BILL C-Sl.
Tobacco Products
Control Act
SUMMARY OF BILL C-Sl
Ban all advertising as of January 1, 1989.
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EXCEPTIONS
A. Retail Signs
- Permitted up to Docciber 31, 1992
if
* Under contract with -retailer,
e In place as of January 25, 1988.
- Eliminated an of January 1, 1993.
M(CWTIONS
B. Transitional Signs (Outdoor)
permitted for two years
1989 - 2/3 of 1982 expenditure
1990 - 1/3 of 1987 exp_enditure
1991 - EliMinatad.
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EXCEPTIONS
C. Sponsorships
Flall company name - No expenditure or time restrictions
Branded a Must have contract prior to January 25, 1988.
9 Value of contribution controlled to 1987.
. . . . . . . . . . . .
WARNING MESSAGES
Cigarettes and Cigarette Tobacco
Packages
1. Smoking reduce& life expectancy.
2. Smoking is a major cause of lung, cancer.
3. Smoking Is a major cau&@ of heart disease.
4. Smoking can cause complications during pregnancy.
Signs
Smoking causoz lung canciar, heart disease,
emphysmas and can cause complications during
prognawy.
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BATCo document for Province of British Columbia 14 April 1999

S, rn 0 KIM can cause
complications Curing pregnancy
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WARNING MESSAGES
Cigars and Pipe Tobacco
Packages and signs
This product can cause cancer and Is not
a safe alternatIve to cigarettos.
PRODUCT CONSTITUENTS ON PACKAGES
Cigarettes
'Average yield" - Tar, nicotine plus carbon monoxide (CO)
Fine, Cut, Pipe Tobacco, Cigars
RoWasted but not existing/approved methodology.
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PACKAGE - EXTRANEOUS WORKATION
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C:) e Not allowed to display any writing other than
C:D brand name and any trademarks.
Display has been defined as outside the package
(exasIpting the interior).
Upect descriptive words to be permitted by
regulations.
eg. Light
Special Mild
Virginia
A bland of American and Canadian tdmccos.
TRADINARKS ON NOR-TOBACCO GOODS
Prohibited from applying tobacco trademarks on
non-tobacco articles.
Exceptions:
If purchased before April 30, 1987 (allowed to sell
out inventory).
If retail value of non-tobacco article is greater than
one quarter of the retail value of the tobacco products.
Thus eliminates branded lighters.

OTHER RESTRICTIONS
Free distribution - Eliminates consumer sampling.
Rewards and contests Eliminates gifts, cash rebates
or the right to participate in
any contest, lottery or game.
NON-STARTING
Under 25
Year Never Smoked
1971 43%
1975 4S%
1980 47%
1983 49%
1984 SI%
1985 52%
1986 58%
1987 57%
1988 YTD 58%
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SMOK:NG AND HEALTH
1973 1976 :9-76 19SO 1982 1984 1986 1988
Smoking ;.s 48 67 72 74 76 77 79 76
dangerous for
everyone
Share of 'Light" - 3 20 32 42 45 48 54
brands (%)
Switching Rates 9.4 14.1 18.0 16.3 12.2 10.5 9.7* 10.0
Excludes discount
QUANTITY OF CIG;LU=S/DAY SAFE FOR HEALTH
Totall Smokers of
Smokers Mild Brands
No Cigarettes 56% 60%
13 9
6 - 10 9 13
1: - 15 4 7
15 + 7 4
Dor't know/not asked 11 6
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"PASSIVE SMOKING"
Aware of Passive Smoking/
Second Hand Smoke Issue: 1956 1988
Smokers 51% 71%
Quitters 60% 81%
Non-Smokers 60% 82%
National 57% 77%
Second Hand Smoke is one of the
Post Serious Health Hazards: 2986 1988
Smokers 4 25
Quitters 14 36
Non-Smokers 24 36
National 10 27
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NEW BRANDS
Launch Share
Craven A Light April a7 .5
cameo Special Nov. 67 .2
Mtin6e Slims Nov. 87 2.0
Rothmans Light April 88 .3
Player's Medium May as 1.6
Hatinds Special Mild Sept. ea .4-.5
................................
KEY LOSERS & GAINZRS
12 mos. September
Gainers Losers
Player's Medium +.97 Macdonald Special -1.70
Player's Light +.91 Number 7 -1.02
& Mauristr Extra Lt. +.65 B a H special - .93
du Maurier- +.54 Craven A - .33
Export Medium +.42 Peter Jackson - .32
Export Extra Lt. +.319 Rothmans - .25
Export A Lights +.30
Rothmans Light +.28
Player's Extra Lt. +.23
Export A +.22
BATCo document for Province of British Columbia 14 April 1999

TOP TIN BRANDS
12 mos. September
Share
Player's Lt. R. F 12.51
du Maurier R. F 6.50
Export A R. F 6.03
du Maurier K. T 5.89
Player's R. F 5.00
Rothmans K. T 4.10
Player's Extra Lt. R. F 2.79
Craven A K. F 2.30
Export k Liqhts R. F 2.04
Rothmans Spec. K. F 2.01
2MROM SHAM
12 Months 6 Months
Sept. chance Sept. Chance
ITL 56.0 +2.7 55.7 +1.7
PM 27.4 -2.4 27.7 -I-$
RJR 26.6 -0.3 26.6 -0.2
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