The SCIMITAR Programme ·O O CIJ CD Q Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 The SCIMITAR System for RAPID LOW·COST NewBusinessDwelopment sNcwtonPari~NewtonSo!nry, a Burton~n~rcn( OE15 OSX WCIP~JD. O TeI:0283704066 O n Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 INTRODUCTION THE NEED TO GROW t Jet like Empires, companies cannot stand still,ln any competitive environment one has to keep on growing or be overtaken by one's competitors, t Commercial products and service do not last forever, Competitors bring out copies or altemative products, which are better or cheaper than yours, and, to cap it all, suddenly the market changes and needs brand new products. t A few decades ago, this process we mon gradual and might have taken ]5 or 20 years, Now, technology is advancing much mon rapidly and wstomers' needs seem to change almost as soon ar products me launched. t In this situation, many companies face a 'growth gap": older products an rapidly becoming obsolescent and new product have yet to be created, Faced with this problem, what optiws does a company have? GROWTH STRATEGIES t Tne luc~ we with cash in the bankcan go out and acpuin a new company; new products, new skills, new opportunities, Unlolh~nalely, however, they often also buy new eo~trainb, new competitors. new problems and discover that the synergy of the takeover was mon apparent than r Others may license·in new products m proceses, This oilers short term benefitJ but often at the ucpense of longer·lerm development of the company's own nxlurces, And, after all, lew companies license out their *cash cows" beiole they have milked them fairly well thcmsela, t Both licensing and acguisitioru can work, and work well, in the right circwrstaotcs, Both, however, can be high·eost, high risk ventues unless the bought·in business really fits-which is rare without major surgery, · On the other hand, then is organic growth - growth from within the company itself _ ORGANIC GROWTH t Organic growth offers companin a mon controllable and cost elective allematim What's more, virtually all companies can cany wt a programme of organic QrouRh,whatever their cash now constraints. t Companies which operate a strategy of organic growth, control their own destinies to a graaer degne than those which reiy on atqubitioru and mergers. The impct of in·house strengths can be maximised and new business can be based on thespecial positionand capabilitie of the company. · Markets can be serviced with products developed specifically by your company to satisfy your specific clients' requirements,'lhis leads to a special relationship between supplier and client. New products developed within companies operating organic growth strategia are Ihcnlore generally mole successful in the market place than products which are licerued·in or acquired, t Organic growth can be based on the available company resources in tennr of maleril, production O capability and personnel, Ar such, it need notentail dm risks associated with divenilication. Because the development take place inside the company, such ventures will be relevant to the company and actionable by it, Y Clit; PDF -!::!!::!!::!.f3 StlC.i: Dill THE SCIMITAR SYSTEM t Ihe SCIM[IAR $Irm praduccJ a bads Iw o~gMie growlb - anceustut oganic ~o~h, It is a proven system, bared on a series of inlrlodring management techniques. These tcd~niqus help you generate alq portfolio of new business idear,and Klcathe most natural loryourcompany. 3·DIYWYSIO~NAl MODELLING t The starting paint far any organic growth programme should be tho weanisation itself, ie, the company, its resmrrces, skills and markets. A lull understanding of the company's cumnt activities, iBS~L1BlhS and potential is needed to directthesearch lorwganie growth along the right channels, t SCLF~AR~ unioue 3·dimefsional modelling process enables companies to sec their operatiopJ in a new penpccliw.All the company's current business activities and Leirinter·~ationshipJ can be seen from the model. Beyond this, the model becomes the focusing aid lot the swch lormwbwintss activities, IDEA GENERATION t Statisticu shaw that normallyonly one or two ideas in every 100actually turn into successful business. What is netted then is literally 100'9 of new business ideas - and ideas which are neevant to the company. Using systematic and creative searching techniques, focused on the company model, the SCIMlt4R System will generate a large numbu of ideas for your company, r T~pically, one of our 6·Day Sessions will yield between 250 and 500 new product ideas in the initial portfolio. Fluthermore, these ideas will be highly devant to your company's skills and nsources. They will therefore yield above average success in terms of new business opportunities created. cREAnvrn, TECHNIQUES r Many managers, even today, an wary of creativity techniques. Alter all, managers are trained to be logical and analytical, not imaginative, However, it is well $own that the ability to cnate new ideas exists in all of us - what an needed n the right environment and the right techniques to develop individual crcalive skills. x me SQF~R System user several creativity techniques to generate bury novel new business ideas, The techniques - attribute listing, b~in·writing, lateral thinking and hidden analogies - an all different ways or achieving a thought procw which will lead to tally new ideas, one which your competitors will not have spotted, t Creativity techniques increw both the quantity and quality of the new product ideas which are Qener*d Within the SCUI~R System, UKse hchniqua can k tried and applied ~a~ib bccalue of the team cminlmeat mated, IDEA I~SESSMENI~ The model has an important part to play in both idea generation sessions and Ihe laterideaassessment srterns. II is uh as a locus to ensure that the ideas m not just vague Suggestions, but real idea, which are Rlwant to your organisation and its resources, NEEDS RESEARCH t In SCIM~TAR we believe that no money should be spent on an idea until the market need for it has p, been established and guantified, Needs research is the management technique which does just that, O It is a slraighl·brward technique bat underpins the initial ideas portfolio with proven market reds, O This significantly nduces Ihe risk involved in SCIMITAR ventures, C: I i I; PDF -!::!!::!!::!.f3 StlC.i: Dill IDEA SUE~TION ~ f~ilingtosdKttherighcidearlod~vllopharbnnLedownlallolmanyorganiegrow~hprogmmmcJ in industry. SClhPTdR has developed a 31taQe selection procedure which is tailored to individual company situation and resources. Only those ideas which bed'Fd" the company an selected lor development. SUMMARY t Thl SCIMITAR Sysam lolNeu Business Devdopment PHen 4 pm~nn and cpmpreheluivt mute Iw organic Qrowth, It is based Irmiy on pmvm systems Iw low~eosl ]ov·risk and rapid gmwtt,,ls trade record can be replicated in your company, THE SCIMITAR CDAY PROGRAMME FOR NFN BUSINESS DEVELOPMENT FORMAT t The SCIMI*TAA 6·0ay programme for newbusiness development has been specially desi~ed to meet $ diilering needs ol a wide range of industries. lhc'6 Oi~" me actually split into a sequence of single and two day session. norr~d~ly covering a 3~ month period, t Ihis allows for essential desk, labpratbry and field work, ar targeted during the programme to be completed by the team, Thisn~ulti3tage approach also enables eompies to work at Vr speed which suits them. t Theprogrammcis undertaken by a muiti·discillinary team drawn hrom the dimr's senior personnel. Toe entire programme isI,pcn~d by Sword pusonneland all ncccssa~y stationery and equipment are provided, OBJECI1VES The objectives of the 6·Dav Programme are:· t To introduce the SUMIUIR System to a ~mup of senior managers and to hilv rain them in its management lerhniguu. t To build a 9·~umnsional model olwour company, which accurately ncords all your current business activities and identifies areas for new business searches. ·t Using the model and both qssunatic and erealive telhniguu, to generate an initial plddio of typically 250 to 600 new nrodud idca5new nrodud ideas which are relevant to your company~ t Using the model, In ~Q~1 sd wy oat needs rueueh in sleeted n~9~kel areas to lmdupin the idea portfolio, s To stahlirh rdKlicm plotedu~cr against which the ideas can be a~aKd and ID sleet a shod·lin of ideas for concept development, t To develop the shodlilted ideas into venum pqonls. And Indly, to pracnla minimum of id justified ventures at the end of the 6·Day Exercise, OUTPUT t The output of the SCaPT~UI programme is the pmlntation to the company's Bwd of a sho~·list ali.llMnalumklm~iddL~..lpb.rh Ihllll~~~olVllOldT~Radll O~ is the creation of significant additional profits from the ventures I~axhed, Clit; PDF -!::!!::!!::!.f3 StlC.i: nill PROGRAMME CO~TUYT Dayl Introduction to the SC1MITARSystcm for innovation; the need fornew business ideas;alternaive growth strategies: organic growth as a viable alternative: types of organic growth: theory of model building. Day2 Company model building; selection bl axes; charging the model; checking relevance of model; systematic idea generation; cell crawling: visual pmjeciion; inboduction to ueative problem solving techniques, Day 3 Left brain and right brain thinking; rul# for creative bchaviwrl neative idea generation; portfolio listing; inhoduction to needs research: action planning. Day I Needs research reports; further creative idea generation; preliminary selection procedures; fust a~iscssment stage; means development programme; action planning. DayS Means development reports; creative approacher to means development; teen, weds concept development: second stage assessment techniques, Day 6 Definition of new bwiness ventures: ~k analysis: venture appraisal and selection techniques: balancing the final portlolio;vcnturcjuslification; presentation of selected ventures: overview, SUMMARY OF KEY FEATURES AND BENEFITS OF THE SCIMITAR SYSTEM i. FEATURES i. Roven,low·tost, low·ris~ approach to organic growth. Unigue 5dimessional business modelling technique, 3, Combined systematic and creative Searching techniques, i. Generation of creative team environnenl, 5, Compa3stunnl assessment systHN, 6. Developed and detailed new business venture output t BENEFITS I, Creates new business from company bow-how. Focuses new business on market needs. 3. New perspective of company strengths and opportunities. i. Systematic and creative techniques produce 100'5 of new ideas. 5. Needs research and means development hme ideas, 6. Selection procedures isolate the right ideas for your company. t TRACE RECORD i. 150~0W New business Ideas created, 2, Over 550 successful exercises with client companies, 3, proven use in over 130 different industries. 1. Over 2000 new products, created in SCLMTWI exercises, launched to dale, 5. Cumnly reaporuible ior the qernration ct ever IIWM pk bl new businar ior dientr, a 6. 15M additional contribution to prolitr ol client eompames on average, at rmturily,d venturu launched. Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 SELECTION OF SCIMITAR C1IEM'S a O O o\ C~ r7\ Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 RECENT SCIMTTAR CLIENTS INNOVATION SERVICES LTO ACCO EUROPE LTD ALBRIGHT& WILSON LTD ASSOCIATED LEISURE LTD BARC1AYS BANK PLC BEECHAM BOYRII BRANDS BEMROSE PRINTING BURMAH CASTRO1 - SO1ICNUM LTD BURION'S GOLD MEDAL BISCUITS ITD COURTAULDS GROUP CRODA CHEMICALS ITD DAIRY CREST FOODS DEB GROUP LTD DU FONT (UK) 1'IP EXPRESS DAIRIES 1TD · EDEN VA1E FR ELECTRONICS 1TD FOSECO INTERNATIONAL LTD GKN SANKEY CREENWOO13 AIRVAC VENTILATION ITD JAMES HA1STEAD GROUP PLC · CONWAY LEISURE PRODUCTS UD HEPWORTH MINERALS a CHEMICALS HONEYWELL CONTROL SYSTEMS LTD IQ P1C JOHNSON MATTHEY PLC KODAK LTD 1APORTE INDUSTRIES LTD LANKRO CHEMICALS LTD LAWSON MARDON GROUP 3M (UK) P1C MARSHALL CAVENDISH SERVICES LTD MARTINDALE PROTECTION LTD METAL BOX PLC META1RAX GROUP P1C NABISCO FOOD SERVICE · GROCERY BISCUTT DIV NUAIRE LTD OFREX PLC PATERSON JENKS P1C - SCHWARTZ SPICES PILKINGTON PLC PHILIPS COMPONENTS LTD RENOLD PLC RO11S·ROYCE PLC SCOTT BADER LTD SOLAG1AS 1TD TIOXIDE LTO 'IURNER& NEWALL PLC WARBURTONS LTD WATTS, BLAKE BEARNE & CO P1C Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 DEVELOPMENT OF SCIMITAR Ihe Salllt4R System was created by ]ohn ~son, an Honoun Qlemistry Graduate, who ha over 20 yearscrpuicna in Ind~utriallnnwatiMI,~lh~~l:ndudts ruJthand wpuience in all majorR CDagcnde~: Fdul·rmtiorul eompurlRbD Major national comparrj R a O Medium a small company R a D private entrppeneurial R a D CweMnmt R & D laboratories Unive~i~ R a D Science Parks 'Ihb wide expuience ha eMbled him to develop this highly successful system for industrial innovaion, SCIMtT14R war tried and tested by ]ohn Grson's tean~, working in development roles in UK companies througkut the 1410~a Tne SCPIYTAR System was published in 'Inhu~al New product Development" by Cower pea in 1979 and this book ~ become a bat seller in the innovation field ~Ihe SQIITAR Pmgmmme war anked among the few fully proven indus~ial innovation systems when rigorously ttsted in the US4 in 1983. SCIM~AR is now believed to be the most prodigious generator of nrn business idea in the World, THE NEX~ STEP Alter this introduction to the SCIMITAR System, the next step should be 1 private praentation to your senior executive team. We will be pleased to arange for a SCI~AR lieutenant to visit your company's site to ma~e this presentation in the near future - free of charge and without obligation, C: I i I; PDF -!::!!::!!::!.f3 StlC.i: 0111 The 10 Steps to Innovation ~:pO~" ~·~·· ~7~2 ~s; " pb,~ ~OC:CI~ ~9c~:"""""""""""""""""""""""""""""""""~ Is CP rq ~ `·lh~L. ~\"·~,~ ~ ·~ 8C~~J)~t: '"CI~\ ~~ 8, O Q 0\ W O 9 Newton Park, Newton Solney, Burton·on·Trent DE15 0SX ENGWIND, Tel: 0283 704066 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 9 Newton Park, Nmloa Sdnrj, Burton on Trent DE15 MX Td:OU~3·7W066 A plnvllolu snvars no Fac02B3·fMWS Mr. R, P, terris, B,A.T, (U.X. b Export) Gimite~, Research BevelOPe~t Centre, Regents Park Road, 2Oth June, 1990, Southampton. Dear Rob, Please find enclosed t~k pay 2/3 Reportirom the B.~.T. SCInITIIR Programme, I would ,be grateful if you eouid arrange to circulate copies to the team in prepa$t~an for Day 4, It is important .tbdt the ideas 'are only treated as the 'beginnings of opportunities' attbis stage and are only subject to the questions outlined in the Id~tion plans'. If you have any questions, please do not LsCitata to ring, and I look forward to seeing you and the team again on the 28th June at the Montagu Arms Hotel at 9.00 a,m. Yours tiin~sraly, BRIAN IlcCRRTBY Regional Director Regional Offica Ashleigh Rouse, 4/8 Station Road, Kncwle, Solihull, West Midlands, 893 OHT, Tel : 0564 770095 ~g·: 0564 770301 Rrirad No. 18#15~ Enl~dnd R~~i~~ndO~ml9Aw~holprRo~d~edruilS8t~, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 9 Nmton Parir Nmtw Sdny, 8urtoaonTnnt 0815 088 Td: 0283·m(066 INNOVAflON SUIVICES lTO. Fa~028~m3099 REPORT ON DAYS 2 & 3 OF THE SCIMfTAIZ PROGRAMME FOR B.A.T. rmr 9 EXPORT) LIMITED EGO ON TUESDAY 12'18 JUNE ;WD WP)NESDAY 13TEIJI~NE 1990 8, W. MECIIRTBY J, W. CARSON JllE8 !990 Re~i~ocredNo~leserscEnlkns Re~tvrdOLel3AusthopRoldkcd~.lS1S~ Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 Days 2 6 3 of the SCTHITAR Exercise for B,A,T.~IUKti EXPORT) LIMITED Introduction This report presents the output from the two Idea Generation Days of the SCIMlTAR Campaign for B.A,T, (UX & EXPORT) Ltd, As such, it constitutes the initial portfolio of 'starting points" for New Business Development, APenda I, Review of homework 2, Revision of 3-0 business model for B.A,T, (m( & EXPORT) limited 3, Introduction to Systematic Searching 4, Systematic Search of the B,A,T, (UK h EXPORT) Limited 3-0 model 5, Introduction of Creativity Technipues C, Creative Search of the B,A,T, (UK 6 EXPORT) 3-0 model i, Action Plans The 3-0 Business Model for B,A,T, (IfR_& EXPORT) Limited Between Days 1 and 2, the Team had revised the Model and added to the axes. The agreed Model for searching on Days 2 and 3 consisted of : 62 Applications 72 Attributes 59 Approaches i,e, 263,376 cells These revised axes are listed in Appendix I of this report, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 _ ._.___ ._ · FornS of Business The Profiteers reported backen their homework which bad produced 10 alternative ferns of business: those constitute a safety net for ideas generated during the SQHITAR Exercise· Th conventional form of business is manufacture and sale, however it was generally a9reed that there were several other forms of business available to the Company, These are listed in Appendix II of this report, It was recommended that these alternative forms of business be borne in mind during the systematic and creative search processes. SyJte~Patic Search of the 3-0 Bosineos n0de! The team was then introduced to the technique for systematic searching of the 3-0 business model. R learning curve was involved at this stage which included two preliminary exercises :' ngattleships" "BattlesniplColumn Sheets" Once these sub·routines had been mastered, then the Col~uPn Sheets that we use for the Systematic Search were introduced to the Team and the Syst~matle idea Search was begun, The team was divided into multi-disciplinarl sub-groups, each group choosing Application decks of the model for searching, Using a cell by cell searching technilpe a total of 276 new product ideas was derived by the teaml these are listed in the first parr of Appendix III, creative Search af the 3-0 Business Modal The team was then introduced to the concept of "loft and Right Brain Thinking", The aim of this Exercise was to explain the need for a modified psychology i, Creative Innovation, This modified psychology aims to be less judgemental of ideas in the early stages, Really novel ideas often look very strange and it is veri easy to throw these out by judging them too harshly at toaearll a stage~ ~f the psychology can be changed and the ideas stay in the portfolio, they lay well go o, to become "World Beaters"~ Clit; PDF -!::!!::!!::!.f3 StlC.i: Dill Once the need for the modified psychology had been accepted by the Team, aserfes of'creative Problem9olving Tec.hn!pues" was introduced to them :- Attribute listing Brainwrlting Lateral Thinking Synectics Ttie Team tested these techniques in uni·disciplinary sub-teams using "elub Sheets". Once this learning exercise had been mastered, the Team was again split into multi-disciplinary sub·taams in readiness for the Creative Search, The sub-groups again chase areas of the model and searched them creatively, using Creative Column Sheets so as to generate different kinds of ideas. In this way a further 358 new product ideas were generated by the team. These are listed in the second part of Appendix ill, Initial Ideas Portfolio for B.IIS. (m( h Export) limited Thus during the 2-day generation session a total of 276 Systematic Ideas 358 Creative Ideas i,e, a total of 634 New Business Ideas were generated by the team and these ideas will be taken forward to the first stage of assessment on Day 4 of the Prograauoe ~ Action Plans The team was asked to carry out Action Plans in preparation for Day 4 of the Programme and these are ftemised in Appendix LV of this report. The aim of this exercise is ~ to judge the ideas as this constitutes the major activity on Days 4, 5 and 6, upon reading the report, further new business ideas occur to Team Members, these should be added to the back of the portfolio. At the end of Day 3, fWC was able to congratulate the Team on the work to date and the output of the Exercise in terms of the Initial Portfolio. However, ha cautioned the Team against trying to "pick the winners". The successful ideas will not be apparent in the Portfolio at this stage and will only become apparent by 1,30 p,m. an the afternoon of Day 6, Any attempt to pre-judge the ideas would be futile since the Initial portfolio contains only "starting points" on which we need to carry out three full days of further development before being in a position to shortlist the actionable ventures ~ Clit; PDF -!::!!::!!::!.f3 StlC.i: Dill Dates for Aemainins Days of the Propramoe Day 4 Thursday, 28th June Days 5 h 6 Wednesday, 18th and Thursday, 19tb July Vanue Day I - The Montagu Arms Hotel, Beaulieu Days 5 & 6 · The Pa;rkhill Hotel, lyndhurst Start Time 9,00 a,m, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 APPENDIX r REVISED AXES OF THE 3-D B1ISfNESS_MODEL FOR B,A,T, (D,K, L EXPORT_I LIMITED Approaches Attributes Applications i, Standard Satisfaction Int, Travellers 2, Added Leaf Good Taste Middle Management · Blending Male 3. Added Casing King Size Ex-Patriots 4, Added ~lavour Puff No, Optimum locals 5. High Tech, Filters tow Tar/High Taste Starter Smokers 6. Ventilation Personal Reassurance Armed Forces i, Blending Easy Draw Immigrant Workers 8, Expanded Tobacco Extra Length Working Class 9. Paper Additives Value for Money Older Health Conscious Male 10, Paper Weight Elegance Health Aware II, Synthetic Cheaper Housewives Materials 12, 100 mm Local Appeal legislative Markets 13, Poorer Quality Sufficient Quality 'Yuppies' Materials 14, Local Materials Internationalism 'Dinkies ' 15, Local Branding Strength Stylish Females 16, Twin 10's Natural Taste Affluent i?, Gold Banding Old Fashioned Leisured Classes Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 Approaches Attributes Applications 18, Non-Filtered Uniqueness Thrifty Middle Classes 19. Orums Gift Presentation Nationalists 20. Idubesox Re·Usabllity Loyalists 21, /4 mm High Quality image Poor 22, Reduced Diameter Customs Quota Busting Playboys 23, White Tipping Cult Statement Traditionalists 24, No Stem Blend Feminine O~A,P,'s 25, Cork Filter Hygienic Young Macho's 26, Added Menthol Clean Perception Gift Market - Natural 2?, Added Menthol Clean Perception Gift Market -Syfitbetic 28, C,R,T, Mild Perception Holiday Makers 29, Made Out Familiarity Homosexuals 30, Tobacco Grinding Refreshing Girls Who lunch 31. Packaging Cool Sexually Concerned 32, Semi-Processed Perceived Added Value Other Manufacturers leaf 33, High Moisture Occasional Use Pipe Smokers 34, Band Cigar Making Aphrodisiac Connotation Snuff Users 35, Mechanical Cigar Sterility Connotation Cigar Smokers Making 36, Shattered leaf Harsh Taste Cigar Manufacturers Usage 37. Hand Rolled Aromatic Coal Mining 38, Pouch Packaging Cost Saving Peer Group Followers Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 Approaches Attributes Applications 39, Ovaling Decongestant Students 40, 1~0 nm Stimulant Nostalgia Kick Smokers 41, Tin Packaging Low Fire Risk Upper Classes 42. Soft Cup Packaging Freshness Product Badgers 43, Increased Diameter Mouth Taste Brand Badgers 44. Fruit Flavour Add. Aelaxation Seasonal Gifts 45. Herb Flavour Add. Wealth Americans 46, Spice Flavour Add, Long lasting Quitters 4?, Low Tobacco Weight Convenience Outdoor Convenience 48, Specialised Papers Quality Choice Socially Aware Females 49, Steam Extraction luxury Socially Pressured 50, High Nic, Tobacco Different Bedtime Smokers 51, Use of Inorganics Prestigious Drug Conscious 52, Alternative Paper Ultimate Length Recent Quitters Colours 53, Injection Moulding Increased Protection Innovation Conscious 54, Pack Number Added Taste Social Smokers Variants 55, Pack Redesign Fruit Flavour Taste Special Occasion Smokers 56, Offer Packsl Herb Flavour Taste Superstitious Smokers Promotional 57. Alt, From, Spice Flavour Taste Brand Promiscuous Approaches 58, On Pack Less Smoke America Admirers Advertising Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 RaPtoaenes Attributes ~ee~ 59. Carbon filters less Smell Europeans 60. Paok Aroma Stress CoperJ 61. Non·Habituating Part Time Smokers 62. Innovative Utility Smokers 63, Wide AvailabilitY 64, tight Taste 65, Individuality 66, Long Shelf Life 67, Eye Catching C8. Socially Acceptable 69, 'Somthing for Nothing' 70. Paper Appearance 71, Statusiul 12, De-Nicotinisation Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 APPENDIX ff FOIIMS OF BUSINESS MERCHANTING SUB-CONTRACTING SALE OF KNOW HOW CONSULTANCY LICENSING AcpursrTros SERVICING TRAINING FRANCHISING NEW BUSINESSES Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 NIRIA APPENDIX SYSTEMATIC SEARCH IOEA POATFOLI:O FOR B,A.T, i, MIDDLE MANAGEMENT MALE i, A new brand with low tar, Banding J with advertising to highlight high flavour with low tar (e,g, Marlboro Light) using high tech. filters. 2, A gold banded product in a drum J container that emphasises aspiring manager status e,g. e&H in drums, 3, A high nicotine tobacco in a short cigarette that would help middle managers concentrate whilst under stress without getting in the way i,e. plain cigarette e,g, Senior Service, O, A locally made product using local materials to demonstrate solid i.e, not adventurous virtues of middle management, J 5, An oval cigarette with flavour difference to show that the smoker is an innovative middle manager. 6. A speeialised low sidestrean paper product which is socially acceptable and can be smoked in office conditions without aggravation, 2. HEALTH AWARE [ 7. R very low nicotine product to "eatch" potential quitters maintaining their potential to move back into the main- stream market this will be made via steam extraction, a. A product that is perceived to be less harmful by taking away the nicotine but maintaining the taste via the use o~ high tech. filters, J P. A low sidestIearn product that also gives low mainstream using low Lo-saoke synthetic material that will not affect non smokers, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 NlftlA 10·, A product that maintains all the taste and impact sensation but removes some of the specifics in smoke using carbon granular filters. II, A product with a cleanlhealtby image packaged conveniently for sports people to be smoked after exercise, 12. A product with a homeopathic image with added herbal flavours and light taste, 3, THRIFTY MIDDLE CLASS 13, A reduced weight cigarette with less to burn but maintaining the taste via expanded tobacco, 14, The nan-tobacco cigarette land all that implies) using synthetic materials, 15. The use of local tobacco to produce an inexpensive but quality product to give value for money, J 16~ A reduced diameter product which gives maximum satisfaction to the smoker 5ut minimum nuisance to the non-smoker. 17, A new shape but familiar/normal taste cigarette via ovalling that demonstrates the adventurous nature of the smoker, 18, A roll your own version of the smokers regular brand to give value for money plus familiarity, 4. BEDTIME SMOKERS 19, A low fire risk late night brand via special papers e,g, second brand for occasional niche usage, 20. An added in menthol/herb flavoured cigarette for breath conscious lovers, 21, To add spice flavcur to give an old fashioned relax atmosphere in conducive situations. 22, A executive toy to enable smokers to roll their own as a relaxing activity prior to sleep. Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 N RIA 23, A container designed out of simulated china/pottery to contain cigarettes in the bedroom but also act as an ashtray, This could also minimise the amount of smoke in the room, 24. A low S/S product with reduced diameter to give an optimum puff number and mild flavour i,e, low tar/nicotine for a shorten less stimulating smoke at bedtime, 5, EX-PATRIOTS 25, A product to emphasise the roll as a world traveller by the usa of gold and silver bands and packs i,e, range extensions of 555, JPS, BAH. 26, A product that shows that ex-patriots are unique and different using a Laube box for Du Maurier which is than extended to 555'9, 27, The extension of an existing name from the "old country" into more countries to give familiarity to the ex-patriot smoker e,g, 555, J 28, A 12Omm (affluence signal) luxury range extension, 29, A statusful no stem blend product for ex-patriots, 6, ARMED FORCES 30, A re-awakening of the traditional Senior Service perceived strength cigarette, J 31, A projection of the macho status via product signalling via the use of larger diameter cigarettes. 32, The use of gold banding and cult statement to overtly badge membership of the military peer group, 33, The globalisation of single brand in all theatres of operation, J 31. R specific brand targeted at officer aspirational material in a Laube box to differentiate different ranks, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 NIRIA 35, A shelf·life technological development J using internal palypropylene overwrap to give product protection in varied climates e.g, extremes of hot and cold or wet and dry, 7, EUROPEANS 36. A wlti lingual packaging concept to emphasise Europeanism via pack re- design (cubel with a different language on each face, 37, A non filtered product of the people that aphasises the image of change i,e, Eastern Europe, 38, G traditional quality baube box that emphasises all that is good and traditional about Europe, 39, A low sidestream "green" image product with reduced diamater and less smoke, PO, A distinctly non US product which is physically different from Marlboro:' i,e, incrreased diameter with local appeal for a non American image, 41, A pristine clean virginal product based around white tipping with clean and pure packaging, 8, STARTER SMOKERS 42, A "starter" concept with easy draw and low tobacco weight i.e, lo-shock approach, 43, A low tarlbigh taste cigarette via steam extraction of nicotine to give taste without habltuation, 44, A fruit flavoured addition tasting cigarette targeted specifically at female smokers. 45, a mild but long lasting cigarette that is satisfying via ventilation (reduced delivery) to give optimum puff number, 46, A low tar high taste cigarette via high technical filters (reassurance) to have taste without tar, 47, A coalaenn~l added natural clean smoke (needn't feel dirty). O Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 NIRIA 9, RECENT QUITTERS 48, Application of known science and technology via carbon filters to give cleaner smoke, 49, A low delivery product where filter makes recognised contribution via high tech, filters to regenerate interest in product, 50, Socially more acceptable product J low/no SS via special papers for those who are concerned about the environment and effects of smoking, 51, The use of inorganic materials to give new smoking materials for those who have quit because of health consciousness, 52, Alternative products/product styles and (apparent new markets) for alternative nicotine ingestation, 53, The exploitation of known product technology in terms of low tobacco weight to deal with worries about tar dose level, lo, YUPPIES 54, A product with high stimulant value evident in its sensory kick and strong flavour to support alertness i,e, a hi·nic blend with optimum puff number, J 55, An assertive product imagery that signals pow~r etc. Iria a plain cigarette,;~b~ ht~'ii j 56, A low puff number/high volume produe: for a quick break slooke with low draw resistance for "smoking on the run", 57, A product with a sidestream aroma signal with added flavour/aroma for a 3erceived hygienic smoke to call attention to the smoker, J 58, A branding approach consistent with the imagery of the business community in special packs to give differentiation i,e, cult statement of yuppie imagery/business connections, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 N RIA 59, An overtly technical innovative i product with a Story to tell on the mechanism of the product i,e, an innovative technical performance product via high tech, filters, 11, WOFltLNG CLASS 60, A low cost 100mm blend development J hut with the opposite packagiag perception i,e, aspiration but without associated cost, 61, An updated Senior Service product with added flavour to instill traditional values i,e, how cigarettes used to be, 62, A low tobacco weight cheap cigarette, 63, R low blend cost quality package product with white tipping to give perceived quality far social evenings/weekends (especially women), 64, S~C. packaging with H,L, protection for a practical product in the work environment, 65, A convenience pack far easy access in working environments, 12, BObTOAYMAXERS 66, A cosmopolitan brand imagery with an easy smoke re, impact and mechanics, 67, For a alternative more relaxed colourful lifestyle i.e, quietly expressive self satisfying, 68, Spicy modified products with the use of special additive flavours for exotic smoking experience, 69, A mild low tar product with light herby flavour for relaxing contemplative smoke, 70, Products placed in local markets to catch tourist volume i,e, watered down versions of local offering using local tobaccos and materials, 71, A sidestrearn reduced aroma attenuated product for smoking at close quarters ~O particularly when travelling on planes Q and trains etc, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 r 72, A durable product format for travellers NIR(A i,e, products that travel well e,g, J Laube box, 13. LEISURED CUSSES 73, A product with ,happy and non serious imagery using alternative cigarette paper colours and delivering elegance, ~ 1 74, A herbal flavoured taste cigarette with tea/coffee names and connotations i,e, to be enjoyed with a cup of tea/coffee. J 75~ Special leaf bl.ending to qive unusual tastes to em~hasise selection of fresh leaf from best regions, ;j 16, Rn elegant luxury product in twin 101s to flaunt unashamed affluence, 17. A casual and relaxed image via a liaube style box to give an elegant and sophisticated product, 78. An extra length slow smoke i,e, 120mm for those who have time to enjoy their smoking e~l~ golfers yachtsmen etc. 14, HOUSEWIVES 79, R product with masked sidestream smoke that can be smoked in front of children with fruit flavour to prevent usual smells, 80, A very feminine elegant product i~e~ extra length (phallic symboll which are ultra slims i,e, a Capri egtension· 81, A feminine clean white product with white tipping to give elegance to share at coffee mornings with friends. 82. Rshort (74nrm) high nicotine product fO" short breaks td help relaxation~ 83, A novel product with fire safe with little ash using specialised paper to smoke when children are around for added safety~ J 84, A novel ultra slims with masked or reduced tesidue sidesrream odour that doesn't leave asb and smell around the house, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 ·_ NIRIA 15, HEALTH CO_N~C_IE~ 85. A new brand with high technology filter system to give low tar/high taste which is not too girmicky, d 85. R rasutrected old brand non tiltered but not high tar to give an updated image of old brand nostalgia, 86, A new brand with specialised paper (for ash retention) allied with natural menthol to give a safe cigarette that can be left down and doesn't drop ash, 87, A Du Maurier extra length low tar cigarette in premium price sector i,e, 120mm mild steam extracted tobacco that can be enjoyed, 88, A pastel shade cigarette paper and packaging that emphasises relaxation, 16. GAP'S 89, Lower cost materials to give cost saving value for money for budget conscious OAP's, 90. Reduced diameter and length lower weight tobacco with less smoke smell/ lower fire risk, 91, A teal taste low tar non filtered cigarette to establish feelings of nostalgia/old habits, 92, A more puffs from shorter i,e, 7lnan cigarette to resurrect feelings of the way cigarettes used to be, 93, A roll your own hand made cigarette to retain central over what they are doing and to enable spate time to be used, J P1. ReaableireiiilP in ~io packaging iar old fashioned status statement, 17, GIRLS WHO LUNCH 95, A cosmetic style packaging with strong colour cosmetic imagery perhaps colour coded to cigarette pager/tipping e,g, Laube box for social signalling to peer group, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 NIRIA 96, A product with astringent/eitric flavour to clean the palate with added f flavour for those who are conscious of tastelsmell when smoking with light cuisine, 97, R cosmetic style packaging for strong independent non traditional female image i,e, individuality via colour coding, II 1 98, 100mm mid-slims reduced diameter for those who want to make an elegantl cult statement, 99, 120pmo slims with slow burn paper for long duration smoke and sophistication, 100, Environmentally friendly cigarette with bleed free (flax?) papers and biodegradable filters, is. POOR 101, An inexpensive product with medium quality to emphasise good values without foreign imports i,e, made from local materials, 102, A short (74tnm) sharp satisfying smoke from cheap blends, 103, A very economical but satisfying smoke using shattered leaf usage, 104, A roll your own system to give good quality value for money product, 10S, A value for money product with high nicotine but with good taste to give maximum reward for money spent, 106. Products with tokens that can be saved via offer packs to increase brand loyalty. 19, INTERNATIONAb TRAVELLERS 107, On aircraft duty frees designed to maximise pack numbers per carton for specific countries duty requirements, 108, A packaging concept where the empty packs can be used as children's toys i,e, coloured building blocks etc, 109, A low sidestrea~n product with a clean r* international image via reduced ii C3 diameter and tobacco weight that can be smoked without annoying fellow O travellers, U Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 __ NIRIA 110, a highly sophisticated and elegant luxury length package and product i,e, tin (clcgant) packaging. i · ill. an elegant product in a gift presentation i,e, 1Zar in Lobo box to be used 19 1 prestigious gift, J 112, An innovative 141 product to be carried in protective drums that fit easily into travel cases, 20, 6IFT YIBT 113~ a routine gift giving brand not fancy or innovative but just understated hish quality, 114, Highly dedicated specific occasion brands/markings via the use of coloured papers and tipping for birthdays Christmas ate, 115, 1 distinctive leisure brand design via ooalling for weekend usage e.g, husband buys for wife etc, 116, a super premium product/pack via new technology packaging and ooallfng to give I perceived ultra quality unipae prestigious i~aga, J 117, A suitable historic htand image to he resurrected In a La~bs box to give traditional values, J 11I. L added flavourlarPla high quality impact product for dinner patties special alternative to eiga~s, 21, nINKu's 119, 1 his and hers brand for socially flashy pairs~ These would be made from special paper and pack designs i,e. matching/ colplioentary~ 120, A 100r product with white tipping and gold rings with low tar/high flavoPr as an uncomplicated premium bread statement ~ 121, The under stated extravagantly premium price brand which would be lads from high quality tobaccos, ClibPDF - v~~fastio.soni NIRIA A duo style brand (twin tins) which would switch between work i,e. value for money J added value sood protection and social situations i,e. clearly defined perceived quality. 123, Pin up front innovation platform for those who like to be seen to innovate via an easily identified product with high tech, filters a la Du Maurier, 124, A special blend/distinctive flavour which will be for refined tastes and individuality, 22, PART TIME SMOKERS 125, A long shelf life product with tin packaging that stays fresher longer, 126, A low/no nicotine product with a good taste i,e, 120mm denicotinised product for those who feel dizzy when they snake occasionally. 127, A low sidestream social smoking product for smoking with friends with white tipping and gold banding, 128, A low maintsteam low sidestream product with health image via ventilation and special papers with little associated smell i,e, a lite cigarette. 129, An inexpensive 10 sticks per pack product with high expanded tobacco content for inexpensive few at a time purchase. 130, An unusual value for money hand cigar making product. 23, efPE SMOKERS 131, A pipe tobacco with a healthy clean smoke image in white packaging with "hint of mint" tobacco, 132, New flavours on existing brands e,g, oil of wintergreen flavour to emphasise the delights of pipe aroma etc, J 133, The use of inorganics to reduce combustibility for a low sidestream pipe tobacco with reduced or 1ow smell, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 NIRIA 134, The inclusion of Greek oriental tobaccos to give an aromatic smoke/odour, 1351 An expanded pipe tobacco to give an inexpensive cost saving economical value for money product, 136, A spice flavoured additional old fashioned traditional tobacco like grandfather used to make, " 1 137, The concept of a pipe tobacco pack that emits an attractive fragrance when opened to anticipate the pleasures of smoking, 24, STUDENTS 138, A high status increased diameter product in upmarket packaging i,e, Laube box, J 139, A plain iluropean bohemian product in traditional "Papier Mais" paper, 1QO, A low inexpensive health conscious product with local materials and ventilation for the health conscious, 141, A unique 120fira ultra slim long menthol product for those with a feminist instinct, 142, A high tech, low mainstream and sidestream product using high tech, filters and special papers for the innovative high technology student, / 143, R 74mm high nicotine tobacco plain product for the rugby bar macho type, 25, YOUNG IIIACHO'S 144, a stand out product for rebels to identify group via the use of black cigarette paper and tipping. 115. A power cigarette equivalent to ~aaximua~ alcohol beers/lagers i,e, strong flavour 12Omm high nicotine perhaps with foreign influence, J 146, A rebellious/non conformist cigarettel pack with artistic design and spicy ilavour to indicate smoker stands out from crowd, 147, A nostalgic James Dean image type pack to underline rebellious imagery of 01 smoker which would be rejective of O modern environmental concerns and soft O attitudes, Clit; PDF -!::!!::!!::!.f3 StlC.i: Dill NIAIA 148, An alternative macho way of ingesting tobacco via alternative products such as snuffing chewing tobacco cheroots etc. 149, A macho looking cigarette with self i preserving wimps interior i,e. giving the opportunity to look tough whilst attending to personal health concerns e,g, black paper mild blend, 26, SEASONAL GIFTS 150, Special containers e,g, drums as presents for dinner party guests from hosts, 151, liqueur flavoured cigarettes as Christmas packs, 152. A cigar with traditional values but with modern high tech, variants perhaps filter etc, 1 153, The need for an after dinner stimulant using high nicotine blends, 151, The use of coloured papers for those who smoke at cocktail parties and indulge in social flamboyance i,e, a luxury differentiation product, 155, A product to become an unusual but acceptable convention for gift giving via special numbers packaging, J 156, ii collectable product i,e, limited addition for specialised market niche, 27, THE INNOVATIVE CONSCUIUS 157, A more scientific product using high tech, filters for those who require assurance that their smoke is being managed through technology, LSB, The use of special papers to control the passive smokers environment, 159, The development of a new innovative pack v shape that can be badged for the innovative smoker, 160, The use of synthetic materials into new style products for the outright health conscious market, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 NIRIA 161, The providing of reassurance to the discerning smoker that they are being looked after via the structuring of J 162. The Riero ancapsolation pi novel :~.:'; i ':~tobcco column, flavours for controlled release, : 28, NATIONALISTS 163, A local licensed manufacturer of plain cigarettes frorn local tobacco e,g, African countries, 161, A cheaper local cigarette using local materials and branding to offer value for money, 165, A high filtration local branding product, J 166, The use of hand rolling into filter tubes to give a high flavour law tar product, 167, A special blending of unusual local flavours to produce a full satisfying smoke e,g, Senior Service style, 29, LEGISLATIVE MARKETS 166, An expansion of high nicotine tobacco via high levels of expanded tobacco. 169, The linking of brand names with pack/ cigarette colours to emphasise pack recognition where advertising is restricted, 170, Denicotinised tobacco i,e, no additives where there is pressure on the addition issue, 171, Gas free smoking via the use of carbon filters i,e, reduced volatiles, 172, The blending of low bioactivity tobacco to give biologically non active products, 30~ SOCIAL SMOKERS 173, Fashion packs which follow the seasons, 174, Super slimness elegant high quality for the discerning female, 175, A bright interesting product with alternative paper colours for the bold P and flashy. O Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 N RIA 176, The development of flavour without nicotine lot health conscious i,e, denicotinised tobacco, 177. The concept of minimum dose i,e, highly ventilated with a very low tax for occasional smokers, J 178, Gas free cigarettes (eonnotation of greenhouse gases) via carbon filters for the health conscious, 179, The concept of a sale by date on cigarette packets for maximum freshness, 180, The concept of specialised papers which change colour or discolour by age to denote staleness, 32, BRAND BADGERS 181. The relaunch of Senior Service to give a strong hero image i.e. strong local tobacco , 182~ Restructured Ou Maurier with high tech, filter to create new image via carbon filter and low sidestream papers, 183, Resurrect dead brands with oriental tobacco ovals and tilter, IsQ. A green image socially acceptable carbon filter product for lo gas emissions, 185, The extension of the Du Maurier family with the Laube boxed plains but high quality manufacture, 186, An increased diameter no stem blend product for maximum satisfaction to make the statement that i enjoy smoking. 33, PLauaoYs 187, A large diameter elegant international style brand with gold banding etc, 188. A product emphasising novel filter technology for the jet set innovative market using injection moulding designs on filter face, 189, A modern art image containing 100nrm ovals, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 N RIA 190, A high tar plain in an elegant bright box i,e, Laube box for the "devil may care" image, 191, A twin tin sharing pack with low tar one side and high tar the other side as a unisex product. 192, An elegant luxury high quality white product in 100nw white tipping with no stem blend, J 193, A high tactile surface box for warm reassuring feel when handling packet, 35, UPPER CLJ~SSES 194, The reassurance of cost no object i,e, best of everything in terms of packaging and cigarette i,e. the Rolls Royce of cigarettes, 195. The use of cigar technology for elegance and unsurpassable quality. 196, Expensive pack innovation e,g, Laube box to signal status, 1)1, blo added flavnuts just beat tobacco like best malt whisky, 198, Region identified tobaccos to indicate source of supply for added quality. 199, Original cork tipping to return to more traditional values i,e, hand crafted image. 200, Gold bands [illigrain paper, 36, COAf MINING J 201. The requirement to catch up on the physiological reward in short breaks i.e, high nicotine blends short length, J 202. Tbs non burning product uhieh releaser nicotine for alternative product styles in safety conscious areas, 203. Short cigarettes i,e, 5 puffs for short duration breaks. 201, Carbon filters to reduce occupational concern. 205l Mentholation for coolness to emphasise cleanliness associatons, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 NIRIA 37, OYTOOOR CONVENIENCE 206, A product which high E,T, content for improve combustibility for outside lighting, 207, The use of inorganic burn retarders to delay burn to allow product to stay alight longer in the wind, 208, A high tar plain for a quick smoke in outdoor conditions e,g, building site, 209, A lire safe product using low ignition property designs (tobacco and papers) for use in fire risk areas e,g, forests. J 210, A biodegradable filter to eliminate litter left in streets or outdoor places, 38, SOCIAUY PRESSURED 211, The use of special papers E,T, and special filters to give a product with no exhorbitant flavours that is "comfol"lable" to smoke in the company of non smokers, 212, A short length i,e, 5 puffs optimum puff number product to allow to be smoked in short time periods, 213, A low S/S product through special papers and flavoured S/S with low ash and smoke dispersal to allow to smoke without leaving clues of having been smoked, 214, Non tobacco burning alternative products to be used in areas where smoking of cigarettes if normally restricted i,e, dangerous areas, 215, The use of known technologies and micro ./ encapsulation to give a flavourlaroma release in S/S or ashtray to generate attractive side effects, 39, LOCALS 216, The use of local leaf and materials to give a local identity to the brand, ~ 21'1, The use of tin packaging (reusable) for refil packaging as a requirement for product protection vis stick smokers, 218, A variety in the pack number offered to give flexibility in stick ofter leconomic motivation), Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 ___ _ N RIA 219, A roll your own alternative with local apaal and identity, 220, The potential for culturally unique product that is goared toward local taatsl or flavours with the addition Of fruit flavours for examole i,e, a la Areteb in indonesia, 221. 1 local value for money product with stall and slids packaging to offer 1 regional identity to benefit immediate area. (O, BOCTA~LI AWARE FEMALES 222. A new bland of denicotinised tobacco and added flapour to give a healthy image product with good taste, 223. 1 new brand with slim construction from coloured/striped paper which would be a bright innovative eye catching product to make a statement about the smoker, 224, 1 highly elegant and sophisticated product which would be long (laOn) and slim (101) i.e. relaunch Lstoltee aimed at females in competition with kin, 225, 1 delicate floral product in pastel shades and light fruity flaPoPrs i,e, DP MauriCr in LPbe Sox with different pack colours, 226, 1 slim high g,T, and special paper for invisible sidestIsaP with less smoke which can be smoked with less worries about the effect on non smokers and the environment, 221, The use of menthol and whits (not green) colour to give 1 socially acceptable product to females, II, STRESS COPIES 228. 1 product responsive to consumer demand for nicotine which would have a medium nicotine 1epel to give as much nicotine Is i want when i vent, 229, 1 fast burning short high nicotine product i,e, 7~1~ that can be smoked in rapid succession when under pressure. 230, A fast burning low tar product from high expanded tobacco that allows to be smoked in a short tile period, ClibPDF - v~~fastio.soni NIRIA 231, R quality king site with an executive image (plus cork filter) to give a busy executive image, J 232. R twin tin pack vith low tar on one side and high tar on the other side to allow to be smoked in different situations, 233. R long ultra slim satin tipped product as a female executive cigarette, 12, AMERICAN ADMIRERS 2311, g product that denotes freedom democracy and capitalism packed In stars and stripes packaging with an "Rme:iean spirit' product quality, 235. A emphasised high tech, product e,g. Actron filter technology to co-ordinate with the "qet us to the moon" philosophy. 236, A beach boys style product with blue and yellow (sea and sand) pack colours, 237. An outdoor barbecue flavoured product for smoking in the open spaces, 238, Twin tin slims with gold/silver colours based on a strong ambition realisation image i,e, "go for it" product, 239, A product based an the Dallas soap image i,e, closely allied to the rich oil barons of America, 240, A product based on the shave a nice day" philosphy i,e, a happy go lucky cheerful brand, a3, BRAND PROMISC0011S 241. G brand family with interactive variety e,g, P,M, "star" brand, This would fulfil the need for variety whilst staying within a small group of brands with a common brand family repertoire, 2(21 R day/night week/weekend working/holiday variant within a brand to give variation without brand switching, 213, A brand with kings and shorts in it operating under the same brand name but at different price differentials to acconunodate up market and down market smokers, Clit; PDF -!::!!::!!::!.f3 StlC.i: Dill NIRIA 244, A combined pack of long and short cigarettes for smoking in different situations i,e, relaxed/stressed conditions, 245, A consistently supported brand of innovation e,q, Du Maurier, 246, A brand with a programme of timed image change i.e. the perennial chameleon so therefore it is updating in its image as users are tiring of it. 44, CIGAR SMOKERS 247, A cigar that smokes like a cigarette i,e, an easier smoke, 248. A more conventionally wrapped and tipped hybrid product cigar using ventilation and filtration (cork filter). 249, An expanded tobacco cigar for an easier inhalable smoke, 250. The concept of a more flexible re- duration of burn cigar by changing the diameter or length. ) 251, An innovative presentation i.e. clear packaging, strip peeling for different peck styles of cigar. 252, A roll your own hand made cigar kit. 45, NOSTAbG~A RICK SMOKERS 253, The replica range of leader traditional brands in the 1940's to 1960's, 254, A shell and slide ct "old fashioned" colours. 255, The 1008 natural brand with no additives or oreservatives reminiscent of when cigarettes where all ~irey natural insredients, 256. Today's cigarette at yesterday's price i,e, a high value for money pack with gold rings, gold tear strip and long size, 257, The blend styles of the 20's-30's i,e, Turkish ovals and other forms of distant nostalgia e.g, Peter Wimsey type packs. Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 N RIA 258, A requirement for a less pre-packaged product which would be reminiscent of what might have been i.e, individualism in terms of the unusual rather than the modern, 116, STYLISH F~EMALES 259. A long (120nnm) slim stylish female orientated product. 260. A highly Elavoured quality product with fashion house associations or perfume house associations, 261· A unique slim oval elegant~y packaged LauSe boxed product, 262. A product designed to be smoked in a holder where the holder could be included into the pack. 263. A quality product with excellent ash holdin9 properties using high atrate paper with high density tobacco for maximum "cling", 261. An eyecatching colour co-ordinated pack tip and paper to give visual appeal. 47, AII1ET(IChNS 265. An overtly healthy product with no comoromises i.e, white tipping special papers iou density high technical filter. 266. A non tar-nicotine product for the alternative "ve~etarian" material using the addition of menthol, 267, Black and white striking packaging with 30 per pack as a powerful expressive brand image, 268, Super length 120mm power culture imagery, 269, The extension of the convention of good tasting low tar products, 270, The concept of an electric taste experience with the addition of spicy/herby flavours and high tech, filter. Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 N(RIA 48, NON-CONFP~M~STS 211, "Fats" with brown/black papers to give a rebelliously perceived product, 272, A innovation product to give personal reassurance that the smoker is an innovator with a brand name that signposts them as such, 213, Brand or pack badging to indicate that the smoker is a member of a peer group i.e, a special pack designed to make a cult statement, 214, Rotation of design so that non-conformists "float" with the same product using high tech, products/filters, 27'1, The development of an overtly "green" product which is advertised as such using low tobacco weight special papers and E,T, 216, A high tech, plus high cost development product that is aimed at non-conformists to allow them to express themselves via special printing and coloured papers, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 N RIA CREATIVE IDEAS 49, INITIAL IDEAS 277, A modern range of cheroots sold in airline branded packs complete with smooth mouth feel holder, 278, A 120mm with a central longitudinal air vent that induces rapid relight and burn - cigarette otherwise very slow burning. 279, A safer cigarette for hotel sale (smoking in bed) i,e, a cigarette with high density ribs that will self extinguish if not drawn upon, 280, Investigate further technology to allow us to stretch the same amount of tobacco to fill a longer luxury cigarette, 281, Contemplate renaming all international brands in foreign languages, 282. Noswlgia packs - different pictures of OR on each pack, 283. The flexible number pack for promotion i.e. special offer pack of 22, 284. International length foreign sounding brand but with pictorial views of back home, 285, Run a competition to find an exotic sounding name for a new brand - the winner gets to visit the outlandish place, Y I 1 2861 The concept of adding something to the outside of the cigarette (i,e, the smoker adds it) perhaps a moist powder e,g, a herb, 287, A product which intensifies its sensory output when outdoors, 3C i·~t J I 1 288, A product that actually kills minor pests e,g, greenfly or mosquitoes, 289. A gardenlenvironmentally friendly cigarette with an odour that attracts butterflies but drives away pests, 290, An environmentally friendly slim cigar that enhances the smokers enjoyment of his or her garden, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 NIRIA 291. Making a cigarette for occasional use which does not burn but provides smoking satisfaction. 292, A cigarette with velcta tipping that can be adhered to a strap around the smokers waste or wrist, / 293~ A cult cigarette sold in single stitches from an ammo Selt type arrangement, 294, Investigate the possible impact of micro encapsulates in cigarettes, 295, A micro capsule in the side of pipe that releases a disguising odour, 296, The concept of 3white odours" i.e, the addition of camouflaging odours to tobacco products perhaps based on vanilla, 297, Designer style cigarette with variable perfume aromas available with each packet. J 298, The idea that regular smoking helps renew your perfume through the day, 299, A cigarette with a paper that changes colour to indicate generationlmigration of tar based products thereby giving reasonable warning before ingesting, J 300~ a novelty cigarette paper that changes colour at different temperatures so you can see colours towards the burning tip, 301, A thermochromic pigment in the paper that gives you a warning that if you puff too hard the burning temperature increases giving rise to unwanted combustion products, 302, A cigarette that emits a sound when you draw through it, 303, A line of international flavoured produces wherein the flavour corresponds to local cuisine iper~aps garlic rlavour [or Francel) 304, Find a new type of flavour other than tobacco or menthol, ]05 ~ R slinthetic habit lorning cigarette which bas~no biological activity, 306, A product that you smoke before sex, 307, A product that can go from lit to unlit mode and back again, 308, A product with a one way velcro or sticky r* patch that can be stuck to the chair or O bedhead, O Clit; PDF -!::!!::!!::!.f3 StlC.i: Dill NRA 309, Investigate the possibilities offered to our industry by "substrate specific adhesives", 310, Cigarettes that exude an exotic ineense- like sidestream, 311, A cigarette with a telescopic section sc that length is adjustable according to need, JI , 1 312. One cigarette inside another so that the middle one can be pulled out, J 313, Clusters of 5 cigarettes of different sizes in 20 packs, 314, Kits that enable cigarettes of different sizes and shapes to be assembled using the drum as the assembly accessary. 315, R cutting device on a drum pack which allows you to trim a cigarette (eitbex after using only a little of it, or to deliberately shorten an unused cigarette), 316, The concept of custom manufacturing cigarettes to rich customers specifications ax desires, 317, The concept of "a staleometer" i,e, a colour change tab on the pack which fades with time (time fade dye technology). J 318, The concept of tinting tobacco slaoke perhaps blue to imply coolness, 319, The concept of the intelligent package - a cigarette pack or drum that carries a microchip onto which has been orogrammed all data regarding its Panufacture distribution usage etc, 320, A pack with a built in timer that goes off every 10 minutes to suggest that you have another, 321, A "stress indicator pad" on a cigarette package · you put your thumb on it when you take the first cigarette out and it changes colour (pers~iration level) as it fades to a stress colour it implies that your need another, 322, A cigarette with a delivery control to match the stress level, 323, A non burning cigarette which acts as a nicotine dispenser, Clit; PDF -!::!!::!!::!.f3 StlC.i: Dill NIRIA 324, Mixed packs of "evening/morning" cigarettes, 325, A product that gives a mood state cheek via a chemical reaction on tipping ?PH, 326, Make a product that visibly reacts to subject's stress level, 321, A product that improves breath quality via chemicals in the tipping, 328, A bio rhythm indicating cigarette for gullible housewives, 329, Subtle (or not so subtle) campaign to suggest a link between smoking and sexual performance, / 330, Investigate pheromones vis our industry, 331. Re·exa8ine the concept of a self lighting cigarette, JI ( 332, A cat product self lighting self extinguishing, J 333, Make a cigarette packet that is truly one hand openable, 334, A cigarette packet from which the next cigarette "jumps", 335. A cigarette packet which when opened proffers two cigarettes at the same time (to increase usage and encourage social smoking), 336, A dashboard mounted cigarette packet which Sleeps every 1/Q hour when you are in a traffic jam to remind you to have another cigarette to reduce your stress level - pre progranrmed timer, 337, pictures - perhaps floral prints or abstract designs on cigarette paper, 338, A full flavour plain, used in a bolder, with the potential for an adjustable length to be~saoked, 339, Mixed packs of "short smoke" plus "longer smoke" cigarettes, 340, Menthol cigarettes with a free saehet of mentholated a~oisturising cream - menthol prevent excess ageing? Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 NIRJA 341. An assembly kit in which the smoker has J a pra·made plain cigarette plus a variety of filters and tippings to achieve his or her own tailored smoking experience, 312. A his and her assembly kit that produces 2 cigarettes in different colour sleeves (papers), 313. Fully cured tobacco with very accurately controlled chemistry. 344. The concept of having different coloured tobaccos like a layer cake. 345, Sweet tobacco made to resemble real cigarettes? 346, The concept of sweet smelling tobaccos, 3(1. a filter tip with teeth that you push into the end of a plain cigarette to hold it with, J 348. Make duo peeks of magnua\6 and ultra slits. J 319~ Cigarettes cut on the bias i,e, with slanting ends, 350, Slanting end on the lighting end to improve lighting efficiency. 351, Cigarettes with pointed ends las if they've been in a pencil sharpener?) ,/ I 1 352. A combined cigarette packet and note taking pad for use in the car (or office pr home), 353, Develop the concept of "notes on the hack of a fag pack" i,e, combine the note tailing facility with a conventional cigarette pack, 354, A cigarette pack with a past it back. : 355. A cigarette pack with a post it back and pencil down the side, 35bl The concept of 'a daily diary" i,e. a cigarette pack with days of the week on it and note taking capability - for e.g, office use, ':ii ~he lucky dip concept - a price on the 351. / ~'~ inside of a cigarette packet - you have to open it and consume all the cigarettes to see the prize number, 358, Investigate endorfins - some may ultimately become legal vis our industry. 4 Clit; PDF -!::!!::!!::!.f3 StlC.i: Dill NIRIA 359, Ribbed cigarettes for better g~ip~ 350. The concept of increasing surface tension on the outside of a cigarette, 361, Re-write our brand promotion literature so as to counteract the stress of modern living, 362, A filter that starts to swell on the draw, 363. Examine the concept of "exfoliation" during burning, 364, Examine "intumescence" i.e· the swelling up of semi fluid materials as they are heated and prier to burning, 365, Compressed corrugated XS cigarettes that unfold from ultra slim format as smoked, 366, A "starter kit" pack from which the new smoker can select the strength of their future brand, 50, YUPPIES 367, A !ang sleek but normal diameter product with metallic banding and metallic/red pack, 368l The concept of hexagonal cross section cioarettes for tighter packing in pack and novel mouth feel, 369, A Laube box with a novel box holding device, 370, A high nicotine delivery product, highly tar filtered, for a low taste high impact product, 371. A product concept as a reaction to "junk advertising" mild snake in black. 372, A Dracula image pack, KS full flavourl with added blood stains, 373, A white 100mm with novel transparent Section where you can watch the smoke in the cigarette, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 N RIA 51, STARTER SMOKERS ;/ 371. Tobacco filtered expanded tobacco "plains" i,e, low tar that look like FF plains, 315, An aerosol generating device not shaped like a cigarette. 376. Fluorescent tipping and pack liverlr for the cinema crowd, '/ I 1 371, Waterproof packs for surfers, sailboarders and yachtsmen, 378, An ultra lowlno sidestrearo product, 319, Tinting the smoke green to give the impression of a safe environmental log. 380. A single brand image but with various strengths in the range - like a sun tan protection factor concept, 52, GIRLS wHO LUNCH 381, A product concept in touch with the fashion scene - use of "in" and seasonal colours, 382, Seasonal colour papers. 383, Cigarette brand promoted using female sexual imagery, 384. A novel materials pack, good to feel, and looking good when brought from a handbag, 385, The "qreen image" i,e, a pack based on recycled paper. J 386,i"l:Ultra slims based on Italian car marque, colour co-ordinated, 387, A product that brings together srooking and j drinking, perhaps a brand with the name of a distillery~ 388, A plain ultra slim product, fashioned around a tough executive image, 389, R product that brings tooet~er snaking and wine drinking - perhaps the name of a chateau for girls in wine bars, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 NIRIA 53, HOUSEWIVES i,' 390, Amagnum with femininity - red satin tip, 191, Micro encapsulated fine/cedar flavour for sidestream, i 392. A pink paper i,e, one that goes deeper pink as consumed, 393, Dues offering magnums plus slims in the same pack, 394, A brand sold on totally organic image - additives and preservative free, 395. The concept of "organically grown tobacco", 396, "A soft cup pack" perhaps a pack with a lace like inner lining, 54. WORKING C~IZSSES 397, A cigarette brand that promotes hard work and industriousness - perhaps for Eastern Europe! 398, A hard cigarette for tea dunking - the concept of moistening the filter to improve its mouth feel and effectiveness, 399, The concept of attacking the Eastern European market, 400, Overtly rude cigarettes for male groups e,g, with Playboy type picture an the pack, 401, Strong highly aromatic cigarette to make an impression on a social group, 402, Clear signalling cigarette - a vulgar packaging approach for those who want to make a cleat statement, 5j, STUDENTS 403, Buying cigarettes = buying a ticket in a lottery - double gambling, 404, Baffles/veins inside thz filter so that it makes motorbike sound noise when sucked, 405, Emphasise efficiency during swatting - a nothing acts faster than nicotine, O 406. Soft tips for tender moments - share it U with a friend, I~ Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 El R A 407, Satin textured packs and papers that feel good, 108~ Use cigarettes to Ireach' members of society with social messages, 56, TEE AFFLUENT 409, Cigarettes in packs to match logo of one's car, I·I I ' 1 410. Dashboard packs carrying ear logo, VI I (II. Waterproof packs and water resistant papers for outdoor pursuits. 412, Designer clothes packs e,g~ Pierre Balnsin. 413, The concept of the ageless cigarette i~e· one with an extremely long shelf life. ii. ARMED FORCES 114. Macho product that has good strength. 415. Rows and columns - packs of 20's and 2513 say 200, 416, The concept of reqimented rows in packs. 411, Inoed forces pack with a medal image on the pack, 418. The forces equivalent of chewing tobacco ,a cigarette that you don't light you just stick it in your mouth, 419, Alcohol flavoured cigarettes, J 420. The concept of adding small quantities of an alcoholic liquor to the tobacco, Mixed packs of stress relieving and boredom relieving cigarettes, 58, STYCTSH FEMALES 422, Caffeine containing cigarettes, 423, Coffee flavoured ci9arettes, 424, Chocolate flnoured cigarettes, q2S, Non round cigarettes, 416, Cross sectional area of Roman numerals, OI Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 NIR1A 427. Triangular cross section cigarettes, 428, Square cigarettes - not for stylish 1! females but perhaPs for conventional people, 429, Cigarettes that make a political statement e.g, red filters for Labour Patty or blue filters for Conservatives· Long slim cigarettes that enhance the female status, 431. Transparent section in the filter, 432, The concept of transparent paper so that you can see the tobacco, J 433. Re-examine the possibility of using transparent papers, 434, The concept of transparent filters, 59, PEER GROUP FOLLOttGRS 435. Packs that look like tin storage containers of the past, J 136. Re-examine the possi5ility of a deluxe packing using a decorated tin container. 431, Roll Sour own kits with liquorice paper and musty tobacco, 438, Strong spicy aroma that smells like grandfather's tobacco did, 139, long slim product with coloured fili- grained papers, J 440, Moire effect on papers. 441, Investigate the possbility of laser holography pictures on cigarette packets for maximum impact (the 3D image packl. 442~ Square cigarettes that lit a square box. 443. aiamond shaped cigarettes (cross section), 441. R menthol product with improved car quality, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 N RIA 60, INTERNATIONAL TRAVELLERS P 445, A Copacabana image - highly coloured pack with blue cigarette paper, 446, The concept of "holiday cigarette" peeks, 1 447, Drums with small electronic alarm clock on the lid teasy to usel, 448, A subtle gentle pack concept with slims (white) that includes tea flavours, 449, The concept of a brand containing and featuring tobacco flowers. 450. A row ash cigarette for travellers (airline sales etc,). 451, A high nicotine low tar short cigarette to be smoked before take off and landing. 452, A high nicotine low tar short cigarette to be smoked last thing at night, 453. The concept of a "short break" cigarette i,e, one which you can smoke in under 2 minutes, 454. A bright exciting 100's with Rio concept, 455. A "mouthwash' smoke that is both enjoyable yet leaves a pleasant after taste, 61, EUROPEANS 456, Russian ethnic brand based on ?papyrose construction, 457, Russian blacks sold into Eastern Europe (black Russian), 458. A floral musky flavoured product with Fearlised fabric tipping, 459, The concept of pearlised cigarette paper, 460, lipe-arette to be passed around with an individual plug in tip and to be used with a variety of exotic flavoured tobaccos, 461, Light Turkish ovals, 462, An obviously Western European brand "pushed hard" into Eastern Europe, J 4i3, Mix and match filter packs and rod packs. P Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 NIRIA 62. HOLIDAYMAKERS 461, The 'poker pack" green beige and numbered with various coloured cigarette papers, 465t Oriental Exp'ess - linked to traveller outlets, / 466, Stick sale cigarettes, bought in a strip i,c, can vary number for the night etc, 36~~ A "cowboy" imagery brand, 468 ~ Overwrappers for sum~er holiday packs, 169~ Dverwrappers for Christmas holiday packs, 470, The "saEe" cigarette for maternity, with length, long filter, highly ventilated and ultra cool, 411, The guarantee pack - imperfect replace pack every time, 63, TRAOI~TIONAL~STS 412. Reproduce traditional 1940's-60's packaging on vintage blended tobacco bases, 473. World War 2 nostalgia will be "big thing" re-launch popular brand of that era, 414, Do with cigarettes what Ford do with cars i,e, keep in touch with customers to detect the "in attriboteH, 475, "Linked sales" e,g, cosmetic vouchers with packs, The "wrinkly brand" made from wrinkled paper, 64, EX-PATRIOTS P77, The warm and friendly cigarette with a Union Jack pack, 478, The conceat of a small Union Jack on some of our sjndard ranges far export, 479. Union Jack packs as holiday packs sold through airports etc, tao, Traditional value cigarettes like we used to smoke in the old country, 481, Very expensive but long lasting cigarette targeted at ex-patriots, 3 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 NIR(A 65, PLAYBOYS 482, Concept of a cigarette that you top up with further tobacco, 483. Investigate the possibilities offered by glass technology - a pyrex tube with a glass filter into which you stuff tobacco i,e, a re-fillable cigarette, 484, A brand designed for men to smoke but for women to buy as a "mini gift", 485, A cigarette for the secret smoker, 486, Investigate the possibility of adding food flavours to tobacco, 487, The "hang-over survival pack" perhaps a pack containing cigarettes and paracetomols etc, 66, NON CONFORMISTS 488, A machine for recycling dog ends to make cigarettes, 489, High nicotine low tar product with a floral aroma, 490, long cigarettes with built in holders, 491, Small cigarlets which look like cigarettes, 492, Small cigarettes that look like clgarlets, 493, A quality cigarette with success image but unconventional in appearance, 494, The S puff oral cigarette, 67, DINKIES 495, An additive product concept combining a smoke appetiser with a pack of lights, 496, The conceot of a combined cigarette pack with matc~cs. 491, A sparkling product - celebratory, with a novel effervescent taste, 498, The concept of impregnating filters with I an effervescent powder to give off carbon dioxide, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 `I N R I A ~99. A class product built from traditional materials (guality tobacco and packaging). 500, A short full flavoured product with collectable art miniature prints. 501. A strong lOO's with red and blue blazer stripe pack. 502, A natural product, denicotinised by washing with natural waters. 68, HEALTA AWhRE 1 503, A water band/capsule in the last section of a rod/filter. '/ I 1 504, A range of aromatherapy cigarettes. 505, Natural flaxlhenp papers ~ tobacco filters in a totally natural product. 506. A lites brand with blended tobacco. J 50'1. A high alkaline filter aerosol release to modify mouth pH environment. J 508. b clinical look brand using "Cliniquel type imagery and plenty of on-pack cold looking data. 69, AMERICANS 509, Marlboro. 510. Fags in cans like coke to preserve longer. 511, A "glitzy" image product. 512. A menthol!grapey flavour addition, 513. Import more Vietnanese origin tobacco, A drive to help emerging 3rd world nations by buying their tobacco and blending into ethnic brands. 515, Italian style blends for the Italin connection. 70, UTILITY SMOKERS J ""· of farming agglomerates of to increase aeration around the agglomerates, 517, A rope like coil of cigarette that you cut off to length and fit into a filter - new craze, 513, Cigarette designed to emit smoothing hum O as it is sucked. Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 NIRIA jig, Deliberately introduce a liquid into tobacco prior to forming to sly down the burn, 520, pop corn style tobacco processing to exfoliate the leaf, 521, Addition of non toxic sodium nitrate to change the glow colour from pink to yellow perhaps for menthol or herb flavours, 71, DRUG CONSCIOUS 522, DIY ventilation product - with a suggestive brand name, 523, Visibility of product through carton or pack, 521. an overtly strong smoke but with reduced nicotine, 525~ Micro encapsulated products to reduce aromatic "hit" at specific points of smoke, 516, Hot glow cigarette for that warm feeling, 527, Multi-layeredlcoloured tobacco in a garniture - and seen as layers in the cigarette, 528, The spicy cigarette, 12, SNUFF USERS 529, Self-contained snuff taking booth, 530. Product that actually helps to clear the palate, 531, Product that promotes deep breathing as a form of healthy exercise, 532, Different coloured snuff like pot pourri, 13~ BRAND BADGERS 533, The 120's in a Manhattan pack with a / novel square profile and American taste, 534, A cult movie product based on the "Easy Rider", 535, A pack that plays classical music when opened with associated poetry/artwork, B Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 N(RIA 536. A I1Omm based on the concept of "I am a smoker - and enjoy it", 531, A fun pack with a young feel, containing medium tar medium quality KS, 538, Novel high tech, filter reflected strongly in the packaging, 14, THRIFTY MIDDLE CLASSES 539, A look of quality - even if we can't deliver quality taste at the price. 540, Concept of including a Christmas gift to the smoker's friend. 511, Promote cigarettes as "crisis management aid" , 542. low weight cigarette which emphasises "savings". 543~ "After 8" mint flavoured cigarettes - for the occasional smoker to smoke after dinner, 544. Cigarettes with a bust On ashtray, 545, The concept of sucking the ash down the cigarette and trapping it in the filter, 75, STRESS COPERS 546. Filters that open internally and generate a whitring sound depending o~ the amount of delivery, 547. R proportion of low tars amongst full ·/ flavout ci~arettesl signalled by filter end colour and used when smoking need is less stressed, 548, KS or magnum tubes into which you fit your own combination of ultra slim rods available in deliverylblend/flavour styles, 549. Short fats ior a stimulant quick hit smoke in restrictive environs, 550, Long cigarettes that burn down dramatically - 3 puff per cigarette, 551, Cigarettes with tangible handing or beading on the rod and the filter. Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 N RIA 76. UPPER CLASSES 552. Cigarette Yith the Lest of everything and a distinctive name. A product that says "stuff you" to the working class - very expensive· 5j4, Use of 'rotting" uader·cPred tobacco far pipe blend, i i 515. Biter tea or picnic product · light and airy and possibly perfumed. I Use of biodegradable nate~ials, 557. Striped "tie" paper, 77, OUTWOR eONVENIEIICE gig, ligh: airy low delivery menthol bland. 554. A brand perhaPs in pale green paper~ 560. geal~h auarePess product whicb responds. Cigarette that burns to nothing with biodegradahle bolder, 552. n cigarettc~holder which is held in the hand to hold 3 lighted cipett"' 563, Futther use of expanded tobacco. 78, BEOTIME SMOKERS J 564, R cigarette which will extinguish within 20 micro seconds of hitting the duvet, 563~ h unisex cigarette with cool smoke and subdued lighting, containing fireproof Special wrappets fillers, 19, OAP1S 567. self lightingr self extinguishing product. 568. A system for the containment of L9h within the cigarette, 569. slintergreen medicinal cigarelte~ 570. Cigarettes in tins as replicas of those p given to Tommies in the world War, O Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 NIRIA 571~ R cigarette flavoured with olive lemon and pine, 88, GIIT~A~T 572, Packs with nold chestnut" jokes updated by new popular comedians, 513, Gifts of furry fridge magnets in brand associated colours, 574, A fen~le prodst regular diameter 100 white with lace motive on paper associated with "undies gifts", 575~ A drum that doubles as a cassette holder after use - square, 1 516, A filter tip with an appetiser to stimulate the enjoyment of the smoke, ( 577, An integrated plastic plackaging system that allows raortsmen to carry the cigarette in ~11 weathers. 81, UOHOSEXUAIS 578, Cigarettes in packs of 3, 579~ To appeal to all the senses - full stimulation touch taste smell and sight i,e, change the visual appearance smell and touch of a cigarette, 480, Black and furry papers - bad looking, the exact opposite of white and mild, 581. EmDhasise the alleged dangers of smoking fo; the high thrill aspect, 582, "The soft sell" pack · saft product with soft taste - integrated concept, 82, PART TWE S~OKEHS 583~ A cigaret:? to stioulate adrenalin flow. 581~ Make a cigarette excitingly different, 58~_~_3l~i·~;~c~c~~iYec 586, Tar free cigarettes, 587, Condensate free sloke, 588, Ose veridistinctive imagery, O Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 N RIA 83, QUITTERS 589, Yame brands a la Churchills for cigars I could use blues musicians, 590. ~nclusien of a protective image · e,g, a spacial filter, 591. Selling regular product masquerading as contraband, 592. A punishing cigarette for guilty quitters i~e, high irritancy and diminutive nicotine, J 593, Modular smoking system with inter- changeable filter sections to give different smoke delivery patterns, 59(. ~ precursor product ie.g, mouthwasn) to orotect mucus or produce selective sensations, 595. Latin Americans believe a;nouthful of milk protects against smoke - a mouth- wash, BQ, TRADITIONALISTS 596. Produce only one brand to encourage brand loyalty, 597, Old fashioned packs - plain and simple. 596, Blend to compliment alcohol, 599. A blend that induces more rapid uptake of alcohol, 600, ~ classic brand name e~g. Mozart, 601, Niche branding Eot traditionalists, 602. The ultra short one puff brand. 85, sexu~L~u CONCERNED 603, Tips that are frictionless, 604, Never mind the tar level - go all out for a unalloyed satisfaction, 605, Unashamed promotion of cigarette as sex object don't bother with subtlety e,g, Cadbury Flake, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 NJAIA 606. Black coarse cut tobacco - the antidote to mild safety concerned, 607, Go for long length plus fast burning to convey action man concept. 608, Very cheap (but poor quality) therefore promotes passing around, 86, YOUNG EY~CHO / 609, A strong KS non menthol but with a crisp precise tests, imaged with leather and steel. 610, R poot-hall cool hand Luke image, again in a filtered large diameter full :lavour;d product, 611, Packaged in embossed studding, overtly jutch with 1 crisp but mild rounded tS smoke, 612, b RS filtered product with a Strong taste, lots of sidestream in James Dean imagery. 613, A non menthol cool product with a cool image, 614, auntsman image, with taste enhancer on filter and woody smoke, 87, THE POOR 615, Longer tip less tobacco format. 616, cigarettes that don't burn holes in furniture, 611, Herbal cigarettes. 618, A deliberate low cost branding operation. 619, Not too strong a smoke but with plenty of flavour, 620, Aggression removal properties, 88, OLDER HEALTH CONSCIOUS MALES 621, Herb inclusive cigarette, with synthetic plant on the packet, 2, The such ash-away to filter cigarette so no apparent residue and automatically extinguishing, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 The young look - Oenm box vith paei;rtr. 624, Regional brands, 625, Football orientated pack, 626, The singers brand - names that attract allegiance, 621. Regional brands e,g. Scotch Mist. 09, SPECIAL OCCASIONS J 628. Phosphorescent tipsl?dCk I0tif. jJ i 629, Ovals with a lip shaped filter, I 1 630, high nicotine lov impact cigarettes. 631, The party pack concept. 632. Double ended cigarettes thatyou break in the middle and share, 633, 200's in choc box style presentation for coffee table format, 90, CIGP~ 634. A otoduct tailored purely to say something abbut the stoker, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111