j~.~J y~ 3::jb ao;;l 26?:ji~ anl ~62 tS4p 8001 \L, BArESDORLAND o~t# Dor~nd Ljmitd 117·141 Wes~oum~Tcrracr I \ 13~ldon ~ S1R, ~ogknd 071 ZQ 5077 td 071 158 sm fix tlAR 35 / ;il ..·.1)·111111111 To: blatkM~go~ce~ICci ......·.···~~ Karen Sehuylenan ·1Yltlllllnllll htiaddn~ David Bacon Gmpany: BAT Fm ~~mber: CC: Jimj Rembiucwsld Colia HLam Data: 30 March 1995 From: David CdsP E~lx Piumbor: RE: British hinieps · rn PEfht Advertising Pages to follow: 2 ~XG~F~Y COP~F1~EErT14L Please see the attached article on the ~Pntpage of this morning's Campaigq oudhing B1Z's iPrention to ban 1I1 tobacco ~dvc~sin~ ~om its public~o~ indu~ic~ in night interacdve · [O ROMs) Obvious!v this has severe implications for us both at an adve~in~ level and possibly to ii ~cater extent ~4m a PR level, Yet agni~ we have a useful tool removed from ola armourj sud little chance to defend ourselves. Obviously, we here at Bares will evaluate their asd our positions, bur it seems thcrt will be no mom for manoeuvre on this one!!! nl keep you all posted with iofo as it comes to us. n8sr~~~dmo~Eon~r~ ~1 BATCo document for Legal Services : Health Canada 20 may 1999 ~UIYJ 53 U;.j~ u.l'~ ~L L~h In Ihe rmjntimc,if ~nyan~ rbinb it migb~ br a good idea for Ilr all to get iorb a ccrpo~lr 'hudd]e' to disara, thm p~wt call and I sriu aaiulge the session, Sad Regards, cce~--' DAVTD ~RTSP A~nc~WO~id,CnnpJII Cn BATCo document for Legal Services : Health Canada 20 May 1999 JO/OJ'35 B;:j9 0:7: i5t t55e 0005 -e=--:=IC '*fl: rp: ~r ··r t :":?.7I,5 kn =-r~ "?i E;E D: 3;?f'"" '~:~~·~ t2 ·'" c-:e·i.. pSFi.5;;r tr·si: ;c:r. ... 03 ;,r ,:fe " -5E.S c;3 - b ?:-I::: n =_~·~: E: E Epa~ C 03 · ;7,i >5 r,;r rrt*;" ??s:-"' 1- B~ :P L C;FIE~2? ~L~la~:Er ~7:' k '~~~4~~~,,:?~t.r· :F;3:il :: =~ g np: r., I C I'c~ p ~ca~~* ryll'~t ~:·: ;?S x;·3 I YI~E:I: nf' ?- ~~ C ::E: tb~·r c~~, 3X: 5~~~! :~rh~E ~:5 p~ i~5: ., u-: r·C:nZ,c, 2;?'"~' st::;nr,1Y.f ·:: r-s *. 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E·iiiS*~· ~5·~ I"nZ E "3;~Pl J :·,' c;: n C :-~·X~' 03 :?;-;:·~~"~~ ; CC % iC f~~Ci. i ·-' " I'; 1;'6:;a ;fF=: ;Ie 14~ nCs',; d c2rx~ =~~E·~~If= 2t~?Y=e : ~ ~=2';: ~~:Z_Z~~L'*'1 r-' I cL~ rr::T;~r*:~ idli CjI L?~: jlc= D i~rl:ar.p Xli~S';,YY Tr ~1 frF~'*i~ d r~f~.~.=l E.t-~ 5 - ? i.; e ·~ ,i c r vl;~"~" F~~lr *·'C ;'iP"e O i, c.5: n.; ;·. 3s E~~' r>3' "fC~:~Y~::.~ ~;·'fCi331 : C ~ iX'~i :EL ar- EVpl. _.a :!K f~'*~ .*''O 45~ r3?r;·~ ,.E~· 23I~ ,k ;·3t;·ii 2;:sr Sm~~~ 5 r' ~ ,C31 ?.~ r:r. 01. ? ~'L ~ g ui·; ~ , ;.· IY ~*Y C -~~2.. ·:" · !·"r? - :? 9:C X "* otn: E 1D I ·~ O "!tt r:.e:'I r RE~~I Cy ; 4 _, n ; ;'·=:·jc;'~* ~~'~iij3 1 I':~lm~ZI· ·4cn i %:E~ IIPrC:~c-.9 :.r.· 13 ni~·.. c-r'J ~~·~=·C·~~ -o ~5;cc~ ,n:I;,Dr.; st; r·:· i *lre E~ C' 01 '"~~~" =:: 't~t52: I'~r~E tn **I;oFn.'e n-- 3 x 5; cn I:r 21::3 -,I.. f~·~ ;L~ S".BF~?~lcu , r, : i' rs ,71 n; ET~. .: .., 5: a E 2j t 3! nr_;· ~;r 2 D~~i ~ 5 ,,.. - R !;~'c"~'; ~f3;' ~ rrl I~ -9I?;r· P. 3 1~I- w ~" I"ln":i· C:, hl·I1L; I g. r; IE~ n=lrc=;? P.r. C on:n i iJ v· r, ~~,. i t L: ~~? rri r··?~~o ~ 3) 5- ~l:~~t>:~;~J";:-eIY ~;~·IFti.·l: Iiu ?u 5' ~;·"·~ -~ : ·c~Etl!· =r ·I~lr":it ' d ":·-' E~a E.: a ··;~;:~1;· 4 '·"j , r r.c-eCFf3 T?Pi·~t?= .; cr?r·?l ,srg·, ._, giS?ni 1 ~.::: 1 :u3r: n : J~,E ol:-E"I'': i: 3 5 ;·? .!"r~-jco?r; !"iF~ *r ir. ?gj ~,:·u~ : :·: ~aar· O ~nc"~ :~-·~: :·· i';:·f~S ·.: 5.5,", P. "5:"- ~l·r ; ·.· " r:t~~ r :: I ,, ~~T: : :·t; Ilun~~ ,?::: C~2~= 3j~···n :~·rc~r ~.r;· crl; Z ~7?JZ?-: .3I. 1X eL : o~~" II r: -'fl': ~si5~=4"j~i. P= -r ~I - e tzs ;; IIII n :' t" 3 Vlr ~~Ci c jti : 5 ~ I! ih~l' ?5~3?2;·: IC-U ?b~~t;·::'~ -·-f ~I_ :;j~iij nn:iJis n~~ui .*..i·.:...·, ,,~,~, ~ ~~~~ ~ 1YIIM(rll Manufacturers Association Gle~tbw,S~gRw,~rt~3nSK1EVIG~ Td ~1921120(~m1·~33 t365 (di~od)lOBSOS5~66 [mcbJsJ. Fu: 0~16X101~38 GRTlncr ~culivl baor, ~DJqMa~s Robert Ayling EJq., january 20 1995 Managing OireetPr, British Alnvays, SpeeaDira Mouse, P, O, Box 10, Heah4row AirpoR, Hwnslo~H', Mdm~, TWS 2JA. ~xdmi~ilg~ We understand that the decision taken last October ~unici~ required this industr~ to attach Government health warnings to all advertisements appearing in your in-flight publiations, from Janua~l 1995, is to be follouled by a total ban on all to~acc~ advertising as tom April this year. Vou will be aware that 50 far as health warnings on tobae~o advenisements in in-night publications are concerned, l~ilhacta such warnings have for many years been ~pocifically excluded from the UK domestic Voluntary AQteement between be indla~ and successive Governments, The latest proposals would seem to have arisen as a result of persistent insistence from single issue pressure groups apposed to anything nt~ich moves on the tobacco front, and, I this is so, then we suggest that for British pjnuays to be thus swayed is onfo~unat~ in the extreme, When a came to your decision some years ago to ban smoking an folded flights, and then subsequently to widen that scope, you asserted that these moves were because of customer preference end could therefore be ~uppolt~d on marketing decislwlOmunds, Surely his latest notion can really have nothing to do with customer preference but at best appears merely to reflect a desire to be seen to be politically ultteq a~ at worst is bowing to those with an agenda which has become, if not insidious, unquestionably a blatant example of social engineering. Uo you not accept that a a product Is legal and is sold openly in the market place then in essence it is acceptable for it to be freely advertisedl You will De aware that we already operate under quite exceplionally restrictive terms, agreed with successive Gcvemments going back over 23 years. But a total advertising ban has never been called for and is certainly not an option sougnt Dy the present Gove~mu71 Indeed it has publicly medb Vlet very tear, ft · BATCo document for Legal Services : Health Canada 20 May 1999 iOBRCf~ M~NUFj ~SSOC iEL: 0!71-630-9638 20.lan,95 11:!7 No.OlS ~,~ji~: if the logic of your proposal is taken ~ufher, then pressure groups opposed to the fbih terminal should win their Ease, and pressure groups campaigning for very severe restrictions on night or early morning arrivals or departures r~uM ilso win their case? Should pressure groups always be the prime in0ucmcld · as seems inaeasingly to be the ass bl~ase days I not only In the coota~ Of this particular airline bu,7 Pemaps you would be kind enough to eommenf and to explain the rationale of me dedsiont Yours sincerely, ellM TURNER BATCo document for Legal Services : Health Canada 20 May 1999 nl~CCO Maftufa~eIs Association ~hC~~,lcmdcoP1E~. r~l~l~lanas nss (d~ed)nasaasas ~~ ~ elo ~ ~eolt~eB: ~dway~ Robed A~jng Esq, Januaryl7 1995 Managing Otdo~ British Airways SPeedbird House, P, O, Box 10, HeahR ~~~ Hounslq Mddx, TW6 2JA, ~ L 4t~ We understand hat he decision taken last October which required his industry to ata~ Government health warnings to ail advertisements appadng in pur in-Right oubiimtions from January 1 1995, is to be bled by a total ban on all tobaooo advertising as tom Pgril this yeat ~~ would seem to have arisen as a result of persistent insiotenoe from single issue pressure gnups opposed to anything which moves on the tobacco to~ and, it his is so, Lan a suggest hat for British Airways to be thUd swayed is unfortunate in he extreme. When it came to pur dedsion some years ago to ban smoking on selected Right, and hen subseguentiy to widen hat scope, you asserted that this move to because of customer preference and could therefore be ouppodd on marketing decision grounds Surely his latest notion can really have nothing to do with customer p~ferena but at best eppwn merely to renect a desire to be seen to be pdialy mm4 and at worst is bowing to those with an agenda which has become, 1 not insidious unquestionably a blatant example of social engineering. Do you not accept that I a product is Ipal and is odd openly in the market 'oiaoe, then h essence it is acceptable for a to be freely advertised? You will be aware mat we already operate under qule exceptionally restrictive terms agreed with successive Governments going back over 23 years But a total adve~iing ban has never been called for and is certainly not an option sought by the present Government Indeed 1 has pubCdy mads that very d~al BATCo document br legal Services : Heath Canada 20 May 1999 I the logic of your proposal is taken further, then pressure groups opposed to the fifth terminal should win b~eir case, and pressure groups campaigning for very severe restrictions on night or early morning arrivals or departures should also win their case? Pnd if we, or anyone else, were, say, to set up a vocaemus pressure group attempting to ban the use of pungent perfumes in airaaft cabins, andlor to have their advertising banned in your publications, then would that receive credence at British Airways? We 8ink not perhaps you would be kind enough to comment, and to e~lain the rationale of u~nat we have been led to believe is your personal decision? Yours sincerely, CLIVE TURNER. BATCo document for Legal Services : Health Canada 20 May 1999 J1~ 13'95 16:14 8888 AOTH#t;~ ~ rrm01 'Ta84~31-#38 ~ 91 - ---.~ --- -- ~y~er~d~i I*LUI~*L I L 04* aowwmnLlzD llll0rl JlDsl~ ~ ma *n*~ IU(OwIlll IW~Uol TElEFAX MESSAGE TO: 'Yr CIIvI Tumw Tobaooo Manufaotllrwr AuocIation, london FROY: Kaith Spinb D~: January 1315, 1Ba5 NlIMbES 09 PAGE(thb bwOSH AIRwAvs · TOSAOOO ~vacntlrg Dwr CTu, Wa htva roooivad conlm~on kl tha p~bhs~ of Br~~h Airways rnadia, Plldsr Ylg~nr, ~t as from April 1995, It wiII no lonpsr ba oosJIbla to tdvanita dprr or othor tobler psdud In any of Sridrh Mmyt 1(~1, bdudbg HiOh Ufb~ AlthouOh this d~on by L1 Mar~~ln( OIraotor, Mr it ~En~, hsr ya to be oonfirmad io ~ng to Pr9ciar Ygdn#, I undsr·nd md tbs dldjon it ~~gdve immadittoiy Ind it inIvartibla, (COPY e tom Prlaisr ~l~~nr Ittaonad for your information,) ALough 1L axpaotad dt SA will confnus to ~~I duty hIa tobacco produb, I kava baan advirad md thay intand 0 aIro pdnt a hwlm wlmlng In bl ssetlon of Is orIoo 991 d4h~( tobaooo oroduotr Ivailabla for tIio on bad, Tbir pries Ilrt radon normally tneludls pIEt tbott of oroduotr Iwl~bC and Ir oroduoad by SA mlmks~, throuOn mdr pubEJhr, and forms a soaoifio oart of hli i,l~ht ~p~no, It wail II th8t ssparars shopping broohurI, Tho iraua or tobaooo IdvsmLg hal baan mt tubjaet of eontidarabie dbeulion and eonctpondancs bc~ln Pr~mi~r Mlgadnsr and Ro~mr~ sinoa bl baginning of 199~ whan m wars tpprwehld by Llm to Issirt in paidh( U witb arOUmanf9 to ooUntal; Jlr wt m told wat, tbs oonridarabiI praJJurl hing aooiiad to SA, oIrtiouirriy towards St eoPn UiahJI n~~t n~~lanp me $coodpmy ef I nublicly statsd no~PoY1 8ATCo daclment lor Ild Services : Heelth CalPde 20 Tty 1999 at, 13'55 16:15 1 R3m~6 Q ~ WL101 T8~841-31-43 ~ P poEq on ly of tna ~~an rautu. ~nd bl I~pmel of toboseo advsrolting in m~t i~cht no~nw~ ~1 oonttctt foodnud throughout 1994, with vdous 'compltint5' frorn tbs snl·~b~#o aotivittt bdng addrotJad In oorrstpondsnco batwsan tbs advsrtising Iplng Id Rothmant, whioh inoludad ueh istuss at trtioias on Formula t racing and Ammans OonsP~iP~ ~s eulmlndsd In t dooition by 9A't'tanior mtntgamsnt' In Oclbb~ 1994 met with ,1~~ from Janwry In, 1995, pi pblcco advartitinO in indZg~ Red~ wl carry ma ~( hsslth rming. I hHI mclprd for pur In~~wdon, i coDr of ma odoar 1994 Isttsr from Pnlllr Ylgldnlt whi~ qdtl el~r~ ids~fw C1 mti·JloYng Iobby't oltttura on a4, and tbs dsd~ion takan 8 Rquin bw~ ~~(r I Of January 1995, MI It fo8owd ~ ystttrdayt dlYon by a9 15 inaoduct a 9ol ban on tbs accspttnct of ~r tobtooo tdvartIting, Iffdn Aphl Issl, pntum~bb u mars it I contract for Rothmtnt adt until tha Id ot Muob thit v~~ fhit it obvioutiy 1 ngnmble d,dlon by crobabiy, tbs hiphsd profiis national canitr In LI Wild; tvtn mot~ to at be rwanly IbMOdltd UK \loiunttry Agllsmant on ~~J~ tfo, oontInuos 10 srclude oublIottiont pt~dominm$ for u on ~idb~~ tnd fatrist from ms roouiromont for hasith wsrnings on tobtoco ~~dinp. It it cm aDk wonyinp at I hm tlse bin In wnlpodoec wiPl tht pubIichsrt of obu ndonll a~da~~ in·~pY mtgtzintt( tuoh at Ollmpie in e,llcs, 9lovtnitn, Adrit #rways and tha Ctach ~tln~, CSA, who havt eono uadr tfmIItr pr#ron from, ~d tppstra to bo, a conclnd and 6rgot(d ounooion Il~ht )b~co tdvd+l in bb madia. ~s dseirlon by Bri~sh Ainvayt it uMln 15 Issd me nit into sn svsn Oonglr camoaiOn I~Jn~ ~lr nttionol n10 clrdlrs. 1 am vnrura from II hfc~m~fon avsihbla, I M intand to mako I pubSe Sfatlmlnt In rsiatlon to lhit d~cYon, Ind if to whin, but it MUY lldm to ma that, tom oadt sxpsritnca, tbty sla lukl ii[uiy O tnnounoa this dld~an II a poCq OZmPnt oonsitttnt with ~IP ~nlnuin( exoansion of no· Ir~ing fli4h15 Ind #dnpr. BATCo document far Legal Services : Heath Canada 20 May 1999 ~ __I _I jlL 11'816:1~ P ~T~6 Lle PkL ~ TSbuiQ;-j6~o ,, it mr alnsd ~ Dan OwbMy that yw should n~ ~1~ bdlln( nets d&~ with o copy to hla aa mo R~msnJ ropnaontativo on mo fMA: if I can plovido ry futmor ~~~ O lie ~aian, or I you would iQ olarifioatloo on ony of eho abovo, pCn 6 not h~B~ to con~t ms~ Kind moorda Moll ltd Cooioo: Mr Dan ~I~ Rothmans UT ltd N Illnm~l i l~i~ ~~d~~·(#1)P~ IS BATCo document for Legal Services : Hlarh Canada PO ray lOgD ~L ij I~ 16:16 I RIMA6 O PFLL ~YCIOI ~842~31~ ~Y liZBb~bZS19 ~1IL~ il:Q IREarl~ c~m~e Iw, 1-114 r-~e H1 rf 7a: Y)i~ :=::~::: ~: ~~ YMlttl llMOOOY tl~llYPwllM~lr 1~~ 1l1 111·1)l l111l(()1 YEYO~MDUI a: ru·l·l ·I a: idV FROY: YleHIE~ D1MeZ 4Y ar~~~are $~ D~: II~ JA)lUARY 1891 Dsu ~1~5 WWnD our ~~h~ oonloratIon of yosterdly, I would Ik1 to oonilrm in writing me decision mat hu been tsitsn 8 British Airways. hm LI I~ of jOrJ Yn AImsys hss ahnwd thot 1 ~I no lonlsr be posibIe to sdvertiso dgvsaes or ny tobaoco pduds in Id me 8~ Alnny ~~ This InoIudu: HIOh U Businus ltte, Dream Journeys, Conflorde and 811119111 Inf~ht b~~mt Oulcks, a well as 81. lV, WhiIst m% deoIsion hll not bun ~~d in mtthp by 811111 #wy, we cllped me a be eff~c~r h~dldl~ and mat inloml you ~dndp it b our u~~dhp that British Ai~ay dr 1 oontinue J Dg 9198 $sIL d ciOarettes a hard, and Ld there wtit he a pad~ ~a listing in Hbh U In mo Duty Free 18&0 Isdipn, r with the 8~ Duty ha brochur, but heR may he some ha d h~· wmlnp In this union. Prernkr ~O~w regrets this dedsIon snd is ~oa for sny inoonvenIenos mis II awe Flothmsns. we Yle met a d~cislon an not he Idao~ ny tuRnM, I would IL to msni('you 0~ Ior ss pur supowt of 8~ Mesh n many yosrs ind rsy how lmponant our relstionshio has been to Premier and 8,~ a is our ncps met we msy bd other wy to ~b together for b fire Om Iph rnay I ~p~f~ our mgmt It this deMslon. thanr Voun, bN O BATCo document for legal Services : Health Canada 20 May 1999 Jin. 13'95 16:16 8888 RO~rm~ ~ PFLL ~C~Q( ~mB42-311Sti·38 PAli~ 85 ·---·i.·'~III~F~II· ··'1 ~--· ., `I ~IACASI~LJ II ;i~";;;ct s ;;P v(' t. I dXISDdB 111117 LII~DOY IYlr ~tl critlP rI.rseow tt~rrw021 i!i·~!~ :~~( , I ~I Loliet Enneking ereative.Ctntre Inlematbal De Baulelaan 7 1083 KI Amsterdam The ~Je~orlands ~eo~ Odober1994 Dear toliet, I am writing to confirm the points we disevssed an the telephone regarding the issue of tobacco adve~istng in British Airways media from the beginning of 1995 as well as the the subject of Rotnman's continued sponsorship of the formula One higntights programme on Channel 5 Sports. F~stt~ the question of cigarette advanisSlg in inflight media has hfuria~cd the anti· smd~i~ lobby for some thna This year, as you know, the lobby has campaigned very vigorously to ban uy form of cigarette advenising, and the Minister for Health and Members of Pariia~nent have considerably raise the awareness of this issue, and senior executives at BA have received numerous repuhr complaints, Yet BA takes the' view that any legally available product should also have the right to market Ilsalf wib"lovt constraint However, this stance appears increasingly to bear less relation to current market sentiment and the decision has therefore been taken by senior management that from January ~st 1995 all tobac~o advertising should wry the statutory health warning on all inflight media The health wamhlg should conform to the UK health waming as directed by EU directives for all cigarette advertising that;ppears in the UK cunent3! We would, therefore, kindly ask mat these measures ale introduced to ~uc y:L.; E~,r,sli3 E~vz5s~~ ~;~e ?~n~;y;99~ is;uss. --- The other paint we ~eusJed is the issue oleMltinvb~ spworship or the Formula One highlights programme on the Spons Channel, I have been informed by ehrysalis Spans, v~t~o Npp~ sports pqramminp for 84 hhat K~CA by been in touch and will not allow further sponsorship messages to be associated with pt programmes. Even though we had worded the sponsb~s message in a fashion that associated the sponsorship Hith the'prorentation of the F1 highlights" and not with the programme itself, this has been deemed unacceptable to Mr. Ecccestone at FOC4 ~no has a categorical policy of no sponsorship. Therefore, we will be unable to run your sponsorship for the final Grand Pm in our original package · the Aunralian G.P · and need to resolve the invaieing in this ~sped. fhe ether factor vinieh affected this strong position from FOCA is the lact that race highlights are not to be shown an Japanese rputes apeated by BA as there is already an agrwment Cn BATCo document for Legal Services : Health Canada 20 May 1999 kc. 13 '95 16:17 8808 ~6mm~s rr PFLL ~01 TB842·Ji-5ti3a P~ 86 in place with other media owners, muJ K~A teels mat Is contracts have be~2. infringed, albeit unintentionally on the cart of 8~ Both these problems am preventing BA from buying any F1 ptogramming for the ramander of the season and the outlwk for 1995 is not too bright either. Needless to say we a~s wwltinp as hard as pssble to inlluence his course ct pdion on your behalf, and I must apd0gise for this outcome, buttha issue is out of our hands. On a mon cheerful tote, 1 very much look fonr;trd to our mealing scheduled for 1 st November at 12,011 at your offices, fdlowsd by i~neh, and I hope that we can dixluss Rothmans' plans for BA media In 1495 and take the apportaitJ to resolve ovlstandinb matters arising Irom the above, In the meantime, please call me a I can help further or you require mae inlona~on on the points set cut in this letter. II rema~s for me to wish you a very successful and enjoyable fesfno[ at Cannes · Sara Huphes from Premier ~ attending ,and I look forward to seeing you in November, Wth best wishes, ~n~L~ Mithasl Dance BATCo document for Legal Services : Health Canada 20 May 1994 TOaFICtO nRNUFS ASSOC 'IEl: 0171·i~30-4E~38 '" B171~'skJ~7 No,019 P,OZIC h?anufactwers Pssoeiatian c~n~ue,sy~to.rP16ms~~~EVI(;. 'le. t111~8 2~11011sS3 '1115 (d~my~85~5f850 Imo~e]~ ~ax: ul:43C 9538. Oe~naar E~c~mhrno~ 6~py~in Robert Ayling EEq,, January 201995 Mana9ing Director, British Airways, Speedt~ House, P, O. Box ~O, Heamrow Airport, Hallnslsw, Mddr,, iW6 SJA. We understand that Vis decision taken last October which regui~ed this industry to attach Government health warnings to all advertisements appearing in your Inflight publications from January ~ 1995, is to be followed by a total ban on all tobacco advertising as from April this year. You will be ewan ~~t so far as health ~mings on tobacco edv8rfisemeRtj In i~ filght publications on concerned', nnh~o auch warnings have for many yoPn boon ~poci~icllly excluded Irom the UK domestic Voluntarj AOIeemenf between the Industry id sc~ccessha Governments, The latest prapoolk would seem to have arisen as a resutt of persistent insistence from single issue pressure groups opposed to anyming v/nifh moves on me tooacc4 front, and, if mis is so, then we suggest that lor British Ainuays to be thus swayed Is unfanunate in the extreme. When it came to your decision some years ago to ban smoking MI selected flights, and then s8sequently to widen that scope, you asserted that these moves were because ct a~slcmer preference and cwld therelore be supported on marketing decision grounds. Surely this latest notion can really have nothing to do uith customer prelereno but at best appears merely to reflect a desire to be seen to be potltlcally cane~, and a worst is towing to those with an agenda which has became, if not insidious, unguesticnably a blatant example of social engineering, Do you not aCU)P1 Vial a a product is legJ and is sold openly in the ma~et place, men in essence it if accoptpble for it to be freely ad~e~ised"l You will be aware that we alreao) operate under quite exceptionally restrictive tents, agreed dth successive Governments going back over 23 years, But a total ablenising ban has never been called fM and is certainly not an option nought by me present Government Indeed it has publicly made mat very clear " BATCo document for Legal Services : Health Canada 20 May 1999 TOBCiCtO kF;NUFS BSSOC if!: 0171-630-9638 '" ·8111:6~8'9~7 N0,0l9 P.03i:; I the logic of your proposal is taken ~Rner, men pressure groups c~posed to the fifth terminal should win t~ir case, and pressure groups ~ampal~ning for veri severe restrictions on night or eady morning arrivals w depwlurss should also win tt~ir ~asel And if we, or anyone else, were, say, to set up a vociferous pressure group attempting to ban the use of pu~ent perfumes in aircraft eabinr ~nd~M to have their advertising ~annod in your publications, then would that receive credence at British Airways? We think not. perhaps you would be kind enough to comment, and to explain Vie rationale of the decirionl P~suma~y there ~ no Vlaugh~ of a ban on the sale of the productsl Yours sincerely, CIM TURNER BATCo document for Legal Services : Health Canada 20 May 1999 BRITISH·GMERICAN TOBACCO COX1PA~ LIMITED TO: David Bacon ,,,.,d FROM: DATE: 19 January 1995 S~BJECT: British Airways ad ha R~A would W(e our approval bcfort sending the attached later. Although it is not our srjle, I do not ~ave a pmblcm with it as a TMA letter, span from su~Qesdng that the pcnultimdte parz~aph is deleted Althou~ it would be prcfaable 16 have no public announcement at ail I would also suggest that the TMA ask BA to ~ve us prior notice of any statrment they plan 16 rnake and prepare a draft leger to other airlines who might be tempted to follow suit. Toe comspondcoce from Rothmans makes interesting reading and touches on the real issue · the security of our inQght duty free sales. Kevin Saunders is going to have a discreet word with his contacts at BA to find out athy are aware of any imminent plans to rc~iew this. He has also told me that Lofthansa has already decided to sop all in- flighr dgareae sales. It would be usc~l to get togdher to disa~ss this before your meeting Yljdl BA. <--·I affs \~n~ \new \i~s c.( a ~ir~bie~t· & k ~Lh~ k ~R L3~n~ ~s .TZIR ~i~j 1, a cj~Li~e a ~ $ nipCl~~atn b ~s S~c~ ~nn~ \ h3Lh KLL ~k ~hd I~ ~ ~j~ ~L~JPT n (~hhhhU\I~ a lL~ ~P~Ju\o. ,,~ Ulli Ildllti HI~DLllq\P~IDY ~U\ySP*s;\r BA~Co document for Legal Services : Health Canada 20 May 1999 ~~·19~ 14:48 73 C - U~'1~9 al ,~~ TDCALERT! I~ Dtcvnmepioe ~ ~Uminl bJbh Do tobacco Jntifing bans really roorkl: 1 tminu ofthe aidmcl Dd tdacep ipatirbrg ~ ~ ~; ~ tiiao q' the mancr mnt~inr I JelKtion of papers submitted as comlrrmts mt a UK Deputmcnt of Hu~ study, EIY#t I tobacco edoatising on tot~eeo co~uu~prian: 1 Gsatssion d;xlmmf rcPinoing the eoidence, also I~Mwn i the Smec Report Edited by ~~ lull; of C~d~s Niagun tn~tute,B f~Peeo~dwf~ing ~t ~ i! induder ~uabjin& rtatirttal cmnrrmcbic,~ pt~ilasaphi~EaI end public ~9 EommMI on the Deputment ot Hiith study. Q the basis of this evidence, U copdudes tltat the Smee report ~ to provide 1 rational basis for any ~r i public pokll nguding tobacco edvemdng br three m~ i) it ~lb Qlhin empirid data and igaw h ~ d audal igpifiono. He argues tlut "lmkad of art~g its net i widely and deeply i popm'ble, the study appears to hew ~ on I hendtul of atides end boel;r which largely support its conclusion. Tlure is thuJ areal question i to whether the Stud)'s CDDduSia~ 4 ~1 justified" t) II ~~ Y rewrj~k deb~tlble 31Ct~OdO~O&id ~n~ lnd I 'disaubil%~' wittt respectC 9~ inierence Among ether things,'then is not a rjngle study addueed by ~ Report Lwhw ~ me~pd~d and sptdfication issues are ta)ren into accamt dearly predirs tfut an adwrtibeg ban aY reduce or~rmption". MaauPet,'~ RLPO~I I ~ · the ~d~ between advertising and total mnsrm~ption ~ert~neJ its mnclusion by dnding · lemonrtnblp ~vethdng h en omnrmpebn'. 5) it fails to place It entire disc~sria about ~~uaeo advertising bans in the Iroper context for evaluating legitinute do~Fwl~ public poliry. According i ~ + ~ut~ws of DI foberco ~Dnti~inl kFd ~ tpmk' opp6se ~dverh~sing bans, among other wafs, because while tbej do lot ~etdcvr thdr intended goal, "they do succnd in quite unintended ways at eroding ttle o318 ho~ati~ values of autonomy and nrpecr. 'Che review containr the follolk;ng r~pers: · A note a the Smee Report · Rof, jl Ashnosd,lfniv~~ dExeter [UKl: · Rn MvabjinZ ~ssoda~ol nsponse to the Department d B~I Repon ~ ef t06~FCD LdOnf~8 pn fObOCW wnrmrpti · lhe Mvertiring P~Jsoli~~l BATCc document for Legal Senicea : Health Canada 20 ray legs ~-I~ Ice roc n U~',%P ~ P.Ba3/BB3 · A re~iew of EfJaet dtobaao adwtising · to~Pcro umnmrption · Dr, lautma W. ~puc Henley Ma~ke~dny Pjn~mi~ Intmutional ~ · ~Perjdnl Bars i Nom~y,F~Ilbnd and ~lt A eontpuis· of C 5~ (1992) and ~F Stewart o~ · Midwl F Stewut Abbey Manalemerd ~~ ~UKI; · CPmmen~ on the Smee Repatl · Simnn V. Paner, O~Py geplult [Caudat · Canmtntarl r the gl Repbrt · 6iin L IrPink Mdlas~ Meighea [c;uuda2 · Elfcci of tciccc adPat~ on tctccro ammunption: slnre armments · p~ c ~ papers ~~~ ~ study ~ a variety of polrpertives: Fro~wsca ~shib~d eonwntrates r ~ ~ethodclo~eal assompdons of II study and the soundness of it cDndusica~ based on the available ddenet, while h Y~e~i~sing Plssodd~~ exa~incs the h~ ~ quality ot the stud)'s widence and it understanding of ~ertising~ YM Stewut loolrs IQ ~ of Idvatidng bzps i Nonv~y,FnLnd znd Cu~d~ while Potter end na trial #nuwl i the 6Mdian cpurt a on the ~b~tutfonali~j of the munt~s ~dverjsinl buC few on issues about aDnsltmptiq advertising and smoldng initiation arising i ~ trial F~MUy,~ ~ raises the issue of WhEtt~~ advertising bans are ~b$ute irstances of public policy in a iree and dernocratie society Source Luile ~ (Edite~, Do tota#o ~dw~tisirtg ins reeny mctkl: 1 teoiao ofthe roidenca ne ~~ institute (1~ 1~ pp. Rdam# BOpM6 TOrRl P,8~ BATCo document for legal Services : Health Canada 20 May 1999