Ministry of Ministbre de la '0"" lftc@ Business 555 Yonge Street
Toronto Ontario
Consumer and Consommation fil@wl Practices M7A 2H6
Commercial et du Division 416 9'6'3 - 0 3 0 2
Ontarib Relations Commerce
June 18, 1984
Rothmans of Pall Mall
Canada Limited
1500 Don Mills Road
Don Mills, Ontario
M3B 3K4
At.t- Jame K. Strickland, Esq. -
Corporate Counsel
Dear Sirs:
Re: Complaint - Business Practices Act
Enclosed herewith is a copy of a complaint f iled with
this Ministry on June 11, 1984, against Rothmans of Pall
Mall Canada Limited, by and on behalf of twenty-f ive
persons resident in the Province of Ontario.
The complaint alleges breach of Section 2(a)(xiii),
Business Practices Act, R.S.O. 1980, Chapter 55, which
states in part "a representation using exaggeration,
innuendo or ambiguity as to a material fact or failing
to state a material fact if such use of failure deceives
or tends to deceive". The complaint alleges there is
availability of sufficient medical evidence disclosing
tobacco contains addictive properties and disclosure of
this fact has not been made by Rothmans of Pall Mall
Canada Limited in its advertising.
The complainants have requested the Director issue a
proposal under either Section 6 or Section 7 of the Act.
We have not at this time formulated any conclusions as to
the merits of the complaint or the applicability of the
Business Practices Act and in this regard we are awaiting
legal opinion from lawyers in the Ministry of the Attorney
General.
Upon receipt of legal opinion I will communicate to you
our intentions in respect of this complaint.
Y ruly,
Director
Investigation Enforcement Branch
cl
Encl.
ILJ-4
BATCo document for Province of British Columbia 14 April 1999