restrict our right to sponsor sporting, cultural and other events. Beneficiaries of any such sponsorship Should..'be encouraged to help defend the sponsor against any attempt to restrict sponsorship. Theii is no evidence whate at sponsorships increase the total consumption of,cigarettes. Our reasons for undertaking SDonsoring-activities are to create company goodwill, endorse brand I oyal fy and encourage brand switching, at the same time providiql benefit to the ?rganisers,of the event. Sponsorship of events at which the majority of t he@\audience is non-adult should be avoided. 8 Restrictions on Smoking in-'Publfic Places ("Public Smoking,").- < I Whi 1 st recognising the MR for restrictions in certain@,,.ii&l cases, companies should make every effort to resist le restrictions. They should influence whenever POW authorities responsible for imposing them by pointing out that the evidence overwhelmingly demonstrates that Passive Smoking is ON N) BAT Industries document for Province of British Columbia 22 April 1999 not injurious to the health of non-smokers. 8.2 In resisting unreasonable restrictions;-companies should make the optimum use in local circumstances of the widening resentment .against further intrusion on personal liberties. 8.3. The attitude of companies to Smokers' Associations, formed to-.,,'-' .,,@defend smokers' rights, should be one of encouragement, but. the initiative in forming them should be seen to come from independent individuals or groups of smokers. C. RESEARCH AND DEVELOPMENT 7 1. Research and Development plays a key role in our reaction to the attacks on smok Responsibility in this area lies with R & D, Mi I I bank and those companies particularly involved in R & D activities. All companies should Understand the allegations ,against smoking products and acquire,- on a continuing basis, as much knowledge as possible of their roducts and those of their :,.competitors and their interaction with consumers. -2. Companies should examine diligently all suggestions made -to them, from any source, which are claimed to enhance the safety or diminish the hazards of smoking. Such suggestions-should be referred to R & D, Millbank. 3. The role Of Group Research and Development is amply explained in Position Paper 11 (a). 0. PRODUCTS Cigarettes s much knowledge as possi R) (a) We should have a bl e on 'the composition of our products. '7-- (b) In particular, this means companies should not use additive materi a] s"uol es the composition is known to them. Further, they tak such steps as are ap ropriate for a cc BAT Industries document for Province of British Columbia 22 April 1999 -1 3- respqni ble manufacturer to ensure they. do , not use additive mateHa which allegations of harm may be reasortibly sustained. The Add guidance Panel should always be consulted prior to using Any new additive. (c) In all respects we must demonstrate a responsible attitude <. to product modifications that can be related in any way to the Smoking and Health issue. (d) Tobacco substitute materials will not be sold by companies in their products without prior consultation with- Territorial Directors well in advance. 2. Cigars (a) We should be wary of exploiting the position of cigars vis-a-vis cigarettes as in the long run-this could be self-defeating. (bi, companies should, therefore.,enture that nothi nq done in promoting cigars shoul prejudice the position of cigarettes. (c) We should try to discourage the publication of cigar-leagbe tables. When publication is unavoidable, we should'-:\ co-operate with others in establishing conditions-of testing by which our cigar products are not shown in an unfavourable light compared with competitors' cigar products.-."We should therefore, try to get smoking conditions for cigar league tables which conform to human smoking of cigars rather than of cigarettes. E. LEAF An increasing attack orchest a the WHO is being mounte& against the industr@v concern for\U',si? in curing tobacco. q-the destruction of trees Companies should take all steps to encourage farmer alternative sources of fuel, if available and rmers --to n nd the Board's paper on energy conservation. Where this is not 00 UN BAT Industries document for Province of British Columbia 22 April 1999 .14- practicable 'companies should ensure that re-afforestation programmes undertaken either by the c6mpariy itself or its famers are more than replacing the amount of trees used for curing on an .annual basis. Companies should ensure through their Public Affairs programme,-. that the media and influential members of goverment are Ally informed of progress in this area, and that the issue is seen in its wider national context. 7, Z MARCH 1982 M.) co 42* BAT Industries document for Province of British Columbia 22 April 1999 > .,SPECIFIC INDEX @@EHERAL STRATEGIES A. Acetaldehy df *...4.7 B No. 2.7 Acrolein p.7 8 No. 2.7 Additive p.13 D No. I (b) ............ Additive Guidance Panel p.13 D No. I (b) ,-Additive materials p.12 D No. 1 (b) . ................................................ p.13 D No-.1 (b)' Advertising P.1 A Ho.',2.1 ... . ................................................ P.5 8 140. 1.1 . ................................................ P.6 a-No.-1.2 ................................................ p.8 - 8-4o. 4.1 ................................................ P.8 8 No. 4.2 ............................................... P.9 8 No. 4.2 ........ : :P.10 8 Mo. 6.1 ........ P.10 8 H o. 6.2 ................................................ P.10 B Ho. 6.3 ................................................ P.10 8 No. 6.4 ...n.11 B Plo. 6.5 P.11 B flo. 6.6 8 No. 6.3 dv i A P.10 A"ertiiing"gen Advertising Argumentation P.10 8 No. 6.2 Advertising Materials p.4 A No. 5 ,'@"-Advertising Restrictions p.6 B No 1.2 Attributed P.5 8 NO."i.1 (a) ................................................ P.9 B,-N 4.2 B. Banding p.6 B Ho. 1.3 ................................................. P.8 8 No. 4.2 ............. ; P.9 8 Ho. 4.2 Bands p.6 B No. 2.1 ta ' U " :: :: .......... . f.,* P.R 8 Ho. 4.1 Brand Lo@4jty p.11 8 No. 7.1 Brand Switching P.11 8 Ho. 7.1 Brown and Williamson Tobacco CorppTation :..p.4 A No. S Butt Length P.9 B No. 5,12@ X" /0@ Carbon Monoxide 0 p.6 C% U- r\j BAT Industries document for Province of British Columbia 22 April 1999 2 17 Cowne ci itiveness e : -::!_- -p.2 A No. 3.3 -&ill p.11 9 No. 7.1 Company Goo Competition Brands p.6 8 No. 2.2 Competitors ;@ P.10 8 No. 6.4 Constituents p.8 B No. 4.2@ ,Cost/Benefit Analyses p.2 A No. 3 .4 - Credibility P.1 A No. .3.1 8 No I I @.",Cultural p-11 Curing p.13 E - ............................ p. 14 E-- 7: D. Developing Countries p.10 B No. 6.4 Porestic Brands.,.: p.6 B No. 2.22 ............................................... P.7 3 No. 2.4 E. ElU.' p.2 A No. 3.4 p.13 F Environmental Moise p.1 A So. 2.1 Farmers E. ..................... p.14 E-, Figures :p.8. 8 No. 4.1 Films p:4- A No. 5 .. ........................... Z Filter - p.7 8 No. 2.6 ......................... ..................................... P.9 8 No. 5.13 ............................... p. 13 E Fu G. Grouo Research and Development... ......... p.12 C No. 3 Groupings .......... p.6 8 No. 2,1' Groups (C.:. P.8 8 No. 4 H. Health Research p.3 A,,1 3.9 No. 4.2 High Tar p.8 I gher Tar Brands p.9 No. 5.12 H Hy rogen Cyani p.7 8 Ho. 2.7 Z@ C:) ON 00 BAT Industries document for Province of British Columbia 22 April 1999 3 F 1. Industrial Hygi ene-, actors A No. 2.1 I NFOTAB 2 A No. 3.5 ........................... p.4 .......... A No. 6 .......... ".P.111 8 Ho. 6.2 ........... . P.10 8 No. 6.3 8 No. 2.21 ................................................ p.7 B No. 2.5 L.' Lead Company P.2 A No. 3.3 p.10 B-.No. 6.3 E Leaf Tobacco p.2 A No. 3.4 League Tables B No. 2.1 ................................................ !P.6 8 HO. 2.2 p.13 D No. 2 (c) A No. 3.2 p.3 A Ho. 3.8 A Ho. 5 ................................................ P.4 A Mo. 7 P.11 B No. 6.6 E ;g'; i '6 e'p'i ;;;;; ti'@i i i ; a'i@ ::':::::p.4 A Ho. 5 ...................................... :::: P.11 8 No. 6.6 .,Low Del Brands p.6 B No. 2.23 \,L6w Tar o P.8 B No., 4.2 ................................................ n.11 R Vo., 6.6 Low Tar Brands P.9 B.JJ o "S . 2 ..................... p.11 8 No. 6.6 -Z M. Market Research .Oipirtment's P. 10 8 No. 6.2 Medical/Scientif 'Ic Research P.3 A No. 3.10 Middle 7 ar. ' p.8 8 Ho. 4.2 .t Moderation. :1).4 A No. 7 8 No. 6.4 Monopoly tu t Nicotine PA B NO ........................ .6 8 N .......................... .......... P- d@ I' la ........................... p.7 a. 2.7 ................................................ P.7 @O. 2.9 ................................................ P.8 Q- No. 2.9 P.8 B No. 3.1 . . . . . . . . . . 8 No. 4.2 NMA (Nation p.2 A No. 3.3 . . . . . . . . . . p .2 A No. 3.5 ............ < CD CY" co BAT Industries document for Province of British Columbia 22 April 1999 \> 4 .............. p.3 A No. 4 ............ P.5 A No. 8 .................................................. P.10 B No. 6.3 ....................................... 7,b p.11 B No. 6.4 Non-adults p.1 A No. 2.3 ........................................ : p.11 B No. 6.5 ................................................. P.11 B 14o. 7.1 ,-Numbers p.8 8 No. 4.2 ............................. ; PA 8 Mo. 4.2 ................................................ P.11 8 No. 6.6 0. Opinion Research Studies p.5 A No. 8 Oxides of Nitrogen p.7 B No. 2.7 P. Pack Warning Clauses p.6 8 No. 1.3 Packs p.5 8 No. 1.1 ....................................... R No. 4.1 ........................ P.8 8 No. 4.2 ............ - Pamphlets ;-w p.4 A No. 5 ..'<:Passive Smoking p.4 A No. 8 1, P.11 8, k1o. 8:1 ............................................... Personal Liberties :P.12 8.2 I I -No. 2.2 P.M.W.M.F p.6 8 ............................................... :p.7 R-Ho. 2.5 ............................... p.8 R No. 3.2 ................................................ A No. 4. Product Liability p.4 A Mc. S. Product Modifications p. 13 n No. 1 (b) Promotional P.10 A No. 6.4 Promotional'Activities p.1 A No. 2.1 Promotional Material p.11 B No. 6.6 Promotional Practice P.11 B No. 6.4 Public Affairs ;-. 4 p.11 R No. 6.6,' Public Affairs nepartment Mi I I bank-.1@4 p.3 A No. 3.30., A p.4A ............................... p.6 B Wo.Nr;3 ... ......................... p.7 B No.:'2.7 .............. N o -.-@ 4 . 1 k P.8 ........................ 8 4.2 ub Places 1:5 No. 8 Public Smoking p.11 B No. 8 0. Oui tti ng. ..................................... PA A No. 8 C; 0C or, BAT Industries document for Province of British Columbia 22 April 1999 R. R D Department Millbank @p.3 ANo. 3.11 7 .......... @C17 6No. 2.7 ............ I 1 P. 12 CNo. 2 Radio p.3 ANo. 3 Re-afforestation E Research p.3 ANo. 3.10 .................................................. p.3 ANo. ,3.11, /,N Research & Development p. 12 CNo. i - :Retail p.3 ANo. I .7 Roll Your Own H d d Cigarettes p.9 SNo-, - 5 . 13 :71 S. Sales Weighted Average p.8 8No. 3.2 Sales Weighted Average Delivery p.7 BNo. 2.4 Single Index Number p.7 8Mo. 2.8 Smokers' Associations P. 12 RNo. 8.3 Smoking in Public Places p.11 BMo. 8 Social Acceptability of Smoking.. P.5 ANo. 8 Social and Economic Development :::..13.2 AMo. 3.4 Social Costs I ANo. 6 ..p.5 AMo. 8 ial Unacceptability .... p.4 A o. 8 'Sponsor ; p.11 BNo. 7.1 -Sponsorship P.11 Sporting P. 11 BMd.- 7.1 T. Tapes p.4 ANo. 5 Tar .p.6 BNo. 1.3 .............................................. p.6 8No. 2.3 ............................................. p.7 BNo. 2.6 ....................................... BNo. 2.7 ........... 8No. 2.9 ................................... BNo. 2.9 ........................................ P.8 ...................... p.8 BNo. 3.1 ............................ @ 4 2 ...... p.8 BNo. .............................. P.9 8No.@-.4:2@.-,@ \Z, ............... P.9 8Ng. \ ..... . p.11 A ............. Tar Groups p.8 R6- 4. 1 Tax p.9 (? lr4b. 5.14 ........... p.10 'ZB No. 5.2' (b) 1:1 n. PA BNo. 5.2 ............... P.in RNo. 5.2 (b) Tel evi Si on.. @; p.3 ANo. 4 ........... p.4 ANo. 4 .......... 6. ................... 8No. 6.5 I C_ C7, 00 BAT Industries document for Province of British Columbia 22 April 1999 6 Territorial.Directors p.13 D No. 1 (d) The Role of-Advertising in Determining Total i' 0 Tobacco Consumption B No. 6.2 The Television Interview (Oct 1981) I p.4 A No. 4 The Trade p.3 A No. 3.8 Third Parties P.2 A No. 3.2:-, ,-Tobacco Farmers p.3 A No. 3.7 Substitute Materials p. 13 D No. T,(d)' ,,,'Toxic Hazards i P.1 A No'. 2A Trees p. 13 E.-. ........................ . p.14 E=,, J U. MCC P.1 A No. 1 USA p.4 A No. 5 V. Voluntary Code of Advertising.......... . P.11 R Plo. 6.4 W. warning Clause P.5 R W0.1.1 . .................................. P.5 8 Mo. 1.2 Western World p.10 9 w1c:--6.4 WHO P.1 A No. 1 E- ................................................ o.13 Wholesale Trade P.3 A Vo. 3.7 0N NJI BAT Industries document for Province of British Columbia 22 April 1999