TSG summaa Sessions/BuAness Exercise
Set out below. are examples of topics that could be included in each of the TSO
suniniary sessions. although no doubt. odzr issues will emerge by the time the
programme is run.
Dal 2* Rloon (EnAroament)
Regulatory Issues e.g. Advertising restrictions
Tax issues eg. Excise
Litigation
Government Relations
Trading Blocs
Government Monopolies
Smoking and Health
Dal 3., Region (Rnsinats Compedtive)
Competitor analysis
- Marlboro Friday
- Counterfeit
Transit
D2y 4: Operating Groups
How TSG and CEC operate
Organisation
Priodusation
Resource Allocation
New Markets
Management Development
(Financial Services)
Qnj So FInance
Investor Relations
Profitability
Export/CM/Licence
Directors Incentives
Diversification of risk
Hard currency rerniaabdity
Profit in the UK
Transfer Pricuqax Issues.
rQ
_A:b
PO
BAT Industries document for Province of British Columbia 23 April 1999

,2,
]2gX 6: Markedng
Brand Management
GlobaMgional Brands
Domestic Brands
Brand Valuation Too[
Private Label
Export Pricing
Distribution
Sales Force Productivity
Marketing support for Brands e.g. T.M.D.
World-wide ownership of brands
DaX 9: Production
Low cost provider
Capacity eg. box
GlobaVRegioW Strategies (Manufacturing location)
Quality
R&D/Technology
World-wide Best
Productivity
Innovation
Disaster recovery
Pumbasing
Health and Safety
I.T.
Environment
naX 10: LCAf
BAT as a dealer
RdationsWps with dealers
Relationships with farmers
*Strength" for New Basiness Development
Carew Development for Blenders
World over-capacity
Buying Criteria.
CD
NJ
BAT Industries document for Province of British Columbia 23 April 1999

3-
RIMinem Fierdse
A key future of the Business Exercise chosen is that it should ettibrace MS= covering
all areas of the programme. If the exercise were to be selected now, dwn the following
might be appropriate:
'Propose a plan for the further development of Lucky Strike'
Your presentation should concentrate on. and detail the principle actions. you would
recommend in the short to medium term to further the development of Lucky Strike
into a Wading global brand.
Please justify your recommendations and ensure din your plan are specific about their
impact on our business. the competition (and possible resportses), rmancial resource&
marketing and sales. pmduction requirements. and raw materials supply.
DGMw-
N.)
C)
NJ
C)
BAT Industries document for Province of British Columbia 23 April 1999