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         S. Africa    865     265     12     IS     II
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          Mofjco      9261    480            6525
          Marino      14396   2525           138
          SpJin       lit4    '196    8      tl     28
          Br;uil      8060    3842           19     48
          Blexico     10519   1212    20     10     92
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                  199.1 SPO~SORSHTP CO~TRIRII~I[IEJS


                            Patmlllel
                            Corttib~lh'on Exoloitltia~ TPtal
          BB;W              18.3%       667,950      100,650   168,600
          BAICI:            10,OK       365,000      55,000    420,000
          Swilterland       35,5%       1,277,500    98,581 1,316,081
          Holland           13.0%       414,500      98,588    573,088
          Bllgium           13.0t'1     41495W       98,588    573,088
          Rnland            6,501(      310,250      98,SE?    408,837
          Aqeaina           2,2%              ·                80,300

          Total             100.00 3,650,000 550,000 4,!00,000


          Total Brand Spend                     14,200,001
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                        BARC1AYBUDCET
                        AI1OCATIO~· 1993

                           f'000


                            Sponsorship     Incrcas~
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           ~ethcriants    370         913          2749
           BelEiumZ~i     362         935          2689
           Seilt:tlar~~   3?1         1704         2433
           Finland        156         563          Illi
           ~S:ntina · 80

           Tod BA~Co ]215             4226         90!6


           B~TCF                      420          4?0
           Bg:W 200         969                    969


           TotalBrand 1415            5615 10415


           · Rqucsr:d Expenditure · Brand Plans f 16,600
                    ·Expcctcd E 15,000

           · Esrimsl:l 1992 Brand Contr'bulion f 2?,416
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