SLIDE 11
TOBACCO
STRATEGIC ISSUES
1.DEFENDING SMOKING (PRODUCT LI"ILITY)
2.COST REDUCTION
3.MARKET SHARES (I.B. FULL PRICE SECTOR)
4.PRODUCT INNOVATION
5.IMPROVING nn7A GROUP TRANSFERS
-OF PRODUCTS
-OF EXPERTISE
-OF PEOPLE
LP4
BAT Industries document for Province of British Columbia 21 April 1999