- 0 B.A.T ImmmTRiEs P.LC. - MWIESOTA Dpowrow copy - PWWCEi) PURMANT To I VILD. OF CONSENT JuDamENT DATEo SWU iN STATE OF A#NAwsorA, Er AL v. PHxv Mongm Er CASE No. CI-944MS C-1 BAT INmwmiEs P.LC. MW*SOTA DEposrroRy Copy - PROOMED PuRstiAmT To VILD. oF ComaNT JuoawmT IDATEo S/M oN SrATE oF A*NmEsorA. ET AL v. Pmxp MoRow sT CASE NO. CI-944US BAT INOUSTRES P.LC. - MINNESOTA DMKWTORY COPY - PRODUCED PuRsuANT To I VILD. OF CONSENT JUDGMENT DATED SWU IN STATE OF ARAINESOTA, ET AL V. PH&V Aftgm, Er CASE Mo. C14M4M5 Ilk J.-I f. a III "'ta :I iml hwf, "v- uuy C'usiolarrs 1, tile lx'@i- &W Y'llall"o"hill' I1.111 dial ibllvw@. -111JAier.. u-nimititillo 4.1ourc c ,jornite all(! cmpl-cm Aftentio4i troutiaim% dri,le-tir liol'ififts- ft"IndeteloliAnp-rLim. rvlal@N)Ihy' 1"avxim"alool Im"itict. I.. tlutrwt@ Th"Ke-Au."t :hl- pr.wc%,. tICLIMMILIA1% immi-4 ,lit 'T TIK-ir messiev m ilvd jowl ck-,-. IV Gmitsimr, ire clvfiuiwbngqu.@;m ionw1utt, I,- @tsit chanume prefurme".%nd tifv-l% In. Our %-M ll,mliff.gi, (Joe irly-I.Iti'v pv.! ni., poii.iiI.If-Ill Ilk-It r!. r tot-orf-u! Kf-n x Allow B.A.T INDILMITIMS P.LC. MONEWA Ducurm Copy - PROOMO PURSUANT To VILD. OF CONUNT JUDGMENT DATED 5MM IN STATE OF MINNESOTA, ET AL V. PMtP UORRM ET CASE No. C14M41W N) C:l -"j r4l'; rAj I-V B.A.T Moms P.LC. - MmiEsoTA DmKoToRy CoPY - PRMCED PURMJAKT To I VII.D. oF CoNsENT JuDamEmT DATEo SWU iN SrArE oF MMmsoT4 Er AL v. Pmxp Aknow, Er CAsE No. Cl-944=5 d.* :-eo :hx ;.; kev to the g here ... B.A.T ImusTRES P.Lc. - MMLWTA DEPOWORY COPY - PWWCED PurmmT To VILD. oF Comm JuDGmNT DATSO GMW iN SrATE oF MNwsorA, ET AL V. PFKV UORRM ET A CASE NO. CI-94-MS N: c: -1i --,I r@: B.A.T INDusTRiEs P.Lm - MmEwTA Dmvsnm Copy - PWWCEo PuRmAwr To I VILD. oF COMEW JUDOMM BATED SWU IN SrATE oF Mumsou, ET AL V. PHXP UOMR8. ET A CASE NO. C14K-MG -The corporate prior@ mv and creative products i in the level of col CO B.ALT 1"Durmas p.LC. MMME>A DEpOSITORy COPY - Pm=cFo PuRmANT To I VILD. OF COMENT JUDGMENT DATED SAM IN SrATE OF MAMSOM ET AL V. PHXP MORAM IT CAsE No. C14M4M5 M.: C! zi T4a t*@ *-4 BAT Wmwmin P.LC. - MMMWA DEPOSfrORY COPY - PROWCED PuFtsuAmr To I VII.D. oF CoNsEwr JuoGimw OATEo SIM iN SrATE oF AOmmsorA, Er AL v. Pmxp Aknim Er CASE NO. C14M41565 0Ll- el:, lo, cc- BAT INIXISTRIES, P.LM - WIINKESOTA DEPOSITORY COPY PRMCED PURWANT TO VILD- OF CONSENT juoamw DATEo son IN STATE OF woossou, ET AL v. Pmxr AOMM& IFT CASE No. CI-944MS lc-,king, fwnet, -runitie; r%j C. zi li 1%: 149 B.A.T ImusTRiEs P.Lc. - Mmom DmKoroRy Copy - PRMCED PURSIJAwT To I VILD. OF CONSENT JuDamENT DATEo 5/SM im SrATE oFANNNEsorA. ErAL v. PHxpAknm. ErA CAsEl4o.CI4144W5 -lE's olle to -ld.'! I customer that voull have the product.: -,:-x'.*C -111.1 '*c:7.1ill Ch.%. b% a certain time. lt'Sx- '11611Z '.- lCtUali% do it. what. I do. and I back tip -.1-K- mi,;t honest and reliable -@ev% i@ I rQ B.A.T ImusmiEs P.LC. - MiNNEKrrA DMVWTORY COPY - PMWCED PUFOUANT To VILD. OF CONSENT JUDGMENT DATED 5/8196 IN ITATE OF ANAMIES016 Er AL I@ PALP AIMRM ETA CAsENO.Cl4M-MS N) C@ @'t %@4j B.A.T ksmisTR*s P.LC. - MmEwA DEpooffoFty Copy - PRMcEo PuRsuAmr To I VILD. oF ComENT JuoawNr DATEo 5098 im SrATE oF Aftwsom ET AL v. PmLp AkRRNL ET CAsE No. CI-944US "I'll) p1mid to be parz, of a colllp-@.-I%. nn.-oanize-; the I'm evu p.,% po et):t 1 .'-ork wiEh. %--h, :;%e of themselvesarc! their dme Imppen Jj.A.T INIMMES P.LC4 MWMWA DEPOURM Copy PRMCED PufmANT To I VILD. OF CoNsEwT JuDomENT DATEI) SWU IN SUM OF AINASSOLA, Er AL V- PMLP AkRRM IT CASE NO. C14M-SM B.A.T lNousTREs P.LC. MiNNEsoTA DEposffm Copy - PRMCED PuRsuAlft To VILD. oF ComsEmr JuDomEuT DATIEc S/SM IN SrATE oF Atmmaom Er AL v. PHxp AkRgm Er CAsE No. CI-94-8563 .7 le, 4 .4 '-wi n.-W 14:1:rji :c-cm, h its.:: ik' u. Are at(@Jmell r'!' C:Z. l".::: :a.:, The -v@!cn =;,;r- ta@sr tif flue-curea:i-hac.," ls:fl@artl,es the Wend. A th'7d mrre An -:natic t% Ite I)! foloacccl. cir;C111.21. is it@d : Its small arim -tints :i, lfr-'@M c1curette hImuls it, achic%e specW tame qualities. The Leaf Buying Prucesis Tabaccolsamingis a %ear-mund.2n). cem Firm luejul, thvw-.+. Nmr.-ber. mmiyersofthe Brown al: WHIsarnscin lea(buting learn trattl 10 -1 separate flue-curedirfarlaris%hich parallel mid Ili me, i"... 1 @tl 1, ha".1 I I a rl !-I In" Ill.- Is, qmdit" prite mid inatipjivil pr(liiiii.1 -Im QuAW, l, .. umpli i.% @- r mul v.dv%er- imi'durim: d IV gnt-mg wi-n. I hr'.4-.0will 11W bli'lit" p"KV%. A 111v lex tItp;trinicm mett idn -.rlt%vr, soull4sivir tpwalitt Tlw tlw rewarth ancl(letchilmicni tic-partriscrit it, murrihat Indes selected are befit 04 -vi 66nmic bkmd.. Leal'biendem like rmi@erz,)rfirw itineb@ scardulh, ciniNne inbaccis grides aged fritirn seerral grm, ing seasons to ensure cursislent tole and qualitt for the trianuttraLturing process. Skilled hands. vinshined -ish the ktilell 34%2rdW in lah,Wn[MV IMIls- twok%m create a mirria7m4art and %hich ultintairlt l ield, the science serial Re a qualiT% . pr(tduct. "a"' "'a g iv,,n %I bacm,l. kn.m n Mvititcan %n In (Irrilasul h, ciparclivniArr% %m,rkt% itic. Exlxin- mAri.-i, 1,4 L:.SL ci$rjrVuv explui% ha%al- sistimilated greater &-titarld I.-ir US, Ivat IK &It. eign pnKlustlet, -rv@inv III,. millivic ith Exptwt I-ral"glivaccit CAmupariF Ipavt,d'ft"-.n X- Willijit-In. has Sim- tcr%cj- maAt:I% -incv IM.'. L.-neli in %%d.4w. \.,r:li (.1rodiff.l. -'114.lic te.4 C'mult: lim ilitt ii, 4 gnumm III 11W "44111 fill 'hipilist,111% ,slrn.,, . .11;Ill Hit miltovi pmind-4 V.S teal VA. 1, w.1, U%V andthe Groter \krit ,I :he I, purth3,cd h, BnAn j: wmi-ammin I, .T,@n I)n smal -.m.ned !arrn'. Ulm -t I larnih htch hale been OnIdUCinz i-63cc. c".ps for fWarh IhI) Centuries, A curstinuistZ spira ofindcuen- denceand Ar-retUrce is a hallinark or pride for these @To-ers and Life indussm The intevitt n(the fairsile farm SYSIC!" ii %ital to the enisrumnic well- beingofthe manuf3crtirer2s well As themdri idual gn-eT. For that reason. the compam places 3 priorsivon open cornsruflfli@ cavorts mth the ;r1luef cummunitit Themsuli na better understanding %ht -ums6cwtirst-ane. dw @,-er- "ve v,rum m funds jgriltulturA 1 .3 rm-arch. %lorks unn ]local estmilim fe?t,cei and ac-meb participate$ in pub;ic mecturigsw e%change % imctl s and respestrid to gnmer c4incernI. T.@ts winershIP rNtend,u, the P0,4erw4in arcna.uherethecian pxi, and P-cr- -@ ;,.Se0ser to V'nre,t -In 1C.'i0all't and w% @Ilk 61 IIIIp.KI OW . C@ N!) B.A.T INDUSTRIES P.LC. - MINNESOTA 0E1aOSffOW COPY PWDUCED PURSUANT To VILD. OF CONSENT JUDGMENT DATED SWU IN STATE OFAIIINKSOTA, ErAL V. FINLPMORAM ETA CASE No. C14M4=5 1 it. 1 These %ordb. in@cr:hrd on a plaque hitheolrice.ii, 3--.-n @kWillianvvjn scientist. scr%c @@ a renninder of one ufthc vonzan, * z,,o priorities, Bnrml success is based on the identif, what smatersu,im and. ;fnvortanth. to respatiduithqua,A%. i nnavain e products. The notr ezcm; search for new and better products. materials. manufacturing ?focesies and techniques is ai-led 31 a single goal - to distinguish Brou n & Williamson brands as the best in the marketplace. Meeting this p3l requires team- work - daily iraeravion of expirri. enced research sptciaJisu and engineers u ith Ohose responsible for manufacturing.2nemarkirting products. A firm comrn;tment o(financial rewurces is also critica! to achioe maximum produc:ion efficiency unhout sacrirKc:r% qualit.% Like growing *,ob3cco. docloping a new or imp"vd -product takes time. patience and ovemise. Designing 3r:d impie-nenting new techriolog% for ic3i a md mainufactur. ing proctsses.Inrs@ n as.mrss drMis mint. is O)wh cnordinated -ith product roe3rch to ensure the rnanufactunrvc,:;%@Mlio of no. brands. PO CD B.A.T INDWITIMS P.L.C. MMEWTA DOOMTORY COW PMMCED PuRwAHT To VILD. oF COMUNT JUDGMEW DATED 5099 IN STATE OF AIIIW*307A, Er AL V. PHUP "IM ET A CASE NO. CI-94-IM5 V. -.:,..h Z V_7CM "Or "r" - 7- t. 4 :he Crux:n.- Nc@ and Sc-tv7 i'r, -ducts -!w :,.n.Wo 3 C. 411 P p-ce" 4!,.C:tcn!@wal Thernechanicio: rm, vnjacrta:@, filk-eviv.1nia lent.;.attrig, cqarcutn art scoredmahankof techm-AiT.:id In contsmous research. In ;he initz! st.,zet ot ne. pruducr dinelopment. rcivarchen dm florn, that bank to (21.'ar a produc: design that ob.jecti't. .thcr Iralvve, ire deicrmined. the pnocluc t k-@,.,, , rurth@r rc-.*ined in fit the marL.-:. Onl, ifirr im,nih,of wirmil ind v@iuinvr testing ire rit, brands pdvd iv-jd% f6ritrial marketin,, Prothict dr-6-prilvint fiwaiterna. iuaulcipreizc@ iSOVII 1114MCCIffil pk-%. firin, :n.,k- hrand, j mulimick-tif 'reeipv@' nim be M(wavd to!n,ldl OW d,,,:rw wid,- ide. Contvrts,,,:nr%o%3tion conic to fruitu-nai the complinn, sprawling .pirttir manufacturing fac;IA%, in cis %fac,,n. Geiw@!a. AJ brimn @k Willianiscin cigarene manufacturing - ckanebtic and inter-'alklin3i - is cillisaliclated at the .1-lacon plant. With iwer L!i million square feet under rouf. the facilitv can ppiduce rinore than 330 million cigarettes a do. Nearliv is arnuld-million dollar cold storage warthouw where fin. ishedproductiam kept rirst-dity fresh until ready for shipment. steptn-stepiQuallry Opened in IM, theMacott plasit is one ofche industry's most modern and efficient prnduction facilitift Quality auareness is integrated into everv step n(the ritinufacturing prixeib In, a hichl trainedand skilled -,WLRrcc. In ,orvitar.) operations. prrxcssed lea(.ub3ccus are cut and corich. tioned redried and fla%reed to friert blend requirernents unique to each cigarette brand. Front primarv the unliacco mewes, to the,Aforraaan departmem where sophisticated hich--p"d machines each or, Iduce up vi.4011 I cigarettes per minuic. A:'*4!- paLkinz flhli@* d ctglreues ire nlaced in cj?:tin% and intwed to so, @!:aivd .:.lie ':iv L'S jod ..rL,jnd :he A CurnIltmi,e Edge Svb,lawt,@: ;r,,trnvi!t) in iw,, WO nul,,q, tv.4ki, it br-n latWure pr,-dxt lilli-xioit. :atwi, u,,. J W I . it 11 @ ;;i,, 1;1.;_:.:, tng pijnt v:npi-,:.,niputcr:Ycd tattlis. cA C,,ntr.,; 1" :-.jxl.Mt/v pr,ar@-in_ _,ncl. minufacturmt, effi. CWMI Oil lillC:n4:) C:I,.n 11r;o C abliure packa.:nq 3nd vnvduc: clual. it, standards. And an apreowe pre entne rna:ntenance prograrn reduces do. mirriti. The *@iue of-hese system% is min. forced ls@ mpiG%CC in% L101%eMCnL Through qualitY action teami; and wrlirkshops, trnplovei at all le%els play a vital roit in designing 3,nd impletwnung ideas for impro%le. ments. ,IQ C.:. B.A.T INDUSTRIES P.LC. MINNESOTA DEIVSITORY Copy - PMWCFD PURSUANT TO VILD. OF CONSENT jUDGMENT DATEID SIM IN STATE OF UW*SOTA, ET AL V. P$KV A11011IRML Er A CAW NO. Cl-944M tolilt 11 Alit] kj%L- di%noliumon nvt%iqi@ Lhit !ink? I Ile tmitrparn lilt llw, o@utnvr 1116111-1. it; I"JI1.1-ger,alsti Inall,'*. resv.@Tchvl, ilk file twjx.IjIv J lim-1.0 alut %midukle fi6i -k, firV E2ch ofthese pri4clsionzils is dedicated to a convn@m o4jecme superior cuostamer sanisfutiun To reach thi@ guil. Drnwn & 11112mi'lli MUNI cmilpele in all via. ble segmentsaf the market. d1cring 2 varietyul'qualio pryducts..U.1se 531INC UPIC. 25 CUnSUIjWV preferences change. the ctdnpjn, must stand rejdlv N, ith unique nr% pruducts and appouaches I,, take advantage of market opport unities. in-depth marLet research h0ps pinponi tkww4sWw-.uniuei. Crewne nialf1sefing plans are then designed lamiluLoiriftcril,%dolfcompeting brands. Fiettlialftplans.chiselycroordi- nited . ith iruillwting are doeloped w ftAe prisducts tu the marketplace. threctio *I lvir Allure actupris. ACatrianotlaTtin. Bn-n & Williall-,11 'Xi.ik-m. ostraice it, All. ,1- 1'. efIctinelli 1'. Chim.,11IL: i)ft_ft".rfk V. E.11 h 11"W. BAT INIDUSTRIES P.LC. - MwEsou DEposffoRy Copy - PPMCED PuRwAmr To VILD. OF CONSENT JuiclowmT DATEo 5MM w SrATE OF AlkyAwsom ET AL v. Pap Moms, Er CASE NO. C14M4=5 .... ...... I; !::a I. -ZsAll- L.,4 ill It .1 nm if!,. Jj Iv: I, .6- in %Iw V p-st.t.: 11.0w --alk. !ilm i--ml- twi -ilotii it flat- @imad.ud Ill. kit ".!;.w- 3W. @Jjt :I- -dva -I.::! a 'tPKI lim ill Ow U-S. Tti jo-,ingMjrLVipLJLC rr-.iiI cittaivitc emsrl,vt. It .0- -lKitk. vlml@- tu-.vl, fw thv Ativistism4a -tunwar, Anserica'sYl miM at %trx4A-n Igne triditinnalk been airmw.!he iwKt all'Ind IaWat 017311 C"ISUSINTS. %kL as colbusner prekinnacca, thift. decriand c.-c3tes ne. nwiLee segrommits. and %it- wentu" (bir sak@ gnv@ th. A gram im, r"inilm, 4,nm-km prefera ningm ofLar and nicotine d6wries. kwager. slisomwar ci@mv- cites itsid a @ arict v c if kmer-priced -ff"ings. The, alu, ck-mai ad a .watt 114,10cmand P&LAgurft at, -@tir wracturcirsarv MnIxacKfing ,,:['I a @ ack ariel% 4new prrwtuc:s At in, late !inw. nearh :01 brancl@ jital milim ofcipmuc@ arc @ i in@ I'm UntIced ilivif,pace - Ahiu.:. icc the inmilicr im the majiVj a &-ca(kasr, C are old in nearIv jl@-.-00 retail outlets acrobs the US. Br-- n & Williarwai Mieb.to 3 -win. IW *.."'17i-Al141fh4')ntiJ41-AWt pipchne if, -If all st-P ugwea:e,arar sold th, j nation..Kit, fletw-60f whac,* , 6gribut,". These distrillu tior@prmide the con-pan! withanum. be-,,f;mtPwtani ser,iCCL suchaz Uarem-Using. tax st-amps"s and dvi;w, to retail cul,tomem The @@-vnpajo'% other ocaftar cus. (untrr, n,!Wv n4timal chains and 2 %Znf:*. if ;nw-41 raw-rchanditat -ferallon'. XU*@t% chanies h3,t had a pp,@,=.,! wipic: -.hn,u;lmt the wbav.-- :rade. The ini n4mictionof fK,, :,.-nsumr pruducts and pvocno- mu-, place, presmireson fiff dism5mcia'and retz...-- - @cllai themanufacturim. kv! -n: cmare:tt cami:,Jj-@ .ffe-s hIqh:r-.vmw@ turns.:- handling co-15..:nd i_mIarscznt proamitneul Thr@c fejtaart@ rank PI, -.I-- C.4..n% mmh4mfiw -Jr. (;r--; I I i-t Ulu, Pn. P:..Iw a, -4 tit, Le, I - -4 Ow L iz, I I w :I I..: k, -t lv-.th, v;mLV. .bw Ilk. la"110 .:. Ill! lot I ko..l I I'll, q, :-Cr prkca h -1.,, tl!,. w1w. I.. it: "t" m, balk - I... Im". L"... 0'. :,11,,- h@.&wii-d 1w -@IIK t, .-i Wri-I aml ;,.4'11. t-- -, 4,11c, it - !)I !"ll, IV..,- tvilv, ItA --fill b", Vr tell Imteni a t1w L .@. cigarviii, illi.1111--901.1- Will J 'tow, PIV-fKV ill du, ith kt(:III.A1-5jod,KIwrk -vf pricvd %kwe muoix" are a.;'Im. fivar valt.1 t clutices in the prt)dLK-tS 1110 CJo PUr- chase at kit-er prices. Inw ahe Hilit's. the size,ifthe segriveritthew miliaAers, represent is prijected IV gM- 25 2 pm-clualc o(the total ciprectiat trwarka". A FocluseclMaritedrig Approach As the can irminem har sales has chanpd. so has the marketing approach. Focus on the pruduct r-iftsage. and flcxibilit@ ill delkir that mat%sage. are eluential to reaching. theconsumer in the naimeffective%tan ptistible. Incrata,linglt manufactumare usin; inmarketingtot,ti-hiclicarr, thime onessagesdirecili to the snanker. Ginsurnerclarruind fiwx-jrkjus cilp arette brands dillem wideh. regicin to region. c0% vocin, e%en sintre to same. rarstom effiLivoil%wr appnuLh -nj,t w. pond ill thow difTerences. Traciallamal brAnd ad,enising. thritugh nr%%I)AperL mt;atiocsand Wiliturdi. vaittinues wile in imimir tacit imil f4,r rarichuN, stri-im. With B.A.T INDUSTRIES P.LC. MPIKESOTA DEPOWORY COPY PROWCED PURSUANT To VILD. OF CONSENT JUDGIMENT DATED 5/"B IN SWE OF MMMSOTA, ET AL V. PKXP AfMM, 11 CASE NO. Cl-94-MS th, :' I ln-4 nunshcr N'pruduct 'I.We pi- ft4-in the .wc:s:titt-.N.Pn-dLicidispia)s.cou- j,". rld,4wrpurthivincemnes X n;.- u.cd irvwr dull e%vrbcfcxv 1. :i'minticior 1, Ith ctvlsumm - hvrc th 'C' h4,p ; -r cipirtics. Suc'- localited prumcnimis. often jjx:Ud:n%: direct mail.abo caer 7_ci:c- fic%thilitt to better meet spv@;.ic coppirlunizies in indi% idual markets. Exp3nding Intervultionally Sri- 1% & WilliclollAWk is JknaCtM lminpetittw in u4erseas maekels, and io ime-natitinal brands are 1@nvwn -orldu ide. The company markets imerria- tional brands direCthand in panr.T- ship . ith its London based 111111liate. Bri-ish American Tobacco, Co. in ahe -IMCOUncrigg. _@c 19W liberalization oftrade z.rs in Far East markets - includ. ing JlApan. Taiwan and Fitireal - hat created m#w new opporsundies for U.S. cigarette expons. lnjjpan. lor example. munr than SM) Wliun cigarettes are sold each year. jecneld in %iolume drill; W the V.S. i