O ~d OI uD Vt BA'ICo document for Legal Services : Health Canada 21 May 1999 *~~*CCC~~'~r~.~;T;FJrrT · ·~~i~-~~- --·~ ~~I - ~ · ·1;- l*J c~r~"~ mTll PmOl IAlIcII i ( 11B ,~·11····1~1 O ~U~ II II 118 PIOIIYI I Ilr rrll "' ~ill LIY II II ~11 81 nY ITIlAwI I RPL R IlLI PBI ps IIIST 9111 OL6 $ ULE IP lw Br IIX P Ilml Ilr P B ~ II II ITllUIIl C CCwlW ~1 III PB SfJ a : BIW II1 PIUI RtlB PIIL Rtl 1~1 O' IEL IT IIU 1II ,6, ~rr tlIIIt II nl~l IE I ~rlw ~1 111 al~T IIl D1L I; RIrrJ II II ' PB1 I~cr ~Al lul 6 lli 01 IR PnUI LIYI Ptl PIIlE II IUrm EL I ~ :? i~B o !iiC 1 j BATCo document for legal Senlces : Health Canada 21 May 1999 7 t]Pe_TL1_6~L~~_~~~~ ~ri~!00'5~ .~bY~I~Y~iii~__ .._ .......... /Ud IIPeCe ·rP~ ' ' ~ ' ~I' ' - B~f`j dURnA i~lci~ci~a~ 1"-11"~~"~ ·I·iL · "~" "~ II "-"'- LCI-I~I-··- ~ t ·-I -- -· I- ·- -CI·---C- - --·C I I-C-IICI--~ - ·I ..~ I-..~.. ~.....~·-.~ --····---- ___~~~~ _ ~~ ~_~~_~~~,~,._.. -clc~------c~ .-..xI... -~ ~.. .. .-..~..I.1-I·- -------···~-------·-o~ ·· · · --···-· ·--··-----·-- ------- -- --ul ··--·-· ·-··- -·· - -- BATCo document for legal Senrices : Health Canada 21 May 1999 O AL Cki h Ur ~ ~IC~D~ ~ as Be~ B P~ CV $ P~h W 8 a-- · ~4~c. ~aUL~I BATCo document for legal Services : Heath Canada 21 May 1999 ··I ·I '' " ·· ·:: ·: ··.:·~~~ ~ · I, r.-,. 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J: ·- : ~·Pe~,W~I~Wr~'lYIYd*j~L~·~~i'C L~L~-~Y-/~aY~ :1LV~j~nn~Ll~h~(llCW~Z~~lt~L~~:ILlrY~~IYL~P_?h)l:lt~l*·~ I· Ir* ye CrJ a w Ln o\ ~l~-~lsl U1 P fV BATCo document far Legal Services : Health Canada 21 May 1999 d ~(UICaadExpofij limited Wol6Fg FROM Stuart Facev TO Susan Cs~orne DAIE 8 November 1991 REF SEFllctllll Suhipe~: ,Nol B~d Mesal fo~ CaPestic Please find attached the above da~ml uhich~ if Mu an in ureuaent, can be sulmitted to S~E~TI Iiird re9arda S E FACT! cc: D Chalrraborti R Brentnall ~ Be~her JPothecarr BATCo document for Legal Services : Health Canada 21 May 1999 CANCDA D~Slle NBY BWID AGRISbl I ac ~pole of bit note is to Ilia IE Ippmral Ilr the intrdduction of Bmi into tbe Canadian DMnestic narket, Ohiectivea i, a dise the ~1~11 nbs end mtriWloP durinS the pie grid: sW ~ 8,0 ll,j 11.0 ZS~5 26~0 NNC 1000' a 6.8 53.6 93.8 116,3 li1.6 stnttria 1~ la ~(cr ~trim ~mk~r ePnlPa who be a euarenepa of the brands herita4e and preJtiSe, t, To e~mt~e distrihtion of the brand in British Colabia vi~in the 'bint~l' business shoppinp areas d where larSet coarn re ~ieilJ~ 3~ To utilias the rajicnl asleaiorce of Iinaerial robacco to distribute and r~h~se jjj g ia the nor;ineled areas. ~ To rish QiPcJanie~se c~ns~ners tron coatitire Ic~llr ~mducd brands, hrret Cmuos ~dncac lictnrale Lti~ Camhodian erpltri~to Inotcrs pf eoaritive virpinis pretk nsidst libin bitish Colubi~ cati·td ~ltion 11.000 Bnd iPcnainl It a pr ~· Tarret bra~ locsllv produced- bth~n~8 Yill Cnven BATCo document for legal Services : Health Canada 21 May 1999 Eledia ~rchandisinrt Swport The proposed budget for 1992 is 119,000 Fds stl ~ich is totally allocated to below the line activities as media is prohibited. The merchandising ob.jective is to: a, Cain distribution and support in the wholesale trade, b, Secure shelf s~ce and displav in retail cutlets to generate awareness and trial among target ronslrmersl Me~chandisi~ stnte~v Wholesale Com~icate pmduc~ availability via wholesale fivers and gain distribution and support through off carton incentive Fsvment~ Retail Invest in collnter units for selected outlets and ~intain bisplav presence in key homesite positions via rental pavments, Product swcific~tion State Express Filter Kings Hinge lid/liS/20's box Standard I~ Euwrt blend Dcliverr level~: lj,0 Rq tar 1,2'nic ~ianufacture: Southamnton 20's and 200's design amended to comply with Canadian paflr labellinsl rermlations, pricing dll Canadian iiS products are prid ecwllr, Retail. F~ci~ price 2,0j Canadian dollars, fmperkl Tobacco to be paid a 108 handling charge off invoice price. Tilaillp: Pmwsed 13u~ch date is ~oril 1992. A full l~unch plan will be develPoed with imperial Tobacco to coniirm tiam45 a~ Btntenv foilwlnn aonro\-al ot' this promsel, S E FM;I~Y 30.10,91i310 BATCo document for Legal Services : Health Canada 21 May 1999 rile I~l·n~~·~n I-C I· u: : ..I··I'· C.Li· ll-!l1: .,1 1··1·1·1·· ~1e :: ** '" 111·1 II' "''·"; r- .- " ··"'I?: c-rlr 111 11 1 * 1'1 -· :;YlflC·~ I 1~1 *I·· I~ I- 1111 C -I "'J ~:~ . *":i ,I c ?: " X: . .·--s :: Ilg~·LXr*~'' r.~ ..·I·I*I*I ··,nl,.. ~CC " "' ·- -' - "' (1 --I *Y~j ll:IiC : 1 ~I ujlue~·*r~ I·' ··'I·il ··*I ~i-~·iu~·~ 1 , 111 *sililI·le· """ ·- "I 1 a, I i Ie. r Pi I ;i ·· '" '? ·'··' ·" ~'" "'I": n i :: ;; I : ··IC'I ""~:: L··l-'' r ·+ 1 1I ,11 t : ,s.~n·-!- -I II· r, . ··· i i ;;~I; **· fr t ' ;; r·- ·cu e:r 1 ~ 1 "' *YY: i =I : t *' Lr lit: ::u rrl we ··r ur u I, : c~ , 1 cl i Cu* ,, · '~ Y s:-" *~ ii 3 at3 1.5 .r1~ r3-. i ~,,., ;1 Z re 1 rrl · --- ·- 9 I ,,,,.. ;~·· , Il 'i ii "'' " P it II g 3Iri; ·:1-a I ii. II I~ ri ·· ·--· ::'a· 21~ i ·E IS f~ tlr-~ u- 1i 5I '·lr i, eu =y .. II~ IL IL·l O o ~ -·- --- ---~~ BATGo document for Legal Services : Health Canada 21 May 1999