bY ImperialTobacm Liml.dilinlilee ~ ]r::: rn jl--ln:nˇ;'-ˇ~- ::i SECRET -; j -;-;;\ Gilˇlˇ ˇ October 9. 1990 Dr. R. Salter (CJpy No. i) Group Planning Coordinator Planning Development Deparrmer: B.A.T. INDUSTRIES Windsor House 50 Victoria Street tendon SW1H ONL ENGLAND Dear Dr. Salter: PRODUCT Dc~ELOPUfNT CONFERENCE HOI~TRERL - CANADA RUGUS" 21. 2? WD 2~. 1990 Attached are the final minutes from the noncreal Product Development Conference as submitted:a the Tobacco Strategy Review Team (TSRT) meeting on SeptemDer 17. 1990. Please consider the minuter as "Sscret" and destroy all draft copies 'ˇˇence. distributed during the con.~. Sincerely. ~ jean-louis Mercier Chairman 6 Chief executive Officer (Copy Nc. 2) c.c.: A. Heard (Copy No. 31 British American Tobacco Cc. R.A. Crichton ICoPY NCˇ 4) B.A.T. (U.X. 6 Export) Ltd. R. Ferris [Copy No. 5) B. Schueitzer (Copy Na. 6) B.A.T. (DeutschlanC) R. Bielefeldt (Co?y ND. 7) F. deAndrade ICoPY ~oˇ 81 ~ousa Crur n.P. Fox Ics~v NC. 9) R.D. Brown [Copy No. lO) Imperial Tobacco Ltd. 8. aexon (C;Fy No. 11] Y.E. Sanders (CDPY Noˇ 12) O O rn N BATCo document for Legal Services : Health Canada 20 May 1999 PRODUCT CEVILCP~ENT CONFERENCE MONTR'AL, tA~ADA AUGUST ZZ. 23 C 24. 1990 S?CI~T Copy No. 5 L6Z6gv00p BATCo document for Legal Services : Health Canada 20 May 1999 DELEGATES PRODUCT DNELOPHENT CONFERENCE WONTREAL- CANADA Inuoust 22. 23 and 24. 1990) Can~erence Chairman: J.L. Mercier Conference Go-Chairman: A. Heard BATCO: R.n. Criehton R. ferris Brown 6 Williamson: T.E. Sanderur T.E. Whi'ehair R.A. Fi~tmaurice BATCF: Dr. B. Schweitzer R. Bielefeldt 5ouza CrU.: F. de Andrade n.P. POI Imperial Tobacco Ltd.: R.D. Brown R. BeIon W.E. Sanders (Conference Secretary) O O a vl y, N y, m BATCo document for Legal Senrices : Health Canada 20 May 1999 SECRET GROUPING OF PROJECTS Some projects are somewhat difficult to categorize because they attempt to achieve more than one objective. In this list projects have been grouped under the heading of what appears to be their primary objective. For example: Many projects, whose primary objective appears to be a Lover Tar/Nicotine ratio cigarette, also have constraints i.e., must also retain Full Flavour/Taste and a list of secondary desirable objectives: I) Lower Side Streams. 2) Hatch Marlboro. 3) Reduced irritation. 4) Modified tars - composition - quality - dose. 5) Opportunity to introduce unique taste and flavour sensations. P O O sl N BATCo document for Legal Services : Health Canada 20 May 1999 SECRET PRODUCT DEVELOPHEWT CONFERENCE IONTREAL - CANADA AUGUST 1990 PRIORITIES A. Lower tarlnicotine ratio - Priority - High 8 projects currently underway. B. Product Suoericritv - priority - High 4 projects currently underway. Z new projects proposed. 1) Heed to coordinate all efforts in group to investigate what gives narlboro its unique product and market leadership position. Must be No. 1 group priority and centralized within F.R.C. program. 2) Leaf aging studies - Assigned F.R.C. C. RedUce Bitterness and Irritants - Priority - High 3 projects currently underway. D. Smokers and Smokins Behavior - Priority - Hish 3 projects currently underway. 1 new project proposed (Improve methodsltechniques to blind test products). The group considered these projects to be basic/fundamental .and should be reviewed at the RLD Conference for addition to the F.R.C. program. E. Additives and Tobacco smoke Chemistry - Priority - Hish 1 project currently underuay. F. The Low Smoke Cigarette - Priority - High 6 projects currently underway. O O P Ln W O O BATCo document for Legal Services : Health Canada 20 May 1999 G. Bio cisarette (other noxae) - Priority - Hish I project currently undeway. 8. Bioassavs - Pcioritv - Hish i project currently underway. I. Proie~ts of Priority to bnlv 2 Corrmanies 1) Lover tar plain cigarettes. 2) Reduced ignition potential cigarettes. To develop guidelines to design modified vA and VSB products. 4) Low tobacco weight products. 5) To develop novel non-tobacco flavours. J. Projects of Priority to bnlv L Com~anv 1) To develop more acceptable low tar modified VA and USE. 2) Environmenta 1 cigarette. However, all companies agreed that the F.R.C. should concentrate an biedeqradable filters. 3) Lew or no nicotine cigarette. K. Projects of Low or no Priority 1) Nova (P.R.C.) Airbus (8. h W.) 2) Alternative mdtet~ialsjstructures (F.R.C.). O O Cn W O BATCo document for Legal Services : Health Canada 20 May 1999 P O O U1 W O N BATCo document for Legal Services : Health Canada 20 May 1999 A-i SECRET COUNTRY: BAT I;ERHAHY PROJECT OR CONCEPT NAME: TASTE IRPROVEHEHI AT DIFFERENT TAR LEVELS COMPANY PRIORITY: 5 GROUP PRIORITY: High (I S ranking - all countries) PROJECT OBJECTIVES: To offer more taste and better taste (amplitude and less irritation) while selectively reducing constituents at three levels (11. 6 and 1 PnWHF). CONSUMER NEEO/TARtET rV\RXE'T Heed to retain taste character and fullness when deliveries are reduced. GROUP PRIORITY: b O O Cn W O W BATCo document for Legal Services : Health Canada 20 May 1999 A-Z SECRET COUNTRY: BATto PROJECT OR ~PNtEPT NAME: GREENOOT COMPANY PRIORITY: High GROUP PRIORITY: High (r 5 ranking - all countries) PROJECT OBJECTIVES: To determine the practical routes to develop products which retain the attributes of a conventional cigarette in terms of appearance and smoking mechanics while delivering a highly modified tar (In terms of composition, qu~lit~ and dose) with a slgnif scant reduction In sldestream. In particular, to produce 4mg product options (normal and low sldestream) and Ing options (again with normal and low sldestream) with low ear to nicotine ratios using materials which are non-contentious (In terms of regulatory bodies. A~H;P approval etc.). CONSUMER/REGULATORY NEED:: Consumer Low tar, high taste and satisfaction, Social reassurance. Regulatory - Low tar, low bto~ogical activity, low sldestream GROUP PRIORITY: High ranking from each company O O Ln W O BATCo document for Legal Services : Health Canada 20 May 1999 A-3 SECRET COUNTRY: BAT GERMANY PROJECT OR CONCEPT NAnE: GREEHDOT COHPAHY PRIORITY: 5 GROUP PRIORITY: high (t 5 ranking - all countries) PROJECT OBJECTIVES: Cigarette with full flavor taste and nicotine values of a strong filter cigarette but with half the tar level and 50X reduction of smoke In the room. Plus taste acceptance to German Marlboro. CONSUMER NEED/TARGET MARKET: Public of health concerned full flavored smokers. GROUP PRIORITY: O O P Ln \D W O U1 BATCo document for Legal Services : Health Canada 20 May 1999 A-4 SECRET COUNTRY: SOUZA CRUZ E~J~T~C~: NATURAL TOBACCO FLAVOUR ENHAHtEMEHT UIHP~Y_P~: High GROUP PRIORITY: High (~ 5 ranking - all countries) PROJECT OBJECTIVES: naintain taste and flavour while reducing deliveries and irritation. 'Add-back" natural tobacco e~tracts to enhance tarte/flavour. CONSUMER NEED/TARGET H4RKET: - Consumer satisfaction - Reduction of deliveries GROUP PRIORIPI. ---~ O O P Cn w O BATCo document for Legal Services : Health Canada 20 May 1999 A-5 SECRET COUNTRY: BROWN b WILLIPnSON PROJECT OR CONCEPT NAME: Y1 PRODUCT DEVELOPMENT LOW TAR WITH TASTE (< 15mg TAR) conP~I~: Medium GROUP PRIORITY: Not ranked PROJECT OBJECTIVES: Low tar with taste and satisfactlan. Full flavor - ultimate taste/satisfaction. Low tar - something better than current. Changing tar and nicotine ratio by genetically engineered tobacco. CONSUMER NEED/TARtET MARKET: Highly desirable consumer need. Market shift to lower tar continues. Dlff~culty - technologies available but how can it be comPunlcated to consumers! Mow rmch of a difference will be meaningful to consumers! GROUP PRIORITY: Specific to B b W O O V1 CJ O BATCo document for Legal Services : Health Canada 20 May 1999 A-6 SECRET COUNTRY: BAT SOUTHAnPTON PROJECT OR CONCEPT NAnE: tREENOOT COMPANY PRIORITY: 5 GROUP PRIORITY: High tall countries) PROJECT OBJECTIVES: To Investigate the use of tobacco and.aterlals derived from tobacco by various treatn~entz in reconstituted or extruded form 50 as to give modified tars In tenns of composition, quality and dose. A key aspect of this project is the reduction of tar/nicotine ratio; a consumer trial Is being completed on the Phase I product. Elution of nicotine and flavourants from tobacco based materials (for~nely Included In Project Nova) will be persued as part of treendot. tOHSUMER NEEO/TARGET MRKET: nigh satisfaction at low tar numbers. Regulatory trends In termany land perhaps Europe) C~ROU~: Project ranked high by all countries. The project was expanded to include the work on nicotine and flavour elutlon which may have 'spln-off" benefits for current products. I O O P Cre O CD BATCo document for Legal Services : Health Canada 20 May 1999 A-7 SECRET COUNTRY: SOUZA CRUZ PROJECT OR CONCEPT HAEIE: SMOKE SATISFACTION ENHANCER COnPANY PRIORITY: High GROUP PRIORITY: Not ranked PROJECT OBJECTIVES: Develop lover tar/nicotine ratio products maintaining satisfaction. CI~NSUHER NEED/TARI;ET MRKET: Greater smoker satisfaction from reduced deliveries. GROUP PRIORITY: Same objective as Greendot hence high ranking. D O O Cn w o BATCo document for Legal Services : Health Canada 20 May 1999 A-8 SECRET COUNTRY: SOUZACRUZ PROJECT OR CONCEPT NAnE: IHPROVEnENTS OF SnOKE WASTE AHO FLAVOUR IH LOW TAR PRODUCTS COMPANY PRIORITY: High GROUP PRIORITY: High (I S ranking - all countries) PROJECT OBJECTIYES: Increase taste i fiavour mainly in low tar bleeds to compensate for tar reduction - Opportunity for introduction of unique taste and flavour sensations. CONSUMER REED/TARGET MARKET: - Consumer acceptability and demand. - Reduced deliveries by regulations. GROUP PRIORITY: This project may be considered as an extension or practical application of the "Natural Tobacco F~avour Enhancement' Project identified by 5ouza Cruz. O O Ln W O BATCo document for Legal Services : Health Canada 20 May 1999 B-1 SECRET COUNTRY: BROWN b YILLIAHSON PROJECI_OR CONCEPT NAME: PRODUCT SUPERIORITY - HEU TECHNOLOGIES COMPANY PRIORITY: High GROUP PRIORITY: High (1 5 ranking - all countries) PROJECT OBJE(ITI'JES: - Chemical and bfochemlcal modifications to achieve superior product. - Development of alternative amenia sources. GROUP PRIORITY: Need to coordinate all efforts In group to investigate what gives narlboro Its unique product and market leadership position. nust be Ho. 1 group priority and centralized within FRC program. O O n Ln W BATCo document for Legal Services : Health Canada 20 May 1999 8-2 SECRET COUNTRY: BROWN g WILLIAHSON PROJECT OR CONCEPT NRIIE: PRODUCT SUPERIORITY - MARLBORO PLUS/ PROJECT SUPERIORITY COMPANY PRIORITY: High GROUP PRIORITY: High (C 5 ranking - all countries) PROJECT OBJECTIVES: A better product than Marlboro at any tar level - Better subjective taste quality GROUP PRIORITY: Need to coordinate all efforts In group to Investigate uhat gives Marlboro Its unique product and market leadership position. Must be Ho. 1 group priority and centralized rlthrn FRC PP09rMIˇ O O U1 U1 W P3 BATCo document for Legal Services : Health Canada 20 May 1999 8-3 SECRET COUNTRY: BROUH g YILLIAHSON PROJECT OR CONCEPT HWE: PROOUET SUPERIORITY - PROJECT ADVERB COMPANY PRIORITY: High GROUP PRIORITY: nigh (Y 9 ranking - all countries) PROJECT OBJECTIVES: Analytical match to Marlboro (reverse engineering) Provide benchmark to achieve superiority. Understand *hat separates Marlboro from the balance of the market. I;RWP PRIORITY: Heed to coordinate all efforts in group to investigate what gives Marlboro Its unique product and market leadership position. nust be No. 1 group priority and centralized within FRt.program. O O Cn \D W w BATCo document for Legal Services : Health Canada 20 May 1999 8-4 SECRET COUNTRY: BATCD PROJECT OR CONCEPT NAME: ACIIECH COMPANY PRIORITY: High -GROUP PRIORITY: Souza Cruz S 1 High tennMy 5 BATCo. 5 BhY 5 ITL 1 PROJECT OBJECTIVES: To investigate the potential benefits of Anmonla Technology In Va and Hod Va products. CONSUMER/REGULATORY NEED:: Consuˇer - Taste ant flavour GROUP PRIORITY: High priority In Marlboro markets. b O O Cn W n BATCo document for Legal Services : Health Canada 20 May 1999 B-5 SECRET COUNTRY: BAT SOUTHAHPTON PROJECT OR CONCEPT NAME: LEAF AGING STUDIES COMPANY PRIORITY: 4 GROUP PRIORITY: Souza Cnu 5 Nigh Germany P BATto. 5 BbW 4 ITL a PROJECT OBJECTIVES: To investigate tobacco aging for optimal quality at various durations (opposltlon generally have longer tobacco durations). Aging may vary with tobacco type and climatic conditions of storage. N.B.: The first step will be to analyze previous group studies In this area to detennine whether further research Is appropriate. CONSUMER NEEO/TARGET MARKET: GROUP PRIORITY: This was Identified as a new high priority project at the conference. To be reviewed by the R h D Conference and assigned to the FRC Program. 53 O O J1 U, \D Cˇh~ Ln BATCo document for Legal Services : Health Canada 20 May 1999 C-l SECRET COUNTRY: SOUU\ CRUZ PROJECT OR CONCEPT NAME: CONTROL OF BITTERNESS I IRRITANTS COMPANY PRIORITY: High GROUP PRIORITY: High (( S ranking - all countries) PROJECT OBJECTIVES: Reduce bitterness and irritant sensations In full flavour cigarettes without affecting taste and flavour. CONSUMER NEEOITARtET MARKET: Increase mildness sensations and reduce bitterness in different ranges of deliveries. GROUP PRIORITY: D O O Cn W BATCo document for Legal Services : Health Canada 20 May 1999 C-2 SECRET tOUNTRy: ITL tP.HAOA PROJEtT_ OR CONCEPT HPCIE: CRAYFORO ~P~L~I~: s caoup PRIoarn: s.,,, cr~ s - 4 High Genaany 5 BATCD. S ˇ BbY S ITL 5 PROJECT OBJECTIVES: tredfblv position a brand as n~aningfully lover in ~rritatl~n and/or after taste than its nearest competitor. COnSUHER HESO/TARGET I~ARKET: GROUP PR[ORIN: O O Cn L~ u BATCo document for Legal Services : Health Canada 20 May 1999 C-3 SECRET COUNTRY: SOUZA CRUZ PROJECT OR CONCEPT NAME: IMPROYEHEHI OF AP(ERIUW BLENDED PRODUCTS IN BRAZIL MARKET COMPANY PRIORITY: High GROUP PRIORITY: Hot raned PROJECT OBJECTIVES: Reduction of smoke Irritation and harshness, enhance~nent of taste and flavour. CONSUMER NEED/TARGET MARKET: - Preempt demand for U.S. type pmduct - and, to produce a superior product compared with Philip Morris. I;ROUP PRIORITY: Specific to 8ra211 only. O O vl \D w BATCo document for Legal Services : Health Canada 20 May 1999 D-l SECRET COUNTRY: BATCo- RESEARCH PROJECT OR CONCEPT NAME: SHOKINt BEHAVIOUR RESEARCH - ROLE OF NICOTINE COMPANY PRIORITY: 5 GROUP PRIORITY: High (1 5 ranking - all countries) PROJECT OBJECTIVES: - Understand consumer effort/reuard behaviour. - Can be measured and is highly responsive to cigarette design (quality and time impact of nicotine). - Increasing importance of human smoking vs machine smoking deliveries. CONSUMER HEEO/TARGET MARKET: C;ROUP PRIORITY: The group considered this uork to be basic/fundamental and should be high priority for BATto. Research and FRC. O O O Ln W \O BATCo document for Legal Services : Health Canada 20 May 1999 0-2 SECRET COUNTRY: BATCo PROJECT OR CONCEPT NAME: PUW\ COMPANY PRIORITY: Law GROUP PRIORITY: Not ranked PROJECT OBJECTIVES: To determine the significance of impact versus nicotine dose on consumer smalling style - smoking behaviour and sensory perception. CONSUP(ER/REGULA~ORY NEED:: Consumer - To retain satisfaction whllzt delivering acceptable taste. Regulatory - To minimize tar whilst delivering the desired nicotine level. GROUP PRIORITY: Hot ranked. To be reviewed at R b O Conference for addition to FRt Program. k O O D V1 W N O BATCo document for Legal Services : Health Canada 20 May 1999 D-3 SECRET COUNTRY: 8~T SOUTHAHPTON ~R~J~T~1E: CHE~KISENSORy RESEARCH E~PSI~I~: 5 ~,,,,,,,,,: H1Sh tall countries) PROJECT OBJEtTIYES: To provide the scientific foundation far the development of low tar/medium nicotine cigarettes with acceptable sensory attributes. by Identifying barriers to sensory acceptability, and by further understanding the most Important ~~~~:~ana POYS1CL1 processer In the srmler that explain phyriolaglcal These projects will Investigate the science underpining 6moile taste end nav.ur characteristics. e.g.: Impact, irritation after taste, and this will have benefits for smoke quality Improvement In all products. ~LL~R~3~I~n~: Smake quality improvement. GROUP PRIORITyˇ ---- Basic research required by all. O O Cn W N BATCo document for Legal Services : Health Canada 20 May 1999 0-4 SECRET COUNTRY: ITL O\NAOA P: IMPROVE TECHNIQUES FOR PRODUCT TESTING COMPPiNY PRIORITY: 5 GROUP PRIORITY: High (1 5 ranking - all countries) PROJECT OBJECTIVES: To develop nethodsltechnlques to blind test products eliminating all biases and not altering the physical/chemical character of the product, lˇe.: better method than ˇmazLingˇ product. Improve methodologies/time to develop and test products internally. CR(IU~: T, be reviewed at the R b D Conference for addition to the FRC program. h O O VI W N rU BATCo document for Legal Services : Health Canada 20 May 1999 E-l COUNTRY: BAT SOUTHAMPTOH PROJECT OR CONCEPT NAME: ADDITIVES L TOBACCO SMOKE CHEMISTRY conP~: 5 GROUP PRIORITY: Souzl tNz 5 1 Hish Germany 4/5 BATCo. 5 BIY 5 ITL 1 PROJECT OBJECTIVES: To provide quantitative and gullltatrve data on the conpositlon of tobaco goods and tobacco smoke in order to support product assessment required for regulatory purposes. CONSUMER NEED/TARGET MARKET: Regulators require detailed information before clearance for use. Regulatory question - 'Is jt natural to tobacco'? GROUII~I~I~ Canada the only exception as additives are not an Issue. h O O P Cn W lu W BATCo document for Legal Services : Health Canada 20 May 1999 F-l SECRET CRET COUNTRY: BAT GERMRNY PROJECT OR CONCEPT NAME: THE LOW SMOKE CIW\RETTE COMPANY PRIORITY: 3 GROUP PRIORITY: Souzatru2 S 1 High Germany 3 BATCo. 4 BaW 4 ITL 2 PROJECT OBJECTIVES: Reduce/minimize problems of cigarette smoke by Passive rmo~e reduction and reducing the Irritating components in the remaining side stream. CONSUMER HEED/TARGET MARKET: Smokers of ail existing brands. GROUP PRIORITY: O O Cn W N BATCo document for Legal Services : Health Canada 20 May 1999 F-2 SECRET COUNTRY: BAT SOUTHANPTON PROJECT OR CONCEPT NAPIE: SIOESTREAM COHP~W_Y~I~: 4 GROUP PRIORITY: Soura Cruz 5 1 Hish Cenaany 2 BATCo. 4 BhY 4 ITL 2 PROJECT OBJECTIVES: To minimize the social concern associated with sidestream and Environmental :~~~::~i~DLe by reducing total sidestream yields through product design and This work goes beyond the technologfcal innovations currently being consumer tested by e.g.: BATCO (SOX visible reduction) and will seek to achieve visible sidestream reduction ofgreater than 50X as well as major reduction In gaseous components with associated amelioration of aroma, irritancy. etc. CONSUnER HEED/TARGET MARKET: Extensive application foreseen an Group products. GROU~I~I~ Low market need In Canada and Gernany. O O Cn W N Cn BATCo document for Legal Services : Health Canada 20 May 1999 F-3 SECRET COUNTRY: BROUN I YILLIPJˇISON PROJECT OR CONCEPT NAIIE: LOU SIDE STREAM COMPANY PRIORITY: nedium GROUP PRIORITY: High (be ready) (4/5 r~nting - 9 countries) PROJECT OBJECTIVES: Reduced side stream (wlTh acceptable subjective taste/aroma) which will be identified/perceived by smokers and not based on ETS reduction. CONSUMER NEEDITARGET MARKET: - Growing consumer concern/social pressure. - Public restrictions. - Legislative restrictions/taxation. GROUP PRIORITY: Lou ranking assigned by canada and Germany. O O cn Lrl ru BATCo document for Legal Services : Health Canada 20 May 1999 F-4 SECRET COUNTRY: ITL CANADA PAOJEC'T OR CONCEPT NAME: YISA COHP~I~: Long tenn GROVP PRIORITY: Not ranked PROJECT OBJECTIYES: Acquisition of basic infora~ation Legal restrictions - Low side stre~rs product CONSUMER HEED/TP~R~EI MARKEI: Sl.llar'ta Other Low Side Stream Projects O O U? W N V BATCo document for Legal Services : Health Canada 20 May 1999 F-5 SECRET COUNTRY: BATCD PROJECT OR CONCEPT NAnE: LESS COHPAHY PRIORITY: High GROUP PRIORITY: Hot ranked PROJECT OBJECTIVES: To produce a low total sidestream version of B b n Ultra nlld (4mg tar In France) without sacrificing the mainstream smoke quality of the existing product. CONSUMER/REGULATORY NEED:: Consumer - social reassurance whilst retaining taste and flavour. Regulatory - Low sideztream delivery GROUP PRIORITY: Hot ranked. Very special to one brand/one market. a O O a vl w N BATCo document for Legal Services : Health Canada 20 May 1999 F-6 SECRET COUNTRY: BAT SOUTHAHPTON PROJECT OR CONCEPT MANE: EN~IROHF(EHTAL TOBACCO SMOKE (ETS) COMPANY PRIORITY: 2 GROUP PRIORITY: Not ranked PROJECT OBJECTIVES: To investigate. primarily under controlled conditions. fundamental aspects of Environmental Tobacco Smoke (ETS). in order to provide an information base useful to public affairs initiatives. CONSUMER NEEDITARGET MARKET: Defensive strategy for public affairs. CROU~1: Concensus that the ETS issue or a reduced ETS product *ill not result In meaningful marketing concepts~opportunitles. D O O P W N BATCo document for Legal Services : Health Canada 20 May 1999 t-l SECRET COUNTRY: BAT SOOTHAMPTON PROJECT OR CONCEPT NAME: OTHER NOXAE COHP~Y~L~: 5 GROUP PRIORITY: High ~All countries) PROJECT OBJECTIVES: To investigate chemical, enzymic or other treatments to tobacco that will reduce or Increase specific minor constituents of mainstream smoke relative to tar or nicotine deliveries. CONSUMER NEEO/TARGET MARKET: - To meet future regulatory needs. - To Improve mw~~lng quality of products. GROVP PRIORITY Note: The objective of this project has been broadened to include the words Yincrease speciffc minor constltuentsˇ. P O O Ln W w O BATCo document for Legal Services : Health Canada 20 May 1999 H-l SECRET COUNTRY: BAT SOUTHAMPTON PROJECT OR CONCEPT NAME: BIOASSAYS COMPANY PRIORITY: 4 GROUP PR!ORITY: Souza Cruz t 1 Hish Germany 4/5 BATto. 4 BbW 2 ITL 5 PROJECT OBJECTIVES: To monitor developments in biological testing and for those bioassays with a high probability of Introduction by Regulatory luhorlties. to acquire the techniques either in-house or externally. CONSUMER NEED/TARGET MARKET: - Regulatory driven I increasing concerns. - Monitoring role for biological testing protocols. GROU~ Ranked as high priority by Germany. BATto. and canada. P O O n m c~J BATCo document for Legal Services : Health Canada 20 May 1999 I-i SECRET COUNTRY: BAT GER~ANY PROJECT DR CONCEPT NAME: EURO PU\IN CIGARE~IE COMPANY PRIORITY: 5 CROLIP PRIORITY: Souzd Crul 1 i -ˇ GeMny 5 BATto. 1 BaY 5 ITL 1 PROJECT OBJECTIVES: Pall nan Plain uith maximum of 15 PHWHF vlth as little loss of puff per taste compared to current 22 PMINF product. CONSUMER HEEO/TIRtET MARKET: Current plain smcLers trying to stay in category despite changes In deliveries. GROUP PRIORITY: Nigh priority for BAT Germany and B O Y only. O O 4 Cn eel N BATCo document for Legal Services : Health Canada 20 May 1999 I-i SECRET COUNTRY: BATCo PROJECT OR CONCEPT NAHE: AXIS UHIPAHY PRIORITY: Low GROUP PRIORITY: Not ranked PROJECT OBJECTIVES: To develop 15mg tar plain cigarettes with taste commensurable with the current higher delivery plain cigarettes. CONSUHER/RECLILATORY HEED:: consumer - Lover tar, traditional taste and satisfaction, traditional fo~n~t. Requlatorv - Acceptable delivery within the new limits GROUP RANKING: Specific to BATCD. Similar to BAT tennany Project Euro Plain. P O O Cn ~L3 W W W BATCo document for Legal Services : Health Canada 20 May 1999 SECRET COUNTRY: BAT SOtlTWUIPTON PROJECT OR CONCEPT NAME: REDUCED IGNITION POTENTIAL CIGARETTES tO~P~: S GROUP PRIORIP(: Souza Cruz 1 1-ˇ Germany 1 BATCo. 5 BbW 5 ITL 1 PROJECT OBJECTIVES: To Investigate how cigarette parameters affect ignition potential, particularly In the context of a U~ blended cigarette. In order to develop prototype cigarette designs with reduced ignition potential. The initial thrust Is towards finding a reliable and acceptable method of measurement of ignition potential. COHSUHER NEED/TARGET MARKET: U.S. regulatory pressures. ~ROV~ Ha regulatory pressure in Brazil. Germany and Canada BUT - the project Is a high priority for B L W and some BATCo. countries. O O Ln W W p BATCo document for Legal Services : Health Canada 20 May 1999 1-2 SECRET COUNTRY: BROWN b WILLIAHSOH PROJECT OR CONCEPT NAME: REGULATORY ISSUES - REDUCED IGNITION COMPANY PRIORITY: High GROUP PRIORITY: Souza Cruz 1 i ˇˇ Germany 1 BATCo. 5 BbY 5 ITL 1 PROJECT OBJECTIVES: Industry support - on a voluntary basis. Developments outside Voluntary Program may have competitive advantages. CONSUMER NEEDITARGET MARKET: - Cigarette Safety Act (87) concluded that It was technically possible. - Need for reliable test methodology. - Present technology (paper) dlllrbd by consumers. - 1990 Federal Fire Study 8111 - Standard test method - Compile results - Report to Congress GROUP PRIORITY: Specific to B i W and BATCo. only. O O P in \D W W in BATCo document for Legal Services : Health Canada 20 May 1999 I-3 ZE~ COUNTRY: BATCo PROJECT OR CONCEPT NAME: AMPLIFIER COMPANY PRIORITY: High GROUPPRIORITY: Souzatruz 1 1 Low Germany 1 BATCo. 5 BbY 5 ITL 1 PROJECT OBJECTIVES: To develop guidelines for designing acceptable modified YA and USE products by Investigating the smo~fnq characteristics achieved through combinations of different styles Of flue-cured (UK us US) and burley (heavy vs light) tobaccos. CONSUMER/REGULATORY HEED: Consumer - Taste and Flavour GROUP PRIORITY: Nigh priority for BATCo. and B a W. Cc O O w L~i BATCo document for Legal Services : Health Canada 20 May 1999 I-4 SECRET COUNTRY: ITL CANADA PROJECT OR CONCEPT NAME: LOW WEIGHT PROOUtTS COMPANY PRIORIM: 5 GROVP PRIORITY: 5ouza Cruz 1 i ˇˇ Germany 1 BATCo. 5 BbW 1 ITL 5 PROJECT OBJECTIVES: i. Player's Light stick 2. 8Ogm stick 3. Supercl~ (170gm for 200 units) 4. Superoll (130gm for Z00 units) CONSUMER NEEO/TARGET MARKET GROUP PRIORITY: High ranking in Canada and BATCo. (speclfically Australia) which have either/or high taxation, product costs vs. taxation or competitive products which tate advantage of tax regulations (~oop holes). O O P U1 W W BATCo document for Legal Services : Health Canada 20 May 1999 I-5 SECRET COUNTRY: BA~Co PROJECT OR CONCEPT H~PIE: PO~ER COMPANY PRIORITY: Lov I;ROUP PRIORITY: Souza trul 5 1 Lou tennany 1 BATto. 1 BLY 1 ITL 4 PROJECT OBJEtTIYES: To develop overt navel non-tobacco flavours for the modification of mainstream and/or sidestream sensory properties. CONSUMER/REGULATORY NEED:: Consumer - Novel taste and social acceptability GROUP PRIORITY: Only a high priority for Souza CrYZ and Imperial Tobacco. P O O vl \D cD BATCo document for Legal Services : Health Canada 20 May 1999 J-1 SECRET COUNTRY: BAito PROJECT OR CONCEPT HAnE: BAISE tOnPnNv PRIORITY: Nigh GROUP PRIORITY: Souza truz 1 1- Gennany 1 BATto. 5 BhY 1 ITL 1 PROJECT OBJECTIVES: To develop low tar nod Ya and USE (7 to 9 mg) products which are more acceptable than existing equivalent delivery products to current full-flavour (12 to 14 mg) smokers. COHSUHER/REGUU\TORY NEED:: Consumer - Taste and flavour at low numbers -Satirfaction Requlatorr neet new limits GROUP PRIORITY: Specific need for BATCo. only O O P cn w w BATCo document for Legal Services : Health Canada 20 May 1999 5-2 COUNIRY: BR~ GERW\HY ~I~O~F~: EHYIRONnEN7LL CI~RLTTE COnPaHu PILIORIM: I G~U~J~I: Souza truz 2 1ˇ- ce~Rany 2 BAlco. 2 BhU 2 ITL 4 ~s~z~J~I~: Cigarette where all materials, including packaging and filter are biode9radable- CONSUMER HEEDITARGETI?R~: 6rowin9 tovernmentlconsumer concernedˇ ~II~ L"'lth the exception of canada. However. it W.S agreed by all companies that FRC should concentrate on '" .envlronmentally" "tceptable (biodegradable) filter tow. Each ~ndlvldual country will research/develop ˇenvironmentally" acceptable plttaging components acceptable to local re9ul'ements- O O Cn c~ p O BATCo document for Legal Services : Health Canada 20 May 1999 5-3 SECRET COUNTRY: 8AT 6ER~AHY PROJECT OR CONCEPT NAME: EXTREMELY LOW DR NO NICOTINE COMPANY PRIORITY: 3 tROUPPRIORITY: Souzatruz 1 1ˇˇ Gern~an~y 3 BATCo. 1 B1IY 1 ITL 1 PROJECT OBJECTIVES: Develop a good cigarette while having a nicotine content lower than O.lmg. Ideally so low that It can not be measured under current analysis techniques. CONSUMER HEEDITARCET MARKET: Reduce the consumer Concern about nicotine addiction. I;ROUP PRIORITY: Low priority excluding VHostˇ country (tern~any) O O P Ln w BATCo document for Legal Services : Health Canada 20 May 1999 K-l SECRET COUNTRY: BA'I SOUTHAMPTON PROJECT OR CONCEPT NAME: NOVA (BLY Project Airbus) COMPANY PRIORITY: 4 GROUP PRIORITY: Scuza Cruz t 1- Germany Z BATCo. 2 BLY 1 ITL Z PROJECT OBJECTIVES: To provide the scientific and technological foundation for the development of alternative. cigarette-like products in which the combustion of tobacco-based material Is not the primary source of smoker satisfaction. This work will focus on elutlon of nicotine and flavarants from tobacco-based materials: itmay have 'spin-off' benefits for current products. CONSUMER NEED/TARGET MARKET: U.5. research indicates good opportunity for a "smokeable" Premier-style product. GROUP PRIORITY: Ail countries assigned the project a low priority. The work on nicotine and flavour elutlon will continue but within the Project Greendot objectives. P O O P Ln Ccl N BATCo document for Legal Services : Health Canada 20 May 1999 K-2 SECRET COUNTRV: BAT SOUTHAMPlON PROJECT OR CONtEPT NAME: ALTERNATIVE ~ERIALS/STRUCSURES COMPANY PRIORIPl: a GROUP PRlORlTY: Not ranted PROJECT OBJECTIVES: To identify and Invcstlpate new .dterlal5 aimed at the evolution of components for future cigarettes which will: a) Significantly contribute to meeting regulatory environmental or social constraints. b) Improve general smo~ers performance In order to achieve greater or preferential consumer acceptability. c) Allow opportunities for extending the range of product types offered In the market place. CONSUMER NEE[)lTARGET MARKET: GROUP PRIORITy: This wort is not considered 1 project or product concept. O O I u P U BATCo document for Legal Services : Health Canada 20 May 1999