C-01'NCIL MINUTES
FFBI!UARY 6th, 1973
IN A777NDANCT: Ycssrs. L.E. Ricard
r.L. ParG
E.P. Gage
R. M. Gibb
T.R. Lamont
W.E. Sanders
Guest: P.L. Short (B.A.T.)/
cc: S.C. Candlish
PP,0.TFCT
Fi I ter
IC vas roported that the Mechanical development work is on schedule.
Lk'!;ES have indicated that there is a high percentage of
I'Ienkcrs" .1r. the shrink filter activates earlier due to temperature
-And/or the active not being strong
. I , enough to hold7the film to
tile
A nov 11,11ra has been received that may minimize the problem and
work is continuing.
The firal recipe has not been identified but J.P.S., du Maurier plus
one orhcr rccipe are being considered. Along with the choice of
rczire, a reduction in the tobacco rod density is being investigated
which mny holp, to make the filter activate earlier.
It-, order to work Fire effectively, on the filter "Icakcr" problem
it was agreed that the necessary Machinery should bc transferred to
the R. @ D. area in Montreal
To ensure Olat the majority of the consumers are able to experience
the shrink effect of the- filter, the Council approved the recorLnenda-
tion to c-o to a 25 min. filtcr len-th with a 29 mm. cork tip. This
will activate the filter at approximately the 7th puff, whereas the
1 7 r.-n .filter may only work on the 9th and 10th puff. The 25 am.
filter will reduce the total effect on tar and nicotine by about
4 to 5 mg s.
/2 CD
BATCO document for Province of British COIUMbia 16 April 1999

2
Fi Irer Pnvont An n) icat ion
Ilic Council agreed thnt I.T.P.L. is to quickly forward to B.A.T.
thi, rostilts of the nntont -,earch in Caiiada. Also everv effort is
to be I--lade to C1,1rifv the patent application, as our Patent
Attorn,!vs have surgested, to cnsurc that B.A.T. will obtain the
patent, especially those parts of the application that effectively
cover our planned use for the shrink filter and appear to bc clcarly
patentable.
B . ?I W.
Approval was given to R. & D. to forward samples of the Gatwick filter
rod to B .
Sharinr! of Filter Concept
Mr. Short reported chat four (4) countries, besides Canada, are
currently interested in'the new filter development - Switzerland is
totally con:-aittcd followed bv Holland, Finland and Germany.
If the nc%4 filter is a breakthrough in smoking and health I.T.P.L.'s
?0.-ZiLiOll is that it will ev,2ntually hava to be shared with the
opposition, but only after it is proven, B.A.T.'s position has not
been dcc4ded as vet but current thinking is that they would lilc to
establish a riarketinp, advanta-e first, before selling or sharing the
idca. Tnis point will be discussed with Mr. P. Macadam.
MiArketinc! - Gatwick
Phase I of the marketing development plan, the filter concept research
phase. was presenLed and approval was given to proceed.
The project's objective statement has not chanted significantly since
last June, except for the following - the shrink filter is not truly
visablv different nnd it only functions for the last part of the
cir,nrctte insteid of the entire cigarette length. A mild(er) extension
for Player's is still considered as the project brand.
The research phase will use four (4) filter concept statements, several
varyin!,, graphic filtcr/product presentations, along with copy to obtain
the consumers' responses necessary to refine the project concept and
to devclop all the other marketing components. The concept executions
were developed to cover off the "over sell" as well as the "under sell"
of the filter/product. The research will also center on the filter
lci)F@Lh Which must now be 25 mm. long.
C=)
NJ
BATCo document for Province of BritiSh Columbia 16 April 1999

All t1io c0nCv1)L5 Lt-VoI011cd u!-.,-d sovoral words Lnr and nicotine,
which are noL allowvd within thf, current inditstry advertising code.
B%LL, tho Council a.grcutl that it would be difficult to communicaLC
tJ1C brnnd without n1elitioning- T. & N.1 and with the new thinking, of
the svol' ing and health people to have people smoke milder cigarettes
perhaps. the industry should review the advertising code.
The Council apreed that a trade marl. application for the word THETU10
FILTER iti to he made prior to its exposure to consumers in the first
group research.
It was agreed tbat-an international or local P.R. release would be
heneficial prior to the launcl) of the new filter. However there
I d some simil.-.rities in claims and perhaps product names if
ir i!@ nii intcrnational P.R. release. Also the timing of the release
!-; vorv Critical. The use of a P.R. release will be discussed at
Lhe coall-orence in Canada in March.
Vic development prograLn for Switzerland is approximately at the
side development, stage as Gatwick. Their first research is completed
and tliey have selected the shrink filter over tire Monsanto filter,
The project brand for all Europc3n countries will be Lucky Strike.
.70,14N PLAVF111 Sprcild.
7na Council approved the design and layout for the carton foil' overwrap
for ttic new J.P.S. 20's F.T.H. (The neV carton was approved by Mr. Pari
after the meeting.)
The Couticil approved the following Marketing plan for the project:
Natioiial Distribution
Septe7iber 4, 1973. The revised date will allow time for further
development work on the packaging and the product. It will also
minimize the risk of old design Hatin6e wrapping material obsolescence
and it will fit in with the total company field priority plans.
Ticket, ini.,
she now foil pack is considered too expensive ($.31 per M cigarettes
more than the old Matin6e package). The launch date of September 4tb
will allow time for the development of the new U.V. gold ink package
andlor the use of bronze ink on the package. B.A.,r. are currently
experimenting with bronze ink on packages and I.T.P.L. is to obtain
input from their project. CZ>
#q*/4
Zl:b
BATCo document for Province Of BritiSh Columbia 16 April 1999

4
Pro0iict
'n)c rcscirch results are Generally favorable on the new Tamy
cir,irvttos. But one or two-more months are required to determine
whether che sales are confirming the consumer product research.
TM-. will ilso allow time for R. & D. to complete their current
devolomment propvam to improve the new Tainy K.S. cigarette which
cati Lhcn be tesLed and rcady for the Septcmber national roll-out.
Ti T@r, I n-z
A chnrs@c in the new Tamy cork tipping colour to match the colour of
the Mill),ank cork tippin.- was approved.
AdvorLiS1.11Z
The EnZlish campaign will remain unchanged for the extension, but
a new French advertising concept is currently near completion and
will be submitted for approval in the near future.
COFLS
With the proposed revision in packaging, the now Tamy for the September
rollout will have a lower contribution, between $.161 per M cigarettes
or a maxir-.ium of $.20 per 1111 cigarettes, from that",of the current Matin6e
foil pac-age.
cost. Brcakrlown:
Packap,ing $.08 or $.115 per M Cigts.
Tipping/Cigt. Paper .04
Leaf .01#6
'MTAL: $.166 $.201 per M CiSts.
ra v i;a c 1,
To break even with Matin6c's current level of contribution, Project
Tam%, must show 3 national Share increase from 3.2% to 3.42, which is
an increase in volume of approximately 80 million cigarettes. Me se
calculations are based on the maximum increase in package of $.20 per
4 cigarettes and not the minimum increase of $.166 per M cigarettes.)
M7ETIN.' ADY)URNED
CD
WES:ip rN-)
Fchrtiarv Sth, 1973
BATCo document for Province of BritiSh Columbia I 5 April 1999