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BATCo document for Province of British Columbia 22 April 1999

PRODUCT 1990
harkat-'ng
H. Roubicak
August. 1989
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BATCO CONFIDENTIAL - CATEGORY 1:.NTINNESOTA TOBACCO LITIGATION.
BATCo document for Province of British Columbia 16 April 1999

C 0 N-1 S
Player' S
du 4auri-ar Red
t,01111- du Mauriz-- Special Mild/Avarzl
Matinee Ye-'-'ow, hat--nee Special
Matinee Ex==a Mild, Matinee 1--ims
Meda -1:
ca=ec
Fine C-Z:
Tubes
@14-scq-,-,ara:,4s Arands
Generz--
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BATCO CONFIDENTIAL - CATEGORY LMINNESOTA TOBACCO LITIGATION.
BATCo document for Province of British Columbia 16 April 1999

PLAMIS 1990
UADMURK POSIMON214 :3-TI-17:111E
Establish ii_-age as a -.c-zu-a=, full-flavoured masculina trademark for
young people.
A. Tailor-made S=ckers
Kaver's Filzar. _Kavez's Medium, Kaver's L-I;I-t and
:-=ra li;"_
- Al- s=ka=s Z-1 with emphasis on me'--* smokers.
- curzenz 'rarz@-_`sa s=okers.
3. X-..a_, Usars
C-_-rrent smokers.
?'.RODU-C'7 SMLTS@@'
layar's =st zf`e: a greater taste quant4ty and flavour z- a
K
c4sarstta pez:sivad to be slightly milder than main competitive
octions. N
.C :=e:4:4va act4vit4es wil- ',e allowed to ir-zar-are
with t-4-s dt.=ins :ne 130 transi:ion.
2. Produc: charazza=istics, within this der inition, must be within
the mainstream of young consumer tastes and preferences.
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BATCO CO.,NFTDENTIAL CATEGORY I-NIINNESOTA TOBACCO LITIGATION.
BATCo document for Province of British Columbia 16 April 1999

4
.law Declara -ans
Tar Mc co
(mg) (mg)
?--aver's Plain
1.3 13
3
!aver's Filter Regular 19 1.4 19
Kaver's Filter K.S. 1.5 18
-=layer's Ned'.= Regular !7 1.3 16
7layer's Medium K.S. .4 18
?Iayer's Light Regular 15
- I . 1 7
ava='s Light K.S. 3
'::ayer's X.I. Regular -.0
':!aver's X.:.. K.S.
:---C Modifications
Z'.hangas have consisted of tippiz; langt'- incre"a. Frz= 19 to 21= for ragular-
length Player's Filter, Medium a:"- Light; and from Z! to 24= for King Size
Medium and Light.
addition. 4edium Regular like:-.- will have t: adopt a longer filter, 1;=
instead of current 1S, to most tar declaration.
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BATCO CONFIDENTIAL - CATEGORY 1: MINNESOTA TOBACCO LITIGATION.
BATCo document for Province of British Columbia 16 April 1999

Clese mcni@3rins will continue for several =onths to establish whathar
TSO :,-anies are fully accomplishing the intended tar reduction.
So far 4-: looks like no further changes will- be needed. CO numbers wiil
take even longer thar. tar to be established. because of more variability.
La=zs-sza:a pr2ld-,.ict =apping results have been received and are currently
being aza yZea.
.his tesz was wi:h youn& smokers who were asked to s=oke and rate 18
Drod-.;=@s zn al' rale-,an= oroduct dimensions. 7he objec= was primarily
ta see .=W Kayer's products pasitior. vs F=o=t a-id du Maurier.
So=a might be necessary depenz"nS or.
Ula outco=a.
zv 7aL: '_@; we v-ol_!_@ krow if a new Kaver's antr; is "able. T'his new
,ave=?$ would ',a "s;t`oned t: fil-I the SaL betuaen -aver's Light and
K
7--,m=a far tar and smoking
;@or, CCnt_=,a tz astablish Kaver's balanze 4r
:VeI=.=anz terms. Sour =a2ving =;s-__!m; might halo de-jine
t deve@.ooment strategy regarding, Pi-aver's smoking
..a,: :@e Pr=.:C
oro:L-e in general.
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BATCO CONFUDENTIAL - CATEGORY %MINNESOTA, TOBACCO LITIGATION.
BATCo document for Province of British Columbia 16 April 1999

du!ILk':R:-_Q RED FA.X.T-'-Y - 1990
FULL V.CST:iON_J14G 0EJ'V__r7V___5
:zntinue mL, enhance duMa-,xier. duhaurier 7 iVz and dt;yattrier ixtra Llghz's
.csizion as the quality brands, sIi2htjv milder than their =a-;n
coal, 2=6titors, %Fith a pop'ular, 'contemporary class" image that has universal
a:Dea! acrzss the full soectr= of du:ftzrier's franc"-sa.
@tz_@a and@ farale smokers :S @: _15 years ta age.
a:: z4 our brands, d%:Xa=-_'er must =ainzain t"a '-_43hast -'&vel of
nil-3duct and SI-Culd never lose in a jrzaact test on taste
taste and sensory attributes will a_!wa-.-s confo= to a
;Moot,--. balanced, ncn-ir-.4-tat'ing taste ptotile. and withir. this
@a--4n@t`cn must be 'w4"4n --'-a =a4nstr%= of -@oun& zzns=e-z tastes
and nrs-zazences.
?011111 T@-e s:-zength percepticn of -4--Maurier. -jhen stacKed. should remain
'IdeT :' inzludin& _Ka---ar's
-an ma;or cz--petirz '-,rands
,:e_laI_:.I:a to duXaur-_'er Red).
All' duXa-4rier Red -tethers =st Maintain the same caste profile at
:hear respective tar levels.
:n v4ew c4 the new !SO measurements all family me--bers products
should remain at their desired relative tar posizion.
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BATCO CONFIDENTIAL - CATEGORY 1. MINNESOTA TOOACCO LMrATIO%N.
BATCo document for Province of British Columbia 16 April 1999

NEW
TAR Mic.
(Ms) (mg) 7 i
du Maurier K.S. 16 1.3
du Maurier Reg,-, @-ar 15 1.2
--41- X war i e r Liii-t K.S. I 3 1.1
du M aur 4- a r 7-44-t Reg-a-lar 13 1.1
du Mauriar X :.--4-t ,
@. Z - 10 1.0
du X a--, r -; e rX. o. Rei-Z-Ar 10 0.9
-@50
Bzz d,-Xauriar 'za--' antries had the tizpinS lengths-nad from
fzr t@--a =sr-'ar, and from Zl to Z-@ = for :he K.S.
Maur@ar 'K.--- vas ="'"ad down to ta= dacaratton by adc-:--:.2n
@z a lcnzar @"=9=, frz= '.7= to 20mm. and more fillza=
Mw.;=iet Res-a-lar also be modified dc,.n bv eizi. r a)
C@args, or '-,) t@a @azer. change olus a longs-z filter (17= ins,:tai
-aMa%:rter ' 41,t -fear was madified with a paper chase :'-I-:
z'-a -n tar to dacla=at-;on.
are,,-,
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SATCO CONFIDENTIAL - CATEGORY 1: MINNESOTA TOBACCO LITIGATION.
BATCo document for Province of British Columbia 16 April 1999

As w4-h a:-' ISO c-anses, se---aral manths of close monitoring will be
required to the tr--a effect on analytical numbers.
du:4auria: Light. --regular, in ?articular, will bear close watching because
the paper change =4-ght not ',e enough. Additional modi!ications will
likely be needed to most taz.,CO declarations consistently.
?R0_'rZC'r E.Z.GLE
?roduct rszo=endazions -,Fcr the Boston Test Ma:ket were as follows:-
K.S. du:Maur@_er K.S.
Ush: d, aurier US`
!00's - JPS :00's
:.ishz ::O's - d-_fturier Soe=ia' 100
Resazrz@, indicata! --'-a-- t@-.esa should be =or* t'-a-. ac.=entable productz
,.S. smo?ers acczrting to z-.;r targat grzvp, 4-a., uz-scale smokers.
?RC___rC:
Mi&'-t be aztivated in earl--- '-990. The obiect I's to vrav4de a dumaurier
-9 Mainstream Image credentials and the
Ultra Light Cigarette wizh t'
Smok-'
.n-- Fos':-ar-ns would be belaw
7.:.. for tar.
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BATCO CONFIDENTIAL - CATECORY %MI'S'NESOTA TOBACCO LMCkTlOt%,.
BATCo document for Province of British Columbia 16 April 1999

-;U!tkUR'rQ S?ECIAL MILI) - 1990
OV-=.r-L
Maintain du.4aur--'e= Statial Mild's position as a mild brand in the
duMaurier t=adit@-.-n quality and ecnta=porar@-, class in a
matter varticu-:arl-v Ts-'evant to women.
TkRV'T--- GRCTUF
1. -43a--S;
2. -7=ala smoka7s 49, sao'.c4-lig 8 mg-6 brands.
=.zhasis -zzar. zenters as wall as '2.C. and Ontari---
&
I d-1--mauriar :14-ld =s-. zaintain the hiShest of prc&.:zt
.;a!
2. @-:)duzt rt4'-ect the smooth, balanced non-irrizating character
dt-,1!aur4&=. dzXaurier Szecial Mild should never Icse a product
tast 2- the :asiz z.-; cualiv: of tasce.
3. Sothins inte=fare with the brand's cement strength parception.
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BATCO CONFIDENTIAL - CATEGORY 1: MINNESOTA TOBACCO LITIGATION.
BATCo document for Province of British Columbia 16 April 1999

qr--v; Dz-CLARATIONS
Tar Nic co
Z@.= -
(ME) (mg) (mg)
Soecial K. S. il i.0 13
S,2ec--,al 100 I 2 1.1 1 3
MON:70RING
C,r.-'v normal monizorin; :i'- !-,a racuired because there were no 7SO
mod"-;cat4.-ns needed. -.'ha CO n=be=s, however, wil: need closer sc-.4tiny
beza-:;Q tz
ha: is a new in:7-arst4-:n.
JANZ
AcmiTation to be in 199C. This project would affa= a sli=
=@:!---a= atSaret,:e, =--;a= du:11faurie= Special Mild Brand name or
So other ?roduc,: DGve::t=e:.-t ac:-4v4.t'-, is ant--cipatad.
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BATCO CONFIDENTIAL - CATEGORY LNII'SNESOTA TOBACCO LMGATIO'tN.
BATCo document for Province of British Columbia 16 April 1999

LIGHT - 1990
OV-'-%kL-' E10SITIONT-NG
To establish Avantihxarzi as popular mild brands at two lavals of
strength, reflecting t'-e d--olw4rior tradition of quality and cont=porary
class in a manner that is relevant to modern, urban%. young
t
women.
GROC=
C-arrent users;
Fe=ala smokers of 8 =; or brands, who are 18 to 34 years
with :n tLe 18 t: 24 vaa= old age group.
Ur@)an centers and zar4ats where the brain exhibits the potanzIal
_z= fut-.=* Sz:vt'-: Onma:t_-_, Ch;abec and Albarta.
1. A-.anti must =zInta:.n t'-a- .-Ernest level of product
2. The products shou_@@_ Tszf:azz t@* smooth. balanced nonirritating
character of AvantiIAvanti Ught should never lose, a
product tasz on t'-a @_,asts of c,.;allity of taste.
3. Mildness wi-'- be tc the sl,-'Mmer circumference vis-a-vis
dv.Maurier Raj- and
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BATCO CONFID ENTIA L -CATEGORY 1:.%TI.'S"SESOTA TOBACCO LMGATION.
BATCo document for Province of British Columbia 16 April 1999

NEW DECURATIONS
ar Nic co
(mg) (mg,
Avanti K.S. i4 1.2 13
Avan:--' 100 14 1.2 16
.kvant--' Light K.S. 4 0.8 a
kvar.:4- Light 100 9 0.9 10
MC N :: O.R I 14 G
-@s Wit -. duXaurier Special, nO ISO modifications wers wa=ar.=ad. CO W41:.
=.,itarsd =0:S :Iosaly.
IM
:-..C- Ns
Set ---.L@!aurier Szecia-1.
C--'er ?:oduzz Deve'-OPman@ actlvit--- is antizi-jazza-z.
BATCO CONFTDENTIAL - CATEGORY I:,NII',NES0TA TOBACCO LMGATION.
BATCo document for Province Of British Columbia 16 April 1999

TRAD24ARK 1990
OV'-%A6LL
To astah'-4-sh all =embers of zha ----ad-rk as the ':-zands for
women
elo@
T,A-RG=-- GRCUP
Tailor-Made
.k-7- -'ema-'s smokers between 13 ta 35 years of age.
F:@ne C;;t - Zsars
Smokars of Matilis cisa=attas.
1. Ihe nerceived -.-.oduct characteristics should rain-itz:* the product
positioning s---.atagy. (i.a., smooth, non-irrizatin;).
-- A-1 meambers shz@-,Id have acuivalant or better taste zz strength
balance.
3. Each member s'nould be positioned as competitive on :he strangth
dimension wit"-n their respective segments.
BATCO CONFIDENTIAL - CATEGORY 1: MINNESOTA TOBACCO LITIGATION.
BATCo document for Province of British Columbia 16 April 1999

K&TINZE PAR---V-, - 1990
?OS'-?'--10';ING OBJECTM
-1 sh liar 4 nda parent as lt'@ pop lar, mild brard for women offert
too,,*, =a=s:T;aa= crada-tials in the 8 mg- ran3a.
:AFGz: XL:@Ks--
Made
s=okars 18 to 3-5 years of ate with amnhasis on those bet,.Jaen
years.
aua-' 'Users
of @!a=tnie tailor-=ade cip-rectes.
a prod-,.:cz should reflect th-a szooth, balanced non-.r=i@azizt
:-. w-ch its pcs4-:4-:n4--& --s based.
Uould be per=eived amon& the strongest ant-..r within the
S"
segment but Possessing a qualitative sensory
7.-
=:-dness.
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BATCO CONFIDENTIAL - CATEGORY L.NTIN"NESOTA TOBACCO LITIGATION.
BATCo document for Province of British Columbia 16 April 1999

N-Q; DECLAIRATIONE
Tar Mic co
(Ms) (mg) (Mg)
Mazinde Regular 10 0.9
Matinie K.S. 13
No product cha:.3as were necessary due to ISO. The -:rziucts of t-ftse
'nrands were Carried last year under Project Dau-n. 7-ase new Mazinit
Ye'-low Droducts are now presenting smokes which are &=ong the 'cast oh --'-a
Market. Close =nitorins of Cansu=er reac=ion to t@-a new przd=3 has
indicated ac=*::anes. -therefore, no new changes are a_-%t4_c,_4-;ataz.
Ecuevat, i-f are neaded, they wil-I 1-4ka-y follow Mauriaz
.;ght amd Bxtzi -ight.
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8ATCO CO.NFTDEqTIAL - CATEGORY 1. MINNESOTA TOBACCO LMGATIOLN.
BATCo document for Province of British Columbia 16 April 1999

@tk='TEE SPECIAL MILD - 1990
OIV-LRA-T'- PCs.--:EO\NG
To asta@.-lish Mat4_nds Mild a3 the mild brand for women o!-_ger4_n&
credible upscale cra--4antials in the 8 mg+ range.
T
IARGE'.!' MA?=
A,---' fer-alle S=oAa=s zet".;een 18 to 35 years of age with ec,.Lal emphasis
on the aver vaar old zrouv.
?RCDt:C':
:ef`ecz the trademark's st=&t*S4_- product
Q.;
shc%;._@ be parza4_,:%,_! as equal to or slightly stTon;sr th.an
SzeC1_'3_' but ef-fering smoothness.
'rar :3
(mg)
10
S. 10
.4entho! K.S. 10 to
100's 10 1.3 io
Mentho'6 100's 10 10
Xc pro-'zct changes were made due to ISO, and no new prod-a-et modift_:ations
are C:)
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HATCO CONFIDENTIAL - CATEGORY 1:.NIINSESOTA TOBACCO LMGATION.
BATCO document for Province of British Columbia 16 April 1999

UMk MILD - 1990
OVMLL POSITION:\* ORj---Z:7:Z
To establish Matinis Extra Mild as the brand for women offer.;n mainstream
credentials in t'-e below ! mg. market.
TARGET XJkR)'-rT
Females between ',! to 315 years, with emphasis an those over 2---.
?RODUC-1
1. The product's low tin s'---uld be articulated in the context of
the cualitati--a mildress which defines the trademark.
2. The nroduct sued be :csitioned as a very low tar affari-Ig.
NSW
Tar 2;-= co
(mg) (=S" (=&)
K.S. 5
Res-zlar
3
No ISO changes were needa-@ Qr are anticipated.
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BATCO COiNFIDENTIAL - CATEGORY LNIUNNESOTA TOBACCO LMGATION'.
BATCo document for Province of British Columbia 16 April 1999

4--'-=-,7:-- SL:'!S - 1990
ToMkLL POSITIOKNC 0S:::C--:',-z.
7o establish Matiaie S'-ims as t-s mild brand from women offa=in$ credible
Z=
uoscale credentials in the below 3 mg. market.
:ARC'E.`-r WJ
between 18 to 33 years emphasis on those over 2-P.
?RIODUCT S-MATSM'
As with the other -aci-@7 me='-,ers, hat'nie Slims' @ow t'.. vi:!
be rationalized --'- tar--s of smoking zlsasura.
The product shou-l--; be as milder-
matinie Extra mi-1-4.
KE
DZCLA!UTI0N-
:ar N4-- C@
(ME', (=g)
.Oa's O.,-
Ifenthol K.S.
0. 3
!@anthcl- IOC's O.-'
No :SO changes ware made.
The K.S. versions are at the borderline of tar control. presenting
continuous varlabil4r., (lazal,.., -.:Twards). Spec changes are needed,
likely in Ventilation.
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BATCO CO-.NFIDE.NTIAL - CATEGORY 1. MINNNESOTA TOBACCO UTIGATION.
BATCo document for Province of British Columbia 16 April 1999

C.Ay---o FAMILY - 1990
OVE?ALL ?CS:TIONING OB:T-C-.741
Haintain Ca=aa's position as the popular, modern menthol trademark
offaring v.;;erior menthol s=king characteristics.
Cameo Szecial will be d-Istinvishad from the other two Family members by
its uni"'a zinzy taste.
7.kRc---T
1. Xa:e and female menthol smokers over Z5 years of age
w@-='- greater em-phasis on families.
!takes where =enthal segment and tha Cameo Family,
;articular. are lar3sr t.han t'-e Enal-ish Canada average.
h
:&=so s'nould be pa==aived as a "standard" agains. whic.
&-,: =Zventional =tnzhol products of cc--"-.able strangth
Du con...)arac.
prod-.;:-- te-..s, key menthol taste attributes such
ea-'
as j:eshness' coo....S, mark& of tobacco taste should be
better than -,--s naarest competitors
Came-.! SDacial
1. :%mongst menthol s=okers who prefer the minty taste difference
t-:--.s brand will be better or equal to Cameo an the delivery
:z kay menthol at::--'butes - reduced aftartaste. less irritation.
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BATCO CONFIDENTIAL - CATEGORY t: MINNESOTA TOBACCO LITIGATION.
BATCo document for Province of British Columbia 16 April 1999

NIEW DEC:-!-ATMNS
Tar Nic
c7mg) TM-g)
Cameo K.S. is
Cameo X.M. K.S. I-I
Cameo Soacial K.S. I-, i.L
Cameo Stacial LOO 10 0.9
No '6SC cl-angas ware needed.
Recaize rationalizati= will be 4--vestigatad, especia'---- f3r Ca=ec K.S.
and
CZ)
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HATCO CO-.4FIDENTIAL - CATEGORY 1:',%TIN'.NESOTA TOBACCO LITIGATION.
BATCo document for Province of British Columbia 16 April 1999

LEON - 199C
C'MALL POS:'r1ON11G OBJECTIVE
7he objecti-m for Medallion is to associate the brand with t-s lowest
recognized level of mildness (Ultra-Mildness) and "safety". with little
sacrifice cr trada-zf 4-0 an image elements.
?0"1111
-_A_RGET GROU=
C-Zrrant users;
2- C@:rrant s=kars of brands.
.Z.; DEC --.CN 3
co
(mg)
2
So 7.50 changes were =ada.
C: reduction to I mg or lower will be investigated starting vtth a Product
est to he'--. da4,.-e Medallion's Smoking Quality for today's zZnS1=ft=S.
..a-ar pro changes will be needed to lower CO.
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BATCO CONFIDENTIAL - CATEGORY 1:,NIINN'ESOTA TOBACCO LMGATIONN.
BATCo document for Province of British Columbia 16 April 1999

KISCELLANEOUS BR&VS
M DECLARATIONS
Tar Vic co
Sweat Ca=rza-' 1--ain Reg-z-'a-- 20 1.3 I
Suest Ca"ra: '-Regular 16 i.3 i 7
sweet K.S. 1. 3 1.5 is
za:: Ha:: .2-lain
2, -
?11--:-. lnular @c
K--:: K.S. -I -,
Sza:4a: X.S. 18
S "Iecia: Ken,' S 17 5
a izecia- Kand is
?4--ar la:'-Son K.S. 18 1.5 is
?atar @'a:!,son ---'3ht E.S. 12 1.0 13
?ater Jackson @'.ght K.S. 4 0.4 5
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SATCO CONMENTIAL - CATEGORY LMINNESOTA TOBACCO LMGATION.
BATCo document for Province of British Columbia 16 April 1999

11 3FJ" NDS
all
UR Nic
(mg) TM-&) (mg)
Marlboro K.S. -2, 7
2
J..I -.5
chesterfie-'!
Mor-n-'s
io i.3
io 0
cazri 10 1.0 :0
Star:.4r.8 0 1.0 0
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SATCO CONFIDENTIAL - CATEGORY 1:,NtIN%,ESOTA TOBACCO LMGATIOtN.
BATCo document for Province of British Columbia 16 April 1999

lar Nic co
(28) (mg) G& II-,
Kv.-ar, s 23 1.8 19
Kaver's Light 21 1.6 zi
? laver I s F-xtra L pt 20 1.6 19
?ezer :ackson 2 1.6 ZI
Ma:inis 2,
1.6 21
Xazinie Extra M-::--; 1.4 2 I
Voi-as 20 1.3 zo
ca=eo 1.6 20
1.3 20
1.6
Nc --SC changes were =ada.
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SATCO CONFIDENTIAL - CATEGORY 1: &MINNESOTA TOBACCO LITIGATION.
BATCo document for Province of British Columbia 16 April 1999

a with F-'ne Cut -s to ma-,% a-.,a-..v_ally smoke identical to
cor-respandLing tailor-made :-'garettas, both f2: zar level and Smoking
quality. In order to do =-is severa: waves zf' large-scale Product
:asting will have = ansuar. funda=ent&_' questicns like (1) how much
tobacco does tire consumer --se per ci;a=atte-, (2) how different are current
?.C. for smokiftg quality? '3) what kind of s=:ke do F.C. users expect?,
at--. a long list of quashes. Basizally, at this stage, very
little is known regarding zons=ar @_,%_haviiour with F.C. Once these Initial
questions are answered, we can then '.,agin tzi_'cring Product Development
towards consumer need. 7nare are @_-&si=allv r.;o fundamental wavq to do
this- - t -') Substitute ci-barette to@.a==z fc-_ F.C. (the easiest and quickast
way, invzlring probably the .Ls2- 2: =cist=41-zing agents), and (2)
us.-;.,Ig Single-grade F.C. t:Ucco, s-_'-I@ar we do now wit.1
cigarettes. The latter =c@in= implies huge c.arges at Alymer, since we now
pack 7..:. tobacco in a ==@_-_-_'ar wit@- '--'-ends.
ha
su=ary, exac-uzlng t.. F.C. st-:a:aly w-'-- take cor.54de=able effort over
a -t=:e:- of years and wi__ obvious:-.- invova a huge change in the way, we
have a=zzoachad Fire Cut --'n the pas,:.
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DATCO CONFIDENTIAL CATEGORY 1: MINNESOTA TOBACCO LMGATION.
SATCO document for Province of British Columbia 16 April 1999

.his new F.C. ail! be la=c, d in Stotamber. The tar caciaration is
inbevween ?La-:e-.'s and ?'-aver's Light F.C. at 22 mg. product will 'Le
a moderated PlaVer's F.C.
FROJECT 0U-LV-r-R
'a
:asz w4z- ')4' s=nkers w4-' 'as sh@----ed 4n
se,ata=ber. ':as-zl:s are a%zec=ad ir, late October, ena'Z-ins us @:z launc- i-
if avar-F,:`-na -'aoks O'K. -.-a smoka=s wi-11 be zai:or-mada,
a-..4 a! usaTs. --a -.ast wt-I compare *%:= to
:L@t- ---'ant-ified prz4-7am areas a--e (I'- '-ot zz-':aose,
as- s:rsaking of ziaarstte paper, of pa=ar
:'-a is t.-c -case, :----s we w4-L- also test for general s=cking
;roperzies.
',;a w;-:: &'msc --': a sana-aza tast to dater-mine au: handa'.-'n; przTerties Vs
Belveders Zusz2z 7"-s ad,-4itional test will be cancurrent with the
Prod%;c,: -Last.
C)
;-14
U1,
N.;
BATCO CONFIDENTIAL - CATEGORY 1: Ml'.%'.N'ESOTA TOBACCO LMGATIO'N.
BATCo, document for Province of British Columbia 16 April 1999

VOGUE
T astigations are underway to determine how to creaza a discount
A.nv
segment using a Vogue line extension. H. Marvin products (Mar-Co etc.)
are being analyzed in R & D as a prototype of the trpa of tobacco we
likely would have to use. Marvin tobacco is imported. as ours likely
would have to be in order to compete.
?R10JECT ORVILLE
The, object is tz provide a discount an F.C. tobacco by developing a
tobacc; that would produce 200 c-91aratmes using only 130 - 160 grams of
tobacco vs the staniard 200 grams. Development investigations likely
will take the and of '89. So far, rasults have ;hown that this
will be ve*- to accomplis'.n. considering we nead to be comparable
in handling prz=artias and =ok4-n& quality to cur=ant =ajor F.C. on the
market.
Ln
N)
rQ
0:.1
BATCO COLNFIDEVnAL - CATEGORY 1:,NTI'N'.%1ES0TA T013ACCO LITIGATION.
BATCo document for Province of British Columbia 16 April 1999

h1a Tuba -Kan (as with F.'-) is to convert aur. tubes to be more
tai-'or-=&-4a like in appearance as well as tar delivery.
PROJr-C-. C30E
Vent4',a--a-; 4at".4e and Mat4niia Extra Mild tubes to be launched in November
189. k'-sc .5layar's Extra Light (ventilated) as a new antry. A,11 of these
tubes are to deliver equal tar to tailor-=ada cigarettes when used wtzh
matc'-ing F.". -_zfka is supplying, however, and we expect to be able tz
manufa=t-.;ze ventilated t--bes ourselves by October '90. These will all be
84 = in langth.
PROJ---C: KCCOLO
7he rest our tubes to be converted to bv 'una '90. These art
Kayer@;. Ka@--er's Light, Embassy. A.@so tz provide equal- tar to
-:-a-;a with matchia& F.C.
A new z: be launched by June '90. 7-is tube vt _'! al- so be 84 mm. As
a-- ozr tubes, Plaver's Madi= wi-I.I. -arovida equal tar to ?lavar's
Xadi,_- :izaratza when used with Plave='s !led--= P.:.
i --- S IC-,
Czns=a: rassa:zh is to determine the need for resular length tubes, 100's
etc. A:sa. most desirable dimensions in -'angth, ci=cumfererca, etc.
BATCO CO'4FIDE4TIAL - CATEGORY 1:'.%II;N'.NESOTk TOBACCO LITIGATION'.
BATCo document for Province of British Columbia 16 April 1999

?R=U-C7
Z54orts are conzinu4nj to produce now methodologies. & new Product
4a;ping technique has recently bean co=leted and is currently be4ng
analyzed. What makes this method so in;erest4,& is that it can
aczo=odate a larger number of samples over a period of several weeks of
ctntinuous testing. 'me recent test was with 18 samples.
0?'.20ST-:--0N AC=,7'-1'1
R:a- KatD-ona'd are declaring signi-ftcantly lower ISO numbers than
antici-jatad for some of their major brands, both for cigarettes and Fine
Cut. Znvestigatiors are underway as to how t-:Ls was accomplished. More
ztodifi--ations =4-3ht '-ava to be made to some0-- our produces in o-.,-4ar to
defard brand positi:n@ag on the Karket.
seem tc be declaring new ZSO nuctbers roug-:y as anzicipazad.
CZ
C--
UATCO CONFIDENTIAL CATEGORY 1:,'s11-N-iESOTA TOSACCO LITIGATION.
BATCo document for Province of British Columbia 16 April 1999

that "--;Patent-"
T.Ups have
at this stage because c=ns-=ers planar
tast_4ni ZjZ1,:%t:as a7a -..L: .,IaD-e
- - Cr I Vowever. several
t-e zT& i:,2nal Lna_-:_4zn Zjsze ftr extended use. %
;--a "amalioration", i.e., lass
flavcurs --astad zCS!:_. flarc-_rs in or.; ar
&jte: -
as:a et-_. :: zs z=zan4ad :a Product Test those
..a Dotential. Saz,-= has a-sc been very
t: Conti= and
the ax:sn__
1Dz-.:L and their aLlp-itat-40r,
=-_Ts :-..-w in being a-'- to resp:n' qu4Ck_'-'
a @iarke-_ nez_@_ aTz-se z.:7 a sPecifiz
,;C:.. zz zzn@-- .4
Ucts @o= t@-esa ?r3jacts. Based an
Mz:zer.: Da-; is now pers-,:4ng tobac=2 =zzcessing anA
tez-nizi_ -,':s object :-.aduc-ng a "sa-rem"
ztiaraz=a. ---=me:: '.';-sa is davelopin; a low sides-:7mar.
ziga:sz-:e. =aL:-_-: f:- Purposes. Visa is also =1sa7L=Cn3.n&
severa' wa-:s --: zz:_@uzz- a=or% sociabl--! aa=aotable an-.-_=orMMnt
,t z'Z a s7_2'ka- az-.z_-: -' .:ams, etc.
Ar. an==ec4_at)1--, !@,war =.@7a- :at@_- will have to be produced by usft of
Savera' be investigated.
Soecia- _ars.
BATCO COtNFTDE%MAL -CATEGORY 1: MIN"S ESOTA TOBACCO LMC;ATION.
BATCo document for Province of British Columbia 16 April 1999