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POSTAL: PrNale Bag SO. !. M-Aro'it'-2. N-SA%% -02$ - Tc'.Phcr.=: !44 I00
Tc1cgraph= -CONQUEROR" TOvc - ?0:16. 5?dncy
LW.D. & H.O.Wills (Australia) Limited
"ATIONAL MANUFACTUMNO PLANT. WESTFIELD DRIVE, PAGE%VOOD. N.S.W. :015
3 July 1989
Mr A L Heard
British-American Tobacco Company Limited
PO Box 412
Westminster House
7 Ri l1bank
LaMON SWIP WE
Dear Alan
RPG C72DOA
Strategic issues by their long term nature tend not; to change each year, so
I see a similar list of topics to that ^Ihich we discussed last year. I
would suggest that fol1cwing the ;,=a-da Tec.-=logy Conference at Brown
Williamson this year, we add the Marlb--ro dhalle:Ve to our strategic issues
list.
I think we can group the issues ur-fer these broad headings viz:
1 Defence of the Industry
eg Smoking and Health, 1_1rS, Pagulatory Issues
2 Product Innovation
(a) to overcom. perceived prcblerns
(b) to offer product benefit
3 The Marlboro challenge
We should also discuss allocation of resources to these categories. Is our
current allocation correct?
I look forward to seeing you in Cqxada.
With kirul regards
Yours sincerely
r. C McGRM3DR
U%1cGtI.S - 9701
BATCo document for Province of BritiSh Columbia 20 April 1999