I I ·_~ ~L~L~ -hC~c~E: \KWI~ b I dL~~d I~stall ratbsr br ca W) Il*k~untr I~aldll It th" Y Illt4 a n JolYl r ohald 1~ to prnvlt ~~ ltntnr pi Sidlltroilm YI Lh~ion ~~I wI a nev ~ ~ point IR Tsrritorial 1*il~ a r~d, ~( rcole~nling atl atl~~ 4 thoughtl on MI I , ~j~ct. CLdl ~~L, ~ARD ilLtrlRJ2 1 ~11 1989 re. ClibPDF - v~~fastio.soni Sibstream Smoke Reduction !:elentat'oa to BRTCe, Beard · 31y !?t~ !989 A,L, Beard "8:e are;vo aepacts of Sidestrlam Smoke radue:!o~:scli:fng an agreed Group Strategy, i, aec;:storv aw~ir~r,:r some fo.?n of classification of brands by EidUtcW emission is a Mei pPseibil!:y for the future; thL dir for I~fasive St·at~W~ 2, Ik·ketinP_ai~l~ortu~ities ushg a v!a~le pllestragm d~joa aa a diflercntiatfnp feature of products; this calls for an Offensive stcate~ly~ Background 'Increasing concern amongst Regulatory Bodies surrounding passive Booking may well Lad to greater rocw on the sidestraam amission of cigarettes, initially this might take the fort~ of clasaification of cigarette brands by sidosc~asm deliveries; later this could evolve into restrictions such as permitted aaxima of tar d nicotine or eveF,:o other smoke components of Which CO is the obvfoua first candidate, At present there is no acccetad standard metbed of *awiap lid,stna~ deliveries but bresta has a Working Group that has a sgscific aim of achieving stanlcrdisation, E has a good *thd for mwsuring oideetream and a have I fairly extensive set of data on hov deliveries whicb ce influenced by design parameters , when considering the .9egulatory aspects i,e, the defensive position on sides:ream reduction, it rut be stressed that what will he in~or~aot is ths:o;a! mea~s~IC emission of eldastream tar qensratsd bg amokinS the whole cigarette, The apparent rate of sidwtresm tar forplation which nanifes:l itseif as a d~bra a~ visibility of ~ns plume, is not of in~ortklcs to 'neF3lators, it if, by contrast, the basis of marketable differentiated productl, Tbe tehol~gical msas of ~Pdifyinq te:a! sfdas::eam and visible siCestream are not the same, The Cefcaaivl SI:at~ · Total Sidaetrsam Raduc:iPn Where do we stand in BAT? i, we know which cigarette designs parameters govern sidestream formation, a) Weigh: of tobacco burned, b) Paper ~ormsilbil!rly, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 -2- 2, we have a sin~le oenputer prograuaae enabling close estiPd:es Of tt: sfde~trse dpsionr (far, nic, e0) to be predicted given details of cigarette construction. 3, Being th;l facility the dolivals for own and key c~pa:i:~oo brM~ for all territories bye been derived, I i 1, This shows that there is variability In sidsteam levels and that in some ewntrLI we do not have the lowest brand; In others we do, 5, We have completed a proj#t that gives cigarette design F:daUnss for product developers to rahe ttl sidestream in steps through to 353 total reduction, At various point In the '~ction scale', certain design ~p~amcntl become essential if mainstream smoke characteristics are to be retained (or changes minimioed), A: the i~igh lae16 of infhien of aupanbd tobacco rocF~i*d for !I reduction in sidestream, considerable optimisation work will L rs~u~nd to enwil a ekn matcb on physlal and rallwrp ?~op~el. What should we do? i. ~Kid~ caltrally vhelhPr or not a ul to aatabllah a p3l:cy in respect of sidestream emissions MB, if so, whatgoidslinss, For instance, it is probable that a policy will be agreed on a selected territorial basis initially e,g, ucluding Africa or the Sub-Continent, Options Ensure: (i) we have ~ brands It the highest level, (ii) all key brand are lower than key competitive brands, (iii) we shall have bne, probably minor, brand at tk,e lowest position, 2, Oisseminate information on both market mapping and on prch~ design and leave territories rna to determine sppropria:e response, 3, DLsdnata information (as above) halt ask territories to nap market and advise ~,l~ank nsrketing of the position wit, suggested' strategies, (ror either Z or 3 RhD can give back-up in technical wdifica:ions if required,) Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 ·3· The Oi~l~siva Stra:e~ · b v!s~lo Sidr:nan~ What is the comPet!:'ve status? -- There have been two attempts by ecaperitots to launch a brand wit~ low visible sibsrrssp as its key feature, Passport, launched by Rot~r.8 In Canada in 1983 failed on the grounds of unacceptable taste, Very recently RJR !au3c~ad VentaFa excell this has good visible sidestream reduction but has very poor ash charactar. Where does BAT ItMEl Based on aarliar attempts to develop a low visible sidestream product (initally through BARnrZ and later through STOY) we )mw the technological challenges anE.the legal issues surrounding product claims: we also )cnov that there is vary little, if any, Itrade-off' that consumers will concede in conventional standards at taste etc,, to aeecmeddatl a product that basically offers benefits to others rather than himself, The technological hey to low visible lidl~trc~ products is the use of special cigarette paper, By worWng in collaboration with de IIauduit in Rance vehave developed a superiotpaperbassdon a c~bination of H90l"aCO, as filler, burn additives and very low p~perperpeabilityl Discussions with de lauduit onterms for supply of this paper are UildOr diECJBEiOll with BATm(e purchasing Department, products constructed wit', a combination of this paper and low tobacco weight (hig:? expanded) give reduced total sidestream (544 relative to BP r)ltra nild) as well as low visibility; they also have acceptable tarts and ash c~arac:sr, This cP~ination of properties is un·matched in any co~wrda! product, Table I compares our D63 with ct~enercial brer,ds, Sidls;nam Deliveries TPBLE I Brand Tar HIC CD #I, narlborough KS 32,4 4,6 56.2 412 eapr: (180) 20.7 2,8 42,1 261 Vantage KS 29 4.6 51,8 377 vantage M, !3,4 2.9 43 ND D63 10.7 2,1 34 295 Vantage D63 i3 2.8 44 355 B&H LIE! pr 23 3.6 44 372 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 -4· ~utu:e 9trategies one of the .iey issues here is whether Ya Group is prepared to 'Po publ!:' on 3s sidescrPe features of e~ products, hevitabll any ir,ftf!:!vs rill ~w up qudions So.,", in relation to the specific;:oduc: ME to 111 wr other pto~rts, R,J,R, and Rothman~ at dYfenl~: tires lea~ to bsva croord t~L.is bridge but we hwe m direct ins:ght ilto is issues they faced. AnoYe: n~a:or issue is whether the mk.kst really wants such a product, lo dce products readlln~ the test market (Ret~MB, R,a,R,) have bean poot pJality aPd give no base for assessing the true poter.:ial, Prov~ELtg ~~ Group agrees to an Offensive Strategy us aRlst bet markat on a pm,L~Et bald On our current technology, The options are: i, To blind test against an established brand s,g, Sap, This would check uhet~e: the match on taste and physical characteristics of wae~: 8~ can Se achieved and may t~ow up unprPP~ted remarks on slsstroo yield, This approach we~!d fit a launch of M Misting brand wiY this added feature, i, To test u a new product · checking p~L·~l~ for acceptability againr: norral standards of taste ate,, but focussing on Ye low Efdestream feature, Sc~ :ve~aeasdac.fons on countries where ena of these apptodv would IzpekY appropriate for testing ',:.o market Me now needed, ~lllrz 7 July 1985 Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 ra '' :v I) (I ji 3! f 8 r 1 1: :e d I ~' I BIOIO~IIIIPIPI W W ClibPDF - v~~fastio.soni Xie loE II I I It $I I B P11 f g ~8t~f~iat~~B B y o II a ~31 111 I I yls II SB"~C 111 111 IQII R 1 i "C '' I ( I Bi II Q~la~AJ II 9 SIPIPPIIPIIIII W ClibPDF - v~~fastio.soni 1~ i, n o ~L-UU-U-q W~ U1 N VI c o )LI ~1////////////////1 \)~ )I] c h` n u a ~ E ~ V( r" CM n m t3 C: N a~jc, (fl~ Cr; I ~\~\\\~\\\~\U///~,\~~N n o n o n O n o n n N N r r IPUDJa 10 'ON O Irl W U cn Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 B1IP 4 ~ ~~sn~l I I tr4~dldl ~g S I S~ oola Y 'g IY ~S III ooll E I, 1~ n 'O O OI c: Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 ~II E\ I .BI 1~ I ~1 111 $ flPI I'lB E i I I Y13 SCB 811 8 I .r O 81 g C P 4 b ll··I··-I ' "S S IB 4H~1