Iten H : Tobacco
Suggested items to be covered in the introduction to the Tobacco session
are as follows;-
1. Restate the objectives to maintaLn growth in profits and cash flow
(with volume and market share objectives subsidiary to this).
2. Review the prospect@ for overall market growth and the affect that
current attitudes to smoking might have on this. Also, the
implications of recent davulop=wnta in product llabUity actions
(referring to the individual contributions on these topics by
Dr. Thornton and air. Baker).
3. Review the current position ot the Croup relative to the major
competitors and dLscuss the Implications for growth and profitability
of-.-
(a) RecQnc chanKes it manaj,:cunt and/or stratdlic moves by the major
competitors.
(b) The growth or generics and value ior money branda.
4. Review opportunities arLsing irom chant;es in th.-- =Qnu;)O'-7 m&rk4t"-
5. Outline the major scratce.ic thrusts worldwide:-
(a) To continue to sack growth but also to maintain profitability
through placind particular emphasis on product qualicy,
production rationallsation and a tight control ot marketing
expenditure.
(b) To maintain pressure an the authorities to ensure a reasonable
regime on taxation and on the attitude taken to smoking.
(c) To support theme inicLacivus with an appropriate kfiD programme
(including projects aiued at developing a more acceptable
cigarette).
(d) To continue to seek opportunities to become established on a
si;n1ficant scale in ior:a,-r monopoly markets as these are
deregulated.
Issues which dQle,-ates might bu asked to dLscuss in rotation to their
own markets and coupetit'@'ve situation taleht includu.-
(a) The prospects for ,rowth in the market.
(b) Opportunities for growth and market share improvements and the
key factors in determining whether these can be achieved.
(c) Plans for profits growth and improved cash !low and th,- key
actions through which these will be achieved.
(d) Benefits that miSht be obtained by increasing the dearee of
interchange both of information and people between BAT Tobacco
companies worldwide.
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Ln
RS/DJA
15th December 1986 Lr
BAT Industries document for Province of British Columbia 21 April 1999