ADVERTISING gs PROMOTION NORTH AMERICA Canada Unid Slates Ii~lMOI~D BATCo document for Legal Services : Health Canada 21 klay 1999 BATCo document for Legal Services : Health Canada 21 May 1999 PYYEBU ~Dl~~ti p~Q~ CAHADA BM~ n~~~ OVERALLSTATOS Iddm br ldverdsinI of mbrp pJs bftdYlp · ~IP atm: ~e mbrm Mra C~I ~n ~1C40. Md vd ba~~ ~nfl bn eted~e dp ]·la 1 19891 homP ~~ nvnc PPYC ~M~'ll ~cm~n6 3nd a tar e8 thc r dbd lumes on non3obo;co prDduar, js still yai~. n mbr~ Roducn Control An wa a4 dbldufmnnildd in ~ ad~~ by thr alt~ Supviot ~ Howcvlr, ~ i\ct mi L 6~ 5ubjcctto qyl Aol 1~~ is cxpccud to ~ plr ~I Y~MEDIA ~L~~IOY Ikdhl cfroslcca p~Pm ~Trd by C~iol a Ila i, 1989. Adl~dhl bzn prtviOuslY bY voluntarj 1~~5 ~ eff#t dre 19n. CAILETElMSlON lnformatim pa at ndb~ bm sburcc, SATEUmTELMOIDr Infarrmdm mt ~r aP1~ from soufic. VlcEOS ~n~m D01~ dYt from en RADlO Y~~I olp~o produar ~Yd by L~llm hp ra 1 1919. ~gcdir ban pmia~dl by valurauy 1~m~ h~~19R. MNEuA Adverdsinl cfrobaceo ~om pphibitrd by itgiilltjon aa ~a 1 d81 Atc~l ban ~J~ b~ ~~ ~d9 la~ rRESS Ydilt ortoblcco products ~Yd by L~~OP Lb I~aa 1 al~ lMIRNAncHAL PUBUWQS Infonnltion mt Ft adY bl m. PO~RS Y~y dp~O ~g ~IB ~dnL~ ~d by td(601 ccJn since Decanbct3l, 1990, )IMEDIAIPROMOTION TRANSPORtAncN ICeddPC dlabacm ~lo ~ pb9 ~n ~id B kdddol (C4 i, Ic~ ]I~1IAL ~; D~TREE O WOrmldoo Pt vtt avlilablt from ~ua. -- BATCo document for Legal Services : Health Canada 21 May 1999 IOYIYBU I~BIIIPROY~M SWUIG Sarnp1in8 of tobaao products prohibited. SPOMSOWHP Eraod nr pm~ mnmcted befoa lalg 21, 1988 may continue to be end of the plrdcllv annaR CoapanY Pe sporsor5ips id he pi~ Total lolnl of eI~j~, allowtd on spoFsor5jp fmztn r 19171~ hm+ 1 · J~dpa ah h tfi Tobacm Raduns Control Act was ovurumed. $ 1992 cd~ corponte ro ne~ allowed on ~~, oars, at OTHUl COIUI~OM YES No lnamive pp~ynmer o~lg ab or o~r~l. Ho advordsing for ml~ ~nY for d$, Ho d~cd~2 6rou8h diren rnail Ho ar, lotteries or tro~ nSUIL IMD 'lERIIAl eMLUHlCAnON IMNS AdverdsioO of tohaeco produeJ prohibjled La Imla i, 1989 Rdn, BR~MD YYE ON MDK~BAEEO PRODUCTS Bdd~ looly to the use of brand Icr on noa·ob~ produc=s, ~ m~~ar or Pym of robaoco products 4 "pplY lPdde ~~, in any 6· a ~~ jr 1~~ on oaclrageS of~ p~m ~ a sold in ~r D rl d~ ob than 1 lobaooo ~n~ oxap in the case of LI aniclos which a sold at ad in Canada in 1986 rd whose alail value rr pet i me~wner olmoff cbm ~~ so eSrimated (Bill c·sq. COYPAHY RYE OM NOKTOReCO PRODUW n na of aoopaoY rl on ·ep~ produas is ~d, Cdd~ cornpany m sponsorship ofaa. II~ERTISING COMErTT PEOPU Broadcast and orirr advemjin8 of tobacco products prohibited under Bill Cdl TESTlYONlAlS Adverdsing of obao prodneu; prohibited sina Ipa 1 1989 6d0. COw~RanvEAm~sMG ACl~if of tobac#l producls ~YYLI sina ]annvy i, 1919 6·54. PR~C~RYG h·~~ not brd Q~REmB~~ONS ~RMIIGS· PURFTIES Abedh( prohibited See OWLW STATUS. Rtviws ddar rer as blm: ~m wlming aquiad on $ae I~cdtm~ b ~~um La 19~ 1,1989 · Lt811 dm: The Tobacco MPca Conml Act of raa ~ 1989. Pavionsly ~~ by rd~mtuy I~ml Lr La 1 1976 L: Text in BPB and Frndt: "Smokin8 causes lal aat em~p~ and bean disease," C1 'CPqe d, PLe ~ h ~r $ ~~lh rap~he n h bdi~~' BATCo document for Legal Services : Heath Canada 21 May 1999 ~DYE~~~I~D M~w~~U 'Rr following sgula~ons dictate the plaament and print style of messages as follows: ~I~ err of the watring must be Fosiobned parallel to the top edge of the si~L ~lbt mnr of the warning must be positioned within me top bah of the si~'Tht waming must be centered within the area in which it is displayed The pxt of the warning must account for mt less Ihrm M~ of the area in which it is displayed.'Ihe text of ttr waming mug be displayed within an area that occupies nn less Ihan 2Wb of the total surface area of the halll panel of the si~ Every ign erected an or before June 1, 1989, must Se displayed in t~ appropriate language and health waadng that would have ktn displayed ~fore the ~ct came into force, CONSTITUENT USTIHGS · CIGARmES Adverd~sing prohi~tcd See OVERW STATUS. PDIHKIF·SALE ~PTEA~LS·CIC~RETTES Adverdsing at point~l·saie will be allowed unrilJanuary i, 1993, pmvidifig the reraiie: ~d entered inra a space co~act with th~ manwfacntrer befort January 22, 1988 or that the material was on display prior to that dart, Under the new regulations, retailers may display a maximum 914 advelp~semmr sip per establishment. Geprric dverjdng at the p6intdf·sk is permiatd, Health ulrring required on cigarette Foint·of·sale mateials by legislao~on Poi~u·oT·rsle materials advenising wig he allowed undlJarmarj i, 1993, providing that the mailer had entered into a space cormact with the manufarmrer before January 25, 1988 or that thr material was on display prior to that date. Text in English ard French: "Smoidng causes lung cancu,emphysana and hckt disease." 'I'usagt du tabac cause ]e canoe du psumos I'unp~stme a la wdioparhie." ~ total surface area ofeach d~ must not be ~eattr than 1 square mctrt. Any information printed on sip must he clearly legt~ and prominently displayed. To be used on point·of·sale materials taring brand name or brand advertising, ofover 1~ square inches in s~a To be primed at boacm cip3irasf·sale materials h~ wnoa~o~ng colwton white s~ip, tither #rPcrcd to the left or to the right On m~rialr that do nor have ~wtdtt bare, warning ta be applied in ormrrwing colour that cfsurts legibility, Poimof·sale maretials displaying 3 side should bear warning on front panel Poinr·af·sale materials with 2 or 4 exposed sides should Saw warning on front and bab Point~l-sale materials cwsisting of2 or more "sma~l~~' pieces should carry warring on largest individual piece, To ~ primed in trade Got~d~e conde~d capitals and lower we ~ea~inS in mird following sp#ificatioFs: a) for poinMf·sale materials to 300 square inches: IS point . b) forFaiatol·sale materials of 301 to 6IX) s93are ir~s: 28 point C) for point·af·sak materials of 601 square inches ormore: 36 point On special point of sale pitccs, such as 3'x12' window bares, sc., size of warning should be in proportion to wed Si2E. Regional specifications: a) Queh province: warning in French only, b) British Collrmbia: additio~al spccifidar. CoFAiruEnt listing not required on cigarette Fointokail materialr;, OTHER TOBACCO Pf~ODUCTS RES~RIC'T~O~JS WARNINGS · OMER TOBACCO PROOUCTS O Advcm~sing pmhibiled. See OVERAIl. STATUS. ~L, S69wFO BATCo document for Legal Services : Heath Canada 21 May 1999 1#~80 L PRa~~ It~r~ ~I resuiaima a a Ym: Y ~~1 required a hJm plEs ldvudsaoelr bY le~i~ri· siPee Onoba B~ dl)'~ Icfcrtncc:~ Bbro Roduetf Cmnal kollmuuy i, 1989~ ~o~~ ~d bY "1~ a~ma. Sb OclobL· 31, ~IR me Bb~l wuPiPB is rerplired ~~B~~Fwc~ lThiP TrodUol#o oIlSe ~ ~OT "Ce p~r T a eaPca de b ~~' II~ L~ udhmefi ~ ~ displlyed an Lr ~~pdpl ~I pd Laof~ls)a~·tbi~oe 9 ~P ~h +~db ~1~ ~o dlpmy Y~ dqd phC~ ~ sutfdce Is mae ereQlli o Ih. b) uXkn ofthe adtpioc~l$CI wilce dlprhp YI ~4' pi*pl d~a~l·~P~mb. D 1Sb of tbc uta of ~ ~~~ ~ oil pld;lac ~ r ]vgest ~d~ disp~y surfact grtllP ~ 300cm 4 ~ a olh Icsslge ~ ~ disPlaYed h Htda BY ~ styL, enug p~~ kr dY k La d~ WamiPg ~ b·s ~ 1~1 +$ aYa db LP How ~ halth iuferm"d" ~' depends ontbe ~ ~~ dpd3mnl std. & , tdawo prodnm pldugeie ~!~h, I la leantt ~r ~ pilccd Yle the F2c~gt,~~dapproprie health w~ni~ngs ad I % ofnxic cansti~mts aodtbdrgtuntiries, b ~ I~ ~ rtq~eb the infotrmdrn ~~ must L LiYr ad pom$ diSF(aYod in Pmrari~l oOlWtS a ~B: d ~ yea B ~~ he hfmmle;rm is ~~ mm te h tha BO9i dbe d sarfa# a oI~ Y oflhe Yt b) h rlpo dr oI~ m~ Ec 1? point c) ~a the rWe dtt o[me r~ xopld accoum hPm duP 15 dC a in ~Y~ t ~ he ~td I~P ~ ml7 bc d ifhar ryFc rje m~ mr md~ Io OQ 0[~ ~ in whieb i is displaytd d) 'lhe m elb inf~Im~dco sa be posi~bntd p~a p he bpl edge of me ]det d me a of h Ynn~d~ba mpn he catlfcd lr me a h ~YL ~ Imar is disp~ya O Thc a d~ ~O a a displayed i PY~ Idd a ayll, 4 su t b b Lm of the ~ Zob bff a 1~BI forlbC ICrmiadtr 6[~ E~pb COMS~g U16S · OMER TOSAeeO lRODUelS Mvordsinl lrohihitcd Stc OYERW STATUS. ~1~0~5~ LUORULS · B PI~ rROIQ ~ wardnl roednd a +~lob~cco p~ pointof+ ndll t t~· b ~~~ 31, 1w9 L~ Pt~ n~Oblff0~10 ~ k onaa ~ 191$ ~d~ rtqaitd by at~m~uy lgrtancnt ~ i Engiidt md lrcndt 'Smoldel m LI ~ emptrFcml ad h discarc' fqe dr aha a ~ crnea dr C~ remphptmt d L cudlepathie" ReylrdcPs nlaring a p~l~e munials, specifiullyvendinlna n a follows i) n inlarmadee king #d musr he d~ I~e ~ pmmioenrlv ~ld. b] ~ m J m a~ s One Pmdeet Md b PnCt IL PI(Pd !COC;n. b~Pa YI nor ~~ on o~t toharcd Pmdulv pi~~~lfe IrY. :3 BATCo document for Legal Services : Health ~anada 21 May 1999 NOR~IPhlE36 AOui~ux; I PROMOTX~N NOKfOBACCD PRODUCTS Inlormlarm 4~ding rr~mb~cm pmdwo advcniummu rux p *rililr irom sourcc PFIOPOSALS ~ro~~wrwn eg5so~ BATCo document for Legal Services : Health Canada 21 Yay 1999 NORTHAMERICS, dOvErms~i~L PROIKBICN UNITED S~ATE~S UPDATED 1491:06;01 OVERALL STATUS Rcnrie~ons for cigarette adverdsing, panly by voluntary code, partly by ]c~slation MAlfl MEDIA TELMSIOH Adv~rdsing of dgarcttes pmhibited sirse lanuarj 1971 and advero:sing for "linle cigar(sj" prohibited since Oe~ber 1973 · legal refercrrcs: R~blie Health Cigamue Smo~ng Aa of 1969, Public law 91~C?2, Section 6, 84 Slat 89 (unEeding 1S U.S.C, SecP:on 1335 [1966] and Liale Cigar Act of 1973, Public law 93·109, Section 3,8'1 Stat, 352 (amtnding 15 u.s.c, Sccn'on 1335 [1910j). CABLE TELEVISION Informao'a nor yet available from source, SATELLITE tEtMSIOH Infomicn Mt yet available fmm source. VIDEOS Informaden not yet available from source, RADIO AdvertirJ~g of ligaretres F~ohibited since lanuaty 1931 and adverP44bg fotlinle cigar(s)" prohibited ~t Octo~r 1973 · Legal references: Public Health Cigarette Smoldng Act of 1969, Public Law 91·2U, Serdon 6, 84 S~ 89 (am~ding 15 U,S,C, Section 1335 (19663 and little Cigar Aa of 19n, Public law 934109, StFSon 3,87 Star 352 (amending IS US.C. Secsjoa 1335 11970]), C~EMA Advern~dng of cigamrcs allowed, bur US manufacolrcrs do not we cinema Idverddng in the United States, PRESS Adverdsing of cigarents pnniatd b sqdltd to include wiuping sratement. legal reference: Ccmprthawivt Smo~og Fduudon AR Public law 98~74, Section 4, 98 Oat 2201 (15 I;,S.C Section 1333 (19861), Requirement by voluntary I~wmcnr to disclose tar and ~cotine viucs Resrriaiafs by voluntary ag~mcnt no advun;sing in pubiicatioFs di~c~d prima~ly at persons undatl. lNfERNAnONAL PVBUCATIDHS Infonnadon not yet available from source, POSTERS Fonrr~illE~ard advertising of dgarcn is permitted but required to include warning slattmcra legal rcfwence: Comprehefsive Smo~ng Education Act, Public law 98·1'14, Secn:on 4, 98 Star 2201 (IS U,S.C. Section 1333 [19861). Requirernent by voluntary agr#ment D disclose tar and nico~e values. C: S1S&~O1P1 BATCo document for Legal Services : Health Canada 21 May 1999 N3RTliAhlE'IG A3Yr~~TSIG I PRCUIO~K3N OTHER ~DIAIP~OMOTIO~ rP~SPOATAT1~N Advudsingofcig~hnespermiudonec3 lonns olearspon ~garcne adwmsmg a or on public lacili~s orv~sla is rt~ui~d to include wanbng smt~tm · L~gal reference: Comprrlrndve Sacking Educadon AR Public law 981174, S#don 4, 98 Stat 2201 (15 U.S.C. Sccdon 1333 119861). Repllirement u,disciou Ilrard nimtine values. DIIIY FREE Infonnadon not PI available from source. SAMPLING Sampling aftohcul pmduct~ p~nnit~d but with ~GS[I~C~OFS~ Sampling prohibited or restriced in 1 nattr and se~e~lmrilipalider. No sampling to ptrjorJ younger ~han 21 years of age, No sampling near "cc~rre~ of youth acdvidcs'' (e.g, scbw~). No safi,pling in or on pbEc s~tas, ridPa~s orpa~s, exccptin p~ces that art open only to pcrsonr to whom dgahncs may be ]awiully sold, No distribuo;on of unm6drcd cigarene samples through the mail. No dimibudon rhmugh the mail uirhou! wrinra d~d arr;ficadon ~al addressee is 21or wrr, a rmolte: ard wil~ms to ~hcdve 1 podua sample. SPONSORSHIP No hmicdom on spo~nhip by ~obacm c4mpies. OTHER COMMUNICATION ME4NS No rupiaiom for ~Avcrdsing of tobacco products, MSURLWDVERBALeOW3~1UMCAnMIMWIS P~vcrdsiag of dgareoes rstr;c~d. CigarePt advertising shall nor suggenthat smoldng is asendal to soc~ prominence, disdrcb~cn~ success orsaual at~c~cnar. B~UIHO HAME OH NOH.TOBIJXD FttdntlOTS No h~a~o~ forure olbrand names on no~ulbaceo podunr. CC~~p~WvNAMEoHNMcroenCa3PRODUCTS No rtmicobns for'Jse of company names on non-tobacco pmduczl, ADVERTISING COKTE~T PEOPLE No use of models w~d are ,apFear to be undtrt age of 25. No a of eclebrities, EP3n figJhsardo~~rprronsuid~lpFcaitoywtk TESTIMONIALS No use of models win a~C 01 appw to be under dr age of 2~. No use of cclebritier, rpnr figpra ard othe! FcrsoF~ wit appeal to yoldh COMPARATtVE ADVERTISING Na restrictions for ~dvcra~sing of tobacco plDduds. PRE·eWRING Rr·dcating not requirtd BATCo document for Legal Services : Health Canada 21 May 1999 ~O~ERnsP I p~d~ ~RIYER CIGAR~ ~~en~ aln#co~ OWRmES ~m ~~l~equi~rrd odr~ ~~~a bY alm~ alrrc~Pcn dnc( A~l 1 l9jO, ~ IC~IIL k ~i~d b~l bn ma o~p D inciudc l"dev vd ~~~ djrciosuru" DI~ ~mq ~ phlaiEcd htp~ bl lhc MIF BcY bp Lp~g M of l0a9 ~bPe Lr 9 bm) · 41 nterencc: Qnp~'be LPYbEduution~d~~PI~) ~ 1~1 mrrjdpa i~' ~ ~a'~dnm'y ~ ~Y lo dir ~~aa b~ ~i~ prr 1~rkaol I1IL ~ Oba~~ b) on dpP vending m~~r c)on bi1lb3ardsl d)in or on public qn LBda ~~Yd~; c) IP luy riJhrfa p~obd IdL e~~ D dlvur" ~aa ·1 mmaird~g m ~~c+~b dC~ 8 dlom lbau 3a sguve ~; 8 ePa~tsrrda I~ea, a~ ,1 cireuiaa, Y Lm and pP~anmct since ~~r 11 1911re of me ~odq~~~J1~~~ ~IBB~ O'~ B·d~ UF blYI ~ ~I~' Ba n~re ~bsr hnd YB C~~ Ry~: ?i"5urgwn Gerra'I W~F Qui"hb S~~I How Gady Bbos seriw5 ~sb ro WrB~' ]I'Su~on Yy SloYI 8~ kBBo % Y in P~ ~I~ ~~ Bi~ And Low Bil Weighr" q 5aaBed~ Yr OID gib Ddr Cml~~t~ G(ncnl pdda: Y ~d" , Ipponinr Isgem~Y wlmi"g ~ i~pfacc: U+m candrmed n~~ ~p~ 12~6 ~JB~~ P h dbri~Mldny ibODDm cf ~dYLI~StmmL db a L 3 ~b of while pa 1~ yy IY p b ~pd · a liner 6~ bpda bll,d·~~br bpi pdl bi~ dYam hr ~pa 1 orlbII~ wdn50 IYma C mrIh4 a Prond"d bri ~ 1911 Q~ YP~ Schedule ~ cm~n ~~'EM~ WARHlHG WE s;zE O· ~qL 10F 14 x Z IA 1 ~8· llOsgin dp SR I 0 718 i illO · UO qi HP Wx3Y 4 ill· 1Qqb UP 1Y16x31B 1 131- 470alin Uy px~ 6 ~1 . 720sqin gp 13~x610 7 ~1· 31p 119 1 ~10· Igb ~P 2 314 x 12 314 g ~1· 40xlrt 71~ 3711 117 314 10 ~4· Oqt ii 5 ill x24 314 3n ~Q· IQqh l~h HlA wn ~1~ · 3l0vtb I IBi eu ~3a · irsa ah HA p# il2W ~t ii 15~ of La letrroreyh d; ~b'k 1 i~ y 6t Df h ~er d~ ~ odrr ~ It I i~l d sit of (PI ~~rolach sd: I~ Imo ~( in incber. I; d Pt of In leaU of 6h 4d; O~I Ltm ~ 6 it~l C; Spedficlbcnrfcrpcrio Ci BATCo document for Legal Senices : Health Canada 21 May 1999 W#UEREI IOYERTBS L PROiOTlCH 3'1 baYe M~ pl~pr Y-yg adverdwnent i q ~hY apl~r Ya~~~a~31 surement at each page, A double Ypge adverdsement in mi ~a tlewrpaPr, maIadtr ~h FcriCdlOl shall at h ~~ p dp mom mdtl Or Iq( swmrm The a i re4uirno"t sb"ll c determined by me total a orttc dP ldvu6scmatr An sdvettisemtor ~Y~ ~a OP Y PB and pat o[Pomn page in 4 ~~~ mq~ orathn pniodiwl shall mt be recuired I cadain aae dun one wlll~i~ md me A L reptltweot shall le da·mtd g the total at ofthe +~a and the Mminb mm shall lpFetr on ~ pip wbiob motaint me ~uw (m ~ulcs~ ~ oi~ ~~c~scm~, b) 'The wvniI stare"" i its ~C i al newlpaper, myadr or obyidid adverdsanen Y be I sepmte daa i eatb ~~a lrd shall mt dp or ade mi pvt of nl ~~, YP Ilnmrdm a ten dYb advrrrisantn ne wvrinI snremcnt b la recuaderhall Pt ~ mnuincd a included ar an bacbnl p~ d any specific ~Pdj Yk niliusmti9 i pndFullr, it shalt not be mdr a dan ~ or I ~~~n dme gp dd~~ ~ wnnine na~wnlcl m b rectangle ~8 ~ ~d a slplrimp~ ~1 jdd b~~ pd· of any a6vert1semelK" Use otp~ or carton ~doa ol~~pr as ~kblB advertisement materials is Mt predubed by this sobxcdorz c] ~ wuping statentent in h recrHlie 1 arY oewsPaFer, magazine a O~lpddkd ~e~ned may bpiQo~ myb wimn me trim area olQ ~e~naS but Ya be ~1Y e ~ ~ of 9 ~erriscmcnt, ne rectangle shall mt be Fari~ned Ldd7 1~ p~ or LYI dC I~ "Y Lmnklu designs, da~ or similv geomepic forms (otbp ~ 1 oiorure of be dlan P~ld O' hddl dpl to ylytcrolai matter a~arinl in me jelna~' Dirture hbn ~ recungle enelasing thewaming nwmen and tlr recungle d~Br elements or Similar pp~C forms (orhor ~ 1 oiomm of $ dgueae pack) or textual mrtcr Iwcuine ia m" a~a'u ~ a at a h 6ma ~ba he Idde ~t edge dme + d~ hcrmsle ~LI h ~~ ~m ard mt too ch point O[ mt lener 'w'ln me wOrd'Wynln6' bb ~~I sPtema: 4 R'r of p' nd"nm or ~ qp~ wurinIlabels in ~s~a y eonformlofollowing spcdfiadr: IWmSPdENT WARNINe LABa TRIM SI2E TYPE SE E~ANGLE ~ ~ more ~ ~~ in 12p ~x2~ Mom than 65sq h, but mt mom man 11~ in I4pt W r 3 318 Mom mat 11~ 4 ht mt mOre mm 1~ in 14p 13116 x 3 1~ lap g~ddo· fa In advelrisinS II~ a~4 ~ln4FI1C "lbL: a) ~P~~ Id·, IbaP eira5rs, RI~ boolr lPem and p~obFmms Y eomafn St wuninl label i me type e and b· specified for tlr nta~t~ advtnisemera size ca~tga6 r valdinImachia cantainioI dy~ ~~~ shall ~~lmr wvpjns label (CateIorY ~ a ~~ u pi ratMglt, 311 in x 3 # r,'b he louted s~$ dya to $r ~ d~ ~ a Jbat which is p~a ~ marhine's coin slot YII machines which cont~ only "brand Ydfim" am not nqulredtodisplay me 1~~~ label g Pnblio eungon vehicles d~c~scma Y include 1 wuFjng label to ~ficdr brt ~lenisw~ sire CategOrj I or m be specifioatiors for the larger ~t~aen 1P categories, I~ Since Oaober 11 198lwaming label to be lOcued in "OmspiOuous ad legible tyFe in contrast by typolln~~ layont or colour wtm ether printed material in Jvcdncn~ Bap br hl~l changes, cunent m·x LI wunilg ILB 4 pa ~ changed: JlfllPOul3 BATCo document for legal Servicee : Heath Canada 21 May 1994 MIVERnSN6L P;IMIOTIOY NGWMAIIERICA I) P~FX "SU9WD Generaj's wuning to ~ primed in OPid lCDers. b) Abl of re~na~e eneldng waming willk S0~6 ~tip sire ~n pas ~revinrrir ~uircb pith WhSPWdiPp increase in sire of t~e in ~el C) ~i~th Of mb: fanning border ~J~ ~L~ d be twice Ibat ayrently in effcc: d) ~uning labels may he placed Ddi4Fce from outer edge of advertisement w~ic~ is o~c·half distkux Eunnd~y permiocd New Sp#iS~~jrmr foroutdoor b~moa~dr: ~i~ming DO be Fa~o~d in height of dcn capital leper on outdoor advc~a~ng and of same dimmsion ~drr prcvic~s rtp~ireclent~, Waaipg a tw endostd by black tnrdu located wibinFcrim#cr of Fsevlly 9licd formMino~ndooradverjsing of same dimension and width, ic, twice the width of vertical element of;my lener in warning label within ~rdcr. Warning ]abLLr m he rotated for each ~d in aecordancl pim submitted ph to be applwed by FedL~ Trade Commission eONSrm~ENT USTIHGS · CIG~R~T~S Consbxnt liffingreq~i~red an ciga~ac a~cm~mena by vo~nnary agreement since l~i. Condensate ~1 nico~I~ via are m be taken from tar performed bythe~obaccP Inmnxe Tcsdag Ltotaulry luting the Fedtnl T~d1: Commission tst mchod Condensate and ricotine levels rcq3irtd siace 1911, Text ~n~g g mug nico~ average Fel dprjr FTC Repon (dve) orby F~C m:~od. POINT~FSALE IEATWALS~CIGARmES Po~of·sle pmmdd materials are rec~cd to ~ludt warning sratcrm~r and to ~sdose tar;md nie6·d~ values. Wtali~ tua~ag repllired oocigarerre poini·of·rale materials bywhmlay a~ment since 1972 and rotational warrdng~ required sirre Ocmber 12, 1985 · Legal mferJIce: C3mpn~ive ~mo~ing~dPudon Act ~oblic Law 98~74). Not rc~iled onmdair comaioing an ~dvt~ddng di~play arm 0136 J~rr i~C~I OliUS~ Sine: Oaober 1~ 1985, one of the following 4 mradwal w~ning: ~winEneiirb: 1) "S~gc~ Gmral's Warriog Smddag Caascs Lung Canm,Hcm Dixaw, Emphysena, Aod May Complicate Re~aney~ O 'Surgao Gmral's Wamia~ QuiPing Smo~ng~low Greatly Reduas Serious Risks to Your Hul~d~" 3) "Surgem Gmeni's Wlmiag. Smoljng By Re~PW~men MayResu]linFcral Injly, Rm~amre Birth, And Low Binh Weight" 4)"Smgeon Gaual'j Wuring dgarene Smoke Crrmains Ca~P Manoxide," On an poim·of-rale prdmodoPal materials exhibited to dgarme poehdseff which have 1 ~ifaa coi~dning at advnddq display area of mom than 36 wp~e inches th: warning ~bel shah R included in the r~ sire and b rped6cd for me nevest ~verjraaen~ sire category, Wbat the "amatiiq display uea,aa which any primed or ~aphic material qptars exceeds 36 s~e indcs ~e warning statement within its nrrrmg~ r~n he plad an one of those paga 81d pmponionalistb to the dze of mat page" in acmrdance with the waaimg advertisement size c~cgorl, Funeaoaaipmmo~onal material Itg muches, cigarene uses) "oifercd, ~mar lo~ m co~uneb ud intended ~rt~ri persofal u~ rega~dksr of w~rt~u~rt~ material cantaitls I: or consists of Figarene advemiing", i w required at bear a paring label O SIWIWI91 C\ BATCo document for Legal Services : Health Canada 21 May 1999 HCRTHAMFIICA ao~~e I PRWATF3N Waming lid ibdiU b Iw;d in "mbspiolws and k~bir tlfe in mna~sr by typ~graphy, layout or colourwit o~c3irmea mamiai in adnnisemem" Except for fallouing ehaogts wrun fbrma foiwarring iatels will mt~ changed: 1) phrarc Surgcrm Gmral'r Wuning" m b:pn~nre4 incapitai ldIcn i) Ans of epnglr mdadnl w~mi3lwiLIEclOS lugcrio si~rbanw~ paniously ~qaircdlmmsF~3ding~crweiodzeofrlpcinlakl 3) ~dd~ of rule forming b~dcr around label will re twi# t~tprrvio~ly in tlfie: qj Waming labels may ~ pinned at dhsaace ~an ous#lge of Idveniscmenf which ir Cmc.t~dis~p# phYiWl~ly pCIIDi[fCd Warning labls to ~ rotad $ caeh brand in acrmdanct wit mbmiaed plan to 19 ~prwed by~ed~alRad:Commission. Co~ti~ea~ bdng np~ircd on ciparePGpo~u~l·de ma~LE by volun~a~y Igrttmenl since 19n and l9tadonaiaamings Reired since Oaobcr D 1985. Ccmdema ard rimdrr Rdr ~i~d on cigarme pc~m·oi·de m;plrials dnee 19a. Text: xffng tar, xwg niwdPc. OI~HEil TOBACCO P~ODOCTS RE~TRICTIONS W~RHMGS~ QTHVI TOBAC1XI PRODUCTS Hcald! sllI~p D3[ ~q~h~ on edvcrdremtms for o~w tobacco pro~m, C3H~irm~·ITUS[INGS·0THERTOBC~CebWIDUC~TS Consdmo! lisdng not ~s~i~ed on adv~iiscmma for othumbacc3 p~duc~. NCKiOBACC~ PRODUCTS Iniormadon regarding no~lab~ao FaoduRs Idvemaments rat ya pa3lh~ ham source. PROPOSALS ~Jot~morm ~i S6~14~EI BATCo document for legal Services : Health Canada 21 May 1999