B.A.T BOARD GUIDELINES
SMOKING ISSUES
PART I ASSUMPTIONS
1. Associations of various diseases with smoking are regarded by
mostauthorities, the media and the general public in developed
countries as having been established.
2A There will be a reduction in the incidence of certain
..'..smoking-associated diseases which will be represented by
anti-smokfng forces as a consequence of product modifications and
hence as evidence of causation.
3. Although no sudden breakthrough Is envisaged to solve the smoking
and health problem, scientific research will give rise to
products seen by doctors to be of less risk.
4. Nevertheless smoking will continue as a widely practised habit
albeit with a zero or negative growth rate in certain markets.
5. Psych6pharmacological aids (marijuana, nicotine chewing gum etc.)
will continue in wide use. Certain drugs will be permitted and
kecome'accepted for social use.
6.- -Public Interest in questions relating smoking to health will be
:maintained in developed countries and will continue to Increase
at an accelerated rate in the-majority of lesser developed
markets. This enhanced interest will be provoked by
supro-national b7dies, e.o. World Health Organisation (WHO),
International Un on Against Cancer (UICC), by comnittees set up
under WHO auspices and by the European Co-ordinating Committee on
Smoking and Healt*h. (tCCSH) formed by anti-smoking organisations
of the EEC membercountries.
7. Smokers will continue to-look to the industry to develop products
which the former consider will reduce the--rfsks to health.
8. Suders, industry employees, the wholiel'ale and retail trades and,
,tobacco farmers will look to the.fndustry to defend their
Interests and will be increasidily 'willing to play a part In thik
@nddence.
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9.. company emplojees will increasingly be asked questions about
smoking issues.
10. The Tobacco Industry will only be able to defend itself
idequately against attack If it presents a united response.
11 Competitors will honour industry agreements if it Is to their
advantage to do so.
iZ. While in some markets a more aggressive approach to smcking
issues will be taken by the industry, what Is seen by
governments, the media and the general publi c as Inflex"bility
and a reluctance by the Industry to present a less recc;nisably
partisan view will create hostility among intelligent and
fair-minded people.
13. The industry will be criticised fncreasingly-for spendiig
substantial sun an advertising which will be seen as encouraging
the smoking habit. Nevertheless, there Will be no valid evidence
in the developed world that brand advertising increases total
consumption.. In developing countries. research will nct show
identical results. Despite the evidence that advertising
restrictions in developed countries do nothing to reduce
cigarette consumption, the antf-smoking movement will continue to
press for restricitons or bans on cigarette advertising.
14. Medical authorities*ihd anti-smoking pressure groups will
continue to influence governments, the media and thus public
opinion to oppose smoking.
15. An area of tonsifisus will open between doctors and the tobacco
industry al. troduct development continues' and as doctors identify
the role of less hazardous cigarettes".
116. There will be an increase in the number-of countries introducing
anti-smoking education in schools wIth*a view to eradicating the
smoking habit.
17 Governments and medical authorities will be concerned to increase
control over the industry anVits products. In some cases'.the
authorities will press for the laboratory work associatid w1th
control to be financed by the industry.
118. Legal restrictions. on smoking, on the industry and on the
mark ting and Adv6ftising of its products will increase and there
wi 11 be more,prissure on the Industry to make further
conc:ssi0.*..-._
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19., There will be a shift in public opinion mainly in developed
countries, in favour of stricter enforcement of existing laws but
this will be offset to some extent by a widening resentment of
further intrusion on personal liberties.
20. Ther**e will be a tendency an the part of certain scientific
ixperts to relate specific smoke constituents to particular
diseases.
21. Carbon monoxide, oxides of nitrogen, nitrosamines and other
constituents will become increasingly regarded by certain
scientific experts as health hazards for smokers.
22. Governments will -exert pressure to achieve maximum limits on
specific smoke constituents such as tar, nicotine, carbon-
monoxide and nitrogen oxides.
123. League tables wil I be published in more' countries and wil I be
enlarged by the inclusion of further chemical substances In
tobacco smoke. There will be demands for a system for
simplifying this information.
24%.-, Nicotine will continue to be considered by some doctors as less
harmful to the majority of smokers than tar. Nevertheless
nicotine dependency will be attacked and claims made that
nicotine is addictive.'' Consequently, manufacturers will be
encouraged to lower'hicotine levels further and/or improve the
ratio of nicotine'to tar.
25. Some published work on animals will show nicotine to be weakly
carcinogenic.' .. "
126.
Governments will demand that health warning clauses become
increasingly more severe, often stating that some diseases are
caused primarily by smoking.
127..
.*Because, In some animal tests, cigar tar is more tumorigenic than
cigarette tar, certain authorities will regard the smoking of
cigars as being more harmful..
Z:
118.
The higher levels of carbon monoxide deliveries from clgars@'will
be claimed by certain authorities to be more harmful to both
smokers and non-smokers.
129.
People will contUwe to smoke cigarettes in different ways and
Investigatio6i@butside the industry will establish that league
tables can 6e,iisleading.
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30. Statistical evidence Oil begin to materialfse that the new
generation of low ti 'cigarettes present less risk to the health
of smokers. Certain scientific experts will endorse this.
Health authoritiei will encourage the industry'1:6 pursue a course
of product modification but there will be no'single product
solution.
31. Modifications to products will have more assurance for consumers
ff.'health authorities are seen to be involved.
32, in biological activity per cigarette will be accepted
by most doctors as the mainAesirable criterion for the next few
years at least and will lead 'to renewed demands for the
re-introduction of tobacco substitutes.
33. Governments will issue guidelines or Instructions with respect to
additives and tobaccb-substitutes and increasingly will demand
data on inhalation toxicity.
34. When significantly modified cigarettes achteve substantial sales
or wide acceptance opponents of smoking who..had previously
advocated'them will oppose them.
35. IncFeasin gly, governments will require a declaration an packs of
the'-delivery of certain smoke constituents and the level of
.:...inclusion of any non-tobacco materials.
@6. -Zln smoking and health terms we shall continue to achieve
technically, with all-tobacco cigarettes, all that son experts
consider can be done with'substitutes that have been developed so
far.
37. Some anti-smokers 011 continue to believe that low nicotine
smoking makes 40fttf@g easier and will, therefore, encourage its*
development.,
38. Those In other industries will seek advanttge from the threat to
the tobacco industry.
(af* Alternative natural materials will be considered for
"-@exploitatfon in cigarettes.
Alternatives to nicotine wfll be explored as will
alternatives to the smoking habit.
Attempts will be made to exploit the wish to give up
smoking.
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7. 39.
Companies will incriasingly market cigarettes for which the
consumer will infer health benefits.
40.
(a) Generally any change in the legal positipm will impose
greater liability on manufacturers to their consumers.
(b) @fhere is room for manoeuvre towards a more credible public
,,:-. position on the part of the company and of the industry (as
,,-.'seen by governments, the media and the general public) on
the primary Smoking and Health Issue within the legal
contraints.
(c) For the time beinq,.hawevOr. the U.S. legal position will
deny the industry the 6pportunity to claim low tar
cigarett "' being -less hazardous (as alleged by certain
medical :sthoiftles) or to engage in moderation campaigns.
41.
There will be increasing pressure for the introduction of systems
of differential excise taxes for cigarette products with high or
low smoke deliveries.
42.
Smoking wil-I continue to be criticised on:the grounds of social
costs, although comprehensive studies.noti being undertaken will
stri6gthen the industry's position on'these issues.
@
43.N.
reasingly. governments will use excise as a health measure
1,,@raising excise taxes to penal levels.
14-4'."
Smoking will become an tnCridsingly unacceptable social:habit.
It will be cl
arly establ.-ithed that the social unacceptability
issue - overl Id on 'the midical controversy, the anti-smoking
:
attacks in the me4fa.and their endorsement through government
legislation - wl'@J'Wfect industry growth. Won-smokers will
become increqih ly vocal and Passive Smoking will increase in
importance asz-ln Issue and be used initially-to develop the
social unacce@tability of smoking throughdemalds for further
I
gislation restricting smoking in public 0)'hces ("Public
:
Soking").
"
45.
'i@ntlnue to provide a basis-
Further work on Passive Smoking wftl
@for'fncreasing allegations that-c6hitituents in side-stream smoki::,.
Mve a deleterious effect on n6iEpmokers.
46.
Smoking during pregnancy will be accepted by most people as being
hazardous to the health of the unborn child.
47.
Mutagenic studies!*&f@ smoking by males will adversely affect
progeny could-weINcontinue to be published and commented upon.
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148. Opponents of smoking in developed countries will increasingly
criticise the industry's operations in Third World countries on
the following grounds, in particular:
.(a)-.Lack of and ineffectual warning clauses.
Failing to disclose inf@@iiation on tar and. Increasingly.-
nicotine and carbon fthoxide levels.
(c) Selling brands of coisIderably higher tar and nicotine
content than those -in the developed countries.
(d) Applying double standards by selling the same brand as is
sold in developed countries but with a higher tar and
nicotine content than the domestic version in the brand's
country of origin.
(e) Adversely affecting food produc tion",by encouraging the local
growing of tobacco and the expans,ion of this growth.
If)"*De-forestation for flue-curifia.purposes.
(g) Using advertising and promotional methods not permitted in
developed countries and which encourage non-smokers,
particularly the young, to take up smoking and smokers to
smoke more.
March 1982
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FIDEX
SSUMPT10flS
A. Addictive ....................................... P.3
Additives ....................................... P.4
Advertising ..................................... P.2
.................................. ! ............... P.2
Akimals ....................... ... P.3
...; ........................... ... P.3
Anti-smoking Education ............................ P.2
Anti-smoking Movement.....; ....................... P.2
Anti-smoking Pressure Groups .................... P.2
No. 24
No. 33
No. 13
No. 18
Flo. 25
Mo. 27
No. 16,;--.
No. 13
NO. 14
B. Biological Activity ............................. P.4 No. 32
C. Carbon Monoxide ................................. P.3
No.
21
................................................. P.3
No.
22
................... P.3
.......................
.
No.
28
.
................................................. P.6
No.
48 (b)
rcinogenic ..................... P.3
C
No.
25
C tisation ........................
:
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Cigar; .......................................... P.3
No.
27
.. ................................................. P.3
No.
2A
CoiV.etitors ............. .................... P.2
'No.
11
consuluption ............ I................... : .... P.2
No.
13
0. Declaration oA.2aeks .......................... e.P.4
No.
35
De-forestation .................................. P.6
No.
48 (f)
Developed Countries ..........................
. ..P.6
No.
48
.
.............................. .... P.6
No.
48 (c)
.............................. .... P.6
No.
48 (d)
................................................ P.6
No.
48 (g)
Diffenntial Excise Taxes..... .1 ........... P.5
No.
41
Doctors ....................... ........... P.2
No.
IS
E.C.C.S.H. (European Co-ordin tin Committee
:
f
lth
on 'Wokiij\and He
.............. P.1
,
No.
6
E-E.C ....... .
A ........................ P.1
Excise ...... ...P.S
.......................
NO.
No.
6
43
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B.A.T INDUSTRIES P.L.C. - MmEsou DEPOSITORY Copy pRODUCFI) PURSUANT To VILD. OF
CONSENT JUDGMENT DATED 5WW IN STATE OF AONNESOTA, ET AL. V. PHXV MORRIS, ET AL CASE No. C1-94-M5
-F. Flue-Curing... .......................... P.6
Food Production .......... * ........................ P.6 No. 48 (c)
G. Growing of Tobacco ............................... P.6 No. 46 je)
H. Health Hazards .................................. P.3 No. 21
@ealth Warning Clauses ............ * ............. P.3 No. 26
1. Inhalation Toxicity ............................. P.4 No. 33
International Union Against Cancer (II.I.C.C.) ... P-1 No. 6
L.
League Tables ................................... P.3
No.
23
... P.3
No.
29
... P.2
Flo.
18
.............................................. ... P.5
No.
40 (a)
........................................... .... P.5
Flo.
40 (b)
........................................ 1:1 ....... P.S
No.
40 (c)
filation ..................................... P.S
L
No.
A4
:g
L sAahardous Cigarettes ....................... P.2
go.
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Lo* Hicatine .......... o ........... @* ........... #.P.4
No.
37
.LomW'Tar ......................................... P.4
No.
30
................................. P.5
Flo.
40 ..(c)
...... .................. P.5
No.
AO (c)
M.
Marijuana ..... ............................ P.1
No.
5
Marketing ....
............................. P.2
No.
18
.
Maximum Limit; . ................................. P.3
No.
22
Moderation Campaigns ............................ P.5
No.
40 (c)
Modifications ................................... P.4
No.
31
Mutogenic Studies ......................... P.S
No.
47
N..
Ofc,otine ........................ 7::,-w .............. P.3
No.
22",
,
............................. !@ ............... P.3
No.
.24
............................................... P.3
No.,
is
................................. o .............. P.4
No.
38 (b)
....................
............ P.5
. p...............
No.
48 (c)
.
ic tine Chewing SUM ate ........................ PA
0
No.
5
Nicotine Dependanct
........................ P.3
No.
24
-
Nitrog n Oxides
@ .............. ..P.3
-
No.
22
,
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N
ros M
it : ines .............................
No.
21
Mon-Tobacco MiteHils ........................... P.4
No.
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0. Oxides of Nitrogen ..... ......................... @.3
No.
21
P. Paisive Smoking ................................. P.5
No.
44
...P.5
No.
45
P.3
*
No.
19
Pregnanc
y ..................................... :
.P.5
No.
46
Produ@'t.
Qevelopment ............................. P.2
No.
15
Proddc
t
..... P.
Modifications ............. o@ ......... I
No.
2
.
..... P.4
No.
30
..... P.5
No.
47
Promotional .................. ................ P.5
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-Psychopharmacological Afdsi. .. P.1
...
..
.
..
.
..
.
No.
5
Public Smoking ................
::::..P.5
.
.
.
.
.
.
No.
44
Q. Ouftting ........................................ PA
No.
37
R. Restrictlons .................................... P.2
No.
13
.Risk .............................................. P.1
No.
3
.......................................... P.1
No.
7
........................... 0 ............ P.4
No.
30
S-.-" Side Stream Smoke ....... o ............. o .... P.5
No.
45
Smoking by Males .........
...... P.5
'No.
47
Smoking in Public ...... P.S,
No.
44
social costs.. " .......... I ....................... P.5
No.
42
Social Unacceptability .......................... P.5
No.
44
Statistical Evidshce ............................ P.4
No.
30
Substitutes ....................................... P.4
No.
36
T. Tar ..........................
...... ......P.3
No.
22
................................... ... ........ P.3
No.
24
.......................... ........... P.3
No.
27
........... P.6
No.
WIN-,
.
............. P.6
-4d)
No. -48
.................
..P.6
Tobacco Farmers .......... o........... .... P.1
No.
Tobacco Substitutes ........... o...... ::::::: .... P.4
No.
32
.............. 4 .......................... P.4
*
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No.
33
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Tumorigenfc...::::
AV ........................ P.3
No.
27
U. U.I.C.C....' 1 .........................
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... ;@..P.l
No.
6
.
Unborn Chiid@.
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No.
46
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CONSENT JUDGMENT DATED 5/8196 IN STATr OF AftwEsom Er AL. v. PHjLAp Atoms, ET AL. CASE No. Cl-94-8565
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W. warning Clauses .................................. P.6 No. 48 (a)
W.H.D. (World liealthAi4anization) .............. 0.1 i No. 6
Wholesale and RetafUTrades ...................... PA No. 8
Y. Young ........................................... P.6 No. 48 (9)
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