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    .M.
    =A�r BRITISH-AMERICAN TOBACCO COMPANY LIMITED
    TO: Jimmi Rembiszewski, lain Hacking, Wyn
    Jones, Tim Every-Burns, Brahmal Vasudevan,
    Vijit Bery, Mark Magnacea, Christine Prince,
    Dirk Lapere,'Jde-Mmi
    CC: Paul Bingham
    FROM:
    DATE: 19 December 1994
    SUBJECT: CAMEL
    Attached for your interest is the new UK ad for Camel which promotes the Camel Art
    limited edition packs. This is not new, Camel have used creative pack design recently
    in a number of its markets.
    Also attachcd is a picture of a "I"hirsty Camel' bottle of sparkling water. I found this on
    sale in a bar in Fulham (where I would say 200/6 of the people were drinking it).
    Whether it is really connected with RJR I do not know. The water is sourced from the
    LTK and is a trademark of a company called Veridian UK. If it is connected with RJP, it
    demonstrates their willingness to appeal to the current trend amongst young drinkers
    towards drinking water rather than alcohol.
    Regards,
    Kate
    Qrl
    MILLBANK XNOWLE GREEN STAINES bWDLESEX TWIS IDY C)
    LN
    BATCo document for Legal Services : Health Canada 22 October 1999

    




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    hMODUCING the Camel Art collection.Ascrics ofspecially commissioned
    ti=iicd edition art packs. ON the backs of Camel Art packs, you'll
    find a collection (of 7desigas. THIS collection is milable only with
    Wxr7qtL VFWt 19~k new smooth tasting Camel MilCL Camel
    ie Filters and Camel Lights. SHA" looks
    77-
    =d a smooth am, t6t's the art of CamcL
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    13mg TAR 0.9mg NICOTINE
    Wld Lights
    9mg TAR 0.7mg NICOTINE 6mg TAR ~0.5mg NICOTINE
    SMOKING CAUSES BEART DISEASE
    Health Departments' Chief Medical Officers C)
    NJ
    BATCo document for Legal Services : Health Canada 22 October 1999

    




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    BATCo document for Legal Services : Health Canada 22 October 1999