As CC H.A. NIcrini
RAT INDUSTPIES @IOJO zMach
b4i" A . Johnson
TO E.A.A. Bruell, Esq. FOrr, Keith Richardson
Ale. GKR/JC. Dow 4th August, 1983
SMOKING AND HEALTH
A great deal of discussion is now going on about Smoking
and Health. Without wishing to cross lines, I have been discussing
with Anne Johnsod a possible alternative approach and you may like
to see our first sketch.
The idea here Is that we should try to got the absolute core
of the argument an to one single page which contains a simple
series of factual statements.
See the attached rough draft headed "Three FACTS about
Tobacco". Of course at this stage I am not insisting that these
are the definitive points, it is the concept that I would like to
present to you.
The idea is that this single page of bold, factual statements
should then be supported by a set of briefing documents. For
ocample, there would be a briefing document on'Causation.P There
would ba another on "Anomalies and Contradictions". There would
be we an "Innovation" - and so on.
Whereas the single statement Is short and direct, the briefing
documents would be developed at whatever length is necessary to
support the original assertion. But these documents are not written
as general factual documents, each one is a carefully prepared
collection of evidence designed to, establish the truth of one of the
factual statements In the main paper.
Finally, it is an integral part at the concept that everyone of
these papers would be printed and freely available. They would be
on people I a desks to be referred to at all times and to be handed out
toall interested parties. The master statement is so small that it
could be put In a folder In *very employsie:s pocket and any one who
challenged any of the statements could be neatly referred to the
appropriate briefing document.
I hope you think that this Is a helpful approach. As you knows
I was very quickly impressed by the weight of evidence which already
e3dats on this subject and I am sure that the task we face is essentially
am of marshalling the evidence that we have so as to attain a clesrl@ r1i
deftowi goal.
C:)
Keith Richardson
Enclosure
B.A.T ImDumas P.I-C. - MNNESOTA DEposffoRy Copy - PnoDucED PuRsuAw To I VILD. oF
CONSENT JUDGMENT DATED 518/98 IN STATE OF AOAWESOTA, ET AL. V. PHLIP MORRO, ET AL CAsE No. Cl-94-MG