Im·.pe~mY~OCOIUlb Nikki gd~lbonl~ TO: Olrdil FiIueindl Dlmilic BILld Bldt' O'SulliveD Merk WlldY Clive Qltb·lll~dp FROM: I S~ptllblr 1)93 DATE: ,Wnl m Ae~reh gllP1~ Irdi IY ~r3 ~~*l'd d~~ i ·Ib· Acglrdr IL L.(I 1111. a"· BATCe document for legal Services : Hea~h Canada 21 May 1999 555 ADVERTISING TRAC~G STUDY IN THE USA ISAN FIUNC2SCO1 WAYE mAUGVST 1993 Btckpround Billboard and POS advertising was run in the San Francisco Chinatown area between February and June 1991 (Stands out for Taste campaign) and tom late 1992 throu~ 1993 the new Planet campaig was used. Dbilctivts 1, To measure the effect of the Planet campaign on SSS and competitive b~andladvertising awareness, 2. To assess the impact on trial, usage and switching of the Planet campaign 3. To determine any change in brand image as a result of the advertising. Key Conclusions i. The Planet campaign appears to be less impactful than Stands out for Taste. 2. Unaided brand awareness has risen slightly from 38% to 41"/1. 3. 555 trial among younger consumers has increased tom 66% to 73%. 4. Very low recall oiPlanet ad specifics, 5, Advertising is enhancing the image of 555 as a mainstream brand, Main Findiner I. Thr Planet Clmpailn npoan to be b imgactfu[ 555 advertising awareness has fallen slighty in wave 1II, although not signi~cantly. C This Tall was accounted for Sy younger and blue collar consumers, whereas older and white collar respondents showed an increase in unaided awareness and now exhibit much higher levels of awareness for the Planet campaign. Marlboro smokers have not shown any decline in awareness, Unaided Aw. Wave I Wave ii Wave Ln. Total 2 IS 13 21-QO old 2 16 9 41·54 old 2 13 19 White Collar 0 10 18 Blue Collar 5 15 9 BATCo document for Legal Services : Health Canada 21 May 1999 2. Lid~d bnndsnrtna~ hu rilm liehlLConl SIK to II~, Despite a small decline in 555 top of rmnd (8% to 6%), unaided brand awareness increased from 38K to 415/0. T~s level compares favpumbly with Camel (43%), but is still well below Marlboro (912/o) aod Kent(59~. Gains are more substantial among older smokers (39% to 46%) and those in blue collar occupadons (35% to 40%). 3~ 555 trial amone vounea toaumrrs has increased from 66# to 73%. There was an increase in trial rate among younger and white collar consumers in wave ill. Three quarters of respondents now claim to have tried 555 at some time. Both Rent and Marlboro smokers show higher levels oftrial than in the past ~1% to 77% and 66% to 69% respectively). Whilst 555 levels are flat in terms of regular usage, it is one of the only brands to register a slight increase in the share of respondents who G would buy if their normal brand was not available (6% to 10%). Trial Rate Wave I Wave 11 Wave Ln Total 67 69 74 21·40 old 67 66 73 41·54 old 66 13 75 White Collar 70 62 '16 Blue Collar 69 ?1 72 Marlboro smokers 61 66 69 Kentsmol;ers 51 1l 71 P~ Vrrv low recallolPCnd Id_specifiFs C` Recall of 555 advertising elements appears fairly limited. 4 1% orthose who claim to have seen the advertising do not remember any specifics. The most memorable items recalled are the 555 numbers (4'1%) and the gold 555 pack(l9%). The claim "Smoolhness. Above all else" achieves virtually no playback (1%) 5. Adv~isinnir cnhnnline the im_ape 01555 as a mainstream brand Amongst advertising aware respondents, there is evidence of impact on the image of 555 as a brand easily available (66P/o), having attractive packaging (64%) and popular (42%). Wbilst SIS is also seen as an international brand ('10%h it has a relatively weak image versus Rent and Marlboro on nearly all attributes measured. 555 is not currently seen as contemporary (25%) nor with a "taste you like" (32%). BATCo document for Legal Services : Health Canada 21 May 1999 W:ve 1 Wave II Wave III Wave III Intemati6na da da 70 85 available 53 21 55 66'' Attractive 44 47 54 64" 49 1 42 49 55 A taste like 29 25 32 40 30 1 12 31 42" Modem ~a nla 30 36 40 29 26 29 ~la Pla 25 32 For PMDIC like me 14 11 12 14 (Slatistical differences · Ad aware respondents vs Not ad aware) Action Sleps: I. Evaluate more extensive use ofethnic press to target specifically key consumers and enhance imagery attributes of 555 2, Analyse and ~dew O·O·H locations for effectiveness ?. Udlire new mcKhandising teams to improve sigfifiwlly 555 presence at POS BATCo document for Legal Services : Health Canada 21 May 1999 BR~TISH·AMERICAN TOBACCO COMPANY LIMITED FACSIMILE O: IKgLYMLING From: INI[WEDEWOROUGB Company: IBATUKE USA Phone 01&1448243 0101 305 443 6442 Number: Fax No: 0101 305 441 7930 FaxNo: 10784 448395 Date: 05107193 _ IP,g, To Fol~w~T;i~;c~j~l~;~;j Comments: Enclosures to follow by mail. Regards I~ NIKKI EDENBOROUCH MILI~NK KNOP~CREEN STAWeS MmDt~jEX nvlsDY O Ih~h~l~IMlaorrm81~T~hormnn~C,, buoR~rmalo?wnlio,~4911 ~ BATCo document for Legal Services : Health Canada 21 May 1999 BRITISH·AMERICAP; TOBACCO COMPA~Y LIMITED TO: Kclvin Ling BATUKE US CC: Mark Magnata Dorian Burmws Bclcn Price FROM: Nikki Edenborongh ]OATE: 5 July 1993 SUBJ~E~CT: Rallying Exploitation in the USA I - -- - - - - Further to our telephone conversation on :he exploitation of allying: i, Videos of the Subaru Story and 555 Performance World vliil leave Staincs on 5/7193, 2. Enclosed is a sample of the design of the rally calendar; a branded envelope (marked 1W4 calendar!) and the cover of the calendar on sheet i, The second sheet shows mughly the design tit will obviously incarpo;ate the Chinese calendar as well) of the twelve pages. Si2e 40160cm (1andscape]. Delivery : to warehouse in US by 29110193. Costing on ]0,000 (Ihe IBG will bear the ongmation costs) is UO,OO(i (or USSSO,O(IO at current exchange ate). 3, Promotional Materials for the rally, · Pop·up Colin McCraes (life sited cardboard cut outs) · RallyVac·form(3D) posters · Rallywallchan · Rallycalendar · Rally exploitationmanual (haveyourcceived acopyl) - Ra]lyclothing (variousitems) · POS materials(various) I am trying to celled ram)les of all the above for you to look at. Muly oflhese prices are dependent on quantity. 4, Rally car body shell for use at promotions, Dales of availaiiility: not September 1993, Dec~o 1994 : yes, as far as we know! MLtLBA~1K KNOW1ECREEN STAINES MIDDLESEX TW1Blr)Y O BATCo document for Legal Services : Health Canada 21 May 1999 ·2· Approxinlte cost of transport to the USA is S6,000 (f4,OW) airfreight Pleue remember a]lp to budget far promotion girls, samples, leanm, p~cs etc. i apolo~se forthe ~ct that this is a little late, but all Ihis information look time to collect. But rtgards N,U~ NMI~ EDENBORDUCH NE0011mw BATCo document for Legal Services : Health Canada 21 May 1999 qRltls~caM~RtCnN TOBACCO CQM P~Ny LIM~kn FACSIMILE Ot i guvrn ~NC From: ~YllclCr EDOnnOllOor.lt Co~y·nyl I UATUhE~?SS~--r'-[lp?~?O~j7~4~4~ZSj 010l 301 443 644 Nllmbsr: Pr~ No: 0101 303 441 7930 ~ I FI~ No: o7u Ug~pj Date: 03/U7193 P·lclTo Rlloul: JOnG. Hppder) Comloootl! B~*ru~u to fbUow by mil. R·uval YP IIUEKIU1LYB01100C;H ~LU·IIX Yn~WI·Lg.~n CFIPU YmWYIX IWIIIW *Lhau~~rnl·~1T lauasuo,, I~n~OUo*L~lnarn~L )~nl TRANSM ISS ION REPORT THIS DOCUMENT ~AS CONFIRMED ~REDUCED SAMPLE ABOYE - SEE DETAILS BELOW) ~~ COliNT ~~ TOTAL PAGES SCANNED 3 TOTAL PAGES CO~IIFIRMED 3 '# SEiD ~t, RDIO1'E RGTION START TIIIE UUKhT I ON I #PhC~ IM)DE R~UUS II B~rcl;E Whl j· 1-sa Is;Jr 1 1·1t·I 3/ al~e coaPlam 9600 Ip'TM. 0:01~1~" a No.: OPUL~TION N~BER l8 : ~8008PS SaECltD EC : tiRKOR tORKEIT 02 : t2 CMMU~ICITION PD:POUEO BY RE~OTE SF:STORE ~ FOKwhRO RI : PEUY INl'llhTE RS : RMY Sl~.rlON ~IB : SEhD r0 ~li~llBOX Pt : FOL1IEC 1 REMOTE MP : LIL;I.TI-W1LING RII : RECEIVE To IUIORY 111 O O N C P \D g In BATCo document for Legal Services : Health Canada 21 May 1999 _ ~~C_C_· ~--.-.~.61 FACSIMnE To; Ma A ~sw From: Nm EoENBoaoucn ComplnY: Ihlle I ~Q 7P~W3 HPder: PlrMe /p01~3F2411 ~/Pr~e / ~) 18~8391 25A3~3 Pager Sent Comacntl: Dear Andy Br A Native of Bdbe in ~n.~ How ate you? I hDpt 6e Bnir went wclI and thdt the Pm crew kept to dir ·d bd~ SPP I tl~e Ilhld my reply to II Mphone pnl earlier, ill you pleve supply AShp an update on there oa~~ndng i~cr Style o[dodnp aedad 4 CdLdPn of ·29' showing le SSS pAdrl pllcements on video for or ~r~oP ]j Timings on x~~ TYhYm release Iud i whiolr markets? Look forward to hearing from ya Regards, ~~ ~G~ilL-hOa~ ~.Edoborm~eh ~)~ I~O~fll ST~eE MmDLUaX ~Bl)t AY#POrlla bp·CIR LblP~I~~IRP71H O BATCo document for legal Services : Health Canada 21 May 1999 BRITISH-~I~ERICAN TOBACCO COMPANY LIMITED FACSIMILE To: MR Z J~EE r~rom: Nwa EDENBOROIICH Company; Phone (44) 784-448243 Number: Pax ND: ('118) 896-0'186 Fax No: 1 (44) 784-448395 Date: 25103193 Pages Sent: Comments: Dear Zheng Re:h~ati~nfBeiiine in ~Jew York How are you? I hope the ~iming went well and that the film etew kept to time and budget, Since I have not had any reply to my faxlphone calls earlier, will you please supply ASAP an update on these outstanding issues: 1) Style of closing aedi'J? 2) Collection of cxcerpts showing the 555 product placements on video for our reierencel 3) Timings on actual TVlvideo release and in which markets? Look forward to hearing from you, Regards. N~C~ G~e~"031· ~ Edt?bora~e~ MILIBAXK I(IYOWLEGRElie ST~UNEE MIIIDIES~X TWIIIIDY AMLllanotnrsBATLvDw~RI~CRoUI INCOWOUTmMLOrmOnNO~?1914 O E3ATCo document for Legal Services : Health Canada 21 May 1999 1 3 i 1 3 3 3 .,· 3 3 i i] 8P6P0100S BATCo document for Legal Services : Health Canada 21 May 1999 U M sl ,I ct r kct cP Vj Z h 3 a v10 e a: 1 C) Z a a e M E c3 9% n 11 a n au gl Il) B a~Y1" Up 11: C .q i;V)E w'ul a FsL" Xh O ~ d d E; t a a v! fiZ e: L VI U ~'3 f g BA~TCo document far Legal Services : Health Canada 21 May 1999 I- Nmov) ~ vllONm 6 O ~ ~-nn O I:d: d 3 P I " (Z ,BR a ~ a o B I' O Z Z Z J 5 F o z B 1 S t3 o O ta O S a it r ~',PYybiu~~ 3ru L a,,, P ~ a Gep(3 p 8 oE O Z 6 U 3 O aU~ Q O N O P O BATCo document for Legal Services : Heaah Canada 21 May 1999 r d 3 9 B t t d u OX C m* Y Ed cS U~ i e"" O, f P oPEl gPO m E ;a 3,U e, y I; Om e x ra E "5E CIO I V e o 30 a t: ,8 ; t! g MH a SJ ~ E a P E( v, ~ o I; yy)y "~ m " tJ 013 " e ; O in O ~U r.. u10'0> tlCC O m 5 1 r o P O E B 5. 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C~M~ in ~ ~r M UVlc bit" a a c~d ~ o > a 3 e E 9 D a 1 * ~~ e>mRUX I c; c o m o pp d "3 ,-e .,( P O U O u ~ o E '3 M f O E Q " U 9 r o n " O OL~ C ~5~E~E~3 " O~~e Y a ~o a e C E o t~ r n, loe·ti,o B 3 o f, a e 'C c j u a a e! .id .i r r · · S eed~ n ~iaT ~m~~~a~aeE )((11111)1e))(i cn o o h, o a cn w BATCo document for Legal Services : Health Canada 21 May 1999 o YI O V P * L~ AYI It f S GP EDO g e Y~ 5 s * I E a * o u p E ~g 1 o d 1 P g > Lb h B r p h 1 d' x p > E O O EB C I B a t g d "E 0 L ·C L 3 I Oe u O ~ m"P a, c 'a Ct e 8 O S O ~a a r h c o P O r5 a P Fpn e5 ~* · U r ea in g~ 5 1 w e e 1 1 Ei u :P u ~IS ~·~E I I ro a Y o ·C c n * c 68 ~ " I " P A h ~190t O e " 9 o~ n II sP,I e eb) n E~ ~rS E o I O a + n ~e L d O O O * I ur E L Oav h D o p 'i Y L Lm eel Y O r p I d ~L O Y ~P a n a E , a I o P a V P Cg a o0 w " u, j I O v '~ n a E r u c r a n e t n L O n o a I * u k L ~Cl~lf 01 v a 8) o E 3 5 C ,D I gc r "1,,,,, '7 Y I u 15 P B a c o ~ g rw r a* o, e 5 u * O,e0>p I · I " r 1 . 6, L B I E I a > o ae o p a P a P*L f I *E E ·j 81 eP ~ 'P,3 U E I O P * "t aO O o Ir .O~Ee a D E a 3 BS * L EV ·IO Y t Z I o u a r ~q·El a ca u~ Ily~ .c)a,SB· " B a o n n ·e · a gE ;; u P 3 o E u f d i8 · a B sr p ~ el Z a a ·a n c P 1 5 Dd C ·E m a 1 3 *- 3 u u I q t 1 P P L o F ;r 1 u I O r O O P BATCo document for legal Servicea : Health Canada 21 May lgeg 00 U M E > r M u u e s D~ U M E 3 o a c E I B r P I E 3 D I Y O u 'e C h > Y Y I b o C h J C x 5 B o w E E I s L V e 8 $ D C Y Y P ~a x c > o I t ~s 2 a O n n P p n 8 L n i u O Q 9 e 3 n > e n ·> P * n I " t eo r 1 EOL n 5 E I L a h t 8 c a e o9 S g a · ti t E I '· u E r O o 'd o e j g · E c c 1 o a 1 g E r 1 o I~ h Y P E * I 0' %3 E Id~y~ e n t e w=gu o QZ o d E o tl E o E B ·* 08 as 1; t 5 a r B aa S r. 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O O E C jj e · oY oo ES " E2u rI BO O t; U~ ·" ~3 d e I ae d . v U U o ME O O O BATCo documlat br Legal Slnk~ : HlaRh $nlda 2~ Yq 1999 81 nnb 01 JfiS $ a t O; h O 1 o E oe E a I 1 h O Z P O I Ur B 9 6 t ~x x n 3 O w ut u A B O 5 v n P m H * v Y 6 P a c a g 1 B r O h 3 P d e d O O O BMCo d#ument lor Llad 8~neel: Ha~t~ Cln~dl tl r~y 191 %· : *f~~· m ~:-·· · - u a z o a f o g PrB n r m rJ e a m t O r· 8· a o a ya iJ I o a 8 d .5 V F 9 o I 5 r c Y c u 8 E a u 6 d y w 1 E a 8 t c 3 3 a u oI a o E ue~ a **800 o r U U o 355A '~58 ~Ot h 1 "~ a 'a 8 g e h ~nnO a O Q a W BATCe document br Legal Sinker : Health Canada 21 May 1999 3·d d o 1~ Nb; 00N o o pr h w N C B 3 A o Y; z C d 51 sj d U w Cn o o N O 0\ BATCo document for Legal Services : Health Canada 21 May 1999 i Z O Cft O O IV Q Q cg Q\ U1 BATCo document for legal Services : Health Canada 21 lay 1999 g; C O O OP e~gp U L EC ~e 0 as a oy mQ Irl 5~ 3~ . O 0 c e ore B~ C O~` Y En b0 $ " 'a 2 c Ob o f A a bP a 0 ·- c H MLA CO01 N .i M'5 C R a .?~ a Q M 0 I In 1PNhnu c N 0 h 10 e~~" \ceC a " O LWE 8ec3 0~" 0" O m E O w )I ee5rY O a nu 0 a, 00 n u $ uc~OS ", M O E YI O * r:o s: ~ 0 B~ o a~ E a a C e~~g\ " 1 u o r: E v; g 9Lcu a o o C > B~ C , t ~O e E :": "1 a (,,, ul v E >I 0, E (n C VI Ee r; E,M P1 C ~ O 8~ O e 0 0 53 0 E ·E 'S Ye i C Y ~ n 0 5 A m 0 L Icl v C a) a 0 ~" 9 U O H~ "E~VIBe ~D " O D a a 0 e~e~ 5 n E ol~o O e ' '- a, 'C: ~Q O D " d O ~fm e 0 * O 'Gi t2 -- ro o e u h 02 r* E u~ I~ULMmU a e4r n~ ~~ , u e , ~ oe P d I c ., R \O 0 ~ 'P E 1L~ a OE n cE O ? 4" E' i L E OL X C;" I*.E · d r; cle~3o(o~~ Dglk 0 c O Y1- LQ V d 0 uO OD AP V·Y ;d " E E ~ C c0 E eu 0 E 3 c 'ElU PUC ';I G C U g I ~a o a a, e e~' "" Se c · > U E v Pq-BP L M g Ir; (vN eo ~ a '"sE 51 p 9 ~h UfN 00 C 0 o son e o ·~ ~o .id O 0 UVE h p)Ca ae~L'E O a ".e I' I: Ec m,'Oj "eo~, 1' i ):~p~ "Y d E O ao to c E Eec ,,om uln c ~" n ,? n 3 r ~ Eg S Be a g 0 e a we 0 O DOo m~ .? e a Y n "a ~Ou " in ~ _ EY Eo * e U a · ~g o~~ ~YOEn C OE EO vl O ~ C~ O 09 ~ OE ~ V Z:U Y A M ZE8 Ve u d 9 ,, lb1 n ."j(E ~s Y1 ~ "~ ~~(P~S, \0 9 j m ·1 eB" a E e! e E~ 0 O g xl· i d PD 0, a CO oBP in ': GC 5e 0 E '3 > Eo ~ r~iY $~a ~ ~t IdOu c O P~ v, ri p: Ir; d U1 O O N O BPITCo document for Legal Services : Health Canada 21 May 1999 uS m o E r Uh ~"Y re c co 4EC P h ~Be ae~ \09 e ,H O VlaD np ~nu pX o 9vl 0~e v r E U'U Xd e; n,y JBe ICU e:5 c gCI Be.? pEC ~UI j e Llr Pt ,E 30a LLe U~1 c ou 'e> o re, 'j z P tte o n, cl Yvl r,S 3>u 14n aIvY1 O O O #~o doeulcnt br Lid Sane,s : Hl~h Clnldl 21 lay Igsl %x oIHOh~CPA %nn nt c n c t n a I Q a ~I m on n o t r r I~ n ~dHit d v U I-I a ,~~nnor9 a 1~1 o o o c n+~nr% n ~e v Z o r e a 3 c o 1 80· 6 I a ~n+ n r O 8 O A k P IU H t N e B c I n 1 m NO e n nn n ~I ce E O C e c B YE E85 ~8~n Iv .1 3 Bwu~~>a O O o BATCo document ~r Itgal Sen[cea : Hea~h Canada 2~ Yay ~999 %I WIOVI 3 ~ ~Plf~C~ 00 aN, mca 4 N socEe et~C NI G mOO *n ~I O O~E~ EnC~~ 1 mon no o n Gcce EnC*l nn IZ 1 I* Gnt+* N n e h OO II O u t " O u o~ h O mo·m OeY tn Lv e a I tmn m- ~ n d 1 3 m O ZV A h Ya o g%ntl n*nrm nl n e t~H ~ C I f 1 q C r. O " s U S E B C ~O o r e O I't c L 6, e1,a o .I a S r a .e ~ · Eie, scuc- C ~ 3 "cT~~ oc v e ~Y)vn S~~~a ~~ h i O O N O BA~a dbcument for L1~ g,ness : He~th Can~da 21 lay 118 ilx ~F.I~Q ~tn O nm clnl ~~n~ ~e ~I ~ ~~d~0 "·+ I tl-l "C ~n*~n 9 e ~J ~3468 a 1,1 n I Ix O-m*· ,3,1 L~~*n n-'lll cP p n 6v ~OBc~ ~~ 0 ,,, ·00dm n~ c L h D dCP~L eOOIH *r*i ;S rltnr nl I ge t " u Q &~ t go ^I %I 0 en~~* n·8 mnei no 3 Z 1 Cn Y v nasaa ,,I, 8 O-H~~ N1~1 ~ I 0 v I 3 i ~I o n ns3 n,ni- meH' N t P~9nH H v I 0 e i a I f B " b ~B 6 oE ", le o 0 ,0 L 5 " O E , I~~a· ~~cE, 8 ~r .e~e r .u ~~ L r% B 9 2' yC PE 0 O)8rnn$ja>3 B Srae a Y E eo O O O U O BATCo document for Legal Services : Health Canada 21 May 1999 Jji~ NOI600 ~~rnn n~~l Gntn~ b" nnH6n e n nnl I n c~*nb ~ t"O~n n Meti Z o O ·~t~N N r v u #~ O %1 m6 ~ne ~nnl I nnn nll V 1 a nO~daOnn H1~H ~n~~t m~ S ag t o ~1 -t·en oc~in ol~l ·~sn~ ~ I E n :: i i1 o d L S IbPmr H nnri U ~n~+~ v jI~ npo*· ,,,I O n c f 81 ~1 f lau n H·n·e nrn~ n Co ( *~*ma N S I I u e a e s i r9 B ·e a 4* A O e I ~· g c c gC ,, e oC 1 B B g e, ~e 1 'e r e E En uf u c ·IEtUdPEc u o~ln P ~XIVn >~P> O O N O BATCo document for legal Senicet : Hea~h Canada 2~ Yay ~999 *0* 39 " e ;~;; Cc a c e u oo bR c >'3 c eC G ~ are ·I O c eP YlUa B P, Y J~ O "3 O ,g O'> XE cP4~ * o ~s C 8~ r uoO a ,-E 5~ o ,~·3 E ~oe U3 E *L, ~a ·~ e , ,,,, r*O t O L I~ E ' S "~8 a I a E ·- Xc a U ·Ud Ilo se "~ cc Y.e 3Da B h ~~L* .~o n an 3 o~Lh m a o~ o B E Jf t P3 C 1F J c~l n On er· g a c c o c UO a o *Q I n 3 r v 1 o c0 lu O 0>31 n 1E . 8~ I in 06~ o Y h· * IcI E B I e a p IEdE v " "O a c Ib~ j · It e E ' I~ , 3 I I C roU5 I e =cY *O D eo t 1 e u 8 I 9,9 t u CE O c r c I o e u E E u Bt *I rElp ~ 'ie a E;U o 3 L a I roee n o dE a toe~ gyjE > I r a · p o a I' L e~ > B "'~" ~Lr , g f O * 7 *~Ce ceu Id c e an e -I · a ,, a 15 ,d t gY II I I* UC E a ~LCB e~, I eo j ~ 9 la*; M e 1 ~3 M E o O O c t~5 i I rL * > '- * eg '; Cu El 3 u o a g zf; 1 e E= a '~ E of 1le0 u~ 5 ~ Ps "LO 1 * O P O '~f o D O~ g ba ru f ' E O =*~ a C E E e nten *E i S O PI in o O e n IgC C E I h' " a a C:~P O e a 1 O~~E P ·a E c g o Ima cl a e E a n 1** n~ a p3 J a> i n~l U ~n do g r * 3 E "c; C >3 V) h Y LC en e cr.o e g E t E '3 Oo f C clC O 'a I ,o 33 O ;n n .r N C * E00 * · i g I o U I n ?1 F21 yP ;au '* a O a ag- ~u u * e oc olr IU" O a C c r 30 e, c * C r · H X .C O E 4 Ler I o w i P o ei- ~"O > Olp C95 L 'C >bo r 1 09 VV O 3" at; O Y*O 5 O~1j 3 r a d 3 e a h.e P c r 3 *0a~ " e,, a (oo· ra oa, Zco r i O O N O Y N BATC6 document for Legal Services : Heanh Canada 21 May 1999 "g ~D c o O h C 03E IP O U m ~nt n 1 o~*mCVe q * B E * e al , rdo L E 01 O O ~nnE 'le O E i f 5 O P ~:o*? O r ~~~d0 N a d ~~~+E n a Y I I, r3 o ~ U -onpn tr S i o Y5c1 %x o u n tl~ r 'C r e g u a D O h I E sl , NeHII O E E I I~ 8 t o d 1v o Z P t n-rilv cq n x E *I 8 agg as ; g, , o E u B CC ~ r CO I l_kl 3 Oc e 81,9 gsec I !r ~E~EC clS~ a Pa ~I rUn YSB v EE a ~nu~ ~·: o C: o r O O N O d W B~TCo docll,nt kr 4~ gsnkls : Hr~h Clladl 21 la1199 A e Iii 1 e n o o r v c A U al ~n h " A O h O WFie nY f IO f CP O V] r YI Pi a d 0, W v uM n C E a Y 'e 3 g O aY( R Nv i eP E P ro E sp 3 i"· d rJ L~e A w o " N, a~ o~ a o ~1 n vl n g 81~ N O 5 r m C C N U "v "~ 3 o oX, c-g 9 B ES OL EO eU O h Oe O t r3 O I * ~nE I U v E P~u O O N O P B~Cp doelm,lt br Lsg~l 8~n~e~ : Hl~~h Canada 21 r~ Ilss F gY p0 cn In vL co O n u n u Z n N n6 O c r P h O a o * 3 n s c u V u E E P H 5 c 6 L Z g I o I 5 ,om ~ d 8 h'' 1 e v 'e P o A O Bt s T a t z i I n n P Po 6 I WU m r U " v a u g k n O v ~n a h P Y ~ mn~ I ""O C~x n r Q H r v Y 6 ~t oB iEo P B e 04 S c n,, P E 1 H n Y E a I~ c E * d O I G I~ o t la O N O B~Co doeam~nt Cr l~lal Slnk~ : Hl~th Csnads I~ Y~ ~~g s· a N n d mh e d L Y U c a 'i %H P I Z g o O r n I Z I V g rf i t c Ix o a G n * t IX a h I C O ,O a n H ~C ~e o EO O P Y n ua i t uw P ~1 E o n 00 rl ? s iSO II otr O 1 I h Z~ V II m.n F g um I n a c ~a a 5 G r v P a Ot e ag a acss CE OL 50 Lg De ~I d h 1 f B t E * e E ~I o, u r P n O II P O N O B~Ca docunont br Legal Sonic~a : Hla~h Can~da 2~ Yly 1999 Zil ePI e n o r u %In nOI b, o 51ib r~ F 2 c u iii N m 01 h jl o n V ~e erE n Y, t in GP >I "a , c PU 7 'E (D e 'J O B1 a m a b~ Y c a 3 n a Y I 2O Io It E oo rJ u~ + in V d ~Z h ~u m o n I Q u ~M I (eL A O th ad er a o~ aB C. e, b ' eO Lg Oe 1 81 ~Yd Oe ~Du e (2 ~ f E g II a 13~ O II O d o I Q O O N O CATCo docun,nt for Legal Seniess : Hslth Cards 21 lay 1999 >I Y U Be c r Be $ E n a v ~k Be s O B 18 " " 1 ~ 0" ~ C oBe po a \o gP '3 c ~ 3 '- O P r' a E SBP gu OSt bP 5 MY "", g e ro a .a a o ^1 u r e ep ~ ~ c U u PP B C; a 4 m Lm 4 "~ ~d 'E aP a e! U EVI E n e ·~ gs VL '' r h" V1 C 10 a G ~O o, , in 8E 5 Be m ~ 3 e "e "'h '% 36 oo : lo a e 'C C E ' " h U PO " P C I8P i! , O obp ;88 a U ~O ev~k\0 4 6~ S u P " d n "~ um ~s 13 " ',N, E n :;a in B' 3 U ' 3 B a EOUY I~ "9 OE C~ 1 eu uu ~U E e9 ·- , ·' ~ Z ,, 3 M ~S Qg: *I ~ ·~ n- 5 o j OU ~J r ~as · * ;Q X: g! e E e ~O ?i; (j rid ~ in o o N o p a3 BATCD document for Legal Services : Health Canada 21 May 1999 Y1FI 01 ~a F nN ~1 s ~t FlIt~ 3 o N E c ha ~M 8 mO n ;r v g El~ a o h r We v 9 orJ ·~ g $~ e WV li· : SNN Y a d d n VI V = in O n r S e ~D e a n o 8 S t t( o a D E L Z O O N O B~Co document for Legal Services : Health Canada 21 May 1999 iii g W \o;; a~ a - J~I ~ d \O Z O ~O w P· PI r U Aa ~x a w wA 3 m 9 111 U1 t! e0 a n n o PIN WV'd W IPr: ~ vla C~ (L a ~L "" rC ~ F a N N v Pn v o nn " N vl u EL h 5/11 6 ~ o FI O VI FI v vl g dE1 UOv O ~z E I r IQ Q O N O 03 O BATCa document for Legal Services : Health Canada 21 May 1999 ~x 8 : Nv Z ~ Nv OV)E i~* F mi;jh I a ai oi O v e Eo P C 0] (3 ~r e f~ " w P d C v u Z V1 C g 1 >I , t LL C1 O 8 mn % cP i eE ~s 8 r, v, in P: v 1 I n E V v o e O VI Q VI C VI n ;3 UO "v ~Z 11 U 3 ~a f u d o O U1 O O h) O (r) BATCo document for Legal Services : Health Canada 21 May 1999 3·0 m d amen~ o 1 8 c o N O t O 6 1 nN O B (p E g %~nt -·I n Wo a a 2. U P N P~ E " ak 8 E i P d s a 1 e ,, h B Oea ~s ',I C d ~E c8E P B 1~5v 8~~3>UPO 8 ZE 10 O O O P BATCo document for legal Services : Health Canada 21 May 1999 e F·· ua gE ~ w Ed O P vl N n N cr"E h C. a *O " ruy! y Y L m 'a , IL a· to a N·Y3 a n ~O Z d U Do c E:d d e-~ g d L '~ t ab-N nS 700 b" n P, Oe a 3 v L1 u 3 cp u ~ ,*P, P: e 'I Y ec " m " 3 08 Slm o eo el 3 B 4P 1~ e E ZIrl t( r,OO O F, O h ~nl O Oedo;, _ e E a c ;; "Eem o eu nnLt g U Z oS 1 m o v r e,oo; i"o QE Qe *ul Pip O e ul a o ru c a co cE~ BATCo document for Legal Services : Health Canada 21 May 1999 & BAICo document for Legal Services : Health Canada 21 May 1999 UI U r; j ,, Yee K ~u h * 9~ o O" ", h 9 *d 1B1 hu 83e t t; if E ·E O O3 O E Ea E aL O O P E P E I P ~f O r~ E Eg h~ e "E J 92 O np E X n~ Y' Uo E PS 'Z O 3 a U · UO # X ao a; u E d o E, 8 En e r h oi L a Bg P ~n O C1 u " np 5 oo , 2 Y EC ao "U f u No x U EI E n' U p aJL E 5e t Oo O E O 0' O 1 E c r ,e h ' O CO U Y y I 8X 4 P ,E r OL 3 in Ba O 00 h ~U ua ~P r Eo r E a r o o =C O E C L O o =5 * r a "~ PL r P o e S o c C 0*~L =~ a Y O I oe P 83 O O e in ,p C ~e n ,~e I g 111 OP4 na sEO I C *9 e 58e q ~ ~o u o t u E eE ES a g )* a o s~ Uo~ c ~ y~ ' f f e E r5 1 ,V 2 B a u og ro '- hf E r a o E 0 3 1 eu o s a o ? B r IB c U g u E 4 ·a 2 wP a n of O ~ B ar o a c o LEg~p'~~ 0" O n * Ce I,, a 'VLr; g E '3 o c ~C ' E pe Or r > O LII mr Z ~dd O O O m BATCo docamalt for Legal Slnlces : Health Canada 21 May 1919 d Y NC q ~cooo~ b~I 0 M n r B ~03 ul, I ' 4 r· r PO U E :, OC C Ef n 8~ o a" in Cp O E as c ~e a"E OP: v, NO,, I tC I ' ' ' ' ' IO cl0.e Nr Z '0 ;a V1 e ul '* O crl I· ~ n~ cc P, O c fs Mrd uS f U U ? 0 n ~ Cg 0 'C " v; o 51 a n UI E S n eY, U ~ 9 a E ,0 Y1 Y M.O ~ 3 oaoo i Y ~ e~ 0 L~ Po, M3 r:" E 4 0 0 O 3t 4 u 1 P .e"5Y u q 0 VI 'C P 0 a Oil~m .n o E o m p rYloa o,rE5 V ~u a 'd L Es ad , oz t!! ~ 7' 00m k nES f· R n ,, 0 ~ t! e! 0 ~ u " · 0 0 0 ~uyI8 oa ni~ ~? ~4 pg "C 833. a M E #.Y O ~ U " g E ,,~e ~z 1Z ~1 WB CO EL aE o1 0) u OE e )1 o e ;Idl ~ o o N o 03 BATCo document for Legal Services : Health Canada 21 May 1999 bw a-a Z 8 II H n, n * a P~ H P a I d * h n 0 B1 Ielal n n o a Y U e o oc t E B IU n n \o in P a an E n1 * ~E i A bn n-oi 8 a E E h n, * j;o ·p rr eN or d a c~co r calo $' a n, ~ V '" O a *~ C So t rt ( t 3, ··n o i t B n ""- or do n I n 1 lau 881,n ~nnH u a ~n nnHn v Ln re on I pp.a n 3 I~c n h C~ d H Y~u ai u $ r3 E ' Jo * o 'e c U P ga a 3' Y E oc I, ~·I a Y e 8C J e a I * B r ono a a on ~,**I ' Z* ,O ";3 a o o c, LIS p L i Ed q~r D c n E E .n o 'e 8,6~ pp;~ E n u *te* ~~59, 1 P O E u t e t LX *j E yO~ L~EOD a nEy O ao oZ 5 gr go no s la ne1 c P gB BZ v c53 0~ a dWI .Y uou gr 1 10 a aaPa~ · O O O 9 BATCo docunont for Logal Sonlos : Hoolth Cansds 21 Yay 1999 ~~n er , 8r I , P f p~nin-t ~i~t n~n nn H X n h LO V P I ~d , 7 Y C O ~··~~nN ~Rnn Plm + nnn n V E ~3 r cP 2 r ol A am ~x g.t~~ 1··· Hn~ ~n n o3 ON C I D E t o ~· o P al euO u o Bit a c c c ~IE · U 1 r~ t ; ohP g Y c7 I 1,8 b ,i I o P d 6e $ * I 1 ocsE ti c ~a)o E ,, 5 ~~g a,U o B 011c E? enI E o L L5r ~·e I,q~a nD0 , O v r o o~ n Xw (a ~ e 8 Dm~Eaw n(O 8 " z a o o o P B~TCo doclmlnt br legal Slnlcr : Hlsnh Canlda 21 Yy ~Is k 3 E Cn O O h, O Co BATCo document for Legal Services : Health Canada 21 May 1999 1 a LY O~ Z a ~P s~ t; c P:I e ?O I a ~w r~ a ~e; a I OCr 1 e ~C r~a I a Cu c 1 t: 25s BP C cU 3EP c co t CZ o 'e f g X a 11 L5 3 0> Ca * a E' ~Y IZ coc I 3 g h lllaPI 0· % 53~ a 1 OP gf r e ~ev Y P 8 ~9 > 11 D a E 3 rC e P 1 01 r ieE a 1 u r · IL I ~; LUO La c 1 · x O ~2h I s L1 i in 5 Lm "C "v a U1 ex0 'e o 1 i; Bt a I a uV dJI 4 11 ·Y r a E "f Eal 3 I V) > * * I 1 OI Ij X E 6rrS o "II d c O se 7C o ·H U I a Lg e h 1) IP~ j p >~ " CU rom 1 'E; C'" o o 1 h hiO5 n··o LEvt e a .1 O EVE JL" E 51 019 n v · " K~ ~ :,P g: O n f _~~~ SiS E g O "C~1 d ~B ~O PY~ Od O X i r~XH~P U fNg U/ a s V 5~e Y E dl ~+ 3 V Q * L O pld pa~Vod a "; E · I~PE~ c)E a X O Ice · ,,rr~: 4 IAB 111 E ~L~j.~O a LPJ 'C h 1 OCe B etl =r I U O 'E X S mr( g o o* u= E a, a 8~ 1 ~$O .* ·I E · C 3YI CC gn O r : X i e ·=1 Ela e a ·U a~ : al * i E; nu o c E rI re ~a ua 1 "~ ue 3 Ylaa ~bO rj i O O rV O O BATCo document for LegPI Sinks : Health Canads 21 Mey 119 U I:E C ~D a a rd a O C " a " " e a a r I~ "E m " E oe o c s lt5 5 I, U3 ~ O a ,P ~e Mh g o POvl m E d" (d ac Y~ * '"1 u~ ;w d >O e~ r; YLI )O g O gU C mfa ui 9b ~ lijl P ~U ~u; A O'C1 ~C D > v;Z m5 a S,? ?' k~ e P1 e Hf * > = m t: 8 m3 .re g C I, H I1~ em 1 O a e oe d E a h ee ocEaeo M hPBP Y fLC, t· X e ta~? ,,id 'e ee~ A 'O aoL, ~>AaP O d + bB\o a n E" c EP * a ·~ N r of ~~ ~; ·c~ Y n ~Y hg ~d D U O g ui C ~ eS " md b~ Be ao 09)8~ a A- ~o f On (Y\D C S e~ u y;~ LO Ln~ a M vO vD ,?g:J f h d~ O ,? a a, 0\ U r u 05 c A C 8~ a L1 V O V~ O M nl"m "~ 9SbP 4 ''e ~~ NSi:: . · *D as" " "B '' E 'C E a) ""uoi e C".. ~ Ca*m e L~ r E O>~Y OS~Y W U4 " '5 r P d 1 60~ g .5 C M~ U yq r n Uv~ m ~ a a m, la m E m E ~'E T,C 1 9o EE a'a e Lr m r a, H ~lilea P a 3 a A o U~~o O" oP O .cP 3 d d 'Y" Z ~ c a ru ( E ~ a *bl J U '" Ip nX5a CeUo T~P E 1 ~M * a ct me a a O U a 3· x o ~~ w> IU m er a I a; 411 .* .e i~ a e:a o > u~ yl~ r X~ na ii vi d r: ·j U) Q O N O \O BATCa document for legal Services : Health Canada 21 May 1999 Zix a~110 Ic ~o n n N N o \p m m \o ~ h ~o n n crl n n n N N N N FI N~cPO F~00~0N I* ICCJ d\I; c~~sn NN~i~~ne W" ~ePaYI,, ~~aem~mF1 Ncah ~-O ~-nb~~~n n m e n a 1 ~C~X; n ~I ~ c~ o vT;u~ oo 5 as~ d d m r~C/N ~ ~ OI b m UVI ~I ~bt·nF· ~om 01~I abe W\O·I O E" VI N ' cNP~m N~J ~na ~oa P~'e E, n U Uc id (3 d O~ Ih vl a O n vl "; d % ,N,~N t~m " E~~fn tNAEbe~N ~C1 v ~se N W 'e ~' d cl"~ u =I cu3 nrQ; IO vT;jF· NIrr r S m ~3 " ~e N ~N n m Mp r* O .E v ~I~~N~ ~lnNOImVI ~Or1 N 0\ 3~ cN*~m NN~ENen~ ~ E h 3 il9a ,mnd~n Nehaom~rrl Cntan +Nm'6tNn ~~n 8xr;YI tr M'C n EU 00 tl C o r ii o, ~E o :w ffj ex ~o~o~ ~ ,, o,,B op aon> .Br XY;h)l a Po t; ~i;j u c~E CIr> t'o , g% o uad Eo* 5 ~ Ev1EE 'i =~B Bq ~; O~y e L2e ii EkIp:ro roa a eE: d 14V)9 e, o v,v, ~ v, ul o o ru L~ O N BATCo document for Legal Senrices : Health Canada 21 May 1999 m ~n a o tne o It ~P nnn ,-I N, nn+n mmnle n·· a~ 2HOPm nr-Emcm" ~1orom ~no~9 o ce 1Ptnn ~nmcHe~n C A I*nnn* n tnnn~ .~d~~~~~ nn a~ (E n~dNn3 V re O I n~nn e~nPmInnA n Nd U a in O"~ ~Rldn nr~sHemn ~ci ~·e I a H~n?I* O `t rn ,m En~na ~Nnen~n~ n ~oc ZO n c d 't '" 1~ 6 Uv O I~nI c e~ ,I w ~n~+ '~WN V a d c ~nN:enn an nH a eV II r Ofj En+*n nn-e n an' (U XP 6 c,t~n HeaI o? d*n Fl tHne* EnH ", enrtn eJ UV ii D I S B 1U Ir r~d o 9o EO a : , (6 q C I a 4 j U cOl h f~h )k~ Eo~ ,% PoBeo Pk~ S a P d~ E 5 e '~i >* I I ~~>k c~,o oo 3 Bib ~ 'EE o a c '·e k ,,,,,,E 9pEPO h e9P) pco I L Y g C%Bo e u Bu~E E~B * x,,1 o c,Jg e ct s 1 a,s E E a I O w E E ,~rZa *(ad~U~~ cr~ P I O O N a W BATCo document for Legal Services : Heath Canada 21 May 1999 n~na0nhl HOr o 1 ~br~ nnnnnnln Y IY v of bm Wn hm ~~nhpo ~ne n O W' """"N~ ''' drB 3 ,·e g ay P (O P j 4~ e o 0~ * C 2Ea te ~o P P u?E IvI O t a o L eI t3 E, I E o d~ O I ~E w L I E *g tU 3 e o oo, o ~E P 3 O D O 4 o ,9~ O ch o ~.e· 1 ~ O~ I*h P oa O yB" I P Y~3 O ~g O E ,~d~X F:~ eS)· YI U a >~ YO 00 3 .P toBEeo n P eE X;1 n 48 EEu e Y ~r00EU r I B:I09Eoo L oo e P 9 1 1~~ O Cg rE oEE o V ~~SXR BI84~W ~II P O O N O BATCo docun,nt kr Legal Sln~w : Hla~h Clnlda 2~ Y~ 1~9 nr~ONF1 nln 8* N~enPo~ n vn d \D(YI~D 1~~~ Dl"l,,dn~ Gr~ in ad ·ann ~'Pr'~S' r VL~~~ 51eP m\oc~a noe id\OPO IOCPI VI 2oniNr ~~1* " pep~e yuoJW v 2 1 a ~,c, NO~~Oh~~~ ~~~ " ~ BIc~~~o N\deOt rr)e~nn mWm~ wn~mmaln ,T c -··· u]oOC 'D ~~O~E v ~W r. 5]d blIn gbP~~~·ppl Uo~ a ~a ~um~ nw~~mccr vie el o #~ o U,o Wal a ;i~ a M RSOI~ Ynl N' PO CJLO nd r10 c N e~E flPI v r p"e: ~e u n,,o, "Noia,e N se3 %t ld~~N p~n N 4'N Y dLd nN CI E a Q "t· ~u a~ ~lb0 vld00 d d CI'e ~ oo d~ ~ n d min nN NV vl ,n*+ 2hat plN U U o o Be U 'I; api U 1 s s z a um O v; o oo·e n =E g n = t~l o u m M L~ n DPe eu g u o '6 1E s 1 a aF h( e "r ou ~Po O P e =Oo Q a ~n g·~ o PU E I oo ui O o Y ii a >w s uO oO a m>~ E u EE E ~;a~~- a O uE tcB ~ a 3 a ,,, QgyE~ EYI M ~~ E ~y Y E~ 3050O L~rr Y It~ n EE o axe aolvl Y oo ~eEa 0~e e ~~ vlvl(TavlU~t(l U1 O Q N O P \O UI BATCo document far Legal Services : Health Canada 21 IGlay 1999