SEC:;CT COUNTRY: BROWN & WILLIAMSON PRCJE' T OR CONCEPT NAME: REGULATORY I - REDUCED IGNITION Wi CLImPANY PRIORITY: -L" GROUP PRIORITY: ,;" Lo 6en ;.a UjA PRQJECT OBJECTIVES: CPO., Industry support - on a voluntary basis. Oevel-3pmeks outside Voluntary Program may have competitive advantages. CONSUMER NEED/TARGET MARKET: - Cig4rette Safety Act (87) concluded that it was technically possible. - Need for reliable test methodology. - Prefient technology (paper) disliked by consumers. - 1996 Federal Fire Study Bill - Standard test method - Compile results - Report to Congress C> C) On --@j BATCo document for Province of British Columbia 14 April 1999