SENT BYIIIPERIAL TOBACCO LTO ; 1· 3·90 ; 3:53Pn : SECRETARIAl~ 0111~1222~269:~ 2 TBLBPAA PRMI: I(~9. M*JDt~ IbI 9~ GIIW~N W, ~IIVI X. ~n~8 Aprilll 199P e·51 Tri~l Dr~ Richard PPllay IppL~ld II m OPHrt W~tn~ll 1Ut lridl)l, andnOnEaY Llld hlclbay o~ thil ra. Attaehd ii I copy of I poltcud tWI budnwl card dilt~~utlbb~ Dr. Pollay, pmna~lng hL~i, follcwinp bit apptuael in thI CipdUom Er(. I tho~t ypl m~uld be Illt)tHtld in it, Uflb RBA:rb IncSolurl BATCo document for Legal Services : Health Canada 21 May 1999 r 5EN[ BY:IIIPERIAL TOBACCO LTO ; 1- 3-90 ; 3:53PM ; SECRETARIPL~ 011111211126811 j'490: ~JLU d~e ' .. c'· . i r r· I VL I · ,· tPestcdk "~~. "` ~Di::;:i~·E~ ''~' 1! Irl O O If~ O BATCo document far Legal Services : Health Canada 21 May 1999 !,iII~YLCII! i ~P il,i! , ~:c~ 11 E ~;~~ c, ,; t I ~ui ·, r cl.· ~~ I'i L. ·~r,;.O c;I .... · I ~. l~il :i) E :II :: --kwy - ~E !111 !:· fII; /r;·";; 1' I hirii ,e i aa x ,, J r~as dijitI IY I r tt .!iY~~D* ·f:' 3If u t .r13i 'tr r,r IkI Lfi ii;i :1. j atr,h W L:S1 a" O i t i r ii ii i "'j IilE' ~I Y W a -·· O t t~89Et11~~1~110 ·~IPVU~3~S t Idt~:E i 08·E 3 1 011033W01 l~r113dWt;18 U13S BATCo document for Legal Services : Health Canada 21 May 1999 ii,:',:. j :2:i·; slnd15 :, 2~ : &Is~T INWSTRB Wlnosor House j0 ~ic~oaa Street 10110011 S#1H b~L :bibllnon8 071·222 7979 Fax 07'~2p 1515 ~nm~~r Pu~lle Aflalrs Ilepertment 2O1h ~DYIPbll 1991 Wr, thth 9ridlsy nr, [Ioneo oi Coinone, toedon 9131 OAA Deer wr, Itidl~t, I eIo that pen hive put your nnne to 99rly Oa~ notion r10 which retiri to ip Irtleli publiibd in Tbi Oboirvot on 1Qth noo~~bir, I thoulbt ydu vv be jntllletld to woe I copy oI the letter dated 15th Novonber whleb Jlln·~oul~ Morcflr, ehnirnnn end ehil~ Ixieutivi oi riptr~~l Tabneep tliitod, wrote to the gdlror oi the Obesrvarl I ar not ea naive Ie to bilfivs thpt you will chiplo Your tjiwi Ibout el~iritts enoktnl, I an hopeiut, hanv~t, thnt ydu will Ilroe that ~rp~st end debntl II not LdYIRCld by WtDPI and utterly ptilondinl repottile nod PpiPion, loute eiacsraly, n;y~ nich~~l pridolux Oiract~ol.OrouP rublle difaira BATCo document for Legal Services : Health Canada 21 May 1999 t c: 1#t5 ilz~F F, c slmpns i, 3: i hplliBcoi~iUI 3810 SI·AnYna Slrnl Monalll, canada R(C ;Bj (51d) 932·6161 Jlm·lp~i~ ~kcisr Chlinnn and Chid eYOIIW anear tlov~~ 15, 199l ~Y-rdX: PU~1~621~fJl'l~ Nrl Donal4 Trlliord 5lditcr The Observer Chllaea Bridge Rouse aoeenatown Road, Landon sWB IHN Dear Ar, Traliord: We have read the uticll vhieh Ipplud on thl front PIC ct your Nav~b~ 10 i#u~ ~ugput~np that Zuplrial ToLeeo Ltd, in Qnad~ s~d ita ~dvrrtllinp t" luzl paopil u young at II Ytara old into looking, The haadlinr is wrong and groally mLloading la is meh d your article, I~p~rili Tobaceo did not and doll not advlctill to non·lmokcro or to any on~ b~low thl 119l1 agl to buy cigaretres, The dacu~~nt~ rlrl not, a5 you ~uggutd, nhiddal, The age groupings, al pnlat~d In thl srticl,, Pisnprelcnt th( doeurment 1 s origin and purpose, Lrl an Uls tacts a Vlly are pnlanud in uncblllmpad flldlon, during ~ I~lonq trial in HontreeT Which tL ~rticll fails to m~nflon, nmlt~d In a Pulbte evplrior court judgcent that tb~ canadian ban of tPbacea ~hrtLing is unju~tiiiab~e in a trot and drmocratie looioty, (Tha jud~l~at ii bring aoplalod by ttl Can~dim povtr~Mlnt to thl pu~ke court ot l~f;:~ not Ihe puPbte qovtr~nt tp thl Buptlml Court os you The 1Pdgslnt novhar, found anything blaa~worthy in either ~lt%~frtLinp pr B~ sdartillng strlt~giv oi qlrial Judpl Ch~bot in his ruling ~1 hlld that ttl CPvarnmont had O not ehawn that tobacco advtrtiling cau((l plopll to Ima~ and ruled that the Tobacco Productl control act banning luoh advtrtllfng is an uncPlutitutlonal nltrfction of in~ spste4 under tho Charter ct Rights and Fnodo~s, ,,,1/ BATC6 document for Legal Services : Health Canada 21 May 1999 1115 sl;n~sl~ i, 1 J ·2· Your artiola ~ap~iw, t~tough Ik praaantation of our docua~rfit~ rt~~en ahow wt~lt~lt PrDUP II to lie, that this L tL Irlo or tho brand ~ukltin~ tarpat of Iooo of our branda, 'Fbat ~Ppl~c~ficn io B1#, Our arlutlnp plan of that yur (198c) Ibour that the playarla bond taroat ~wp vw from tho dhf~ ~~gal apa for tnl purohaao of ciparKtu urdu eanadian fadatal law to apa ~Ulirty~ The deeU0ente you ptumtld are not ~Xkl~i~ It~t~ill but rxttaeta of ~Pi~ p.tuylinp docuplrnta Tha diffarolloa L ~pcrt~Jlt, ao wa ~xpklnd to tha court and Il i I ouro you Ill undaratand, Ttu print Ibalur~~nt Bur~au I~ an organlaatf.on that auppliu ttanlaardfld iniorn~tion on roadlrlhip of aaoal;lnaa to any ~rklt~r wiahlnp to purehaao ouoh Morn~Eion~ XIPPIE~~IL Tat~Elcco ia one of ~url~ orpmLationl that doll ao, Tha rsadar~hfp of df~i~rmt publioationa WI pr#,ntd k rotlla air lgl graupl by tRI Print Ir~uy~nmt Iureau, iron the youngrt (12·17) to the oldvt tdd~), IPb, photo in your Irtfcl~, for whatever purpow, did~tld rokanol to the groupl otter then tha youngut, Burthlr, ttlia iniornation II ~Ud pri~arill to datorofna fraPuaaor of pllc~nt of Idv~tti~~Punt~, APong tha root fngorrent detellninente uld by tnpaial ~ob~eeo in tbe ellct~nn of publieationl Pra (i) that tha publiotiPn acoopta tobacoo eavertieinp (obviouely) end, ii It doll, (li) tbet lu dltbrl~l or ganoral e~ntmt not k orimtd towards audianeu ~ouap~ than thair lato toana, Nlarly all of thus iacta won givsn to your journalist: by our couasl. WI would be pleleed to continue to Lip your 3aii to nora aeeurataly report this iaaua, I thank you for thL opportunity of ollri~ying tha facts Ind would be ptsiul i! you oould publil tbL litter to X#p tha facts atraignt for your nad~n,· ~M: pt BATCo document for Legal Services : Health Canada 21 May 1999