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STATE EXPRESS '555'
To distribute State Express '555' in targeted stores where Chinese, Korean, Vietnamew
and East Indian frequent.
S&ategies:
Identify 250 target retail outlets on the following territories:
01 -0 I Downtown Vancouver
01-02 Nordi/WW Vancouver
01-03 Vancouver West Side
01-04 Richmond
01-06 Vancouver East
03-05 Bumaby *
03-06 Coquidam
These select outlets should have a high sales volume of Chinese newspapers Cie. Sing Tao
Daily).
Selection of stores to be based on clientele versus sales volume.
Select stores to be covered by the resident representatives along with a Chinese spealdng
Sales Rep.
An evaluation of sales volume 2Lx store is to be completed by the resident repmentative
one month after launch to fini@tune st6-re selection.
EM.i2al I'me Frame:
May 30, 1992 Product shipped to Region.
June 1, 1992 WholesalelH.O. listing to commence. L4
June 8-19, 1992 Shipment to retail to commence. CD
June 22, 1992 Retail activities to commence. -
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PQ
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BATCo document for Province of British Columbia 20 April 1999

STATE EXPRESS '555'
in-store Activities'.
Product distribution to take place ONU in stores where counter display opportunities
exist. Visibility of product is critical.
initial placement of product will be achieved by u4banns only. Telemarketing will not
be utilized for this launch due to the finite target market of this product as well as to
maximize time anid resources.
Detail orders and placement of codes in order books are to be completed during launch.
Select stores will become a monthly call regardless of original planned coverage.
The product will receive P.O.S. support (ie. sheLf makers) while respecting the Tobacco
Products Control Act.
The product will be positioned next to DunhiH and/or Rothmans.
The pnce_ of the product must be visibly identified as the product will be sold at the same
price as domestic tailor-made brands.
Product placement to be limited to 2-5 cartons per store.
The State Express '555' Daily Report (attached) must be completed on a weeJdy h, @is@
throughout the 2-week launch period.
The resident representative is to carry State Express '555' as part of his/her car stock mix
immediately after the launch period.
BudgaL
S25/display/month for 250 stores $6,250 X 6 months = $37,500.
$9,000 is allocated for whole,sale/H.O. support.
Payments are to be made by cash and claimed under 'other' on the expense report alon,
.g
with the signed Purchase & Sale document.
Since we may be in accounts where we do not maintain element activities, initial display
payment is to be made on a monthly basis.
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BATCo document for Province of British Columbia 20 April 1999