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1982
B.A.T. BOARD GUIDELINES
PUBLIC AFFAIRS
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BAT Industries document for Province of British Columbia 22 April 1999

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B.A.T BOARD MIDELINES
SMOKING ISSUES
PART 1 ASSUMPTIONS
1. Associations of various diseases with smoking are regarded by
most"authorities, the media and the general public in developed
countri es as having been established.
2. there will be a reduction in the incidence of certain
-associated diseases which will be represented by
2,smoking
anti-smoking forces as a consequence of product modifications and
hence as evidence of causation.
3. Although no sudden breakthrough is envisaged to solve the smoking
and health problem, scientific research will give rise to
products seen by doctors to be of less risk.
4. Nevertheless smoking will continue as a widely practised habit
albeit with a zero or negative growth rate in certain markets.
S. Psychopharmacological aids (marijuana, nicotine chewing gum etc.)
will 'continue in wide use. Certain drugs will be permitted and
become accepted for social use.
6. 'Public Interest in questions relating smoking to health will be
-maintained in developed countries and will continue to increase
at an accelerated rate in the, majori ty of lesser developed
markets. This enhanced interest will be provoked by
supra-Pational bodies, e.g. World Health Organisation (WHO),
International Union Against Cancer (ul CC) , by committees set up
under WHO auspices and by the European Co-ordinating Committee on
Smoking and Health (ECCSH) formed by anti-smoking organisations
of the EEC member countries.
7. Smokers will continue to look to the industry to develop products
which the former consider will reduce the-risks to health.
8. Smokers, industry employees the who and retail trades and
tobacco farmers will look t; th*A@dustry to defend their
nterests and will be increasingly w ng to play a part in this
nce.
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9. company employees will increasingly be asked questions about
smoking issues.
10. The Tobacco Industry will only be able to defend itself
aIdequately against attack if it presents a united response.
II... Competitors will honour industry agreements if it is to their
advantage to do so.
While in some markets a MC) re aggressive approach to smoking
issues will be taken by the industry, what is seen by
governments, the media and the general public as inflexibility
and a reluctance by the industry to present a less recognisably
partisan view will create hostility among intelligent and
fair-minded people.
13. The industry will be criticised Increasingly-for spending
substantial sums on advertising which will be seen as encouraging
the smoking habit. Nevertheless, there will be no valid evidence
in the developed world that brand advertising increases total
consumption.. In developing countries, research will not show
identical results. Despite the evidence that advertising
restrictions in developed countries do nothing to reduce
cigarette consumption, the anti-smoking movement will continue to
press for restrici tons or bans on cigarette advertising.
14. Medical authorities i6d anti-smoking pressure groups will
continue to influence governmnts, the media and thus public
opinion to oppose smoking.
I 15. An area of consensus will open between doctors and the tobacco
industry as-product development continues and as doctors identify
the role of I ess hazardous cigarettes'.
116. There will be an increase in the number-of countries introducing
anti-smoking education in schools with' a view to eradicating the
smoking habit.
0 ase
G vernments and medical authorities will be concerned to,incre
control over the industry ana I ts products. In some case @'the
authorities will press for the laboratory work associated with
control to be financed by the industry.
18. Legal restrictioni on smoking, on the industry and on the
marketing and advertising of its products will increase and there
will be more pressure on the industry to make further
concessions.-
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119. There will be a shift in public opinion, mainly in developed
countries, in favour of stricter enf a rcesient of existing laws but
this will be offset to some extent by a widening resentment of
further intrusion on personal liberties.
12O.' There will be a tendency on the part of certain scientific
experts to relate specific smoke constituents to particular
diseases.
121. Carbon monoxide, oxides of nitrogen, nitrosamines and other
constituents will become increasingly regarded by certain
scientific experts as health hazards for smokers.
I 2Z. Governments will '@xert pressure to achieve maximum limits on
specific smoke constituents such as tar, nicotine, carbon
monoxide and nitrogen oxides.
123. League tables will be published in more countries and will be
enlarged by the inclusion of further chemical substances in
tobacco smoke. There will be demands for a system for
simplifying this information.
Nicotine will continue to be considered by some doctors as less
harmful to the majority of smokers than tar. Nevertheless
nicotine dependency will be attacked and claims made that
nicotine is addictive.' Consequently, manufacturers will be
encouraged to lower nicotine levels further and/or im rove the
.p
ratio of nicotine to tar.
1 25. Some published work on animals will show nicotine to be weakly
carcinogenic., -
26. Governments will demand that health warning clauses become
increasingly more severe, often stating that some diseases are
caused primarily by smoking.
127.@ Because, in some animal tests, cigar tar is more tumorigenic than
cigarette tar, certain authorities will regard the smoking of
Cigars as being more harmful..,
28. The higher levels of carbon monoxide deliveries from cigars,will
be claimed by certain authorities to be more harmful to both
smokers and non-smokers.
129. People will continue to smoke cigarettes in different ways and
"outside the industry will establish that league
investigations
tables can be misleading.
BAT Industries document for Province of British Columbia 22 April 1999

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30. Statistical evidence will begin to materialise that the new
generation of low tirzcigarettes present less risk to the health
of smokers. Certa-in scientific experts will endorse this.
Health authorities will encourage the industry to pursue a course
of product modification but there will be no,-single product
solution.
31. I , to products will have more assurance for consumers
if health authorities are seen to be involved.
32i. Reduction in biological activity per cigarette will be accepted
by most doctors as the main desirable criterion for the next few,
years at least and will lead -to renewed demands for the
re-introduction of tobacco substitutes.
33. Governments will issue guidelines or instructions with respect to
additives and tobace& substitutes and increasingly will demand
data on inhalation toxicity.
34. When significantly modified cigarettes achieve substantial sales
or wide acceptance opponents of smoking who had previously
advocated them will oppose them.
1 35. Incfeasingly, governments will require a declaration on packs of
the delivery of certain smoke constituents and the level of
inclusion of any non-tobacco materials.
36. In smoking and health terms we shall continue to achieve
technically, with all-tobacco cigarettes, all that some experts
consider can be done with-'substitutes that have been developed so
far.
37. some anti-smokers will continue to believe that low nicotine
smoking makes ing easier and will, therefore, encourage its
, quf tti
devel opment.
38. Those in other industries will seek advantage from the threat to
the tobacco industry.
(a)' Alternative natural materials will be considered for
I-,exploitation in cigarettes.
Alternatives to nicotine wi-I 1be explored as will
alternatives to the smoking habit.
(c) Attempts will be made to exploit the wish to give up
smoking.
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39. Companies will increasingly market cigarettes for which the
consumer will infer health benefits.
40. (a) Generally any change in the legal position will impose
greater liability on manufacturers to t@`eir consumers.
W @,there is room for manoeuvre towards a more credible public
Cry
position on the part of the company and of the indust (as
'seen by governments, the media and the general publ ic) on
'the primary Smoking and Health issue within the legal
contraints.
For the time being, howevdr, the U.S. legal position will
deny the industry the opportunity to claim low tar
cigarettes as being less hazardous (as alleged by certain
medical authorities) or to engage in moderation campaigns.
41. There will be increasing pressure for the introduction of systems
of differential excise taxes for cigarette products with high or
low smoke deliveries.
42. Smoking will continue to be cri ti on the grounds of social
costs, although comprehensive studies now' being undertaken will
strengthen the industry's position on these issues.
43.' Increasingly, governments will use excise as a health measure
- -raising excise taxes to penal levels.
144. Smoking will become an increasingly unacceptable social-habit.
it will be clearly established that the social unaccep iab
issue - overlaid on 'the medical controversy, the anti-smoking
attacks in the media. and their endorsement through government
legislation - will 'affect industry growth. Non-smokers will
'iy vocal and Passive Smoking will increase in
become increasing,
importance ai an issue and be used initially- to develop the
social unacceptability of smoking through demands for further
legislation restricting smoking in publ C@03 -aces ('Public
Smoking').
45. Fdioer work on Passive Smoking wi I"'continue to provide a t
I for,increasing allegations that co stituents in side-stream
,Z.<@@hive a deleterious effect on nonsmokers.
i"46'. Smoking during pregnancy will be accepted by most people as I .
hazardous to the health of the unborn child.
47. Mutagenic studies',tha\@ smoking by males will adversely affect
progeny could wel MCI nti nue to be published and commented upon.
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48. Opponents of smoking in developed countries will increasingly
criticise the industry's operations in Tht rd World countries on
the following grounds, in particular:
(a") Lack of and ineffectual warning clauses.
66 Failing to disclose infoi@mation on tar and, increasingly
nicotine and carbon monoxide levels.
(c) Selling brands of considerably higher tar and nicotine'
content than those. in the developed countries.
(d) Applying double standards by selling the same brand as is
-l'oped countries but with a higher tar and
sold in deve
nicotine content than the domestic version in the brand's
country of origin.
(e) Adversely affecting food producti h ,@Iby encouraging the local
growing of tobacco and the expansion of this growth.
(f) De-forestation for flue-curinj purposes.
(g) Using advertising and promotional methods not permitted in
developed countries and which encourage non-smokers, -
particul arly the young, to take up smoking and smokers to
smoke more.
March 1982
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BAT Industries document for Province of British Columbia 22 April 1999

5
'@@SSIIMPTIWIS
A Addi cti ve P.3 No. 24
Addi ives P.4 No. 33
Advertising P-2 No. 13
Po. 19
.............. P.2
Plo. 25
Afi-imal P.3
. .......................................... P.3 No. 27.
..... king Education: P.2 No. 16
@n i mo No. 13
"Anti-smoking Movement P.2
Anti-smoking Pressure Groups; P.2 No. 14
B. Biological Activity P.4 Ho. 32
C. Carbon Monoxide P.3 Ho. 21
................................................ P.3 Ho. 22
. ....... P.3 No. 28
.. ........................... P.6 No. 48 (b)
. . ... . . . . . . . . : P.3 NO. 25
Causation P-1 NO. 2
cigar; P.3 No. 27
. ................................................ P.3 No. 28
Competitors a P-2 110. 11
Consumption P.2 No. 13
D. Declaration on Packs P.4 No. 35
................. PA H o. 48 (f)
De-forestation_----
Developed Countries 4. P. 6 No. 48
............................................ : P.6 No. 48 W
No. 48 (d)
..................................... 1; P-6
...... P.6 No. 48 (g)
. . P. 5 No. 41
Doctors P.2 NO. is
,-,,,E. E.C.C.S.H. (European Co-ordinating Committee
on Smok a' nd Health) P-1 No- 6
E.E.C P.1 No. 6
Excise I- *..P.S No. 43
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-F. P.6 Ao. 48 (f)
Flue-Curing
Food Production 6@ PA No. 48 (c)
G. Growing of Tobacco PA No. 46 (e)
H. Health Hazards P.3 No. 21
Healt No. 26
Warning Clauses P.3
1. Inhalation Toxicity PA No. 33
International Union Against . . . . . . . . . . . . . . . . . P.1 No. 6
L. League Tables P.3 No. 23
.;.ii P.3 140. 29
L g ;..'..P.2 Mo. 18
... P.5 Mo. 40 (a)
..................... P.5 No. 40 (b)
......... : I P.5 No. 40 (c)
Legislation P.5 Mo. 44
Less Hazardous Cigarettes P.2 No. 15
Lw Mi coti ne PA Mo. 37
Loi@ Tar P.4 Mo. 30
.............................................. P.5 Plo. 40 (c)
Low Tar Cigarettes P. No. AO (c)
M. Marijuana P.1 Ho. 5
Marketing P.2 No. 18
Maximum Limits;. P.3 No. 22
........ P.5 No. 40 (c)
Moderation Campa g
Modifications PA No. 31
Mutogenic Studies P.5 No. 47
N.- W"otine c@z P.3 No. 22
'IC
............................ P.3 No 24
............................................... P.3
No. 44
........ PA No. 38' (b)
........................................
............................................ P.5 No. 48 (c)
,7 ........ Chewing Gum- etc P.1 No. 5
Nicotine Dependancy No. 24
........................ PA
Nitrogen Oxides-:-.,!-> P.3 No. 22
NJ trosamines. . '@P.3' No. 21
Non-Tobacco MateH @l PA No. 35
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0. Oxides of Nitrogen.....; P.3 No. 21
P. Passive Smoking P.5 No. 44
.@.P.s No. 45
No. 19
Pregnancy P.5 No. 46
Produ6t,Qevelopment P.2 No. 15
Prod P.1 No. 2
:::.P.4 No. 30
.... P.5 Mo. 47
Progeny :
Promotional No. 4
-Psychopharmacological Aids; P.1 No. 5
Public Smoking P.5 No. 44
Ouitting PA No. 37
R. Restrictions P.2 No. 13
.Risk P.1 No. 3
......................................... P.1 No. 7
................................................ PA No. 30
S;! Side Stream Smoke P.5 No. 45
Smoking by Males P.5 ;N(. 47
Smoking in Public Places P.5 No. 44
Social Costs P.5 No. 42
Social Unacceptability P.5 No. 44
Statistical Evidence PA No. 30
Substitutes PA No. 36
T. Tar 61%, P.3 No. 22
......................... P.3 No. 24
.......... P.3 No. 27
........ P.6 Mo. 48.,(b)-
...........
@ -g- ..P.6 No. -48<(-,d.)
.......... ; :::::..P.6
rd World tries No
Tobacco Farmers 0
....... P.1 N
No. 32
Tobacco Substitutes P.4
................... 4@& P.4 No. 33
Tumorigenic I
....... P.3 No. 27
.......... 'P.1 No. 6
U. U. I.C.C. 06-0606.,.
Unborn Childi.::::::*:::,::: ...P.S No. 46
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W. Warning Clauses. P.6 -z. No. 48 (a)
W.H.O. (World P.1 No. 6
Wholesale and e,taf raties 0.1-, No. 8
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Y. Young PA No. 48 (g)
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BAT Industries document for Province of British Columbia 22 April 1999