Council New_q
Report of the Legislative Smoking Cessation
Committee The first ever Imernitional Congre,N on Smokint: Ces@auon
%%w, held in Scotland from %Urct i-S. 1994 Elinor
Wil,;on. Chair of the ALJ% i.,or% Board o@ the Gwae Your Pa.-tents
Tobacco Demand to LI Smuke Fret- Fuijirr fir'ogrim.. attended the C,)ngrrs% to
Reduction present an abstraCE on the approach used to ge: ph% sicians to
Strategy initiate and %UppOn smoking cessation efforts their patien IN
She noted that this approach in% oi% e@. identifvinc in:! needs of
The decision bv the federal
doctors. supplying information to there.. otterms programs or
vo%ernment to roll back
tobacco taxes. was a disaster - services that meet real needsand assessing ho%@ %%ell these needs
the largest se,.back in the are met.
By the interest sho%%n it %%as apparent that the Saroke Frer
historic of public health in
Canada. Thereis a smillsilver Fittsire program was vieued az, a model for mar% other nations
looking JI implementing Nunilir proer-nis
linint, to th4s vm black cloud.
however
Kept KvIe Because,.heiobaccocontrol Report on Sponsorships
coalition mounted what was
probably its bli-ICeSL campaign The CCSH launched National Non-Smok;m-, Wc:, (NNSW)
Ptiblic Affifiri 1994. with the rclea%e of a special stud% on th.- impact of tobacco
- I n r to pre%cni
.%el orde industry sponsorships in the OimwafHull reL!on Thestudy .%.i
rollbacks it dramatically
commaimoned bv the Council to support the theme of NNSN%
raised publicavareness ofthe health con%equences ofa rollback.
The federal 2c%e-nmenr wa% theresore 'orced todo sornethinL to 1994 which Aas '-Tobacco Indusir., Sponsorships: not SO
subliminal :advertising, "
mitigate the d iniaLe. Th:s "in:-nething" is. in part. a thret-year The sit3c1% was ma@e public at a nt%%,., corift-ence held Lin
SI S5.WO.000 "Tobacco Dernard Reduction Strategy.--- January 13 -in Oiwwa and indicated mat resident, ofthe Ottavva/
The health :onimunit% nitj,- ensure that both the Stratqy'@
broad-bascd ri.ititive,, mas, media campatens. school Hull area are exposed to tobacco compan) sponsorship
advert ements z minimum of 295 million times per Year
programs. entorcemen: of lav,,. tobacco polic% reicarch land
lecislative im jxi%es. as well a% specific programs aimed at The report focused on two Imperial Limited Sponsorship
campaigns, Player's Ltd. and Maim& Ltc.. targe:ecl at males and
.roup--@outh.'high riskwomen. hard to reach people and so on. femaIe%re,;pecti%elv Asurveyofmor.-:)rand"shell"companies
produce resul s We are encouraecd that both the Minister of
most likely %kould have revealed an even hieher level oficibacco
Health andtheSolicitorGenc-Lii havepubIicIvspoken3OOLltne%k
!sponsorship ad% :rij sing end exposure
tobacco control legislation similar -to the Halzajdoio Prodticts Although the report-relied on data from OuaAa and Hull.
Ac,,. because the vast majority of tobacco sponsorship campaignsare
Herearesoric principles @%hichthefecleral po%ernmentshould
consider inneshing out the ne%x Simleg@. national in scope. the report reflects trie magnitude of tobacco
spon%orshipadverusing, inotherniaiorcentresacrosstnecountry.
he lion's sl-arc ofthe fund.rz shouid be spent at arm's length
fromilic ted:rui ecivernment-.%ithan independent"blueribbon A limited number ofcopies of the report are available. Please
contact the National Ocarin.,house on Tobacco or Health at
panel o%er,ecing and C%alUaLins! progress on behalf of 1-800-267-5234or56i-3050toobtainacop@
Canadian%.
theremusittfunctionalintez-ationamons!rrajorcomponents
of Eric Straivc--. for examples national media campaigns must
be coordimica with o6ocacy efforts ic ge., promised new
legislation.
at the start. Lintisshould.-o iniciasolid poijcv oriented baseline
survevandficnithere.publicpolic% concentrationonprevention
and protection must be implemented across the COUnEr) at
various lcvt-1.s of go% ernment.
0 -
asvstcmof.oripeiitives!rint-;forloczlcroupq%%illbringmanv
C. ncil on Smoking And Health
di% idends Conseil canabien sur le tabagisme el la sant*
We have acnance to make major Zains for health.n the coming
three vearz.. We must use imagination and not simply dust the
cobwebs off-cid, health promotion projectsJust because there is
now some mcntv availatile Trie ke,@ critena must be: bv how
From left to naht R3nd% Woodi. researcher. Anne-Marie Cornwe
much will Litt, program reduce futire tc1bacco-caused death and Executive Assi'stanivAgentc tl'infurmauon. CCSH Janice Forsyth:
disease' Executive Dircc,.,r CCSH. and David Hill. Presidew. CCSH. a .t the CD
news conference held to launch NNSW 19W co
7 Smoking or Hui= UDOate - Spring 1994
co
co
C=)
BATCo document for Province of British Columbia 14 April 1999