loi~


        9RO~N L WltLU1IBOK TOBACCO CORPOR~IOK


                     hrch 5, 1985


        I, Lirl Sumigl
        Group Research and Development Center
        British-American Tobacco Co~ Ltd.
        aegent's Parlc Road
        SPuth~pron, England S09 IPE


        Dear ~~ Sumiga:


        Your letter to E. T. Parlack concerning women smokers has been
        forwarded to mo for a response. B6W has collected several pieces
        of research that lay be relevant to the issues you raised.
        Although we have doPe no research specifically related to women
        IEP~eT4, all research asks gender of the respondent; therefore,
        the responses of women can he identified.

        in your letter you raised two particular guestiont~

        I.  Why do women smoke? (~y do they start, why do they ~in-
            tain the hehavio;l)

            We have no research that directly addresses this issue.
            Rr research is conducted only among current smokers
            regarding the issues that are important in brand
            selection.

        2.  Sex-diifere~ces in behaviorI1 styles, visuallalstharic
            appeal, switching, guitting, susceptibility to a~cr-
            rising, purchasing?

            In response to this (luestion, I am attaching a working
            document entitled "Emergiag Sepenrs-Teoale SC6~lfEI
            prepared for 1 meeting on hpril 9, 1984. The actual
            data was collected from several studies conducted in
            1982 and 1983.

            ~ do not conduct research in the area of suscept~bili:?
            to advertising.


BATCo document lot Legal Services : He~th Canada 20 May 1999

                                _ ·~


        L, lita S~ciga
        Harch 5, 1985
        Page Tva


        I vauld be pleased to respoad to any specific questions you might
        have ebncening vomen smokers.


                         Sincerely,
                         4~~

                         Derry ~~ Sproulc, Ph,D,
                         Director - rorecasring 6 Aaalysis


BATCo document far legal Services : Health Canada 20 May 1999