imperial Tobacco limiledllimilt~


                                        3010, rue! I;l·hnloine Sltlct
                                         Monlral, I!,P~ liC1DS
                                             151s1 912·8161
                                           P.O. Lx 000 C.P.
                                         h~lonlri!PI, P,U. 113C 316
        March 10th, 1986                         Clbh!ICillle 'Tciimp'
        'I'ch!al'Ti!l~x U5[1·6116;1


        Mr, Rob Derris
        Group Research
        and Development Centre
        Regent's Park Rd
        Southappton, ENGLAND
        S09 iPB


        Dear Rob:


        Tbase papers should give you a good idea of how a project
        unfolds, We have included concept and product papers that cover
        an innovative product ("JAZZ"), a Itraight line-extension
        (nrORBO") and 8 new product Iron ground zero (nOngCI"),


        If you are interested in the nvocabulery", these should stead as
        realistic exanplas, For inatance in TURBO, the davelopaent
        sxerciae has atrongly auggested that we could not be at 4ng in
        either product or concept; so, the current product is an 808,
        Bowever, if you have these, you have wet of the documented
        keys,


        I say ~ because, like most things, documentatioa does not
        cooer the complete process, The basis for most of our success,
        in this area, is not due to quantitative assessment or
        docuacntation procedures, It really lies with guys like flsrb
        and Bill, who can straddle to gap between conceptual hand wavers
        like as and the people who actually have to aake the things,
        following by vigorous external testing. I think you would find
        we oary quickly move away froa bureaucracy towards diacusaion,
        Realistically, these papera are more oriented towarda definition
        than progress - something we can refer to in the case of so
        unaettleebls dispute,


Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111

         SOI your Io1PtlOP is to rind I wig to clone Herb,


         I hope these n#t your Psede, ii you need more input, as
         alwaJI, iesl ~rse to call se or Herb,


         Robert Bexoa
         Director,
         Market Stratcgg I OoPeloplent
         MarkstinS


         RB/Je

         cc: 8, Roubicsk


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