FROM: A, Chan TO: R, Bexon A, Forte: R,D, Brown T, Smith P, Dunn S, Massey C,E, Minshull W,E, Sanders J, Uniacke June 21st, 1988 RE: Project DAY Our file: E-01-029 The attached document reflects the development direction for Proje~m DAY. We have currently scheduled:he initial wave of consumer research i· the last week of June 1988. Please advise if you have any inquiries. ~~·~ ~ Lf~lt3;ic"-~4~ T~ Smi:~ A, Chan A, Porter Attachment: cc: N. Blanche C, Brchman D, Meinertz B. Ro;e BATCo document for Legal Services : Health Canada 19 May 1999 Project DAY June Zlst, 1988 Prepared by: P,. Chan A. Porter T. Smith a a a a 03 03 BATCo document for Legal Services : Health Canada 19 May 1999 1~ EACKGROUND REvIEW PROjECT D1Y wlLL EXPLORE pOTENTlAL ALTERNATIVES TO CONVENTJ;ONAL CIGARETTES THAT C~DIBLY OFTER THB ELEMENTS OP TRADlTlONAL TOB~CCO PLEASURE wlTg A GREATER LEVEL OP *SUgn"~ The single larges; issue which is expressed by our consumers is their concern toward smoking and the perceived ban to their health. There is oo direct evidence that causally associates smoking with a myriad of predominently cancer related diseases, However, the belief is sc widely held amongst smokers, and non-smokers alike, that it represents an enormous marketing opportunity to sec~re competitive share for any company that provides a viable solution, The smoking and health controversy was initiated in the 1950'g via random Fublica:ion in some scientific journals. In 1964, the surgeon's General report expanded the perceived problem into the public dcmaine and provided anti-smoking advocates with some legitimacy, Subsequent publication of League tables, continued newspaper ccverage ad the printing of government warning lines on packs exscer~ated consumer concerns, Our initial consumer measurement for this perceived problem was initiated i: 1571 in the annual CMA Tracking Study, At that time, IS~ of smokers acknowledged that 'Sm6king is dangerous to everyone, E~ 1987, this belief has escalated to 19% of the smoking gopclatioP, Within the c3rrent market environment, smokers address their concerns via a limited number of behapioural changes. Some 251 of the smoking population claim that they will smoke the same - a decline from 32\ in 1980. BATCo document for Le9al Senkss : Hoalth Canada 18 My 1999 A relatively stable group of 22% intend to cut down on their daily consumption. This hction however is often a temporary refuge between smoking and quitting. The evidence concludes that 50% of smokers perceive that no cigarettes per day represents a safe quantity. Amongst mild/low tar smokers, 60% share this belief, only 3% intend to switch to a milder option - a decline from the 9% that was measured in 1980. it is now very evident that the adoption of a milderllighter cigarette is no longer viewed to be a perceptually safer product. An increasing majority of 49% claim that they intend to quit, The decline in industry volume and our tracking information corroborates this activity. While short-term uuittnng (less than one year) has remained stable at 3%, the incidence of long-term quitting has increased from 13% in 1980 to 18% today. Consuners are relatively unaware of the constituents in tobacco smoking that they believe are harmful to their health~ Government warnings and declarations on cigarette packages and advertisements create awareness for tar and nicotine and both are indicted equally with 53% and 58% respectively. Some 12$ also cite carbon monoxide. This information confirms that the promotion of lower tar and/or nicotine products will no longer confer meaningful saleable benefits to the majority of smokers in relation to their perceived health concerns. We also anticipate that the additional printing of other smoke components on packs, due to Bill C-51, will elevate consumer awareness toward other elements - through time. On a more positive note, the survey data reveals that the majority of smokers derive considerable satisfaction from cigarette consu~ption, Project VIKING identifies 44% of smokers who state that smoking is very enjbyahle, 45% wba believe that BA~Co document for Legal Services : Health Canada 19 May 1999 /3 it is somewhat enjoyable and only 12% who claim that cigarettes are not enjoyable. Am6ngit these who derive enjoyment from the product, over 70% secure the benefits of senspFepleasure and relaxation, BATCo document for Legal Services : Health Canada 19 May 1999 2~ PROJECT oar~~Iow It this time, we can only speculate upon potential product development areas which lay have merit in satisfying the DAY objective. Before we aggressively pursue a specific development program, the opening phase of DAY will begin with concept oriented - product descriptive exploration amongst consumers, This research assessment will measure the consumer utility and interest toward a number of product ideas in order to effectively guide development progress. Notwithstanding this research phase, we can hypothesize and develop some broad parameters based on existing infotratioo ~ b New Definition for 'Sa~~~ When 'light' cigarettes were introduced, they were perceived by consumers to represent a relatively healthier option to their non light counterparts. The successful entries basically offered consumers the image and taste credentials of a popular established trademark with a 'mechanical' reduction in tar, through lentilatioo~ In today's market, these lower tar products are groped together, along with all cigarettes, and are perceived to be "haImful" to their health, We would therefore hypothesize that the principal of reduction which succePsfully guided the development of light cigarettes land filtered products before it) will no longer be a viable foundation for devsloalot, Our success will be dependent upon a different product platform, that goes beyond the idea of "reduction", We speculate that a new definition of product safety, as perceived by the consumer, will be tied to the introduction of BJB's new cigarette design, All of their pre-launch publicity EATCo doeumlnt for legal Services : Health Canada 19 May 1189 describe the product as "a cigarette that does not burn tobacco - accordingly, a majority of the compounds that are produced by burning tobacco are eliminated or greatly reduced, including most`compounds that are often associated with the smoking and health controversy". We anticipate that this description will also play a prominent role in their launch oriented communications, Consumers will therefore believe that a perceptually "safer" cigarette will be correlated with the elimination or selective rem_oval. of various smoking compounds. Even if this new product is not commercially successful, a new operative definition for perceived product "safety" will be tied to - the p:inci~Dal of elimination. In this center:, product ideas which primarily deploy new filtration devices or a modification in tar to nicotine ratios may not be credibly perceived to solve smoker concerns, Retention of ome Conventional Characteristics The following may be stating the oboious~ Any meaningful progress or, Day will be dependent an the continued delivery of the pleasurable desirable components of smoking. The retention or ability to maintain product taste, sensory pleasure, satisfaction, and to some extent normal configuration are paramount, The evidence suggests that products like Favor - a nicotine delivery cigarette tube inhaler, failed in this regard to achieve ac~ wide-spread consumer endorsement, before it was withdrawn ~~ the F,D.~~ Our produc: is fundamentally an agricultural based, taste oriented, islage loaded product that at its base provides pleasure, any universally successful alternative will meet this criteria, BATCo document for Legal Services : Health Canada 19 May 1999 The analogy of light cigarettes · trading off a level of taste ~antity in deference to tar reduction - would suggest that a form of product smoking compromise would be acceptable, if the perceived "health' benefits are desirable, Some effort in this research phase will be devoted to the exploration of this issue. Based in part, on the above general parameters, we have established a set of technical development criteria and proposed a product exploratory program Idescribed in the next sectioni~ The conceptual foundation far these ideas reflect current published scientific opinion, Naturally , the technical specifications will be su_bject to modification in response to cansumer~ini~ and scientific validi_ty . BATCo document for Legal Services : Health Canada 19 May 1999 2.~ PRELIMINARY TECHNICAL DESCRIPTION Definition We believe that an evolutionary product is the most viable proposition from the point of view of both marketability and satisfaction of the criteria and constraints which are described below. We therefore see Day as being a tobacco combustion product which gives a nicotine enhanced condensate with low biological activity. In addition, vapour phase, carbon monoxide and sidestrea~n from this product will be significantly reduced relative to a conventional product of the same tar delivery, product Criteria In order to be defensible in terms of "safety",relative to external scientific opinion, the product must fulfill certain objective criteria. The degree to which these criteria are met: will depend both on technical feasibility and the consumer's willingness to sacrifice subjective qualities, we are aiming for a product having: A. substantial reductions in~ i, specific biological activity of the condensate 2, Sidestrean! smoke. 3, carbon monoxide, 4, VapoUr phase (aldehydes, HCN etc) 8~ a s~jectively acceptable smoke, which means: i, Adequate nicotine 2, Acceptable taste and Elavour C~ if sassible: i, Minimal ash or debris 2, Self-extinguishing properties D, The prod~ct must also meet regulatory requirements. B BA~Co document for Legal Services : Health Canada 19 May 1999 Technical APDroach to Day The following groups of smoke components are considered by same scientists to be implicated in the smoking and health controversy: Polycyclic aromatic hydrocarbons Phenols Nitrogen containing mutagens Nitrosamines Vapour phase components e,g. acetaldehyde, HCN etc carbon monoxide Nitrogen oxides These compounds are produced by tobacco combustion and are generally not found in the unhurnt tobacco leaf. Their levels in smoke depend on several factors, including~leaf composition, combustion efficiency and cigarette design~ some of the undesirable smoke components have specific precursors in the tobacco, which can be removed by tobacco treatment, For example, nitrogen containing smoke mutagens are believed to be formed largely by the combustion of tobacco proteins, where possible, precursors for undesirable smoke components will be removed by solvent or chemical treatment of the tobacco, Other smoke components, such as those in the gas and vapour phases, are not specifically associated with particular tobacco constituents and are more easily removed after they have been formed. Their removal may be achieved by incorporating absorbent filters and other structural elements into the cigarette design. Tobacco flavours and nicotine are relatively volatile and will be removed from the tobacco prior to treatment. They will be added back to the blend after the tobacco has been processed to remove the unwanted smoke precursors, BATCD document for legal Services : Health Canada 19 May 1999 /9 Concgptual Processi_nq Scheme A Conceptual processing scheme might be as follows High nicotine/high flavour tobacco Remove and retain flavour and nicotine Remove precursors for toxic smoke components Add back flavours and nicotine Add humcctants and/or casings Process to form low density filler Form cigarette rods with low s/s paper Optimize cigarette design for low CO and vapour phase Research Requirements we propose to carry out a 12-16 month exploratory research program to determine the feasibility of such a product. The following areas of work will be covered I~ Tobacco Treatment a~ Flavour extraction b, Precursor removal c, Combustion studies 2~ Process Research a, Use of casings and humectants b~ Sheet making e, Extrusion BATCo document for Legal Services : Health Canada 19 May 1999 I io 3, Nicotine Enhancement a. Achieving maximum nicotine:tas ratio b, Amelioration of high nicotine:tar cigarettes~ c, Effect of nicotine:tar on smoking behaviour. 4, Vapour phase filters 5, Carbon monoxide reduction by cigarette design 6, Analytical methods a, Smoke components - phenols, PAH, mutagens, aldehydes etc, b, Leaf components · polyphenols, proteins, sterols etc, 7, Biological testing as Internal testing (Ames etc) b, Locate external testing facilities. It is expected'chat much of this program will also be explored by Southampton under the Greendot project. Reduction in sidestream is currently being explored under project Visa. Results from this project will be transferred if appropriate, to Day, BA~Co document for legal Services : Health Canada 19 May 1999 i 11 Resources Estimates of the professional (P) and technical (T1 resources required to complete the exploratory program within 12-18 months, together with the actual resources available including student help [S), are as follows : Minimum Optimum (X) Actual PT PT PTS Tobacco Treatment 1,5 2.0 2,0 2,0 0,5 2,0 Process Research 1,5 1.0 2.0 2,0 0,5 1,0 Nicotine Enhancement 1.5 1,5 2,5 3,0 1.5 1,0 1.0 vapour Phase Filters 0,5 !,O O,f 0,5 carbon Monoxide 0,5 0,5 1,0 1,0 0,5 Analytical Methods 1,0 2,0 2.0 3.0 1,0 I,S 0,5 Biological Testing 0.5 1,5 1,0 2, 0·~ 0,5 1,5 7,0 8~5 11,5 13.5 5.0 6.0 2.5 Although the initial phases of this program have already been started, with existing personnel, without additionalresources the ex_clora:4tYPlp~gxarn may take 2-3 years, Day should be given priority over other projects in the work program to ensure maxirsun; progress and maximum use of students and temporary employees should be made~ Since the objectives of Day and Greendct are very similar, we should explore the possibility of joint research in certain areas with BAT (UK & E) R & D, ;t may also be worthwhile to contract out specific research projects with industrial research organizations or universities, Following the exploratory research phase of DAY, it will be necessary to invest in the development: of pilot facilities and to undertake external biological testing of the product, This second phase of the Project will also involve significantly more people throughout the company than the initial exploratory work, (") critical to the timing of this Project is the need to secure executive ap_oroval for a staffing program following the initial consumer research around November of 1988, BA`TCo document for Legal Services : Health Canada 19 May 1999 1 12 3, NEXT STEPS We haile scheduled the initial wave of consumer research during the last week of June 1988, This preliminary exploration will employ a series of concept boards expressing the following ideas: i, New filtration technology.- Vapour phase reduction. 2. RJR's cigarette development, 3, Synthetic tobacco. 4, Modified T/N ratios - low tarleguivalent nicotine delivery, i, Extensive tobacco treatment, Provision will also be made to deploy a limited range of modified products, They will principally be used to acquire some understanding toward the level of product smoking compromise that consumers may accept if they respond positively to a particular concept, 3.1 RESEAI~CH OBJECTIVES 1) Validate the viability of potential alternative product concepts to: * credibly satisfy smoker concerns toward product " saf ety" , X deliver the characteristics of conventional cigarettes that are perceived to be desirable, What are theyl 21 Rank order the 5 product ideas in terms of smoker salience and interest, Understand or isolate reasons for rejection, BATCo document for Legal Services : Health Canada 19 May 1999 113 3) Evaluate the degree to which the concept boards express the basic product idea. Isolate deficiencies, credibility of statements, camarehensian of the product modifications, 1) Acquire an understanding on the level of trade·off that a snaker is willing to make in deference to a higher level of perceived product "safety", (Specifically in the area of taste quality or quantity, as well as in physical construction or configuration, value for money. Attempt to quantify, i.e. 20$ less taste for a 50% removal of smoking compounds.) Use product probes to assist. 5) Determine whether there are differences of opinion between older (35+) versus young adult smokers (18-34), males, females, higher tar ~ 12 mg,, mid 8412, and low tar <5 mg~ groups. 6) Probe for the credibility of the source of the messages. Do we need third party endorsement? would major trademark credentials be sufficient. 7) Assess the health concern and reaction toward carbon monoxide, relative to tar and nicotine. How important an issue is 001 -- - BATCo document for legal Services : Health Canada 19 May 1999 3,2 SCHEDULE IConsumer Research) EXPMRAMR'I PHASE: · Initial round (English~ 3une 27th · second round (English & French) Refinement of concepts and Oct. 1988 product trade-off assessment Third round (if necessary) Feb. 1989 Refinement of concepts and product trade-off assessment INCREASE STAFFING (R&D) Nov. 1988 or 1989 PILOT PLANT July 1989 DEVE~CPMEE~T PHASE RESEARCH Initial round with prototype March 1990 products/brand concept assessment, Further refinement July 1990 - Total offer testing Sept. 1990 CAPfTA~ I~PJESTMENT DECISION Nov. 1990 The above schedule assumes an aggressive product exploratory program which strives to place us in a position to embark on the brand development phase by March of 1990 or before, This is also naturally predicated upon our ability to secure a viable consumer oriented solution. BAfCo document for Legal Senrices : Health Canada 19 May 1994 I ii NEW NON·TOBACCO CIGARETTE OFFERS "GOOD" TR9DE·OFF, Clive up a minimum of tobacco taste and~f~t~i reduce undesirable tars & bses. New ADVENT Exclusive formula if) made from 100X synthetic tobacco,,, fiavoured with natural tobacco taste, I DAY Project BATCo document for Legal Services : Health Canada 19 May 1999 'Cancept matoial prepared to explore consumer opinionlperception in Project "Day" research. BATCo document for legal Services : Health Canada 19 May 1999 Youlikethese :'i substitutesl ,, '.··~i~·; · · Youl love this one, Shet~rooke lntroddngSHERBROOHE, The first great tasting nontobacco cigarette made with natural grain f~3ue, " DAY Project BATCo document for legal Services : Health Canada 19 May 1999 ~Conceptmate~al prepared to explore consunler opinionlperceptian in Project "Day" research, BATCo document for Legal Services : Health Canada 19 May 1999 THE : YOU CAN ~91ARCCO ~\fUTE s~'jlroe~ i~FO eETTER' s~noars New ERA, 100% ~bacco i flavour, Made from natural ~rain fibre. " DAY Proj·ct BATCo document for Legal Services : Health Canada 19 May 1999 "Concept material prepared to explore consumer opinion/perception in Project "Day" research. BATCo document for Legal Services : Health Canada 19 May 1999 FinallKthe perfect! combination of what tastes best and whb~ betterfor yMI, New tnpe~ial Select e r $I' Matinee LCOTIHE (S4TIS~AC710~ BESTTASTING BEST BmER FOR YOU COMBINATION 'The best of both worlds lower tarthats full of flavour, t DA~ Proj oct a BATCo document for legal Services : Health Canada 19 May 1999 'Concept nlatcrial prepared to explore consumer opinion/peccegtloil in Project "Day" research. BATCo document for Legal Services : Health Canada 19 May 1999 MILESTONES i' 1951: ~LTiClnbwlucel, 1975! lov~rTareecomes Popular. 1998: Breakthrough s~nificanly Ipduces Tars and Carbon Monoxide, ~L4VOUR WARMING C~MBER HEAT roBACco c~snBER SOURCE cuwtosE R~ER FILTER NewV610N, The secret is in the tobacco that's warmed, ndr burned, " DAY Project BATCo document for legal Services : Health Canada 19 May 1999 'Conceptmatc~al prepared 10 explore consumer opinionlpe,ception in Project "Day" research, BATCo document far Legal Services : Health Canada 19 May 1999 INTRODUCING AN ENTIRELY NEW KIND OF CIGARETTE. '10 (I: - ·-~- ·-~--C HEAT WARMING FLAVOUR TOBACCO C~WLOSE SOURCE CHAMBER CHAMBER FlLIEA nlfER ~ The smoker O As warm air ~ Smoke reache! [i~ts the heat is sucked throu~ the smoker after source end the ci~rette, being cooled much like a it passes through in a tobacco traditional tobacco, tobacco filter and a ci~rette, extract, other re~lar ci~rette ORcarbanheai favaunngs.and mer. ,rrr. source just ~ycerin to form r i.; inside the lit a smoke t~t ~~llf looks and tastes end produces like traditional warm air, cigarette mloke, k DAY Project BATCo document for Legal Services : Health Canada 19 May 1999 'Conceptmatcnal p,epared to explore consunler opinionlperceptian in Project "Day" researcll, BA~Co document far Legal Services : Health Canada 19 May 1999 i 2! IECHNOU)GICAL BREAI(THROUCH, _111_ . ii Thefirstfiltersystemthathelps resolve the dilemma between what tastes good end what'sbetterfovyou~ C ':'i·l: ~l,;·la CELW1OSE IIPALLADIUMII CHARCOAL Reduces Reduces Reduces TAR CARtK)N GASES MONOXIDE New ZENITH, Full of flavouv and very Rttle else, " DAY Proj ect -- BATCo document for Legal Services : Health Canada 19 May 1999 'Concepl material prepared to explore consumer opini0n/perception in Project "Day" ~eseacch, BATCo document far Legal Services : Health Canada 19 May 1999 #Cd,ld lo~ 'alY Z+CI edusive~~l )roeess~ NlCOTiNE lP(El SPEClfiC REOUCEO. 5MOKECOMPONViiS ARS RB~~ REMOVED, PURIR~ 'fASTE coMPoNENTs R~RH~ Ma GMSI~ ;bmolmw'seigarette ~tMlay's~ll s DAY Prcjsct ~------c~ BATCo document far legal Services : Health Canada 19 Yay 1999 'Conceplmaterial prepared to explore consumer opinionlpercePlion in Project ~'Day" research. BATCo document for Legal Services : Health Canada 19 May 1999 ~-)EA1?H RELATED CONaPr an MIBCPME~JT P~ASE 1 ~I Ceremt~rl987 2VAFOR~t~E HCrERS Ular~cel G~lulose 4i~ila Gel Cellulo~e Plz~inurnl~ladlQm ~J~no~seD~cide Diffuslbn C~w~all~~$ium/CellvloI~e~ cjhidP~ladiuMICellulose 'Fl~crlArcl~lhlp~jevneni~ aP1~N~inqNra~NERrmo 46EU~IPCH~T(R~M'~'~ BATCo document for Legal Services : Health Canada 19 May 1999 a, greattas~i cigarette ~hat tips balante in favarof health, CCkV LUI~II ''L~ ~1 C~LL~L4~$ c~c~s~L~ FU 1- L CR U M h Sla~m ~amt~ B NowtMg~TavwithExhPdtdinory~o~~r '' · · · · ·O BATCo document for Legal Services : Health Canada 19 May 1999 RS b%: inm'Rol·uour-orm'io~TEiiorMi~~'l 1951:L~P~n-tnd"io"fiMp" 1915: lavevrav'liCt' 4Yetie ~1~B:o~r~·,ol~a~bmMonmidr,o%~n~i~ 100% bbalco navour 1A~CIUhUtu~Ah,tC~cM~c*kAA~C~ U4AA4C~CC~CI~CAy LCC~C~~ ~CC~4C~UkC~~ ~C~tClvtLL4tH 11~4~ l~tt~*~tt/tt~e BAtCo document for Legal Services : Health Canada 19 May 1999 \NTRODUQNG II III/ IVVlo Pn;~tv Co~vcc~k ~zli 1;4aln~v CC~llulo~l ~jj~l~er NEWCORDON Designedtobeenioved withouttt~edra~Eiatks of tobacco smoker BATCo document for Legal Services : Health Canada 19 May 1999 T1'7 eaH d d~00 0\ O 8 "o O On b ajJO" oJo 06 b oba c ~, b S~ Saona Ykc~t~C~A~-' ~M-c~ uClc~·L~c(~·~J Ymd~d~l~$ Procesr;" QNESIS, ~athe ~st Bi~iaBr the ~ ~I~~; iT~~~·· ·~. · · BATCo document for legal Senices : Health Canada 19 May 1999 '~i8l~aa~·~aslll~31 IMROD&ICING 1JEF Geoeticalbengir~ed tob~cco~b~yleld Jew tar ard S~iS~Ra~O~Y: ~llb n : : BATCo document for Legal Services : Health Canada 19 May 1999 r I: f i,"' " ile "I~t~kan oieidifir Rte`put tobarmflavowuld siadiol intoingveclie~sthiswholosa~. ME ~JATURALLY GOOD A1TERNATIVE TO TOBPCCO ·II .: ~. i BATCo document for Legal Services : Health Canada 19 May 1999 (tRnells likelbbnrco~ I·tsvrker liketcbaclo, It faste~ like tpbacra It sa'ris~ir like tPbatra, Buti~notatd~ac~c~aotteatAll, IE~r~oDUaNG BRIARC1IFF ME FIRST GRFlsT TASTING NON·l~a4CCO CIGP61FTTE BATCo document for Legal Services : Health Canada 19 May 1999 F11'6 intrcrjucrE thefi~t non·tobacco cigarette. NalHly"J· ~ · · I · ' .· · '·' . . · ai BATCo document for legal Services : Health Canada 19 May 1999 f I. fAR NlmHr t kg~ ~cdl~ ~4 ~rsFacti~ has neJev ~~ sl~in$~ ~ · · 'o BATCo document far Legal Services : Health Canada 19 May 1999 - ·· "ltl--~ ·· ·- I-·····I····"~ w,~·,u-~ R-C~ IfthISU1P~ire Ict~ewerea cup ofraffee CC r 1 you'6ialllt+-~·~nmmn ~j~~~~F~~rlu~Lm~ ~A~L~ nHV L~C~c~c~ ~L~C~c~~ ~Hl)l)m~~ S~C",. ~k! ~Y~C· w·- re C~1Al~ New~lslo~l WetmkauMythetnr,thedonlMn~de andthesmd~ebvtleftalIthea~oymeni e· !..· ·. · O O C h' N BATCo document for Legal Services : Health Canada 19 May 1999 ··)··· RI o Hthrs~aef~uxln~asBsc6fsoda ~p~d~al~itsn~Satrae. ~~ ~ hC~YYWC~VC~· ~ vYr~wnc~rcH ~v~N ~ ~yv~mn ~v~E~~ '-~N&v\IKICIV. Wetcd~~u~Nthet·d;thecavbollMno~~ a~dihesnp~ebuileftal~it~enjoyment b. .. ·. · ' · O O O O O N BATCo document for Legal Services : Health Canada 19 May 1999 ~~ ER~-~6~5~s ~~i~~~~ ~~~ ~D~ tiphy~, ~~ hr ~~QPiE~fdY~. THE SURG6DNCENRWrS WG~NII~ Yb~ H ~k·r;s ~t~· )iN ·4~i~y~ I\ls~JVISIOE~ Wett;d~~i~elt~etw ~ie~xt6imrt~~sncitheroc~ b~ leflaii Ihe enk?ment b O O O \D Q o ru BATCo document for Legal Services : Health Canada 19 May 1999 p~s IN~T(OWCIW6 V9~ ~I~~umW~rt GEISIROUGH MQPI~ ~~SMMQNGPlfASI~ W~ 5 unique fi ~r ct~u~t~s CE~I~ "UZ F~o~R Slu~ 6& a. BATCo document for legal Services : Health Canada 19 May 1999 EI I#in~~ qlAhlNEl PPWDIUM Olr~~i~es ~a~wl ~ncacde SI111A E~F~ El Ih;l~tes Ga~e~ ~efirjtc~i~eto Ileso~bx~dile~na betv~en~l~8ttas~es ~odanlwt~sgocd tWYMI Yno~ NFN NAUTIUIS, ~lloFflavcu~ Ardroi~irgel~e, BATCo document for Legal Services : Health Canada 19 May 1999 k:t~ FILTRATION ON I· * ' ~3~3 L*C'r O C) O ~3 1 Cr O r c, 00 G 00 ·'. ,O O o Celiulorel (Palladi/l~ha~o~ climinater ehininatcr elinll~tu 'IAR C4RBou GASES EaodOX~DE ZENITH, Fil'rm~icnthatdbe~ha(II 2 3 3 v C U BATCo document for Legal Services : Health Canada 19 May 1999 f I I~RODUCINGME OGbRDTE nUERTHAT \VCRKSUKE~WRCPRtS CA7PLMIC Q~F~I~ER. 00 NeN PI·IP~f~. eecivies C~~on ~i~ai~xllfe L/~PG~X~ 3 ··3 3 N BATCo document for Legal Services : Health Canada 19 May 1999 BI~'~KRtROi~GH p9~uc~solpeauM(3uocl~ IIC~P~ZSnMcE H~al~ PHPG~J oOoo u~~uoC f,~P F~6~c~H* "o:, 66 It~t`stcpr 1CPReCCI c~boo P~a~l~ ~rvr ~r~VW b o N BATCa document for Legal Services : Health Canada 19 May 1999 F·'; NOWACICS~ fllJER M4;rPEMCVElilUE1WD M4JOROBI~CnaFIS~1F~ SU~NGEN~J~91HAS AGqlNSTCIGAl~mE~ Redlces C~d~a~~E~de UpQL~jb~ o O CgO F O D OoOOOOdOOQOO O bda txrtv~ct~of ·tt~f~lcur~ CiweIT ~Neul PrtASEI[ 0' O O \D Q BATCo document for Legal Selyices : Health Canada 19 May 1999 INI~CEUUJG Ic i )hWrDVEM6VT IIH ~a~cwnv ~YOll~a64PaTE. NaY FHASE~ ~ ~~~b~i~i~l~ P~s~~ ~).r)31 BATCo document for legal Senlces : Health Canada 19 May 1999 LfJteuin·t~ac does a more effe~tiw ir$ini C3wnMdnoxid~ t~bna6arVQsk, 1~L~C~C~C~+H) I~Gf~C~C~C~Ck) C~AM~CI3 ~C~C~' CII)1~I~' tC~CA~U C~kT~)~ BATCo document for Legal Senices : Health Canada 19 May 1999 ~CK;rlRE~T~~ PGCPLE ~ PUTA P~MI~ ON HEPJ~TH rlh~l~Ea W~I ~ur~roriua~s PIATIHUM ~~~b-~~"dnced P~i~inilCM ~H~~~~4&S ~~n rnovrw~ ~PQqS~~ -- BATCo document for Legal Services : Health Canada 19 May 1999 r?u, r~Yr ·G.~ ~~li·f~uaner/ PC~T 1~6"r~~r BATCo document for Legal Services : Health Canada 19 May 1999 ~is ~P~ ub Y c;~ho Hw V(bl~ f~2il~~~j~i~ ~blCrr~~~ukkr M 1~~1~ ~olment~ B~Co document for legal Services : Health Canada 19 May 1999 At ; sS~C' One warning ~pn~ b~eSwgeon` General c~n't Ickonouv ~LkC~Ch~H~Zr c~J c~clkAhk*hA ~CCH .-~ - ~ -1 ' L11 ccH ~u~c~clu rCh.Lk~C~~ L~k~'' L(A;C~V C~Ch, CIC~C~~ l~CI C~LH ~C~CC~LH CICU h· 0' BATCo document for legal Services : Health Canada 19 May 1999 R-i SUEHTIHC BIIlAKTHRWGtl M~TSMEFWRRH(OM TowTcowrmwr BURNING IZ ,, Y ,, c o o ~1 BA'ICo document for Legal Senrices : Health Canada 19 May 1999 1915: IheTalor·NdeCiga~PHe d: Th,RstFilt~liP 1915: ~dwedr,l hs Flaur Iw c~ Cigonih ~nPP~ThpShldW~Ea4'uenp I~uul O~w11009;Aavwr C~CSC~C~CkC~)~ ~S~S~C41~Y ~C~\~43(VI~ ~H~C~~ ~(C~L~C C~L )(C~C~*C~ ~CC(~F~ ~(L(C~~ :· · BATCo document for Legal Services : Health Canada 19 May 1999 mt~d~k aecenhlates~epositlveaPd elun·dtest~~negatlle. DE RA~IXI~1 N~~ION IOO%Fkd~oY~ OX~H~e~ ~ ·:, BATCo document for legal Senrices : Health Canada 19 May 1999 KII 11(1 ~ukt~CdtGkv( o%\ 7AR rt~(~~ ;W~L~ of I SMOKE IrCCA~ ~d*Cc~ O% ICI~M~ride VcCc~cCIlycCu/ 100%1 FIAVOR 1Cz~c, kAMU~ lu~t~ LG~c~ BATCo document for Legal Services : Health Canada 19 May 1999 I ''' SQfiStY1119tlQVMIY ~nHe~froni ConwdionChenar R'"t I$UI PucRHev ~o~ne ~ltev c~E~A~c) ccc~t~c~c~Nc, VC~nrC~ VC~C~L~t~c~C"C ·c~A~·k" fupex~noJ ihe uiiimah! ~ robn~co flaa with none oiihe dmwbad~s. ..., BATCo document for legal Services : Health Canada 19 May 1999 IsucuR un-A BALPNCE eFTw~ TAI~NG C4PEIOF YO1;RSW: AND INP)LGIN6 ~X)IZSEV! 1: v In~o$ua'ns FLJLLGRUlyl In·S~·t~~ tict~aordlna~ ·4· safirjFc~ct~bn ~as ~e~e~ ~een so iou3i~tar: BATCo document for legal Services : Health Canada 19 May 1999 R·ti I Gefi~ ~CCpcCN ~I~Qb~~~3 ·i~R6~aH~oF~cb3ccos~~I :; i B~Ca document for legal Services : Health Canada 19 May 1999 i,rdbl i~i~ --- ~se~~wlws EI~D~B~~g~ BN ~~s~~~a~ -- I ~8ll~;,ve NfhC1UEST j NcvJyc~icZnyetJ~e yr~c~·t~s~~ ~Yant ~a 2:aS~~ - "" cl BATCo document for legal Services : Health Canada 19 May 4999 "4r ~A17~ L117A ~TZ~P r1u0 r--. ~iffrlLl,t."~ 11.1 IL1 ~L'Y~L.11! ;1---~ L~m~ c(v (Vlil(JRIF~ :i· i (j I.I, I 1 I/i~i ;P Y: I7iq'1~ c' ,·· I··I ::I:: i8advcir~ PL~~nl wi~on ~C(d3i~ d~ OIF~I~~1CCO1~M~,~'6msi~e~ i·ke i~~r ~M~1~9 E13~~i~~e j~J~i~i~7~~ nild th Ihe gre~~r~de o du Wnu~e a C O O \O O O a V BATCo document for Legal Services : Health Canada 19 May 1999 I··· _ L~H~2~ O%T~bacca~kE 'JIQia~b4cs~ t;i~irX· l~r 7 ", e· ,:~ IE~ILQSi ~IVISIC~I '''" Frneur n ~VCII z~;UYW wibi~ie~drcwt~cj~ O O O O O L 0\ BATCo document for Legal Senrices : Health Canada 19 May 1999 I~ITPL~OUGIHC ~~CcE H~U6 tHA~L:~ Ile~~ ,~,, I;r~~~ rlL=~ ii FiL~Z r ,1 ,, ·· ' '' 1 i~~: ji ( i. 1.· "' '/~'·. U·~ a~R1 1~5~C~r 1 1 , ~i~i~j ·- I I O O O O O b Y B~TCo docunont for Legd lentls : Hodth CPaldl ~g Yly 1189 13 ~J~ 11~11, d I~ TKIVWI n~r n~o~i~~~~d~a~ r ~% 6%~~ n~~Yo 1 iti~ Br =~ q5% Reduction h Carbon rao~ z nauti lus ~rT 1· ·: L~u~a BATCo document for Legal Services : Health Canada 19 May 1999 6~R4~1 ~~l~s~~~ ~O~~~Di~ &~~1 Prd ~(crr,plli~ie ke~na~y. i l~li Ib~E ·~' SUR~E~ GEEIER911S WPRNI~ \1011 iRblDOS~ MW~SION. LE~;U~. TO~~~f~'~i 1~)P~O~Z~ i~ ~~wVIYO~~ Wetod(~t~t~dmcst dlt~;tav"d~ ~avto~lw;rioxidf~ t~ ~ftt~"Jljo~u~vrt BATCo document for Legal Services : Health Canada 19 May 1999 A~ldSarette~ o d~~d~out~ i~-anl~stocur exc~usivetDt;ec~ IJic~nrJE ~T?IER Pa~~ ,MFUR~ilES pE~,~'EP ni~e~F~ PAVOVR C~m~Z~vrs RE~rUeVEP, ~wGF~NESIS~ &tierSrxyc~rwiw a)s~i~alsgreat~aste, BATCo document for Legal Services : Health Canada 19 May 1999 Nowuoucansacrifice alittletastewdget Irnr~. IMPlbe71Ef ~wpi~ ~IFl~t) FW\CL)e P171~i~ Ihm~O1K~ihlG PLXBCT · ticclus~etct~ccopltlficzbblpcce~s r~du~estcb~c~ot3r~~s, ~ut~aint3li~rrokinqcatisfac~at BATCo document for Legal Services : Health Canada 19 May 1999 16 ~u bdoapgn~~~~ rr~l knhotto~~fa~s A~a~c~~~~F)ccoc~r: kdoa~w~%C~d nM~bwY~4rawtssk, ~I~ IMPERI~ BEmP~R~ ~oW~ ~v~p~s ~Tf~k~ BATCo document for Legal Senices : Hea~h Calada 19 May 1999 t?b~ico~ ~CESS H~~RHS~D oTHzp IM~al~a ~D ~S R~V~ .. PURIFIED F~O~ ~~~Rrlt v~t~rj Tp~HGLE\h'OOP jU~ ~lauw for ycll dmr~ mcon n cetg~t ~i~, BATCo document for Legal Services : Hea~h Canada 19 May 1999 it~b Bk~o~ece~. tsmdces~ktobacco~ ~~t~s~kit~o. ~~isfiesr~t~acco. jr?trp~~~ ~~UFF . ~h~s~ni~Et~bb~cco clgav~tle B~Co document fbr legal Se~lces : Hea~h Ctnada ~9 May ~899 F~t4sE. m caVC~AD DNELOPNIE~T ~2~~~10Ns & ~e~ \r'oRK 1~ F~0116y !sae InUR4~c~: Z·rr~eai~L~l~ui~c~y;uF ~) 2~N P~S~E: T~i~i~u~rr~t~ru e~uo CCMlil~T1MJ (5) GENFn L C~GI N~RI N ~ i~PRi2~3 uGA~e~Ti~ 3 FliPTo'i·41;%:BWR __ EiiilYih~E~ ~C~CIXT ~5CIZ1~-t~cWPl~h~ li\i\~cvt~ CG~31T?lll`i~r jg) I\IOTION C~ Ti~PE·OFF 4'iP64~7: 5~~\~~r~Asl. 5 F1ON~f~cluhJ~ MCNC~EDIRlllly · EnA'TEPI~1: (EUULoC~ BG1YLWIME SUB41TUTFS T12AI~ OFF O BATCo document for Legal Services : Health Canada 19 May 1999 iCBb IEPMHROI ?hefi~~i~~m~~i~ ~ d~enra te~n ~ ~~ go~ad~s~b~c~ o PeX~~;;:~ ~c~JloK\l~wauM El i~lro3~ ~ Ihl~PS iii ~~o~16 ~l~f~r~ ~~ little d~~ BATCo document tor legal Services : Health Canada 19 May 1999 4'il !"i·! 6"· Quan~u~ ~Nlproless eHablertobaccotaapotenti~zlto~einuol~ec ~L·c~ ~nepwfectbala~Kebetw~k v(notta~esgmIdnd ~UhSm4fayou BATCo document for legal Services : Health Canada 19 May 1999 " s;~l ~~ ~~ull( $S~T i~c~44~ · ~ r·--~" · 1,· l.~.n ~·· ·· Y"~ I r I ~ ·i~ ... ;~'~,:~ 4 ······~ *""" ~~--~--~.c...~ b Lc*·l'-- ure ---~ulwy I~.-·~ccYrru~-~*l~, pl~iu~s LL-F~C~C"~·u~Z~) C ..~-CI1-- ,, __ L~CII II b O O O O O UI 03 BATCo document for Legal Services : Health Canada 19 May 1999 -'" II re~d~iomry ~~#iCkd~~~gs~ve~fcl I :i Ir~c~ 9~Bdl~ L Ql~,r~ d #gk 6U I I i :a QIB~I GI·T ---- ~heg~~~e D~twE~n~~g~ ardw~s~~~~ 1 -----~ BATCo document for Legal Servicee : Heath Canada 19 May 1999 ~itT~ ~clqa_rettet3u~ 2- INTPOD1~1~6 G~eSIS ~lpi~~"P~ess mc~ b ~ PBZ ~es~~~ El I~)ra~est~~l BATCo document for legal Services : Health Canada 19 May 1989 LLn~~~~_~ ____ I $oievltific ~Yab ~os I~ a~ ~ go up In rok~ p,, o~ ~bb~ ad dr I~ YiCh RODI~L 1~~1 Xlg CI : . ·I ·; ~ '':'·~~·;~' ·~ ·· 'Q BATCo document for legal Senices : Health Canada 19 May 1939 nP 1 ---------- The~nest'tk, Idtobaem mPwyCanbuy,tDsetkerwith somet~ingyoucanPpYtap·ireon. J) SUMMISThe 100"l~tohPaq dotarligPreAe. ... · · ·: : i.~~g BATCo document for Legal Services : Health Canada 19 May 1999 ~~lrtCacEda ~aonefwM ~hfC~ ilWu~((l,l IN7~D~I~ la~ I3ATUR4i~L~ PICH TPST)~~ ~411IRAccl loWTW7 ·~:'. ·· BATC6 document for legal Services : Hea~h Canada 19 May 1939 - - mz~ --- - --- ~ _ --- f 8~-~Elevaz Iriacdur~ 8 MELBOU ~s TC04~ Pe~To~a~ wiih Isss~ t~orar: : .....:r.. : .: .: .. 1~ . . i BATCo document for Legal Services : Health Canada 19 May 1999 ·_·_I · ·r· ·· · ·_· ··_····_ ·· ·· _··1121· 1·· · __·C~I f__··· ··_I_ tt·_ O Is/a' hi ~fl~d~i~· ~rtrm~c~ I~Y~E mefirctsr~at~2Eta ro-~mt~ccod~rta~. ··, · . ·, .·: · · ·, O C O O O VI BATCo document for Legal Services : Health Canada 19 May 1999 K/'3. NBY EPIR)~, 'kiedi~aret~ii~B~tafsesfPsreat rcctllswearithas~i~dteorohit .. a r BA~Co document for Legal Services : Health Canada 19 May 1999 W Intrcduc~g 1FRF;M gre~tQShk3 nwi·to~eccb' cigarette~ : · '·''·~· ·' · ·'· ·· · ·: :1:·:-· ; : :':··'~ BATCo document for Legal Services : Health Canada 19 May 1999 LI1' P INT~CIN~ .M4RCUC ~totecco~~r wl~YLtmBr or~arbon mons~le~ 's+ ~~PI~1ADI~ ~~aaBYzg RuzS F~wcc~~b~ t BATCo document for legal Senicea : Heath Canada 19 May 1989 t~r7 "Ij: Y6 I~la Ic~g~~ncn~i~e~3dserette· ··~; ~~~~?· · O BATCo document for legal Senices : Health Canada 19 May 1999 hirS 98 IY~b I~AMIMI 1~ ~tobacc~taste .. BATCo document for legal Services : Health Canada 19 May 1999 O C \" ~V-~eJ IQI O O S· O q Og \\n~Jlo~3 \ · OC I CT Te \\ \ \\ 8 e UP O I : P '3 1\ o · ·.. I .1~ O O a O O U BATCo document far legal Services : Health Canada 19 May 1999 VLC~5k di 3"()rY?~)r~ ~)r~r~hE C"C~CL~L~, )I~?~ZM~r tc~NY~rV ))YI~)~)LnY(I N~OU~ IE~sl~~~ leaves~~~. BATCo document fbr legal Services : Health Canada 19 Hay 1999 Ordi~aryTcbaccoLaf ~ang(evJo~4 . The Sdtrsfactla YaY Vv'onf... ~~bih~ase ri. · ··~·:. :I: ·:: . : ' :. · 0: :~;,·i~:~ · ':· ·~· ~·'. BATCo document for Legal Services : Health Canada 19 May 1999 7r"5 r~v~r* IwvlrJI yvv~fe vi~ hyZ~ESv )hnv~F~ halsFadbn / ~ar P1 oC Dr BA~Ca d6cument for Legal Sen[ces : Hea~h Canada ~9 Yay 1999 I _ _ I _ _ _1 _ __ 1 HFPJrTH RELATED CC~EPT AD ~eim~oPMsST RIP~EZ 4JPNI~N IqeB 1 RCT~NSplE 7CePCOOTeEAT~t~lr A1~IWATI\IES 1NeN~h~N6M~ER~LS 3 CCNCEPT PP~E; c~ierhiF~---tllfe~e 4NRU~C~NdNESCi0605 TPCL~fiT P~UD~E~·ICE ~lf~RS; R4e~e~e·to rrw~Y~d~ers BATCo document for Legal Services : Health Canada 19 May 1999 INOIFFERRJCE ~dRRIER \~ L ~PC~/! ~iS~ L /j L' ~CTION LEVEL ~"··c=jC td L L I~i~i~ ·· o· BA1~Co document for Legal Services : Health Canada 19 May 1999 BNETIC UJGINEER(NG tlnG6 .I :I i .,.. \·, '·' : Q O Q O BATCo document for Legal SeNiees : Health Canada 19 May 1999 Summary i, No differences between the puffing and inhaling patterns of the low·tar and middle-tar groups 2, Subjects smoked their own brand cigarettes in a consistent style 31 Brand switching did not modify inhalationlexhalation patterns of the smokers 4. Small changes in pufi volume were observed in the middletar group changing to lowtar cigarettes Change in pressure drop characteristics of the cigarettes may have influenced this 5. Smaller and fewer puffs were taken by low-tar smokers when smoking middle tar cigarettes BATCo document for Legal Services : Health Canada 19 May 1999 ~fWt lr! II )· " ` ~. 1. ~a;irnll·~·~F~_·T; N -II e ·7·rrn :: ·Ifi YI~YI~·B'L~+~~ I ~b~:~IT~~·\J .···-UI ":: *I· ,.i '; r·lii~P~~PB~WaF~Wlml~ffg~e~_i~7~i~~; i~af~c~Q~I~Ft~P~5~1~i~s~Wil ~~ ~1.·1 I·ILl~_~a~8;L~ru~Y~s,I~liLnUISYC~(Y· li ., i !xlaP~6lrl~H~W~~u-·· - -~:~···-·~i~r-·~p,~,~~I~~C~· I~it~9iia~e~l :. .·. ·: ···p lis Isi 2` II a. ~~~-I"" ,, " ' ' ,·.Q~k5~i~9~F-~* ~'':: :·~ 111~·i- ~ ·· Si CY.i:- ·:; O ;O tl C;3 P BATCo document for legal Services : Health Canada 19 May 1999