DY Pt CElfQM1.IVIOIBnlO


         P~IS1BIII~S :


            Gsasntin( Corporate nsrketins Itr~tt~ -dP-

         s Joint eettipglenorovel of rerltcting ob,icctivee end strsteglcs
             SET ·

         t  jldberenoe to corporde Itr~cQlrririPI COIPPI PII llr)(eting
            ehPes to BET

         t  Ensuring internetionel bread eonJiltepcl of Oet i broda - I1

            BATUIE liaiac pfth IBM including bread luidslincni TMD,
            ~ponadrJhip

            g,tsloplmt of BATUl[E oHp relionII brrda
            BtCorisiPlli~iti~tind eII co~s~~er Ilr~st reeceroh projects
         t  Setting neesureble lacesal eriterie end eanitoring new bread
            leunohee

         t  lnprovin4 the 8~1itf of dete a rbich Ierketinl deoiaions erl
            baeed

         t  Providing e Itatiltieej detd bese end trend iorteutl for ~I
            Ierkct slice enaiJrsie

         t  Dettlopinl new prohctslblcnds to latt CIIIIIPI ooneUler tlltC
            prlItrsncll in ~~ oerkets

            Monitoring eolpltitive producte to define 04 brmd position
         t  The p~llltJ of Itrehmdisinl Ietcrlals
         I  The onelitSr of proMtiooal itelo (vcrJus eolpttition in spaciiic
            Ilrbt )

         t  Delivering palotioPII itens on tine per egreed brief

            Providing 1111 I~r~ctiPI service sPpport for ertworlr, Iettriell
            Purohasing

            Providing ucrldwide link of Ierkcting ectivitiel to Irs~ Menngere


         SP/lr O
         01,02,91 O


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