~I I,V, HUGHE~S~ BRITISH-AMPRICAN TOBACCO COYPANY 11MITED Yilb~n~ To I IADY See belov, B~D & ~DUCT DaV~WI~T ~I, '· CrNI/I)L 28th spril, lgGq Bim II L CIDI.~ ~OG~~8 ~03~ dttac~ed y~ vill find the first set of Progfe~g 8eport~ on t~! tlrojeets presenfly in process of developsent by bhe Brand d Product DErelopnent Dcplrtnmt ~illb~k, It is our intention to issue these Seports at ~onthly iaeer?els, I a~ ta~bng this o?port~ulity to re~nd yor thnt in Pie# of their bi~lly conIidcatial nsture, fhey shoald al~ya be ~ept uader the recipient's co~rol, lTour suggestiops as to the fore or presentation would be velcoae, C; bo 4 LPC: O,I, ~F~NL~Y. Distribntica: ~,~,B, 8laeB, g99, P,L, Ghort, isq, I,J, Brook, g30, E,C,L; Cordy, Bsq, i C, F, Crarf a~ , is~. Dr, S.J, Crasn D,gl Cou~, Esp, ii, Hddon, gll~ 1,8, Dauglss, Esq. Dr, I.Y. SughesJ I,J,I, Ja~!ngs, Bsl. S,J, Liddla, Esq. J,P. Si~el, Bsql C C. J, aidda!l, 9sl, P, 6~~s, ~sq. O Yri~t, Esq, T,",, Desiea, Bag, d BMCo document for Legal Senlces : Health Canada 18 May 1999 _I~C~e_ _ _ ~OJBCr C~~ 'd' (Bbassy Suptrkings 100 ~a, x 24,7~ in pls B,L,) Gr, Br, Goodvill: Propose B Tradcaa~ Class: ~dcr review r\ ~bdcctlve: Develop a rt Bglish Pa, type cigarette to capate vith Botk~s g,6,P,T, in the Middle East and W~lf kaas, mis brand is also nail~le to o~er markets as 8 General reserve, Status: Deeiga Proofe oonpleted HerchmdisddPertisin In ~rocess Oootlng Contribution atateaent co~leted Blend ~reed nachinery In stoc~ at Live~o61 Y,I~,S. Ordered T~eets Manufacture: Iq6q ,~oreaber L~ch: 196q- Deceabsr Research he-lach: eoplcta Post-la~~: lot intended, 1~/6q c BATC6 document for Legal Services : Health Canada 18 May 1999 WO~!CT ~DS Gr, Rr, 600duill: n ~ rr ~ceatta: Z'ropose U Passin6 Clouds: Prapo se B 'Prade marle Class: under revieu Objective: To develop a la) mm. prestige Enerlish Ila, menthol ciearette for eenerel. export from the U,lt, and for local manufacture uben recluired, Status: Blend Saaples ~~ and 35S have been produced for smoltine assessment and ranking Ys, St, Morita, Sn~oke and blend analyses are in hand, Results are expected early in flay Iq6ql Desip;ns Flats have been produced for B & H Pe6atta end for Passing Clouds, Note - Brand name, packing end specificatioas have not been finalised, farget dates not detennined 1/4/6q BATCo document for Legal Services : Health Canada 18 May 1999 PROJ~CT DI~RBY Group Brand Goodwill: will be decided when brand name egeed Trademark Class: under review Objective: ~o develop a U,K, manufactured product specifically desieped for the American consumer, for the purpose of making a serious entry into the U,S,A, market, Status: ~nformstion has boon eafhered thrbU~ Louisville, on U,S, attitudes to forei~n products, A U,SI agency will be appointed and will be involved in the creation and desigl of this brand from the beEinning, Mr, Short on his visit to U,S,b, will make preliminlry enquiries while Mr, Haddon will do the same in the U,K, Note: Brand, packing and other specifications have not yet been decided, 1~1~9 BATCo document for Legal Services : Health Canada 18 May 1999 P11OJICT ~PERRD (Player's Perfecto~ Fill;cr 100 tao, 20's II,L.) Gr, Rr, Googeill: Propose B ~Prademarle Class: Under reviev Objective: ~o develo? an e~t;ra len[c~'c~ pfcstige U.K. Ya, brand to counter Dunhill International in the River Plate Transit Trade Area, Status: Blend Ag·reed Contribution Satisfactory Design A$ced ddvertisinG/ MerchandisinG I~inited, in preparation, to ts~r,e place 6 months after IsuncbinX, II, materials - Ordered, Proofs availa~le early April. lq6q, ~il~nufacture June 195q Launch Au~ust Iq;g Post ~a~mch fl~search - Not intended, Availability ex U,R, I Limited in quantity, ~f interested in this brand please contact the Secretary or II,E,C, BATCo document for Legal Services : Health Canada 18 May 1999 ~IBCT ng~V~n~i~~ Cr, Dr, Goodwill: State ~xpress- Propose B I], &H, -Propose A or B hademark Class: Under review Objective I Develop a presti[ge ~nglish Ya, brand to compete with Duuhill International on the European duty free trade, Status: Desien: preliminary designs are being developed ~ and consideration is being given to various possible brand names like State Express or a B, e:H, name, Pack: At this stage qj mm, (Iwin 10's) md 100 mm, (7-~-7) H.L, pack styles are being considered, Pining: Initial design colour roughs are expected for early May ·lq69, ?I~sg BATCo document for Legal Services : Health Canada 18 May 1999 PRIIJBCS ~W1ES (Player's Perfectos) Gr, Br, 600dvill: B Trademark Classl Underreview, O~jective: flemaw the objectioniible features of the "piCsi;in" backerownd on the present ~ISIF.T, 20's H,ZI, pack, Prepare A deoien which uould be suitable for other sizes and pacl:in~s, .Status: Design: Moc~-u?s of the improved desi~ showing a copper background have been submitted to Kalayn who have decided to defer a decision until later this year, ~ocir-uys and artwork have been commissioned to bri~lg this project to the proof stage for t~o 20's HIL, ginp, Size, Other Sizes! A 100 mm, version is reported under Project Pol~erro, 1W69 c BATCo document for Legal Services : Health Canada 18 May 1999 _~ ·_ _·~ PRObECT CORNFIEJID (D & H Special Menthol I;.S.F,T. 10's'& X]'s HIE~) Gr, Br, Goodwill: A rsademarkClass: under review ObJective : To put B,A.I, ~n a position to manufacture ec ve this brand lbr export from the LK, At. present supplies are boueht from Gallahers who are part of the ~m. Tobacco Co, Status: Des~~ Because the present dosieSI from Gallnhers is considered rather drab, proofs of ~ colour treatments have been' prepared on ~ boards, MT~C have decided to defer decision until the need for B,A,I, manufacture eriscsl The proofs suhmiti;ed incorporate claus- in~ and other alterations, Blend - Samples j59 and ~71 with different menthol loadines have been passed to Mr, Diprose for assessment, I(esults are expected early in May 19tq, 1/416q BATCo document for Legal Services : Health Canada 18 May 1999 I PBOwn zmcorr (LU~H STRIIiE FU;~R) Gr, Br, Coodwill: B Tradcmarl; [Ilass: under review 'Objective: Redesipl the pack which should appear modern end youthful end be adaptable to Lone, Kin(S and Supersize, Status: Design - Artudrk has been prepared, Proofs are in band in the U,h', for ~otlg Size and in the UIS,d, far Ring Size, Testing e The new desiEn will be consumer tested in Panama, nexico, Vcnczuela, HonE Kone and 1Jew Zealand e6ainst the current desien, Results are expected in June lqgql Blend: e A new blend brief will be written on the basis of: a) Blend and Smoke analyses of existing blends, Results expected in Hay nq69t b) The IRa[ye/Ccodwill study which has recently been summarised, c) The results of the consumer test on the new desi[f;n, ?1~1~9 BATCo document for Legal Services : Health Canada 18 May 1999 One piece foil pack Objective: Iwestigate interest ill Reynolds Aluninium C~ "Solo wrap'' - a one piece foil wrap. Status: Intefiest: a) I,E~D~ are not interested for the Scandinavian count·ries, b) Beleium will be revieuinE the situation later in 19691 Patent: ~Ir, Conway is Investigating the patent situation, BATCo document for Legal Services : Health Canada 18 May 1999 ~*~'nh 1 Rtb~rlyd M1~ tt c;iTi9b8 ~~L. _... IOTES OI MLDDLB ElsT PRoDuCT p~~Tn ~Errno -·11Ta ocro~R, i969~~_ Present; Miss I, Read (Prodnction Dept, ) D,I, Baxter (Purchasing d,I,L, Craigan (I,B,D, D,E, Conway (R, bD, P,J, Dashley (S,C,L, P, Kangls (P,D,T, D,L, Bovatt (Liverpool d·4. J, C,B, ~iChtI,P, SIUel(R6~ction Dept, )Leel Blending t~ r 4,sl,~ -1. -~ · I~t rLt cuality aspects in the light of experiences and existing technical knowladge and to suggest likes of eftion ~ereappropriate, 11 Cigarette PaPer · a) 16e Inddit colouration, Paper 66~, as used by E·d,T,, is inado from flax/hemo and contains ECLODIW as an ox!datipn inhibitor, The S,C,L, standard test, at 1050F for 12 days, shows a degree of discolonratlon, It is believed that this is due to transfer of volatile material from the tobacco followed by an cxidation process, catalysed by copper or iron, to give coloured products, Evidence of reduced discolouration in-vacuum tins would confirm this, The paper is purchased to a specification which allows a balance between discolomatlon end ban, strength and porosity properties, The degree of discolouration can be influenced by initial colour, Yood pulp paper diseoro~s less but has an inferior initial colour unless excess loading is used, There has also been sole suggestion of 'taste' differences, b) Spotting, This is be to the release of tobacco essential oils and absorption cnt3 the paper, 'spotting' grades are present in the blend, it is likely to occur within a short period after manufacture, It can be accentuated by uneven tobacco conditipnin: and reduced by the use of O 'a~d' tobacco, It was su~gested that the 'spots' O could be oxidised by U,V, light - evidence of the disappearance of spots on exposure to daylight confirms this, Q BATCo document for legal Services : Health Canada 18 May 1999 ·2- SUGGESTED BCTIOA S,C,L, should use their standard test to re·examine paper performance as a function of time, temperature and tobacco moisture content, and to confirm, if possible, the effect of U~V, radiation, 2, Cigare_tte Paper Print Cigarettes from the ~IE, show varying degrees of print fade which ml%ht be due to the climatic conditions but could also be a more general problem due to varying ink deposit durin~ manufacture, This would be influenced by the fineness of the lettering or design, SUGGI~STED ACTIOII a) Production Department shoul(' exaninf print quality during the life cycle of the printing dies and, if found necessary, discuss methods of checking with Quality Control Departments at Southampton and Liverpool, b) The P,D,T, should attemnt, when possible, to advocate the use or simple print design and the use of solid colours to allow for heavier print substance, 31 staining of PaaerBa~ed Foil The problems here are covered by the comments under l(a), ii, I~iaarette Bres~Ln~ss' -General Considerations It was suggested that the shade of white appearing on the pacle could influence the 'freshness' image of the cigarettes, Mr, Dashley'produced a series of Rothmans' packs from different territories and kr~lich were of different shades of white, SUGGESTED ACTIOA This should be drawn to the attention of · Market Research for their consideration, 5. coated Polrorooslenelbasea Film Overwrapped 2001s frbm the W,E, and dlso the 20's I)u ~aurier show distor,tion or the film, This was suggested as resulting from imperfect wrapping and it was considered that tighter end folding might improve the appearance, Marking of film by 'pimples' or by 'blistering' O was thought to~be related to coating inadequacies, O Retention of aroma in the Du #aur!er pack was considered to be basically a function of blend, O BATCo document for Legal Services : Health Canada 18 May 1999 L31 d) Ittitod,o to both the ~~r'l ~I~ (25,B) end Plqtr'~ (#~5) ooacopto roaultod a muoh lor,r pnilrao~~ than UllCS (P~,O) (ood Qla 1ooe thsp 8topdord (~,4) rith thoir poriormpna, iadiooting ~pa3 tar ooohoro naro lnl~ to roroir dthln the ~a~ al thoir prolcnt n~a brmd, (25,2) rather than dtoh to Ilth~r 'td or ~1L' pFoduots, bouglao P,r, eonwsy, PL D, BATCo document for Legal Services : Heath Canada 18 May 1999