E-NV. ?.V: IVIER LAL TO&ACCO LM. I- 16-135 8:46 1!q49-iz372i784 44838041 3/11
Health Canada
L
1995-03
JAMIAry 10. 1995
HEALTH 9A=A OBAC" ADS
OTTAWA - Health Canada today 1--w-hrd a now,and-tobacza media campaign.
The P= and mievision ad camps 'P is pan of the f9d=xIgovcmm=z's Tobacco D-1
Reduction S=wzy. and follows other federal rn-a,rgs a@d pwgmms desimmed to make the
pubic more swage of ft h-rds of tobacco use.
4
Health Minister Du= Marteau Sated that thn media ampaip Will belp C==' In
cm=== the mqq=m fedmi IeVskhon. prop2ms and pd=cs deagned to dhicomp
10bl=D USC.
The campaign cansists of thra TV ads and d= print ads. The TV oh focus on the
health hazards of environtacrital tobacco smoke (ETS) -and the cbmical constitua= of
tobacco. Mm Prha ads mL;wrL de TV ads by'provWing more detailed infor:matioa and XCL
opportunity. thmugh a 1-800 attrabar. to obtain f=t idea on ETS, tobacco sales to mian,
anoldag and indoor air qualRy. cessation -progrxms and other tobacco
Mw TV adj6 =tided 'Cocktail', 'Doll's Hw='. and 'Not Hach' wig appear ou the
major Finglish, Fnnch. and =,alticultuill =Worb'saltmg today. Tac Pr= Ms VW appear
!a naticnal English and Fr=ch newspopers and amptocs. od in mom -hnic newspapen.
as of tomormw.
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BATCo document for Province of BrItlSh Columbia 14 April 1999

DV.P.AR IMPERIAL TOELACCO LM. ; 1-16-95 8:46 151493MeeU84 4483904 4/11
2 -
71c Tob=o ncm-od Rcxb,cdoo Stratagy, amaqw-ad in Fcbzuu-y 1994, is being
=pk==d cocpentively with the proviticts and twitories and wft rit"-da Is bW&
-Inity.- TM three-year initiative cotabiwS tatebid activities InChWing legislarice
c==mty =on nutinaves, rescacrih. pblic cdomm am awarccess for Sraups at rUL
Finawad by a smax an tobacco zmzfa@ ymilts, the SwaW provides ftndbag for
activities d "Wined to wd@= tobacco use.
A backpmuder with additiond datW6 an the tobw= =zapaign Is attachod.
-30-
-bk
km= dispom
Ca ftan;ak
Sylvic Patty
ROMIth Cocoa
(613) 9S7-1903
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BATCo document for Province of British Columbia 14 April 1999