APPENDIX D
Launch Costs
wholes-ale Flyer Canadian S 1,000
In-store merchandising
300 counter units i S25.00 7,500
Rental for 6 months average
$35 per month 63,000
Shelf talker - 500 52.00 11000
Canadian S 73,500
Plus Sales Incentive for Inperial Sales team
(givemay -non branded) -
R)olesale Incentive - 50 cents per carton
(5.0 M) Canadian S 12,500
Canadian $ 86,000
Q rate of 1.85 E46,486
other Costs
Contribution to Imperials Sales Costs to handle brand
Maintenance costs
Merchandising/Incentives Canadian $ 30,000 per annun.
E16,200 per anrnm
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BATCo document for Province of British Columbia 14 April 1999