E\Y. RAR: I NTER I.AL TOP-ACCO LTD. 1 -i e25 S: 135 MKT INTEL;.- 3/11
Health Canada r
1995-M
Jamory 10, 190
a TR f-&WAFSA RELEASES NEW ANIMS&C92-AM
Al.
OTTAWA - Haddi Canedo today W=bid a ww and-tobacza msdb ca3n*p.
The print and ftlevision ad =mpaign is pw of the faders' JOVeriX@3 Toba= Demand
Reduction SIx=V, and follows odw federal meawm and Propaw dm=ed to mdce dwe
public mom awa= of the hazards of tobs= use.
Huh Nfmi= D=e MkIezu suzed dw ft me& mmpaign wM bdp
cm=:== that nff= kderal ItplatiaL propmon =A;&= d=gwd to d=mmp
cob&= UM
The cappup cons= of ftee TV ads and ftu pr= aft The TV Ws facu an the
bukb hazuds of cavkonmutml wba= smolm (ETS) and du cwstinam of
wba=. The prbs ads aWort the TV Ws by providing more denied initunadon and w
oppomwky, dm* & 1-800 nimber. to obmiz f= dww on MS. wba= Wes to mims,
smom"a wA Indoor str quality, cemadon prop= and otber wba=o imma.
7ba TV ads, =dUed 'Coclaatl', 'DW's Ham ", and 'Not hbW wM on ft
toajoc EnSW, Fmrb. aid =AIx:WturA nerworb sw=g today, Mhe prior aft wM ippear
in ridon' Eagfth and Fr@ newspapers and mapzLem. azA in mow cdmic MWIPAPM,
as of Mmomw.
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BATCo document for Province of British Columbia 19 April 1999

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