BRTTISB~MERICAN TOBACCO COMPANY UTD ~ mbk# pf~he B·~'T Induw~a tmup Isx to: ReillPrdOma: WBorpl ffalmin~mHntlr tWillbuJ: LondonS1IPlJE l;rh L! 1988 f~lr;bop~:ol·n n~: Tele: .~flsJuro"e 1, I8WoP, tlp~l I~prri~l rob~cco LLd,l Hoortc~l, Cnaodo, Dcir Ilobl You vill sos ftom the IEEOPPIPYiPB LBCDdl tblt I blVC tried to 5relk the sIIsiODI iPeo ~tritudinnl Surveti 8pd eoPeapt rritiog · virb oP il.fill oD 0PPOltUDitiel fot ~tld1.0ff,bfidsi0~ Irritudes ~nd ~fruil product coocapts, vould be gr~taful, thtttforal if iou could Split loui ptll~0ll~i00l 1CCOtdiPI17, fldP Yhlt f rre~ll of lour London tslk this is ci~ilt d0Pe, Sia you poXt uoolc, With tipd rct~td~i Yours siPcarclt, Ils~ A,I, A(ird In;c~sn:r::~ koCPn S*5r::5(7 C~ln:~c~lNlr:-?pn Ssl C: I i I; PDF -!::!!::!!::!.f3 StlC.i: 0111 trrindotlbirbui Projtcti Alondo ~or Conouoor Loiooteh nciriPg It viking tnn, l(nnttlol : ljtb/26th Yiy Uodaoidov ]Ith f~ 1!,00 Aoocibli at viking tno. t~~OO aill of ~c~~ial nlH L~~LI Brvicw of ovoiliblo doto on htiirudo to SPoking Ioouco ineluding aavironirnril Cinodo I, lexoa b) Ceto~ny I, liolcfsld 16.30 Iltook 16,15 Opro diiciiiiin on poot ctp~ri~nce on produc: bino[iro ond ~rod~·o[ts in ~tl~eioo to nov ionov~~iop~ (PAV611 CI!1I, li,30 Concopr tooting · crp~riencs to dotr l0d uetk O11OPod [01 i.annvotivo products elDLdl I, lolOn b) USh C, Iov2on 19.60 Iriol tbut~d~~ 16th So 09.00 thr lattlrorod ~pprPceh (AttirPdsslTr~dc-o~~~ICP~e~pt tooting) plonnCd by OR P, O'K,tl~i I.P, tottio 10,5j Brcok 11,15 Dioeuioion on OI lion for in~ero~tionil di:~·l~thc:iog 12,30 Ircok 13l10 Y~Ch~PilO 83t tututo CO·0tdiP1Ci00 of Coaiuirt Rc~~ireh in telirion to Cracndo~l~i:~ui atBIP~T Itth nov 1988 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 _ ___._. ___ ··BI~' BRITISH~I~IERICAN T013ACCO COMPANY LTD ~ mrmbaoltL 8'1·T lndturrio Gwlq ' pan to: Rc~lrtrd Mhce: 9th nsJ 1988 POBoxpt knajnaa8oluc tiMiUtPnlr loodonSWIP~jE Trleghwlc: ol·e I~: fd*::;~9J alTIPa G 8, Bcxon, Esg,, IPpctial Tobicco Itd~, Ilontreal, Cinads, bear Bobl I heve not had the oppartuaie~ to spelt to You on the telephone concerning our forthcooiog netting siied at unifliog out spptcsches to cPosuoet ~LILL~Cb UPdCIPiPDiPp aUI CLeC~dOtlai~bUI IDd siiillr projeer~~ Dnee sssis, r se tTllllliPB d~riPg the hours when I could oalre contact with fou, hence this f~x~ I an hopeful that you can Iate no opening pres~n~itioo to our ieetipg pUCh l1OPB the liDII O~ fOUI Ple(Pt tll]L It nil~bl~~ 1Dd drswiog sone of the ptiaeipal conclusions in relation to attituaee of both sooters end ooP·IPo~et~ end to their likely response to novel producrl. I iiltioa thet e tvo-bour tisL I1IOClliDP f01 this purpose would be ebout right · do You egree? If so, I would he slotting it during the first afternoon of the Peeting following an introductorf session bJ olitlfl Yith questioPs, we PLJ then find this session runs through to the forPal bteat, I will be approaching OSll~f and perhaps CerPanl for their inputs during the following oorning and then we will trt to pull the ection plan togerbcr in the finsl Ics~ieP, I woull lpprtcisrr ial eooPlPti You have on this also, I look forward to seeing You st the Viking, best regetdsI Yours iincerrl~, A, I, Beard c~e~ P,~, PUOP, E19~1 ITI, Hontreall It=~en~?:~ ~nd~n Suc~a ·:o·~ Ci~ln: Vlhicuhr trr:cn Str; Cs C: I i I; PDF -!::!!::!!::!.f3 StlC.i: 0111 imperiaiTobacco :S:d .Ila S~·.!*lnl·l~ Slr~~· !jlli 93:·i16: P.O. 30; tijoo C.~. :lon~rtli, P,Q. HjClid Cable Ublc'T~iie3` 4ix. 3icn USL~OE:: April 21, !988 Mr, Alan 8eard British-American Tobacco Westminster fIouse 7 Xillbank London, SWIP 3JEI England Dear Alan: Following out conversation of yesterday's date with Jean-bouis Mercier, the attached will be self· explanatory , Sincerely pours, Patr~ck J, Dunn enclosure Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 P10N: Jean-Louis ?lercier 23rj! 18, 1988 Each time I attend a a,A,T, Tobacco Confcrt~ca, I always ask myself the same question: where is the syn·:;~ and t.k.e unity of paqose? There aeoears to be a mij;ir,e lin:e in the system such as a mechanism that would play a 7ita! oar: in Ereatics an awareness, an understandin(I an ~a?rpen· an! a ear0nitmec: to a short lis: of major objee-.i7es 2316 strategies to address the most fundamental and ~~:~e:sal issues facing the Tobacco Grau~~ The problem is not people (I believe that I~i=? of ocr3ase could be created); as I perceive it, the 3:ojlem is the current organization structure, B,A.T, Ind~~stries' tobacco operation is di~i~e~ int: two worlds tha_, exceot a; the sery top of the organization st:uctllTel selccm meetr consult or talk with one another, i, The C,~,C, comPanies, 2, The 9,3,T. Tob~ceo co~Panies, See attached charts. Please res; assured that the proposal which follows does not, in ac~ wav suggest, or even contemplate changes to the formal rporting s;:uc3:? i,e, C,A,C, cez~acies reporting to Industries etc. This propcsal, which is still at the conceS~~ai stager is an attempt te overcome the ajove peculiarit~;f t.ie current organization structure of B~A,~, Industries which, i believe, is somewhat limiting to tie total tobacco oeerar:on, This proposal contenolates that a Committee ~oc!d be formed; let's call it, fo; the urpose of this lao,;he 'advisorv and I;plementation Committee, In its adv;sore role, i: would have no au;horitp. Members wou!t seei aooroval through current channels i,e, I,T,L. from fmasc:, etc. Once approval has been received, the Committee would have i9llied authori:v to cause to be implemented wha: has been asjroved Within the limitations of the approval :!: budgets etc. Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 ·2· The Committee would be structured as follows: · Chairman, B,A,T, Tobacco (8ar;y Bramiey). · C,E.0,s of the C,A,C, tobacco c3mpanies~ · C,E~O~s of a few of the key B,~,T~ tobacco ceaFacles, for example, Switzerland. :he membership of the Committee should cc: exceed :ve:~e;ecple plus the Secretarf~ TSe Committee would, in no way, replace the current ?.X:~.:Tj!C:O Compaq Board of Direc:xs; it wcclC tad! esren- c·: ~~ n:n sca~e~ic issues. it wacl~ listen:: p:::.Csall, se I·· :'ternatives, seek approval to pneee?,:ec*Y~erC an 3rgt,izl:ion structure to deal with each spcifie r:::csa! and, iir·:lu acnitar results. in other werCs, it at:c!C hopefully 9r::.:wisdom, synergy and unity of purpose to the tc;:accc s;:a· ;cyi: planning process. ~e:e is how it would work: the Committee would meet Ni:e a yea: in fondoo, England. A detailed aq·er~a would be i3c:tisa:?l and prepared by the Chairman of 8.A.1, Tebaceo Company and distributed to the members well in advance of the next mecr:~g so that each member can familiarize himself with the I;en to be discussed and with their implications. The Committee would, once a year, listen to the Chair- men of the Production and R L D Conferences essentially to insure that their proposed progrru~mes of work are taircredto anss:erto kelt strategic issues and objectives. X!sc, once a 7ek:, each Y.P~ of Marketing of the member companies would jrejec; (with all V,P,s in attendance) their key strategic iss~as and objectives and their plans to answer to sa~e~ The other activities of the Committee would be to Ce:?~i~e (Ilsten to proposals) and recommend grcup p:sfects ans;:erinF to major tobacco corporate strategic issues · seek ap~:?va: · set objectives · cause proper organization s;:uc- tar? to be put in place - cause to proceed ad mcnitcr F:o- F:e;; rh::u5h an annual presentation by the specla!is;s actually doin; the work in each of these projects, Ihe members of the Committee need to learn :3 work :cc;:~e: and this takes tame; conse~uentiy, I would recommend th~:, for a period of time, the Committee restrict its ac=ivi- ties to proposals and projects dealing directly or indirectly n Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 ·3· with the universal Problems related to Smoking C iIea!th and its deriva~lves~ It could, at a later stage, if the process is sllccessful, rat involved in other cotlorate·wlCe tobacco strategic issues, The Chairman of B~A.T~ Tobacco (8arry Bramley~ wcclC present the ecairtee's priorities in terms of strategic isces and work pr~q:a~wes to the CIA,C, Conference and, in tur:, appraise tfie CP~ittee of c,A.c, reea~endations, ;ICU!~ appreciate discussing with pu, j!M:pt Ct. Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111