sSlj Ij~04SORS~ MOTOlsOATIi S~lmPe , '9 TllE ~~00Y The proposal for BATCO to re spo~or 118oog goag Bcabg rib n finr brought to notice early in 1991, put for various roo~ 1 decision wn made to postpone II further disenssions. It ha now been ~lnd to rsomidcr this position and maaigr bar been held with the db orl·bn to discuss SSS involvement in 1993, BAT~ previously sponsored le Aol: bal Rally in 19tS11611~ At tha dm: de tally wa orlatd directly Lrop:h the HoPg KOP: AA with the ailPec of B.A.T, Heal YmC THE R~LIY SCEEh' Rallying is devided into two main tlbmlPo, ne tradlctional rallv i 9Ych w Pmar to bpe i the rhowroorn mmpae over vvioos nya orr a number dhn pt i individuallv timed basis, and wha is now m1~8 known a a 'Bla' where purpose bdh aa sn?ac gin on 1 rimed bah bur over reed ~cb, Pr rrk tc aakar (poy Clpe Town) is C: ist eIl~e of mb, The HDpS Kppg to BCjlS is 1 IlmbbPJ Unl 199? Marlboro re the main international Tobacco eoPps7 involved in Rallying lit LQr qosaYp dTpp~ White Camc mpaaald oa Le Pib. For 692 BoBmr with their rpoaonYp of Mitsnbishi took over the Camel Role and in the Yodd Championships have Pid up With Sabaroll. t is remoured that YILOP is withdrawing from rl]~PI and copcenn6ng on its Fl ~th~r and that RothmanS with MiauYsli have hp~ I? for 6e Plb· Morm* -8c$bb db planned for September 1992, ToiS rally will be similar to the ryi· Clpdowq 1 ~id: Al no other mbloo companies PC involved in tallying i the Fr Eat, 555 involvement i rallying will ad me sep pi' Ye Also" 4ur Will allow 555 a 'orp' the sport, and to c~ene:r~l routes tabuiaim within the region. 55; edlu PRO~~ lt is proposed that eolmdng in 1993, 555 once again sponsors id enters 1 three ct taem be the Hoob gonl Rally. lt is also proposed that the 555 rallv ta enters Be IrZe Asiln ~l~omYp ~ caar that 555 cr on ·d dopire the pod in be region . The reasons Se~nd our rbb to Ipo~or and compac in Be rally have been ircP~~ many times prior to this proposal ~03 put forward and bae~re this paper will cover the dll Plbt? a:cnad ad the medialbtl proposals, ujne i the previous rJ~ series, Cc 1993 rally is being haught al yc~l(t db has be · W major advantage of dcilf Lrooeh one compm~ instead of half 1 dozen hr~rd parties W a previously. I believe Ca Lb IbwsIrPa:colml olbe ~b~ pdlr Ed only in O the day to day Idmibto~a of be event hot also i keeping to budget guidelines. BATCo document for Legal Services : Health Canada 17 May 1999 ___~ ~aPch~ to mb note is mi olaomog rc~~~r wbitb Ihowr Ic orbhbPbo of me taily i greater detail. ne con of IPOldPI me 1993 db is USS ~19~~ inclusive of La blow~~· EVENT SPONSORSHIP Rellv TEGM SPONSORSHIP 400.000 nlw PRODUCTION ADVERTISING SIGHAGE PBOD, 10.d UNIFORMS BVERIC1E IDENTTFICAnON 75,000 PRESS HOSTING CO~HGEHCY ~e aa involved i out IPOIIOPYP Of the 1911 d$ was 5?,000.000) ~ dild cost bd~ovn is artacbed, borerer$e )Uowh( Points should be booe in ipd~ RA11Y ~~Y ~NSO~~- Tevns are being considcted from Lose eompail in the wotld dh Rda at praelt ~dl ad ~la re h~ahd. These 11 will mm! ril bek oddl driven. However should 555 involvement i tailying be axpanded into comgeating i be Pacific ~ir ChP~omhq men Pe total con of be rally team will be rpror, 5 '150,000 The advantages of 555 enrering teams into Le ~dl Pacific CbampionshiPI re a LUoP~ OGias extended coverage of 555 h La region ri~ particular Pbrrce to T~V, b) Aao·l rlh re ddvea from other 555 arten to compeate a pm ofthe oCdl la lim rhe rs~6nl basd ~~ cowna. h ~s ops 4 Irgaom promotional opporiunitics in Bore mrtea, c) % cost effective comprd vim the corp LvdPd in jnst s~a8311~ in the Heal Koog Pally. D) ne programme for Cc laio is a follows ]rle 2~59 New Zealand Rally Ang C 9 Rally of Indoneasia Aug 25-?0 Rally of Mllavsia Sep. 18-!? Rlh Australia Wo~ 1· 4 Hibi~u Raiiy Dec i0-l3 Raliv of'Thailaod nlM PROD_U~CT~OH One of me propietns of Eomprrbb in a! type of ab~s~ mowopn is that you Clre p W be *ilp: to lb coverage. Tbis proplem is avoided b! em~o~ol (mae$rr controlling) O the film crew wba conclnrme eovcnge on me pa CP~ ShOld ICY 101 win,tbe mvcn5e of Cc r~m is not effected. It is pmprd 1 crew is employed lot only for tne Hong Kolb rally but also for me b(dPBb~ Y1IPil, pd Thli r~~ BATCo document for Leg~ Servie9a : Health Canada 17 May 1999 The costs oicompeating in the Pacific Asian Championship would add Iprox S1,000.000 to the rally budge~, 1993 54.195.001 1994 34.719,000 1995 55.421.000 Ibe above costs are acl~ive of ad~erfisine; and promotional Costs, CF·l. BATCo document for LegalServices : Health Canada 17 May 1999 i~c~-81-!E:7:5e ~ M s93 7~45 ~.8! ~tlcuw~ ~K1B~ceo ~oW~M (m) PllgAM PW(CB OR~et PlsenZL~~ IttentloP ; llllOP PllliPd tPI : ni]rs eIlrer eonpuJ : BBB Dorlmd eolpg~ : aTe tottl Cttf : LondP~ Pu DOI : t2 2 111 4098 tu no, : 44 11 258 3111 'lol Do, : 82 2 '115 6419 ~ oi piles : 1 Dltl : 15 3u, 1998 Ct, : PIuI Hutnp ~ IbiDs~ 8, albormolp, Il~ir Uf lo~inl pt, _PFoPOesd ~r~diP Thilud i) It Il fllelrl ior us to be fplPlred H avert broId eorlllion, ii) 1~ hive horerer IPsed) I prIlIrt lyolor Is I Eorsr in the put · but it Deeds eIrliP1 budlinP, iii) PO cblek the dee1 Hire hp pid co30r~t~lJ I Iun ei Ib ItlliOP B,S1 ~Oi the OllnpiC rilbts md see it Is I1 laIr evsnt, Olppicl i roblcco is not u fdsal ps~P~nbfp~ Ilrs sill balPilJ use the 1982 olnit cOnnection ID mT n(iPnl spoDsorsbip, The COIE~1~ CIIIJE 1111 Dot eXPIDd to I tell eIIPt - DOr should it, YI rre IrreIdl ~or~fn( fn ThIilIDd with ioetbsil ud it is srtrelblT zsstriCtitb, iou rfll seed sore thsD the ~dDEf to IIOst In IYIDr~ n)s POlitiCI Ire colpteX · but thinss Irs polsiblsl PlnillioPs Ire Deeded, I ba !lplnitrsd ~~1 Cplt~~OCb lilt Br 1 by Div, Isids, ri) Tbe beet tile is pre J post sesson · i,s, sllller, vliJ Ii tou rflh to proceed please Cell Ie bclota ~Ptbodf tll~l to rfbodf IboPt Iafthing, tiii) Beiore IPin( InJ ilrtb~r chsc~ corrlpt ststs oi 1Ill in ~hil~d or ii required I Fr ~s I lew CIlls, ix) Tslre elte to hive the deel/ereptlteu cop~tnct,d/lou~ed pro~~llion~l~ Il1in lew e(entl/l6 b~trrln~ us, Plelle rfnl I! I cu be oi iurtbel help, Ii~ IILer TOTol P,B1 BATCo document for Llld Sentcr : Health Canada 17 14 1991 ~J·orouo,i ~ Ic ~F~ J NOTE TO Ms, S, OSBORNE ·-s~ Please find attached a draft proposal for expanding our sponsorship activities in Asia. I am still awaiting Paul Hastrup comments, As I mentioned its only a draft proposal but if you have any eamments in the interim I'de be pleased to hear from you. Regards 7~ ,,,, BAtCo document for Legal Services : Health Canada 17 May 1999 j?'j SPon'SoRS~rP_GSIA THE WGY FORWAF(D ~rith the Ever increasing and-tobacco legislation being brought to bear within our target tenitolits there is an urgent need to reassess our sponsorship activity in the area, in order to have access to the ~aditional mediums that are now denied to us . In order to do this the following objectives have been set:· I) To develop a sponsorship ac~vity either e~sting or new that we c~n own within the area. 2) To ensure that the sponsorship activity underra~n reffects the brand s~ategy. 3) To create a T.M.D, product that will not only enhance wt sponsorship ac~vity but reflect also the brand's strattpy, 4) To ensure that any T.M.D, product can le6imatcly stand on its ear, as a revenue generator, PASTSPONSORSHIP AC'I~IES ~S~ in the part has sponsored the loUowing International events:- 1) Table Tennis a) WORLD CUP 1982 ·91 2) ~admioton a) WORf,D CUP 1986 -91 b) CHINA OPFJN 1991-93 3) Snooker a) ASIAN OPEN 1989 b) CHALLENGE 1990 ·91 4) Rallying a) HONG KONC - BEIJING 1984 ·87 BATCo document for Legal Services : Health Canada 17 May 1999 __ REGIOliAI SPONSQRSFI[PS Operating companies have also been involved with sponsoring 553 in the fields of golf and fishing. ~992_SPO~SORS~~PPQRTJ~,r~T~,S While it is understood that 1992 is a holding year until the correct marketing strategy for 55j can be approved, 1992 also coincides with contract renewal for all three IBM events. In order therefore to ensure that 555 haf a Medible presence in the area it is proposed that wt extend for one year the Badminton World Cup and the Snooker Challenge, The Table Tennis World Cup which is our longest standing event but appeals mainly to the older Chinese should be dropped. The advantage oitliis proposal would e~able research to be conducted on which event meets the brand's criteria in order to establish the 555 sponsorship ac~virj for 1993 and beyond. Tne Rally pmposa! which is being considered at present, if approved, should be staged in the spring of 1993: This would allow tte development and crea~on of both ~,T.1, and B.T,I, activities in the first half of 1992 which would enable the promotion of the rally to commence in Oct 92. ME~D~A_aPPoRTliMTI~~s. With China being a major market the need to access all media is obviously important where normai tobacco advenisin~ is restricted. The imponance tt~e~t~re of continuing 555 sponsorship in Badminton, which has been sanctioned by the Chinese ~ovenunent may well allow 5jj the use olT,V, advertising to promote an event or our involvement with it. We do not have this advantage with other spordng activities. PRQ~ETIO~AI iWI) T,M,D. OPPORnr~lrT~S, In the past, the main objec~ve of sponsoring an event was T.V, coverage. While the importance of this is in no way diminished, the result was that q there was linle if an!, attempt to tie up the sponsorship with the product. with (r the ever inc;easine restrictions on the amount of brand identification allowed IrJ an T,V. it is nectssa~y to create altcr~ative wavs oiincreasing brand O awareness, and ~o de in the sponsored activity with the maid properties afthe I brand. BATCo document for Legal Services : Health Canada 17 May 1999 ~CC__ PRQMOaO~~~ O~OPTI~I~S, D PIE ~mpha t~cmt~ Lt~ cdd be Ccd it ~i~ ~ T.M,D. a~g g ColyYona ~d l~nt of I~ cf. 'Geu be ~~ 'Spot bt ~Steog' ttc, 3) PPbldq ~d~ ~PoBa Ipoaord rfiri~l pht dlle ~,1,OPP_DR~UF~JIEL ~ ~n 1 mad~ plclo dlT,Y, dKmd~ ct, me ~d ~1 ~~ T.Y.D, ac~vity ~ baour Or pomonbC dbl~nol pcd ~ ~at mp~ ~oaib~ B~Co document fol Legal Senlces : Hea~h Canada 17 Yay 1999 BQLZ QP CENTRAL IUBI[T~JNG RESWNSIBIlrTIES : Generating Corporate marketing strategy · SET - Joint setting/approval of marketing ablectives and strategies SET - t Adherence to corporate strateqylsurfacing Company Plan racketing changes to SET Ensuring international brand consistency of Cat i brands - IBM BATUIE liaise with IBM including brand guidelines, TMD, sponsorship Development of BATUKE own regional brands r Authcrisinglinitiatinq all consumer parlet research projects I Setting measurable success criteria and monitoring new brand lauIlches a improving the quality of data on which marketing decisions are based t Providing a statistical data base and trend forecasts for all market sales analysis Developing new productslblends to meet changing consumer taste preferences in BATU~E markets Monitoring competitive products to define own brand position The pualit~ of merchandising materials The quality of promotional items (versus comPetition in sPecific marke~i r Delivering promotional items on time per agreed brief Providing full marketing service support for artwork, materials purchasing a Providing worldwide link of marketing activities to Area Managers SMO/ar 01,02,91 BATCo document for Legal Services : Health Canada 17 May 1999