·· · ·· ·_
                                         .I ~_II


           To: J, Rembiszaski                   ~t~ !-"i 9.'1
              cc. I. Hackinn
                i. Booth
           From: DYn Deleo                -~~i(hiMI
           Date: 8 July, 1992
                     B~U~DISC OF THE FI ChR
                     hT THE SI/VERS~OSE RACE

           please be informed that u·e:vill he using 3 consrnai\r application orthe BARCIXY logo on
           the F·t wr at Silverstonc, ihis will conrm of the B,if(C1AY hand in bmun with the crest
           reversed out (see appendir i;.

           Originally it was Our inlec:ja to use a ach more radical design incorporating the crest and a
           few ofthe brand name's Icc~rr (see app)cjix II). This aggressive move would hsre delivered a
           higher level of brand tefop~ition and nsnd that the livery was associated with the cigarette
           bond,

           The more radical design was rejected b!· our legal depment on the basis that it could have
           provoked 3 reaction from itt Oovernmer.t and,or the T.A.C. (Toblcco Advisor) Council). The
           voluntary agreement (to which BAT is ~;iSruto~) states that a brand name should not he used
           but rhat the logo is pcrmictd

           It was a disappointment to us that we u!l! foiled in our attempts to be ndiwl in our
           exploitation of the F·l sponsorship, \f'i Ire howes: convinced that future attempts will
           undoubtedly bear fruit,


           DAAN


                               .,~t;·L
Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111

C: I i I; PDF -!::!!::!!::!.f3 StlC.i: 0111