September 27, 1983.
    PROPOSED AGENDA FGR ITL/GR & DC MEETING
    24/25 OCTOBER, 1983.
    MON~_-'Y, 24th. OCTOBER:
    1. ITL to provide an update on the development of the
    Huron product.
    2. ITL to outline the background and objectives of Project ERIE.
    Discussion to cover the followinq:-
    i) Current Canadian taste.
    ii) Tobaccos with potential to impart different taste.
    iii) BAT (UK & E) development of KENT and any experience
    relating to the development of modified flue-cured
    products.
    iv) Potential of flavours and casings.
    V) Experience of Maryland and other air-cured taste enhancers.
    Discussion on DIET as a design tool and its application to
    Project ERIE.
    TUES-"'Y, 25th. OCTOBER:
    ITL to outline the background and objectives of Project CRAWFORD.
    L Discussion to cover:
    i) Factors which contribute to mouth dryness, after taste
    and mouth coating.
    ii) How these sensory negatives might be reduced in Canadian
    products.
    iii) Potential of menthol etc., to overcome these problems.
    iv) Menthol compatible fTavours.
    SRM/:-z 'C~
    (J1
    ON
    BATCo document for Legal Services : Health Canada 22 October 1999

    




    Outline of Projects
    ERIE and CRAWFORD
    September 27, 1983.
    Project ERIE: The continued investigation of AMB's - Acceptably Modified
    blends - the union of a detectably different tobacco taste
    with a recognizably familiar Canadian flue-cured base
    recipe. Research on Projects Huron and Erie reinforces the
    premise that Canadians clearly distinguish between the smoking
    experience and physical attributes of their domestic cigarettes
    versus American and foreign cigarettes in general. They
    comprehend the concept of an AMB but they express rejection
    of cigarettes that are lossely filled, burn fast and have an
    obvious foreign or American aroma. Erie product should
    CV. TE-Misms"e- -
    convey difference or uniqueness ONLY throuqh taste quality.
    117
    We should strive to minimize all visual or aromatic clues
    that suggest that a difference is in fact inherent in the
    recipe.
    Target tar levels: 10 mg., 8 mg. and 4 mg. in both Regular
    length and King Size.
    Project CRAWF:_':;D.- The investigation of products designed to provide a high
    degree of 'traditional smoking satisfaction' while alleviating
    or ameliorating certain sensorial negatives which include
    mouth dryness, irritation, after-taste and mouth coating.
    Two target groups have emerged which have been identified as
    Project Mellow - smokers of non-menthol brands and Project Jazz
    smokers of current menthol brands. Product work will initially
    concentrate on the use of menthol and menthol/spearmint
    combinations to achieve the desired improvements. Such
    coolants must be featured at modest levels to insure that
    reduction of the positive aspects of smoking is minimized.
    /2 ....
    BATCo document for Legal Services : Health Canada 22 October 1999

    




    -2-
    Phase one product work under Project Mellow will feature the
    du Maurier and Players Special Blend base recipes with
    menthol and with menthol spearmint. Target respondents will
    be males and females under 35 years of age currently smoking
    non-menthol brands of 13 mg. and hiqher.
    SRtI/ps
    IN
    -)
    C=)
    BATCo document for Legal Services : Health Canada 22 October 1999