TOBACCO AD VERTISI~VG · THE BARROIV BILL. A Resume ofllte Tobacco Industry Pdsilion Kevin Barren ~iZP is sponsoring a Private Member's Bill which seeks to ban tobacco advertising land sponsorship) in the UK, The Bill is due for its Second Reading on Friday, I I february 1991. The UK Tobacco Industry strongly opposes this unnecessarj and unjustified Bill, for the following reasons: 1 Adwnisinp doer nor mnkepeopie s~n~~noking There is no convincing evidence. from anyvhe~ in the world, that tobacco advertising encourages any individual, including children, to nan smoking or smoke more,.RcKarch consistently shows that peer pressure and the example of parents and siblings to be the decisive reasons why individuals nan to smoke. Where children are concerned the key Government Survey · "Why Children Smoke" (OPCS 1990) summarixd the seven main reasons why children start to smoke: tobacco advertising was not one of them. Z Bonr clrrwh'rrr hnvr npl nducrd ov~l lob~ceo connunpti~n It is clear that a bat on advertising would make no difference ro the level of smoking in the UK, In several European counaies where bans have been imposed such as Norway (banned in 1975), Iceland (] 977) and Finland (1978), by 1992 the level of smoking had increased by 3%, 21% and 5% respectively In Canada and New Zelland, powerful economic factors (tax increases in Canada, economic recession and tax increases in New Zwland) have been die major factors in the reduction in tobacco consumption in bath coun~cs, not advenising bans. 3. Ilgsmoking is in log larn Lcline Official figures show that the reduction in annual IIK cigamte consumption between 1980 and 1990 has been f~ ~cater than all other EU Member Slates with the exception of the Netherlands (which also permits advertising), In fact from a peak in 1913, UK cigareoe sales have fallen by nearly 35%, despite the presence of tobacco advertising and sponsorship. 4, Tobacco co~pPna need to Ildv~ir~ to compnr wirh each ole Tobacco companies advertise to build and defend market share for their brands within a market which is in long term decline. About'l% of the UK's 16 million smokers switch bands each year, and a funher 26% regularly smoke mom than one band. This adds up to a potential mail market sector worth around E3 billion each year, more than jwtifying the fSO million the UK tobacco indus~y spends on advertising each yet 5, SmoX·ing 6y children is decreasing The level of smoking by children in the UK has declined in the long term. Between 198j·199?, smoking among i i·IS year olds hsr fallen by i pcreenla~e points in En~lmd, 1 percentage poll in Wales and 6 percenwPe pointl in Scotland, xcordinp to the OPCS i"Smoking Among VI Srcondpn~ Sc~ol Chiidreni~9!'2 T: C: I i I; PDF -!::!!::!!::!.f3 StlC.i: Dill BRITISH AhlERICAN Tosccco Copy Request Form Request Number: 62 Organization: Dept of Justice - Legal Health, Canada I Request Details YkY ,li~~~~~ff............................... File Number: ,,,,....dn.h/oo..B,, Number: ,....~~~~.Z,......li;d~S 3 Page Range: First Page I I Last Page ) jcld IZ(6 (013.131~ S~Iq(2(~(o12~31;rlF I·lslo Requested By: (Print Name), r~p/l 1·111··1·111(1111(1·1··1·1·1111~11111)11··1111111111111111111111 Detailsbelow will be filled in by Depository Staff Only II Copy Details CophdBv: SL~LC 1((1111111111111)11)11·1111111111(111111)1111111111111111(11.)1111))1(11 ,,.........!.X_ 5-9.r...Illl(tll(ll~llTime:~,··5i.A.I11·1 1111(11(111( Co~gCblebdBy: I~ fOj~ 111111l1111)1)11(1 111111111111111111 1111))11)1 1I(IIII11IIII1II 1I)IIIIII Date: .,,,,,,,,,,,,,,.. ,,,,,,,,,,,,,, ,,,,,,,.,,,,, ,,Time: , ,.,,,,,,..,,,.,,,,, ,,,,,,,,,, III Delivery Details Checked By: ,,,,,,,,,.,,,,,,,,,..,,,.,,,.,,,,,,,,,,..,, Date: ~.~.I1I~.~~.,~~,,,,,,,,,,,,,,.,, Sent sy:.~~.,,~,~,,,,,,..,~.~~.,~~,,..,,.,,,,,..,,,,,,.,, Date:lllll~~~,ll~*,I~~,,,,,,,,,,,,,,, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 ISB1AVG ~E OrORTlt~al~ORIHI VPO~ · ~UOU~ 1994 Chil~n, HJIUlcqi Plnr C O a ClibPDF - v~~fastio.soni Contents Page Sponsorship General Government and Polities 3 Sponsorship blues and OsvslopmentJ 4 Olympic Games 5 Commonwealth Games Nothing to report Sports B Sports Goods Maufaetunrs ed Roduets 12 Sponsorship Agencies 12 totlaeco Advertising and Sponsorship ~3 Broadcasting end Media 13 Sports Sponsorship New Sponsorships 15 Continuing Sponsorships and Rlnewsb 21 Non·Renawal~ of Sponsorship 23 Calls for Sponsors 24 R~J,reh into Sponsorship 27 Case Histories 28 law 29 New Books and Publications Nothing to repon Future Events, Exhibirions, conferences and Seminars 30 list of Sponsors Mentioned in this Issue 31 SPonsmateh update 34 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 SWNSORSHIP GENUIIIL GPuemmantdnd Politics NationalLPrrvr and fumoean Commission the European Commission has given Camalot a clean bill of health, Icot~kng suggestions its contract infringed EC competition laws and paving the way for a November launch for the National Lottery, Marketing 4·8·94 p4 National Ionuu_Charities Board the members of the National Lottery Charities Board have been announced. they re; united Kingdom · tcna Baring, Amir Bhstib Sir Adam Ridlay England Amanda Jordan, Andrew Phillips, Chris Woodstocl: Wales June Churchman, Tom Jones, Linda Ouinn Scotland Graham Bowie, Philomana de lime, William Kirkpatrlck Northern Ireland Aldeen McCinlay, William McStay, John Simpson Hollis Soonsorship Newsletter September 1994 p7 Bualerrand Natianallaaerv the UK's four supermarket giants, along with Esso, Shell, and the Post Office, are to benefit from a f250m cash windfall from selling tickets for the National Loftery, WH Smith and John Menlies md I petrol retailers have also been chosen to stock the terminals that will process the lone and instant~win scratch ad tickets, But it is the small independent retailers that get the bulk of the f250m, the retailers will share 5% of the lottery turnover. Marketing Week 12·8·94 p7 NariPnallotterv Doerations testing has begun on the computer systems that will drive the 64 billibn·a·ycar National lottery and furniture and staff are being moved into the RickmonQswonh Cenrre, The first of 27,000 lottery terminals an being Suil It 51's factory at Ashton·under· lyne, Greater Manchester. times 8·8·94 p33 Lottery aabHcritaoe Village greens, graveyards and war memorials will be just as eligible for National Lottery funds as stately homes, the National Heritage Memorial Fund has said. Daily telegraph 25·8·94 p6 Enun_dat;onfPr Snort and the Ads The chairman, Tim Rice, and the deputy·chairmln, along with members of the Foundation's trustees have written to me Times protesting that the National Loaerv is being allowed to spent f40m on TV advemsing while members of tne Pools Promoters Association which funds the Foundation an forbidden to advertise on TV. They point out that the pools companies could have withdrawn from the Foundation but that they have assured it that they wish to continue to sUpDOr: II. Times 6·a·94 p15 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 National lamrv and BBC The Nltionl lottery dirsetorgrsral Farer DHbr has appointed lormo 880 TV managing director Sir paul pox to Jet him on Camelot's proposal to award the BBC exclusive nphts for the weekly draw, Marketing Week t 2·8·94 p15 Natmnal larluv and Emnlavmwl The launch of the National lottery in November will not Only put I smile on the facts of the lucky winners, it also promises to deliver a jobs bonanra for the country, Camlar it in the process of recruiting about 500 permanent employees and a furtne! 200 temporary staff, Work for many more people will be provided by the contractors and subcontractors to the lottery, while more iobs will be created by the lunds raised for arts and sports projects, Daily Mail 4·8·94 p5j KarcnBrannan ~h~hlatiPnal lottery Marketino Chief Ptofilas of Karen 8rsnnan who is to be marketing director of Camelot ad of Sera tinny PR director are published respectively in: Msrt#ing Week 12·8·94 p38 PR Week 12·8·94 pf6 Charity FundRaisinaEvents Tough new laws are to be introduced nan Apnl to tighten up the practices of firms that arrsq ciint·sponond charity lund·niling events, following the collapse at Aerobathon sponsored by Flora. Marketing 18·8·9s p2 8onnsorshiolssues anblecedopmants LSSchune ~nr ~oansa~shin DirnW Arbitration The increasing complexity of commercial sponsorship has liclniiiclntly increased the number of costs or contractual disputes, This has led the Institute of Sports Sponsorship (ISS) to call for an independent arbitration service to build an effective system af 'case law' an which to iudga disputes, Discussion have already taken place between the ISS and the Central Council for Physical Recreation ICCPRI to create a framework for the voluntary submission to arbitration by sporting bodies, sports people and sponsors, The IS believes that voluntary arbitration will help avoid costly litigation that could sour the reputation of eommereial sponsorship of spon and they re seeking an early meeting with the CePR and the British Olympic Association, Sport is increasingly coming under the scrutiny of legislators and other regulating bodies. Sponsorship News September 1994 p4 Marketing Week 12·8·94 D7 Motoring Week 19·8·94 pig Hollis Sponsorship Newsletter September 1994 pi Hollb SPPnraobin.Suruev Hollis Sponsorship iYcwslctre~ has done a tol·line survey among a sample of sponsoring companies, This revealed that sponsorship departments do not expect to see increased budgets over the nellt 12 months and indicates that companies will be placing greater and faster pay·back demands on their sponsorship projects, Clients are also prc·researehing their prolects much more Closely, The malorltv of the samPle spent an avenge of S~ of budget on continuous and pcst·campaign research, ISponsorrLp now accounts for an average ol 5:; of the surveyed marketing budgets.) The survey would indicate that Ipetial;s: consul;ancia Overall give goad v~luC to their clients Lut severe Cn enrlels~n Is Irvelec at some consulraneer for a lack of vision as tar as C integration po;entiai Is concerned, Coaulraneler, the Hollis survey cdncludeJ, h) Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 must be seen to be able to offer sponsors unbiased advice, By far the majority of our ngondlntl indicated that conJultancias should not act as both broker and consultant, Hollis Sponsorship Newsletter September 1994 of Print'~Porenual Russell Pie~enng, writing in Hpll,j Sponsorship Newsletter, argues that print as a sector is still underexploited as a sponsorship medium. Hollis Sponsorship Newsletter September 1994 pB Saanlonhia ~a4arion The institute of Sporrs Sponsdnhip has set up a research committee to give guidance on the evaluation of sponsorship, Al a recent F;uro Forum conference Graham Burton Smither, formerly Held of Sponsorship Oevelopment 11 Hill and Knowlton, and Nigel Geach, Associate Director of Sports Marketing Surveys, who both sit on the committee, outlined some of the principlaJ that will form the basis of ISS thinking, In this second article Gaach looks at the tdnipua of DoJt·avent evaluation, Sponsorship Nea September 1994 p24 laddCup Guinness, the official sponsor to the Irish team It the World Cup, believes sales increasad fb·fold during the competition, Hollb Sponsorship Newsletter September 1994 p3 World Cuo · Ambush Mar~~i~ The World Cup was subject to ambush marketing, Nike for axample distributed thousands of team hers bearing its logo to Blatilian and Mexican fans. fV cameras focused much more on the fans and their hats than on the sign boards of sponsor Adidas, Hollis Sponsorship Newsletter September 1994 p4 BPS~ Bass has doubled its marketing support investment to EQ in order to ensure that it maximir the potential of its FA Carling Premiership sponsorship, Marketing Week 19·8·94 p8 Hollis Sponsorship Newsletter 1994 p3 Marketing 18·8·94 pZ Ol~mPiEGama 1Zlh Olvmaie conference The 12rh Olympic congress opened in Paris eo·ordinatrd by the Intamational Olympic Committee, A decision is likely to be made to add the sports of triathlon and taakwondo in time for the 2000 Games in Sydney, The congrass themes are 'The Olympic Movement's contribution to Modern Sociaty','The Contemporary Athlete','Spon in a Social Context', and 'Sport and the Media', financial Times 29·8·94 pi Time 29·8·94 Acvairing Section SYd?GY Olympje GdmeI The embarrassing debacle over who nll run the Sydney Olympic Games in 2000 has finally ended, Gar, PemCerton, chairman of Oanl, the Australian airline and of Brambb. the s2eable transport group, has agreed ID take the job. Finanaal rimes 2·8·96 p15 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 C_ SPPda BP~ILO BarrrHEarn and!he eramarianat8nalin_P Barry Heorn is reported to be ready to go into angling and give it the same treatment as he did snoobr. Sunday ~ma 7·8·94 pZ18 Yrn4nPirhina the soon of rod and line lishing for salmon and its rules to make the contest with the fish fairer is described in : Economist 8·8·44 p84 Bt~a~I~iES rclauilicmlnnuacr th, British Athletics Fsdaarion (BAR has suuct a deal wilb ITV that could bring the sport at least flOm over the next four yen, The BAF has ignsd a ~~u~o·yw contract for f3m with the network, with an option for either side to extend it for a further two y~an at the same figure, The deal provides for coverage of four outdoor and three indoor meetings each year, and with tha 880 televising at lean two additional meetings per year the BAF can now offer new sponsors an attractive shop window, Guardian 17·8·94 p14 Daily Mail 17·8·94 p52 Today 17·8·94 p33 Hollis Sponsorship Newsletter September 1994 p2 and p4 ~iltic Criticised Linford Christia, 8ritain'l athletics yam captain has been criticised by Professor Peter Radford, executive chairman of the British Athletic Federation IAfl for two "ill·adviscd" piecer of behaviour in Hsbinti. Radford was unhappy that Christie jumped out of the crowd and ran on to the tnct to talk to a t~em·mre, Dalton Grant, while the high jump final was still in progress because it might have been interpreted as a breach of the rules. He also said that Chrbtie should not have pulled on I t·lhin given to him by his shot sponsors after his 100m victory when he should have been wearing the official team tit, Christie was reported to be furious with the criticism. Sunday Times 14·8·94 p2!5 today 19·8·94 p46 Brirain_~itiQd for Failin4laSuPPan un·and·comjnp At~tes lan Chadband writing in The Sunday Times says that despite Britain's gold haul in Hlllsinti other potential winners an being tossed aside and quoas instances, Sunday ~mes 14·8·94 p215 lintord ehlistie A profile of Linford Christie and of his business arrangements is published in: You Magazine 7·8·94 ptO BPl~i~O Euha~a~d BShB Jonathan Rendall writing n The Sunday Times debates why Chns Eubank may hit the canvar now Keian hfaclenmle has left 8SkvB and the sho;vman's U1 eonaacr comes under IPUllny. O Sunday Times 7·8·94 pZ 8 N Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 falevision Deal Cricket is to pick up f5Bm from television deafs invokng both the BBC and BSkyB over the lour years from 1995 to 1498i The existing Ihse·ylar deal is worth E1Sm, Another contract, with tha Asian service of the satellite broadcaster, ESPN, worth f2m over five years ha lra been fi3iscd,'Test matches have been left with the BBC, Sky N did not bid for them, This will please the National heritage Committee, Sky Sports. w~ch lrsadv shows England's m#ceas overseas has won the live rights to the Texaco Trophy, although The BBC will show highlights, Sky Sports will continue to provide live coverage of the Benson and Hedges Cup, the NatWest Trophy. but, in ower areas of the domestic game, Sky is to provide live coverage of the county championship tar least four full days per seasonl, the Tetley Sitter Challenge fat least three full days par wasonl and ona·dsv matches involving the national under 19 and women's teams, Times 17·8·94 pbO Daily Exp11~17·8·9~ p53 Today 17·8·94 p33 Guardian 17·8·94 pi and p15 Daily Mel ltB·94 p52 Daily Telegraph 17·8·94 p33 Guardian 5·8·94 pJ4 Financial Times 17·8·93 pi Guardian 8·8·94~16 Hollis SponJorlp Newsletter September 1994 p4 Devon Malcolrn Devon Malsoim the England and Derbvshire fan bowler is poled in: Daily Express 31·8·94 p30 Money Section Women's Cricket Still without sponsors the women's cricket programme includes the prospect of the European Cup in Dublin next July, a winter tour to India and a saries againn New Zealand in 1996, Daily Telegraph 4·8.94 p28 Cricketers and t~~land Revenue English cricket's blding players are at the centre of a major investigation by the taxman, A teen: of inspectors are targering service companies set up by the players that Ire designed to handle lucrative endorsements, sponsorship and a host of other ~alne~s interests. Mail on Sunday 7·8·94 p95 'Leaends' Match Cricht legends ltd, 1 company in which poland Butcher plays a key roC, claim that after canful research they are convinced that the public i 'ready to start going to ocket after work'. The company will be paying some 50 international players fend flyag half of them inl for a two night competition, hinng The Oval, installing floodliS~rmg and putting up prize money of C50,000, Meanwlle, with less than a mon::: to go TV coverage and sponsorship are still in negotiation. Observer 21·8·9; p6 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 Ball tamaed~P~ndSnanrarshia ~uie~ action is needed to claar cricket of tha perception of cheating by bali· tampering, Ali Bachsr, managing director of the united Cricket Board of South Africa, has said. In the longer term, with South Africa due to hog the World Cup in 2003, 01 Bacher is keen ro ensure that sponsorship is not scared away by the whiff of scandal. He has also suggested that international cricket · World Cup events · adopt mul(i·~pon~orship. ~p to the present the host nation has snngld sponsorship with most of the proceeds going to the hat alien, Daily telegraph b·7·94 p25 CYcfipg AlanRushton Alan Rushton whose company is Sport for Television is a cycling enthusiast, He organised the Tour de France expedition into the southern counties this y#r, He has plans to create a British team to contest the Tour de Franca and a number of other schomes to promote cycling, HI is profiled in and his id# discussed in: Daily Talagraph Sport 8·8·9s p518 Guardian 8·8·94 plS Sunday Telegraph f·8·94 p9 Daily Telegraph 8·8·94 pM Eplllnrianbm EYAgtipg Keith Wheatley, writing in the Financial ,Tun# barns about the economies of eventing from the Princess Royal who, with her sx·husband is responsible for the founding of the current Calar Gas British Dpen Championship. Financial timer 6·8·94 pXIII EPPfhPU Ihteppllari~ of Soeeer The Calling Report, the biggest survey of supporters carried out in Britain, points to a recent rise to around 3,000 women in the average 23,000 Premiership crowd. Equally encouragingly the report, based on responses of more than 10,000 supoorters to premiership match programme questionnaires, confirms that soccer retains its Fladle·to·the·grave appeal, At the same limit premiership clubs are attracting a wealthier Jvpponer, Guardian 16·8·94 pl~ Tollche.Boss Report on EPPthall~i~nee~ According to the report, top football clubs are spending more money improving their grounds than buying players, premier League and Division ons clubs spent f78m on their grounds in the 1492193 · the latest season wham complete figures are available · and sDlashad out f70m on players, Financial Times 1·8·94 p18 Daily Express 2·8·94 p31 Guardian 2·8·94 pll SulVEY by LLICCII11 University's Sir Normao Chester..Centre fp.Eaatball acscarch The survey has found that the average supporter is over 30, married, earning more than f20,000 and inereasinge Irmale~ Lr; Timer 208·94 pB C Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 ~I h~ of ths tMln La Tbl nonl dlaondod by Ihl Tl~ar Rooort Llvl mldl football lofor Ind mon comfonlrl br tho hnl md moro pmntlY( for Ihl dubr A full Dll noort On thl chlngsl thlt rhl hlmir Il~~ua Ind O~bbn Ons dubs hlvl midi II wdl II lent dubl in II Ileond Ind IYrd divilions C purbhld in: tundlv Bnct 21.1.14 pZ17 Clubt from Al VK Football AJfociation's nnmior lsooul klro mot 0 6Jcull Ih~r rsspon~s to 1 ox ~vlng~~on by rhs ~~nd Asvlou~ hi Iglndl ~dudtd blnl to ~lyrs PllmmP I 19tnrl lnd ~aimo~~ ~~Eh~r Rnlndl tiall )&94 p30 ~hlP~e a~n~a Flat Rtlr Icrfin ridnp in tbs ~~ Rn hrlPCIIII tbs ble of omdr b~L Finonoii fimoo 2~8·91 pi Foothall kell A dnd~ol of tho fintnoial lido of ~n~ng o foet~l dub · Pnmiar Islquo · nllly Wm Him, Rn~nd~ 6a~l f0·I·94 pXI ~aaahlHPatRral RI Inlncll of tY! dub whioh is run by A~n Sugr in dllaLld in: ~n~ndJ ~ml~ Bd·94 pi Ind p10 ktan~ finanesl ARln~~ 6nmdl rolultl Ir, dlledbsd in: Oulrlln 1·8·94 p17 BPmJ elubl la strios 811 dial !hl knl re bJn( riposd on by botbjl debt wbiob ehrgl I 550~ profit on now nip~ thlt thly ~~ul Todly 3·8·9J p4 7hcShahGolf Revolution Eddy Shlh ii invlnino f10,5m ~ 1 ch~n of n~dcn·wUI Ilmly gdf anol~ whioh ~1 ona chm~onlYp?t~nd~rd oourlsS it mridpl ple~L Ind put thl plms on Iha sehod cu~eJs He plans to rsvdu~o~sa the loon. Hb olnttol rl arr for svsry CrJ of ~Y~v: thlr w1 hive o driving nnpo Ind I ~eh nd pun eouoa whirl bs~nna~ em out thoir tslth bofon moving on to tho full ins Ind II hdlr All Ih duQ wl bo oynlld on 1 Plr3,1OU~br bliL wiIb In oDdonJ I~m~nMp Ildlq for piovon who *mr to sltlblilh I blndclp Sundry ~msJ f·8·9~ o2,6 Womonll Golf ~hs Womln'r fu~pc~n Tour, whioh hll mids luch ltridlr in ths ~n 12 monrhr b to n~pl 1~ ba puja~np school It Ihs md of Fobruar( next ~lr 'lsrrv Co~lr thl pxscutivs dnetor of thl Womon'l orofolrionol Gdkn Europlln Tour, Ilpaat I kn grurnblol from IldnO oroflllionlll but I!dinl thpt todly'l roonsors lrl bo~np for oullir(.'Alrcldy thlv hlvl ~o~ludad whlt wt m ddng' he lid O,b T~lg~Dh lb&91 p30 ClibPDF - v~~fastio.soni Hnrseracino LolwarsPratea Soonsors, wno prDlld) ne3y a quaw or Ji prire morny in Bricain, have decided to get tough wt the bitish Hon#dng 8olrd over their plan to charge them a 10% premium for putting their names on saddle cloths, Some may even cancel financial supoon, the rs·eonsrirutad Raeehone Sponsors Association is wl~ing meeting wi~~ the BHB to unscramble the new sponsorship arrangements that were launched only a month ago. Daily Mail 1·8·94 pCJ Motor Soon Benc!tan and Ford In the brials world of Formula Ons motor racing the most Surprising feature of the relationship between &nsnon and Ford was that ii lastad a long, B~ndnon's announcamant Ct it we renouncing Ford, its angina applier in favour of Rsault loeted only because the partnership appeared finJly to have found the elusive winning formula this par, this maam Let RsnauQ will ba supplying angina to both BeneOon and Williams which may cause difficulties in the long run, Ambition is na~cd in Formula One: them are no prises for second place, the manoeuvnng is ruthless, Financial Times 2CB·94 pt ad ~2 Financial Times 27·e·94 p9 Mansell to Return~tP CranbPlix Raeina Nigel Mansell is to qUr IndyCar racing in the VS and npin the Williams Formula One team for the las: three races of the motor racing grand prix season, Financial Times 31·8·90 pt FonnulaOne Soonserlhin Formula Ons has become the major vehicle for sports sponsorship and it is now broadening its appea' to wit goods and Inn fmcg brands, But a motor racing becomes increasingly dangerous Mag Carter writing in Marketing Week airs is it wonh it. Marketing West 26·8·94 pZB Bri~ain le~dsthe~c' d in FnrmulaOne DerianandManufaeture The Sunday Times descnbes the leadership Britain has in the design and manufacture of form.'a one racing cars, Sunday fines Business Focus 7·8·94 p313 Ruabv leaoue e~im~ntunatLal Prime Intsmalional, the ~~xls·ba#d satellite and cable concern, has concluded an exclusive wc~ld~ride agreement to cover next year's Rugby league Centenary World Cup. The l0·narion tournament is to be aged in England and Wales in the autumn of 1995, the E1,3m deal supplements the reported Etm contract for exclusive British rights won by the 88C, Hoilis Sponsorship Nlr~bt:er September 1994 p6 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 hnav Unron payments and inducements to Players There have been al~paeons that mid Iaes and other inducements hava been used by the Wlllrh rugby clubs and that the Webh Rugby Union has tuned 1 blind ave to rhns practices which re illegal according the Intarnaaonl Rugby Board rub, Vernon Pugh, chairman of both the Intlmational Rugby Boo~snd the Wlh Rugby Union has indicatad that it it 11 to son the mass out, Ne is also the chairman of the IRB's cammiass on amateurism and ha is heading the working party on amateurism which will report to the full committee in london next March The need to 'son out the mess' has never been greater u the playing community bickers about blatant cash payments to players in South Africa, thinly disguised trust funds in New raaland and lucrativa f40,000 winter contract for foreign players in Italy, the inland Ravenue has mounted a vigorous summer oftsnsb to unaarth illegal paymants in England and Wale. Guardian 2·8·94 p14 today 3·8·94 p35 Guardian 3·8·94 p16 Guardian 4·8·94 pit Daily Tslegraph e8·94 p29 payments fatRuPbrPlavenfaleat Britain's top rugby union player will roon be paid an international match fee of between 15,000 and f10,000 according to the spon's higbt·paid club professional, the predication was made by the former web and Lions stand off Gareth 0#ies, Cardiff's newly appointed f50,000·a·ylar chief executive, Daily Mail 24·8·94 p57 Sky Soon Deal England's Iwding clubs each stand to pofit by 6100,000 from the deal struck between the Rugby Football Union and Sky Spon for the scr#ning of domastic rugby this season, th agreement is wonh f5m to the clubs ovar a thr,year period. Welsh rugby has made separate artangemem. rimes 26·8·94 p36 Daily Telegraph 26·8·94 p35 Observ# Span 28·8·9a plD Snupsh ~n~ah Barrinatar~ Jonah Barrington, tha charismatic promoter of the game during its boom Veals in the 19701, is to stand for president of the Squash RaquelJ Association · less than three momhJ after losing his job as the SRA'E director of excellence, the decision by the six·tima~ formar Briti3 Open champion may involve him in an election battle with tha incumbent Sir Michaal Edwards, Guardian 9·8·94 p17 lenns Fines Inrtommcnn The people who run the AIP tout, which does not cover Grand Slams, have decreed that 'public comments which a player knows, or should reasonably know, will harm the reputation or financial best interests of a fellow player, tournament, sponsor, olfiwl or the ATP tour' could be subleet to a fine of up to a stagge!lng sj0,000. Daily Mall 6·8·4s p63 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 'dli~Ldpn Wort has bgun on the site of the now No, 1 Court It ~Ydo~ pan of thl AI·Lllad Qub'J'rmaatar dan' to Lprorl ths eli9 of mt ohomoionehio and maintain its innmlioP~ alABnC Tho e3b proiact, leldJld Or eomp~~on i 199'1, is dljpAld 10 tranlform ths annual chl~dontYpr TimoJ t3·B·94 pB FnFlraur SlanlanMa ~ Now rllllrd from aSI Spono~#p ~Hlreh on Imrldr Ihorr IgJnr Ilpset~~ns that fZY of ~~pndlnt~ wt in favour of 1 ~~nlorsd rournarnant and 59% would luppon I naac Chaags to ~~n bnnbn(t the Iponlor 01 would be notad that I~~ oulstion wll all(ad with the addld oroviJo that mJJnp prodtl woJd bs ~oughad into the dardopmlnl of Yblh tlnid. The woman'l gama eunlndy hoida mon IpplJ than tht ml~r Hollis 9ponrrlYp NowelsOer 5sotrmhsr 1994 05 Ila Pm Wll,t Polo Onne ohangae in LI hCI Id epnddoal of play am nwdld 1 wllr pob b to rogain its dd oooularity. a urad m 50 a favourita for rV kdanr EEonombt 1 3·8·94 088 YKhfiPO Although etili laeking a Oo~rl 8~11 West b supported t Ylbnl Council and thl ndng fler have ~Pllnd. 90ml of the nnlnd~ side of Cowes Wilt b doaon'hsd in: Guardian 1·B·94 p15 LPm ~LYaB~~a~ad orodoota ettma thl e6n·coffhg programme at Osrmanv'l Puma Iponl*llr group yisldod fruit in the Alst half when pn~lx inooms ~~a to DM Ilm 1110.81 oornoared with but ylr'l br If DUS(Am, 8J,I wore up only DUZm It DYZIOP. Rn~nd~ 'Tlmss 18·894 plB 3D0040nhlo Ansncfsa gg Rom~m CSS ProaodonL tha lntsrnnional Ipont marketing oompany, hla hoan aooointed to hinds loonlorJhip for fyndl Racin9 · five tirnsa winnsrJ of the formula ana Wodd ehlp~nlYpr Ylrt~dng West 12·)94 013 OponlonYp MI·l S(ptlmber 1914 013 S~m~ Former PR Unlimited deputy rnanaging dirsetor turned Polar explorer, Rupln Hadow, has Lunchld Summit, a IpsdJbl PA firm for the outdoor ~po~r and leisure hdulq. PR WI~I 5·BSl pt ISL M~kl~a ISl Marketing, hl~dpumr~d ;n 5witterland hlr enrersd a joint rlntun C aqrdb~ant wlrh SpolS Sl Comolnv, I US IPonr and event mnke~ng firm, HdCs gponronhp Hsw~ln~r Slprm~r 1994 pt ClibPDF - v~~fastio.soni Bran Pacne Alan Pascoe Associates is in negotiations with Darns, owner of k rights to the World Motorcycling Championships, to ~ssnd its role from VK media relations to handle television and sponsorship opportunities, Helb Sponsorship Newsletter September 1994 pi I~cn Earl Karsn Earl Ltd celebrates its 10th anniversary this year. It nanld with two clients Gallaher limited and Comhill Insurance, both are with it today. It now handles a diverse range of sponsorship business a soon, lifestyle, broadcast, the arts, education, chanty sectors and other mediums, Sponsorship News September 1994 P15 Scooe SnamPrrhin Scope Soonsorship has been appointed by DMG pinnacle to handle the campaign for 1994 Daily Msi~ British and international Sti Shows, PR WHt·8·94 p2 Sponsorship News September 1994 p13 Tobacco AdYertisino ~LdSPd~anhio Zohacro SPanlonhiP aabMoror Soon The call by MPs to ban tobacco sponsorship in televised span is Ist to usher in major changes on how tobacco firms back motor soon, the industry believes. Bur the tobacco industry is confident it can safeguard its soonsorship of span for a few years yet, The uproar war set Off when the Comment National Heritage Select Comminee called on the BBC to follow the lead of ITV so that 'no further spaning events sponsored by tobacco companies should be broadcast by any terrestrial channel once existing contracts have Iwpind', A voluntary agreement on sports sponsorship limits tb~ tobacsp ifAustry's spending on all domestic UK sport to E1Zm annually, In total t2Mh is spent a year by all sponsors on span in Britain, Various measures have been suggested to outflank the ban, One such suggestion is to paint the racing car in I brand's colour. Another is to JI the sponsorship to a local newspaper or mags2ine in countries in which tobacco sponsorship is banned. One firm, pothmans is upbeat about the situation as it believes that the Government will ignore the Committee's recommendation, Hollis Sponsorship Newsletter September 1994 pi CiPare!nACvemrin~ John Hegarty, writing in Campaign argues that the regulation of cigarette advertising forced advertisers to be much more creative and possibly therefore much more appealing, Campaign 5·8·94 p34 US Tobacco ALoularjon The US Food and Drug Administration advisory panel has concludad that nicotine in cigarettes is addicrive, this being the tint formal step toward US federal regulation of nicotine as a drug. Financial Times 4·8·94 p4 BlaadeadnP andhledia Mirror Grouo Nasoaoe!l Mirror Group Newspapers are reported to be planning to launc" a clpie iV spor:s channel. V: Marketing Beek 26·894 p15 C Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 LY Euucr~ tho ~ ExpnsJ Cun~d I now edour ~rp~mlnt apondlh on 30 ~upu~. b wit lupgomd by Idv~bbp on S1y h~ Mlrt~~np Wl~t 1~·8·91p15 BS]ug tho utollito Il~~on BS~B hll Jought to dlluH thl 9rowin9 row ovlr Ixbuivl tolovilion rightJ to top Ipont bv oHdng 0 Ixrdll IJbr~an~r in Iddng for 10 ovontl. Olid 8~ti4 director of pAgna~lr lid Str hid no itcnron of bidding for oxolulivl nphR I Ihl mmlldon tennil Chl~~on~rpl whon (hl nlw eonalct b Idvlnbld ~ar in tho ylu, RI Govlmmlnt will dsddl loon whether to prohibit JubJe~p~on llrvioll hom loouirino sxduiva oovsrlgs of ipht Sltld svonts. ino]uding thl mmYldon Sn~l ~lc~lnd rbl EnlBh Ind 9eo11ioh FA Cup InJI lad dolla~ tin rnotohls. Guldbn 29·8·94 p3 LL N and la 8~~~1rt tiovlsion b oy~ng its wilot wat for Ipn. An Idd~ in ~~ ~ Telcg~ph doootiboo lorno of mt doll eunla$ OdnO through md th, raonoy loent by tilviJion on looorin9 de 68b~ to Ihow lporting (rlRO, Dolly Tologrooh 2B·8·94 p51( YBh~ta~lBr Ho miorl on proprlmm~ IponronYp i tHI eounry tho UQ lnd Euroos, 9ponsorlhio NawJ Saptcmblr 1994 p6 ClibPDF - v~~fastio.soni NFN SPONSORSHIS Note: it is sometimes difficult to be sure that an event is new Or has new sponsors · the Context does not always make this plain. Also sometimes sponsors continue to support an event but also add to the extent of the Sponsorship. Sport London TraarnanM(ucum At the London Transport Museum there is an exhibition exploring transport's eonnmion with spon, R is sponsored by the Ne Cowm Garden Soup Company. Times 19·8·94 p38 Midis Sponsorships Ih~YPLd The Word ha signed a f70d,G00 sp~nrorship deal with 8asr to support coverage of the FA Cading Premiership in the 13 participating regional newspapers t~oughout the season, Marketing Week 19·8·94 p13 Sponsorship News September 1994 p14 YEmons Vsmons has signed up with 96,7 City FM in liwrpool to sponsor the radio station's Saturday sports programme, This is the first time that pools companies have been able to sponsor radio programmes since the relaxation of rules governing obair promotions earlier this veal. Sponsorship News September 1994 plB Olympic Games I~eS UPS, the world's largest package delivery company, is the ninth major company to have signed an agreement to become a world·wide sponsor of the 1996 Olympic Games in Atlanta. Sponsorship Nea September 1994 pit Hollis Sponsorship Newsletter September 1994 p3 Athletics Barclaucard and Visa Barclaycard, Blitaln'r leeding credit card company, recently made a welcome return to the world of sports sponsorship Is I joint principtl sponsor of the EuroPean Athletic ChampionshiDs which were held in Helsinki from t·14 August. Sponsorship Nm September 1994 pll Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 ~uiaa~ Guinness am sponsoring the Irish National Sprint Final. Sponsorship News September 1994 oil Bowls 'fheSaaa Grout The Saga international ODen Indoor Bowls Championship signals the first foray into major sports sponsorshiD by the Saga Group, which rpedalisel in holidays, financial services and mdagair;es for the over fifties, Hollis SponsorJAp Newsletter September 1994 pt en'sket bla~es~ NatWest have sponsored an under 13 cricket toumament, Daily Telegraph 12·8·94 p15 Abbott Ale Abbot Ale have sponsored the National Club championship, Daily Telegraph 26·8·94 p34 Mcreu~~A~erManaaemenr As reported, Mercury Asset Management are sponsoring cricketer Brian lan but at f40,000 a year for two and a half years and not for the original estimate, Sponsorship Nea September 1994 pZ1 ThcCridre~r fhe Cricketer has sponsored the King's National Village Cricket Ch~Rlpionohip. Times 29·8·94 plB ~YdjPO E~ianey Guinness are sponsoring the Irish Roundtable Cycle Challenge 1994, Sponsorship News Slptcmblr 1994 p14 ~dit Union The Junior tour of Ireland is being backed by Credit Union, Sponsorship News SePtembar 1994 p14 Equwaianism flcnrkMiniauv pt Aoricultute The French Ministry of Agriculture sponsored the Highclsre Park noise trials on August 29, Times 13·8·94 p34 football TheO~s~ner The Observe, has published II four page feature on the FA Premier League. Observer 1 eB·~opll C: I i I; PDF -!::!!::!!::!.f3 StlC.i: 0111 Ar Wi~aa~m Ylrd 6~ Football Club has Iatur,d I naw JponlorshiO 1~1 with Auto mbdtcrwnr RaBsJy Auto Indlcncnl wara ~I shirt gon~r ~ly tlt~ ovlr fulf sponsorship now that Courage has withdrawn SponlonHp Naws Slptsmb(r 1994 pZ1 e~U1O~I1! Covanrry korbll Cluh hin rgnld I now dll with rlu(#1 which FoJd land rhlm f2m ovr thrla yaln, Sponsorship Nawl Slpt~m~r 1994 pZ1 Thl inmaral that mlta up SI Plrthunl prison soccar taam hava lust ba,n oivon I new sat of shirts Eornpiata with the sponaor"s nlmE Chubb bc~~ Guardian 2~8·94 p17 Taday 11·1·94 p5 Honda era Vndal I thraaYaar daai Honda daoontaa ondl or aper lothd Footbail Ilps, ht nr Honda 9111 pri~pr dnnlbg It ail talavisad matChos, Hdll SponlonYp Nawalattar Saotarobdr 1994 pi Ulrtldn( Cld~ pZ ~a~mt~l Avon lnsurancs has ignsd a twoysl~ sponsorship dlJ with ~( Com~nl~on, *Yeh eonilp mainly of tha ralarva nams of 31 FA Prarniar and Football l,lul dubr Marlratinp 25·bY p2 HdClbponlonYp Nawslattar Slpamblr 1994 pi Yf Murohv's IBh Stout Murphy's irish Stout has lynlorld thl En9iish Opaa Golf Championship and also Ilpponld a lour papa luppllln in Tha Daily ~e to support 1, Daily Exprlss 15·8·94 p25 BLDai~ ~s gl O~ ~p~ and Cobra thl dub mlnufletursn harl sponsored tha Daily ~~ eobn Wornan's Goll Tourn~~~nt Daily ExpnJs ~·8·94 p4 Bdtri mbb A now and Ygnl Lnovldvl sponsorship aOraarnant banvaan 'Taaehar's Whisky and thl 'eaddias Union' saw 15 of the top elddu waarin9 faaohar's bnndld viaora n tha nelot Ogtn 1 turnbury. For oonaidarshly lass LI 110,00, faachar's IICPI( an axrrarnafy Ygh praA~ II thl ayant, a pllrour hospitality plcnlgl and mon imponlndy for I r~ttr brand, Ygh iibPI orr JB hours of Sva BBC tallvision c~vang~ Soonsorshio Nlwl Saotarnbar 1994 p5 HdTt QpPn~Onbp MIW~CPI SlpBmbp 1 994 p2 ClibPDF - v~~fastio.soni Daily ~xalc~rs OHL National BpylGOlf Charnnionshio The Daily E~p~es~ sapond by DHL have sponsored the National Boys Golf Tournament, Daib Express 4·8·94 p65 Hookey RritishAernsoace British Aerospace have announced their sponsorship of the All England Women's Hockey Association National Schools' Under 16 and under 18 ChlmDienbos. The competition, is to be known as 'the British Aerospace National Schools' Championships', Sponsorship Nllwl Saptember 1994 p26 Honaneing Alko AoPliances Asko Appliances, manuflaursr of topof·thmngs domestic appliancas has announced plans for a major sponsorship at ~wmutst this autumn, On 29 October Asto, which has a nation·wida network of outlats which includes London's top stores, will be sponsoring three races rm~h a total of 640,000. The Scandinavian firm will also be offering a ranga of prias for winning connections, racegoers and viewers of Channd 4 Racing, Sponsorship News September t 994 pS Motor Sport Russell.Athlelie MP( Europe has signed a ww sdvsnising and sponsorship agreement with Russell Athletic, The gbbal spom:np goods manufacturer will be liring its new campaign on the channel from September 1994. The agreement also include sponsorship of MTV Europe's Formula One Weekend which was broadcast on MfV Europe on 6 and 7 Augud~ This is the T~nt time Ruswll Athletic has advertised on MtV Europa, Sponsorship News September 1994 p9 Soon~anhia News Sponsorship News is making a habit of supporting successful young British racing drivers. fhis season Gareth Rees is carrying the Sponsorship News logo on his car and overalls and is cunenrly lying third in the British Forrnula 'Ihrar Championship. Sponsorship Nea Septamber 1994 p24 r~ntipus Ra~hcatcr The city of Rochester has sponsored the European Classic and is offering fairly serious money in Dritdf~ Ej,060 for the winning team and t1,020 for the runnea·up. Sunday Times 21·8·96 p2110 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 IrgbI league Castlunaine XXXX Castlamaine XXXX, the classic Australian leger, has announced that it will be sponsoring the London 8roneos Rugbv league side for the nest three seasons, the London Broncos were previously known Is the Crusaders and are now owned by the famous 8risbane Broncos, Australia's top rugCv league club side. Sponsorship News September 1994 p4 Daily telegraph 19·8·94 p30 Hols Sponsorship Newsletter September t 994 pi t~lP~ the Augby League has signed a three·yar shin deal with Puma, for the Brhish and Well kits worth f500,000. the company is also investing f90,000 for a youth scheme'puma Little league', HoUis Sponsorship Newsletter 1994 p3 Today 108·94 p31 Daily tal~gnph 148·94 p29 eePlu Heating and plumbing fin Pagler, one of Ooneanlr's largest employers, is spending f35,000 to sponsor the town's rugby league team as it begins its first season in division ons, Hollis Sponsorship Newsletter September 1994 p3 Rugby union Kevin fhomsonDntician Rugby referees have signed a onl·yel~ sponsorship deal with an optician, In txe$ngs for f750worth of jerseys, Kevin thomson, who sells spectacles in Alnwick, Nonhumbarland will see his firm publicised by 50 referees every time they officiate at rugby union matches in the County neat season, times 5·894 pB Daily Telegraph 5·8·94 pi Today 5·8·94 p25 SconishEDld Dealers Ford dealers in Scotland, numbering 110, have put together a f1,5m sponsorship package to supply can ad Maverielrs, to the professional staff and the Scottish Ruqby Union President but the company will also be supporting the Scottish Rugbv International Squad trust. Sponsorship News September 1994 plZ Snooter Royal Liver Assurance Royal liver Assurance, one of the country's longest established major financial services organisations, is to sponsor a brand new tournament, the E35,000 Home Imernarional Open Handicap Championship · the richest tournament open to amateurs and professionals ever to be staged in the British Isles, Sponsorship News September 1994 p7 liulrPPP1ViaPria RiendlrSaeietv The Liverpool Victoria friendly roCie(8 has initialed a new mooker competition, to Start in 1995, backed by I sponsorship deal worth [Q.5m. Hollis SponsorJbp Newsletter Seprerr:cer 1994 p3 Marketing 11·8·94 p5 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 Swimming ~S~elca~BetriF. El#tneity generator, Nuclear Uearic, has stepped in to finance Britain's top women swimmer, ZZ-vear·ald world champion I(usn Pickering tram Ipswich, in her bid for Gold in I 1996 Olympic Games. Worth 545,000 the deal will run for 3 years. Sponsorship Nea September t 994 p5 ~mes 8·8·94 p33 Daily Talagnpn 6·8·94 p27 Daily Mall 1·8·9a p~9 tennia Vaurhall Motors The sponsorship of tha cheshire county T~nniJ Developmant plan by Vauxhall Motors of f3,000 per annum for three pm, has been mgnisd and matched by a similar award under the Government's busing sponsorship incsmiw scheme for span, Sponsmateh, which is administered in England by the Depanment of Heritage through the Institute of Spona Sponsorship, Sponsorship News Saptamber 1994 p26 CddShCtg CaCbelp are sponsors of the Masters fennis Championship in Iraland. Sponsorship News September 1994 p14 Yachting GlobaLthallenee Chay Blylhe's Global Challenge is being sponsored by BT and The I~eJ has reserved two benhs, fim# 3·e·94 p42 Daily Telegraph 5·8·94 p5 ~amr~Pn WUlkv Jameson Whisky is locking to extend its association with sailing after its Ramsgare Regana sponsorship, an event which attracted as may spectators as Cowes Week Hollis Sponsorship Newsletter September 1994 p3 ~awcr4Yc?~ Medina Bofough Council, saviour of Cowes Week, will cease to exist and be incorporated with the Isle of Wight in April but before its passing it has forked out f100,000 to finance the Cowas Regatta. Times 5·8·94 p35 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 CONTINUING SPONSORSHIP AND RENEWL\1S Athletics the~dbervu Bleahplll Awards the Observer has aqa~n sponsored the Breed of life Awards along with the Flour Advisory Board'This year the awards will be for promising youngsters from tract and field. the f1,000 cash awards will go to the four outstanding athletes under 23 judged to have made the most lignifiemt conuibden to British athletics this season, the money wiil be paid into the athletes' trust funds, which an supervised by the Litish Athletic hdsntion md will provide support for training, awl and coaching, Obsn~r 14·8·90 p16 Cycling ~I EOIL a~dAISdCi~tEI1VlOltd. the Polaris challenge, one of the most mentally and physically demanding events in the cyCling calendar is again being sponsored by W L Gore and Associates IVKI lid ma~ers of GORE·TEX the wodd's most bnarhable. waterproof fabric, Sponlership News September 1994 of Egumrimbm CPIPtEBt Calor Gal cominue to suppon the Garcombe Horse Trials, Observer 7·8·94 os Eyereu Everett eonrinue to sponsor shaw·jumping and its ream. Daily Mail ZB·8·W p57 Football Seen Saga has renewed its sponsorship of FA calling Premier League static perimeter boards, Marte!ing Waaf 26·8·94 pll FA Pr~iu leaoca.Soonsorshjps the FA Premier League sponsorships are as follows Arsenal JVe Aaon Villa Muller Blaekbra Me~wans leger Chelsea Cools Coventry Peugeot Crystal Palace fDK Evlnon NEC Ipaien Fisons Vi Leeds Tbslle Hotels C Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 liellt* WJtrl abDr Urtrpd Cdl~rp I~lr Umeh~r tig Irlllr Mlneh~~nr U~tsd Sh~q Hlrcl~de YcCrml bg~r lorr~R Morw~h ~nd Plrlr~rorgh ~oahghm Forslt ~blP~ ~R Complp ~hlM~Y Wdnlldll glldlrrn Sauthlmpron Dim~lx toalnhlm HdPln Wllr Hm Dlmklm Yotor~ WisYldon Bonll DY~ U~( g.d.gl p10 U1 Bella~tldc~a~l Belkst TelegnpA tponlrd St Ylb Sslor Ymln for thl Ileond Il~r ~n~ng· 8pcnlanYp MI~ Slpt~m~r Igslpll Vd~yb~l B~~a~nia V~la B~tln~L Ihs muJe Ind ~dlo mil ord~~ ~lnt~ hive Innouneld I nlw smlonYp daJ rib ~~IIYk LI U(~ top *optn~ ~dl~bl ~la. Thl dsddon wls tlk~n 1~ I ~~Jt of I pn~ous j·yslr Ipanlon~p popnmm~ thlr Bhtlnil dllm~llueellr Sponlo~Mp Nlws Slplsmbar 1994 pll ClibPDF - v~~fastio.soni NON RENEWALS OF SWNSORSHIP Sandy lull Sandy Ivle has bean ulin8 eobn Clubs but has tought the twc·year endorsement to an end, Guardian 6·8·94 plB Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 ellllS FOR SWNSOAS Call~lo~ ~onnaPnlcnt to the btitute of Snorts SPPn9lnhiP Mountaineering BehecEa Steabcnl Rebecca Stephens is looking for additional support in tackling the Seven Summits, the highest mountains in each of the seven wntinmu, The prims sponsor is DHL but it i hoped that some other orgonioriona could provide sums vp to f5,000 each and be nominated Is Rwns of the event, So far hkcu has climbed four of the Seven Summits and hopes to complete dw other three by the end of the yaar, each Patron would be acknowledged in all the iltaratrre sam out and featured and acknowledged in her book which will be the sapwl to her everest bolc'Dn Top of the Wodd'. All Patrons will also be featured in press releases and media information pacts, Rabecea also has a year's contract as a presenter on Tomorrow's World, Contact: Neville Shulman 4 St George's House 15 Hanover Souare, Landon W1R 9AJ Telephone 071 486 636316 Fax 071 408 1388 SkOng SaencaPeeion Spencer passion a young skier who did very well in tt~M 1994 Olympics is looking for sponsorship, He joined the B~sh ski team in winter 92193 and among his achievements are: World Junior ChampionshiDs at Topolino in 1986 Italian Junior Champion · Z consecutive years French Open Junior Champion · 2 consecutive years British ChildrenlJunior Champion · 4 times British Men's Senior Giant Slalom Champion and 3rd in the super giant slalom 1993 Competed and well placed in the t 994 Olympics at lillehammer. Spencer Pession needs support and E10,M10 · 615,000 would enable him to attend all training programmes and compete full rime, Most of the money would be spent on travelling from race to tact, aeeommodJon, training etc, Contact: Spencer Pession, Downsview Box 1SP, Bramleds Isne, Woodmanca~e, Nr Henfield Susser. BNS 9tG Telephone 0273 492801 Fax 0273 495214 Volleyball Sa~WMlenlrVallwlall Team The Sale Women's Volleyball Team are looking for a team sponsorship. Recent honours include winners of the National League Onlo 1 and English National Cup, both in 1993, Runners·up in the league and cuo in 1994. British Championship winner in Perth 1994. The team is looking for a sponsor to Commit a minimum ol fj,000 over the newt 2 years to ensure the team continues to lead the way In women's volleyball. Far funher details eonlae: ehrls tlalthwalle, J fp::ay Crlvc. Sale, eheshie. Vi M33 4PW Telephone Oel 531 062: C Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 Other Caps la~ SPPnlan Aerobics IIK NationalAerobies ChamPIoruhlol An opportunity to associate with a growing sport which enioys anrelva TV ed Press coverage~ Both nationally and infsmalicnally. Contact: lynne Embling, 0628 483804 American Football Great Brilain Saanr~ By the end of this inaugural season of the Football League of Europe the Great Britain Spanans American football team will have been watched by up to 80,000 football fans, wor~sd with 20,000 school shildrsn in their youth programme, and been saen II the prastigious Don Valley Imsmdontl homa stadium, and in gameJ ar many other odil, on Europlt~wid~ tlkvitio by millions of viewers, Companies who &Ired the Spanar#' inaugural saaaon includad Coea·Col~, Piaa Hut, McOonlds Raataurants, the O~I Irpnu, Shaffield TEC and Mainline Travel. Anyone interested in spcmwship pse~agel for the new season should contact Slave Mym on 0695 22980 Sponsorship Nan September 1994 p26 Ballooning Seranddanratlanti~:Rr~ The second transatlantic race lor maned balloons has been scheduled for August 1995, The lint race was sponsored exclusively by Chnlrlr bur for nan year's race each team wiil have individual sponsorship of 9250,000, w~c5 C organiurs believe will incraasa the competitive element, Contact Cameron Balloons 0272 637216 Sponsorship News September 1994 p9 erisbl bi~ Piekc! In the light of the television contract agreed with the TCCB and the success of the game nation·wide, Kwik Qlc~er'l future would appear secure, Continuity, however, in the form of promoting the game into secondary schools would benefit from a new sponsor. Daily Telegraph 24.8·94 p35 Football ~LPnhwn Premier Football la~Pue Multi·msdil 2·3 year pacl;age wmtsd, League title changed to sponsor's name, Millions reached via Pools Coupons OailylSunday Press: Nwionalmegional T,: Radio; 'Itietext. Contact: John Lever Consultancy Telephone 061 445 5804 PR Week 5·8·94 pit C: I i I; PDF -!::!!::!!::!.f3 StlC.i: 0111 I(it,Rying tlil~b~hn~ UK sport kite teams seek sponsorship for World Championships in Lprember. Available for svil(ing photo opportunities, flying displays, logos on ~itcs and clothing. Contact: Avril Bs~l~ Telephone 0272 486852 Vdkybdl Wessex VallcvCall Britain's top all·round volleyball dub can adopt sponsor's name, 20 teams, including man's ~ ladias NVL Oiv 1 teams, national beach champion, plus a 830,000 FSA Development grant, Contact: Glafl Alien on 0425 854444 PR Wss~ 5·8·94 pi 1 Yadhting eawu.~cck Madina Borough Council has stepped in with f100,000 but Cowes Wn~ is still looking for a sponsor, Times 1·8·94 03 Oaily Telegraph 1·8·94 pS3 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 RESEP,RCH INTO SWNSORSHII felavillonSnaruAcvicw :lulv 149~ Sponsorship ~Jews has published In article which analyses the amount and the type pi sport carried on televirion in July 1994, fhe amole contains a sable showing the ~o~al number of minutes occupied by different typer ol spon during the month, the inicle also reviews the results of the main sports events of the month, Sponsorship hews September 1994 pl2 EoPlball sans A typical amateur footbalC is aged batwean 18·34, drinh Fonsrs, drives I Ford, watches Slry tsbision md mads the Sun, acoordlng to recent research findings from Spons Martstjng Surveys, He is good It identifying the shin sponsor of his favourite team but nor so good at naming the boot sponsor brand, Footballers are prsdominmtty lager drinkers but they do not always ddn~ the brand Sponsoring their favourite team, Hollis Sponsorship Newsletter September 1994 p6 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 CASE HISTIIRIES Hmdv Ford Motorsooa the motor spans lirm Is Ccsuibcd in: Sponsorship News September 1994 p19 Carlina and the Premier l~ap~e the firn year of the Carling sponsorship of the Premier Isaga is described in: Sponsorship News September 1994 pZO bd Funfit Panil'J sponsorthip Of Funfit and ha results it analysed in: Marketing 19·8·94 p]X insurance Indusuu insurance companies are turning to sponsorship in their La to convince us to rely on them in SI good rimes ad the bed, Terry Eeeles examines their policies in a three page anicle. WliJ Sponsorship Newsletter September 1994 p9 S~Ol~kd~ the story of snooker ad as place in sponsorship is described in: Sponsorship News September 1994 plB Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 LAW Value lorhlanc~ Paul Aichardson 01 Harbottle ~ LewiJ. Solicitors, asks what should hapPen when a satdlile television Jlation takes over the rights to televise an event that has previously been on terrestrial television with 1 much bigger audience, He suggests that the Sponsorship agreement Should contain some clause on the Ibe ct the audience level. Sponsorship Hews September 1994 pl2 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 ~UfllRE EVEFFIS, U(HIBIIIONS, CONFERENEES 1INO SUIINARS Swnlpnbip and hledia the conference takes placa on Monday 241h October in Central London. the conference is designed to locus specilically on the praeticaliries of media sponsorship; on how to exdoit the growing opponunities so that you can see the benefits on your bottom line. Splakan, include Coea·Cola, Central Indf~gsndent television, McCann Ericlrson, krlton television, Orb~t international and twith Midis, Contact: a71 434 3711 Spomorship News Ssptemkr 1994 p7 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 USf of SpoasoRS MENTIONED IN THIS ISSUE Abbdtt Ale, 16 Pdidas, 5 Asko Appliances, 18 Auto Windscreens, 17 Avon Gnswanca, 17 Bardayeard, IS Bass, 5, 15 Belfast Telegraph, 22 bnaon, 10 Bensan and Hedges, I Britannia video, 22 British Aerospace, 18 Brother, 22 Bt, 20 Cslor Gas, 8, 21 Calling Gager, 5, 5, 15, 28 Carlsberg Brewers, 20 Carlsberg leger, 22 Castlemajns XXXX, 19 Chrsydlr, 25 Chu~b locks, 17 Cobra, 17, 23 Coca·Cola, 25, 30 Compaq, 22 Coors 8rswen, 21 Cornhill insurance, 13 Courage Brewers, 17 Credit union, 16 Cricketer The, 16 Dagenham Motors, 22 Oailv Express The, 17, 18, 25 OHL, 18, 2~ Oimplcx, 22 8onex, 22 Everest, 21 fisons, 21 Flour Advisory Board. 21 ford Dealers SFdtland, 19 Ford Motor Company. 10, 27 Fosters, 27 French Ministry of AgneuCure, 16 Galla~er limited, 13 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 GDR·tEX, 21 Core W L and Aaciltss IUKI Ltd, 21 Guinndss, 18 Gunnass, 5 Bobtsn, 22 Honda Cars, 17 Jarneson Whisky, 20 JVC, 21 Kevin Thamson Optician, 19 Labsn's, 22 Liverpool Victoria Friendly Society, 19 Mainline travel, 25 McOonalds Restaurants, 25 McfwanJ leger, 21, 2] Madina Borough Council, 20 Mercury Asset Management, 15 Muller, 21 Mrphy'J Irish Stout, 17 NatWest, 7, 16 NEC, 21 New Covent Garden Soup Company, 15 Nitll, I Nonuich and Pete~orouqh, 22 Nuclear Ueeoie, 20 Observer the, 16, 21 Pegler, 19 Persil, 28 Peugeot, 17, 21 Pizza Hut, 25 Puma, 12, 19 Rochester Borough Council, 18 Rothmans, 13 Royal Liver Assurance, 19 Russell Athletic, 18 Sanderson, 22 Scgll, 11 Sharp, 22 Shefliald TEC, 25 Sponsorship News, 18 tOK, Z1 Teacher's Whisky, 17 Tetley Sitter. 7 Texaco, 7 the Saga GrdUD, 16 thistle Hotels, 21 Ijl UPS, 15 h' Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 33 Vauxha# Motors, 20 Vomons,lS Via, 15 Walkers Crisos, 21 U: O N I~ O h' W E5 C Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 POI~OII%H U~A~ LICL first A f37,000 Soortsrnotoh sword will ollow Ulelkld ~otb~l au~,~b~ the oountry's fint~tlr woman foor~llcoleh. Athlotios air Doml ~ln~y ~1~ putting the tlom through their Cmnl poeas end llo running I troining Id owYng sohome for odults Ind young people intha tOw~ The dub hos put together o eonson~m of five sponsors: Comfort ~u~ Hawson end Company, Sherwood tolavision, Dom,lde Sup~CI and elllbo Aatil to LAd on ImYdcul prjlct to involve the eommunity in lootbJ1 and the duh The forgo number of sgonlon would normolly go ogoinn ooorovol of sueh I pRja a the owlrds oonsl tlto the JI* thlt returns to the sponsor on d to diluted Y them is m~d~, bronding, in Y~IY ooo, ~~mr they on IYI to Ilb(lb Yfoble rotum for ooeh oompony in lp16~ rr. The dub olso raeruitod from one of its dndon, the IrJ UP Alon YIJL Id pointed to the doprossod #II of 1~ bcJ ooononty foUowing it dolur ad footwy moves o*oy tom the Inr h wos imooaiblo for one compony to he of aldlnt site to fund the ontiro venture so tho eonsonum opdon woo osllsd. loogoo First Rupby Looguo hit pJnad its 1IRJIII rnoximum 175,000 Soortsmotoh Iwrd for I training Id eolchnp schoms for lehod cYYrsn sponsored bl YlgnlL Blsod on the (90rq Drb, tho pmjon will involve 20,000 youngsters ~ for on le6~~11 of eo~eGnL eooch dsrdoDm~nt oommunity hYldr# end tehod prognmma~ Megnot Will promote its involvement through its rotoil outlets end through loool press end television. The eompsny Isys thst the Sponsmltoh Iw~d has Jbwld dlrdopmlnr of the leheme into I mjor promodonJ vehicle I bsi and nationol levels, Footboll Ishod frovel Agents Alien Sruqars ns sponsoring Bldford ~own FoothJI aub to oreote 1 foorbdl school for 200 vounpnn~ rising to 500 in the second yap, the E6,~0 investment is booirad with aJimilsr sum from Sponsmltch ond will eamr for seven 101 groups ftom Ilto 18. CIY, UI1 CIYI ~~l~ion Compony, heeendl Oommuniootions is Ittun of eormg, on its community n~t*o~ for its IponlooKp of Hemel novels BlttalJlduR Yltehad bl 1 f12,000 Soortsmateh swsrd the project will operate through 22 schools in Han~ Bids Ind Bucks offers ooeohing to 1 200 young people building up to I round mbin tournornent ofter r~a 16 wllll eourse. ClibPDF - v~~fastio.soni Fruit wants to be Ordhll~ the New tealand Kiwi Fruit is fed up with being exotic; it wants to brat away from a IL of being diced thinly and used as decoration, instead it wants to be heated like the ran of the fruits and eaten whole for its taste, health promoting pualilm and, of course, eaten more often, fhe fruit's marketing board in Britain has therefore locked to spons sponsorship of the British Athlstica Federation sxsreia programme to under 11'J, Both sides are looking for a fruitful partnership which will cover the country and involve nearly 70,000 youngncn, The programme emphasi#s ream involvement and having fun but also instills pride in being selected to represent a district in the 17 regional events. The sponsorship is a first for the Kiwi Fruit Marketing Board ad will be exploited with an active media campaignand in·lton promotions. Na Sponurptsh trophy An elegant crystal trophy has bean commissioned by Sportsmalch for its annual awards ceremony, scheduled next year in the spring, the overall winner will retain the trophy for a year and will be able to keep a miler replica, Category winners will retain smaller trophies for the year and retain cornmlrmcrativa 'Olympic·sryll' medals. Sponsmateh has also produced plaques to eommarmcrate awards for capital projects and will be available to recipients at a nominal cha~gc~ Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111