~14A;) .C" Ej; SPOSSORSHIP MOTORSWRT _RAILYIP?G TIIE HISTORY 'I~e proposal for BATCO to re sponsor the Hong I(ong Beijing rally was first brought to notice early in 1991, put for various reasons a decision was made to postpone any further discussiofJ. It has now been agreed to reconsider this position and meetings have been held with the rally orTmise:s to discuss 555 involvement in 1993, BAT's previously sponsored the Hong Kong Rally in 1985186/gl, Ar that rim: the rally was organised directly through the Bon,a Kong A~ with the assistance of B.B,T, Hong Koog, THE RALLY SCEW Rallying is devided into two main segments,The tradictional dv in which cars similar to those in Ihe showroom mmpaa over various stags over a numb~e~ of dm on a individually timed basis , and what is now commanlq known as a "Rajd' where purpose built mrs compe3le again on 1 timed basis but over several weeks, fhe paris to Dakar (now Cape Town) is the best example of Lis.'Ihe Hong Kong to Beijing is a udiaional tally, Untill 199? Marlboro Far the main International Tobacco company involved in Rallying with their sponsorship oiToyom. While Camel concentrated on the Raids, For 1992 Rothmans with their spomorship of Miaubishi took over the Camel Role and in the World Champiomhips have joined up with Sabarou, It is remoured that Marlboro is withdrawing From rallying and concentrating on its Fl activities, and that Rothmans with Miuubisihi have siged up for the Patis· Moscow ·Beijing rally planned for S~rember 1992, This rally will be similar to the PYis· Capetown, a "raid", As no other tobacco companies are involved in rallying in the Far East, 555 involvement in rallying will nor mt s:cn as a'Me Also" ,but will allow 555 to "orn* the spo~ and to creategrass routes entiusiasiin within the region. Si; RAIIY PRQPOSI\L. It is proposerl that commencing in 1993, 555 once again spopsors and enters a Ihree car raem into the Hong Kong Rally. it is also proposed that the 555 tally team enters the Pacific Asian Championship, To ensure that 555 can own and dominate the sport in the region . The reasons behind our u·ish to sponsor and comptat: in the rally have been discussed many times prior to this proposal bing put forward and Lrreiote this papa will mvs the O rally project in,aenrral and the mdiamtl proposals, Unlike in the previous rally series, the 1993 rally is being baught as a package, this has the · W major advantage of dealing through one company instead of half a dozen interested parties ~ni a previously, I believe that this allows greater controll of the whole package not only in Q the dav to dlv Idminismtia of the event bulalso in keepitlg to budger pidcliner. C: I i I; PDF -!::!!::!!::!.f3 StlC.i: Dill ___ Attached to this note is the planning schedule which shows the orginis3rion of the rally in greater detail, The cow of sponsoring the 1993 rally is USS 3,195.000 inclusive of the followiog:· EVENT SPONSORSHIP 2,125,000 RALLY TEAM SPONSORSHIP 400,000 FILM PRODUCTION 3'15,000 AD\rRTnSING SIGNAGE PROD, gg,000 UNIFORMS BVEHIC1E IDEMIFICAnO~ '15,000 PRESS HOSTING 90,000 CD~TINGENCY 50.000 ~be costs involved in our sponsorship of the 1987 rally was $4,000.000) A detailed cost brakedown is attached, however the following points should be bame in mind, R~R~1LY'IIEhW SWNSORSHIP, Teams are being considered from those competing in the world rally series at present lancia and Nisan are favourite, Thee teams will come with their official drivers. However should 555 involvement in rallying be expanded into competing in the Pacific Asian Champioruhip then the total cost of the rally ream will be apmx. 5 7504000 The advantages ofiSS mrering teams into the Asian Pacific Championrhipl are as follows, a)Gives extended coverage of 555 in the region with panicular referance to T,V, b) Allows rally team driven from other Sjj markets to compeate as part of the official team with the resulting inctcared T,V, coverage. It also opens up numerous promotional opporunittes in those markets. c) Is cost effective compared with the costs involved in just entering a ten in the Hong Kong Rally, D) Be programme for the series is as follows lune 24·?9 New Zealand Rally Aug. e 9 Rally of Indonesia Aug 25·?9 Rally of Malaysia Sept. 189 Rally Australia Nov. 1· 4 Hi;naiayan Rally Dec, 10-13 Rilv of~lhailand FILM PRODUCTION One of the proplrms of competing in any type of televised molorspn is that you have to CI~ be winning to get coverage, Tnis proplem is avoided by employing (therefore controlling) O the film crew who concentrate coverage on the term cars, should they not win,the coverage of the team is not effected. a~ it is proposed a crew is empiovrd not only for the Hens ~:ong rally hut also for the Indoowianl Malaysian, and Thai rally, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111 The eostr of mmpeatins in the Pacific Asian Cbampioluhip would add aprox 51.000.000 to the rally bud,o~ 1993 54,195,000 1994 54,719,000 1995 S5,421.MW) The above ewts an adusia ol adrut~sinp and promotional nets, Clit; PDF -!::!!::!!::!.f3 StlC.i: 0111