HO~ utlll tOR~alltt Ilfllll Illlllttl)()~l )I,IJ ~l1d1~1~lg.(1 t. i 5 r,o ~ RO ~ PUSIRA~ UMmD COI(PORIITE tllfAIR~ DEPARTMENT Tcicp~o~ 84 ~~~ ba~~ Dl~id B~n J PB ~~ J Pc~cr Blmdnd n SLI~P Lp D~: 3 Rbml~ 1Al SL;BJECI~: D~ d h~~ C~~m Spb~ion hdudbg ~ onr 19 YESSAGE ~nowhg b Le ~ of ~ Compq~ s~m~n b Qe $d·$ Cor~ion a ~be~g ~nd PI~~PI bKoma ~ ~lt e p~~aS md hade: n pt hl~t q COmPab a~d Im y iniorm M~ Qo~n a m a p3~~ie~ Reglrds P6v~r 11(1 M1·lba ~I Ar~ ~W~ rP ~~~111 HIIPll~rr~ LYdD~I hls~ WWI A·dC ~UBYllba B~Co document for Legal Sanices : Heath Canada ~9 Yay ~999 FRO ~ Y f ~ CZ CORIOI~~E OIF:IRZ 18 i I 6:;;~s Lbl 7 ot,s~ BB1161~3~alBt40,I1 r. t LABELLING AHD PACKAGING BLCDMES a InREAt Tb PROlllbBILIII AWD tPADE Hp i HO YmlS b~oces cunenlpmposals ~o in~odun mandatory 6lock·on·~Ehi~ ~eP(th mPmings to cigarette packs lill Inbodu# na tfnob to IndvsBy pmBli[i~y ad employment YIBB psn~n product demand mag not EISPnpe, some eristing premium brands luou(d Be p8kfod ~ advnse packaging designs, and I~ese design c~anpa ulould not be eMnlg Irfwrd bohoem tire cigarette monu· f~cfure~s~ Tne Company does not oppose a roriap orhoo~ lwrnlngs, only peck design reguiocio~s ~I~ie,4 take no account of regisbprion oltrade mpt~ Pndpock higns, inlElimr~uipmSE~6er Pndrighlr ~dwrPted$ Q~T, T~~p~c~ogrpropo~oir also ignore slondordr Jdopled Tor ob~er consumer product indus~iw in B~ir labelling ondpPekoging, II(1ILODUCIIOII WD h iiO PII11S narks~ a langl olinternationai and domestic bnadsall of which are registered trade maricl and designs and affected by proposed pack labelling chngol suggested 5e the july, jf·il Ministerial Council on Drug Strategy meeting, ihe Corrii~aa~ has in rr:!;1 times been aade aware of a media release 0f29 September, 1993 iroe ttt Federal !linistrr Seoltal CTaham Rkiurdson, detailing the Common· wealth's intention to;srfte regulations under the Trade Practicer Grt r~brcing the July, 1993 #C.D.S, a~zlsal, ~O ~ HO ~I1S ~o~zl :"at ~ctoria also announced in September, 1993 the ga;ettal in that State 3i l~lCi31 reZ.'!!ions enforcing a European Csmmisrior, · version of cprette pack la~tlling, onccticz ; july, 19W, WD h HO ~1~ Cb:r a government hedlth warning on all cigarettes produced for both the ~atraliac and tuport markets. It is also B~T'J policy Worldwide 10 apply a hralih i~~ming M1 ii cigd;eller, irrespective of la~l lovernmenI regulatlnru in ~ this regard, L~ WD ~ h'O WI1IS' oF~nilicn to current genericstyle product labelling if not an \e opposition 1D halO rlr~ine].'Tha ate not opposed INtead, the Camp~ny5 oppi· tion is to tbr severe d~i!;lment of the Company's registered trade marks and designs ~T\ that blathan~whlte pY!!Bing change would impov k CCompdny, the packaging Co 1111111111 1) 1I1 11111111 (111111111 1111111 ,r IC(1((5UM*6 U udl[~ll~OUIPlmlll g r BATCo document for legal Services : Health Canada 19 May 1999 intellectual property rights and ignore )abdling and paci~ing standards developed for other industry sectors, It is beyond the Scope olthil submission to address fully the reasons for tobacco product health warnings. The Company recognises that rmny authors o~s~ontir~e and medical studier have sought to iden(ib link between smoking and Certain diseases, panidatil lung cancer. Becnuse statistical (epidemiologid) studies have reported that smokes develop lung cancer more fregu endy than non·lmo ken, we ad(nowiedge tt~at smoking is a risk facto r for lung cancel. Whether this statistical association should be coida~d a causal relationship is a matter oijadgmont taking into account all available scientiiicdata, ~I predcr;linant opinion olBt medical community is that thecausal relationship has been contiurively established. The Company does not share this 6pi6on. The causes and origins of cancer are compleu and there remain numerous unresolved sdentilic questions, for ewmple, WD h EO ~1IS doer not believe that even those members of the medical community who have concluded that smoking muses lung cancer can conclusively establish the mechanism by which this occurs, WD & 30 ~11S believes that the public is aware olthe reported risks oismcking, of the govemment health warnings on cigarette packager and of the widely pulidsed opinion dimany in tte medial conmunib~ Adults areabie tomakean informed d~dsionwhPtbzr Or not they Csh to smoke. Research conducted by ASOP Research Pty, limited in ]une 1E93 showed universal awa ron ess in Aus t ralia olthe health concerns oismoking. Commissioned by Clayton Cti, solicitors for the Tobaccb institute of~us;ralia, the research was tonductrd Austniia· wide among 2062 rapondmts. 100W of young people and 99.1# of ail respondents nominated health risks aaociated with smoking to a series of three cCen·mdld al!· tions.'lhP balance 10.396) of eight people who did not spontaneously nominate health risk! dur,onsl:atzd later in their inteeiewl that they were actually d~are oldajntd smc~ing related health risks. IYIII11111 1) II( IIIYPII (111111111 1lR111 i 21 :Nl(rO UmnG ~ulD YlkyJ1WIIWd ;IIGlllbII At the same time, however, a large number dlAustralians chowe to smoke tobacco, LJ Governments have imposed severe, and increasing, restrictions on Ihe advertising of ~C tobacco products. With the passage of the Commonwealths Tob~eeo Products (A~~riic· ~O b~ Prohibition Ad 1,092, ia opprtuniiia ar~ now apm to the indat~ to aduatilr or ~ promote their products to the public. ~O In Ibue Lin·sl;dnm Ihe cor;llina b forced lo rely mdre onhor d~ hii unCaWndin~ g oiindividual brands' good or bad points, Thus clear identification olcompanib' brands B BATCo document for legal Services : Health Canada 19 May 1999 Las LI·LA 43~ ~ L I~ra B 'klkr h~~l~ Yjtl~G~n~ Ir~~YGr~un~E~rrY~~ IY ~lronlir~~ Yo lillP111 'L~1 Pipy· ~I~ ·LI~Hodpld~~~~Br ~IIIII n nl I*·~ u~~lr,l llllr ~ * 1Yll~r ~ ~~LI~ ~l~n c-·- -c' "r"r-"-' s~bmt IP~ O) Lt p~pnd ~ga ~B ~~ iY~t ~~ ~~lno' o~du66n b m~~n6~r bdr PAdlb b C1 ·~t ~t r~r·ll n at uksn 1131111 Illn ~ w IQRD pr· ~ r~lr *~1~1 BATCo doeumsnt kr Legal Sonlcls : Hesrh Canada ~O Try 1199 llg~ YB~I ~DllDlllI 1n1115 Illlllt:!)lut 11,n lt161~1~~,11 8) thlylmount to a I~l~~~d ~tlTomB~~~~d itdi~ )~$ dph~ and (3) br IPd dt~l daiQb~ n3uirod will hPch that It~bd~a~l ~la~a lnformahon a to ~t~nh and mwl rld~ a to (iltLton ~L ~ pd Ipind 6~ IddSPB d robstlnca dchU! ~hd n ~~d or'~~or a~~ra' Inda CoPmo~m ad Sblc ~ mthmp~Cla~bPbst~ld8nY~lh~Ylahiddl~lmP on p~~dibeew leu C i mont~i)~ dnb iadqpad ip~d. in ~ oaK of P h HO ~, kcre d ~n p~ld pdpJRP and Pd06L npiaa~ ad dlur pdpp ~1 q~$ BPtm~lld omCd i~ op~ colpllea, SuChe ahr than ab II nda b~b aph~b gn~l~ mm mightxom to h ~Pi~d6n ~L $~ at I~ a LI ga ofthr 1ILonCs oP~d iC b ~la d II peYi, in rkt Ylwl roa$t to L i$Ls lor tPbacco is 8~ ~mt ~ Johdk br~a; I bl~pcug~lodb, qldJb (p# oBd~$ ~Sd~PiPaS ( Lb, apldjb boo Lr compoJition olwhich is amplad houusr br luCoi- ~a conidlr that tomr ~(RCla~3 may h ~nCl h rdl LI mbmj~ln Jhil ra~ how, ronp~ad with complnblt eoa~da i Elrop or ~d~h haiu, Iltian 9ldtO~ I~dRm(nb gbcd on bbrea a wl a on Lal oga lubla:a, rl d odC db intlmational pdke I1CDHOUC BEYEUCES Tbl Idvldinl dJ~ohd~ Bwlnln in not poY~td mhb~h, Inn though hi ~LbCiJ Copndi on Drug StratrBy IMCQg) Sab tobacco and dcohd a two lab s~ncu olabux, w~h similar dn~~n srt in ~lrt to dgj with thtm, I d~dl~ Code oiCandab is a oilil Rh6ng to bl Il#l~nl of Jcdhd~bwolla in LI otdl and th( ubr idpt0 ha bllun Ipmdhl b"Orjnk ~nl in Jodo~Boi' program vah C#anmmt lupm Usdlr Lr Food d~ndldJ Cd~ plrt P rttulttu Mt compm~os gwYnl mi Chgnl Pncln, uia md P~l~d~ntr Bk npird that, br puroosuofdwcr;otion olthodtink maalnll variour maximum Irdl of dLI ba Lund.lpt I~d~ and low alcohol r~a In loually ~r~BM~ kr ounhasr bl In adult pan it b also a rrquirlmtnt IhY Ill~ln II Irun~ allrrl Irl~ , ~ lauo pr ~ rnt* ·~r~l r BATCo docunant for Legal bankn : H,lth Canada 19 May 1999 1101 YI1~J FolldlarE ~rF3yog ((llrlll~~L(~~ It,lJ BB:161PadlB7Po.ll r, 1 each label show the oercentageolelhanol byvoiume olthe bcJeraee conamtd. Finally, a proposal from the E~tional Food Authonty is that each label show the number of "ltandad drinkr" in each package Ibottlol. However, this proposal has not yet ban agreed to jyStah and Commonwealth Ministers. Other ~1AT~ the "Dn'nk wine in moderation" endorsement (which is not mandated ~p ~ HO ~~iS is not aware oiany rc~uhmmt for alcoholic bevlra~u to contain health warnings 01 the Fackagine of the kind now foirted on the tobacco industry, In this. Australia is at adds with practice in the united Stata and even France. Such ucaa trralmcnt oithe tobacco induJtflon tLonehaodand IhralcoU industry on the 01hll is clearly discriminatory agaimt tobacco, if, as be MCDS claims, alcohol abuse is a senous public health problem, then the public should be, from that viewpoint, entitled ts receive wamingr. Alter all, WD B HO WIUS is told that, precisely, is why the warnings are needed in the case of tobacco. Finally, the policy contradicts the review ollhe National Cdm~gndgainrt Drug~uso. In Srgtccbrr, 1991 the Company made submissions and gave evidence, before the Evalultion ~lk Force commissioned by the Ministerial Council on Drug Strategy to mquirl Into and n~rt on the National CdmpaiSn dginlt Drug Abuse. The Coe:angwar encouraged by the Task Force Report IFebruaty, 19921 'No Quick Fir' in which it recommended for the luture olthe Drug Offensive: "Iln inleg~r~e~Pppro~c~ Eonrlstwl ~i~i 6~ Fume HrnllS model mt~a tlrpn rDr~slng solely on a seclllf drug,' THERdPECi(CCOOOS under I~e iht~a~o u ti[ Goods Act, thaapeutic goods are goods used as mtdicinu; and t~e like. Thq jiller I(om the concept ol"lood" in that dt manufacturer main, or impiies, a II1hLn:!"liC claim". Such gc~b an range from herbal remedies and ts~moniy used proprietary medicines up to JE~Jtanm ahich are highly dai?gerour,~t one end of the spectrum, IccrJ by:he public is uncontrolled; at the other, mere possession ola substance without special authod:9 may be unlawful. Some drugs an be purchased "owr the counter whit others r33uite 1 BIK~OI'J prescription. Soml items may only be sold by pharmacists. This ~anti~rrum of increasing rutrietion on al~rss id th~raputic goods is matched by a gndudtld rtgcbtory system controlled lrllllllll 11 111II1YlnI 0111111(1 nlsrr , # IClvro aOLIP 111 rUIUICIVIIW IlOvlall I ~O BATCa document for Legal Services : Health Canada 19 May 1999 I)O~ YI1~I COlrp)lll llllnl Ill~lffll(l~t 121~ ( uhdhlr~l9br0n0 ~!bl~mY~ti~Qr ~t in ~t (I1Dgga itmay h sold; ~ inwhatIonnuli(iorJi inglghrYwlP~Cltrd ~ whit Ce~~lnllJdlR(r~nra~ edad~vht rinb, muslioallr lad hr ~~3$k mon I~llnen which In nlldJ a"poisoFJ" (iad this ~dodo miay LnpP~e gd3 ur dasiiiid a I iaitb lraduit(d sYstrm known a br Slondprd kr Ib ltairorm Schndulin9 ~r ondPoisonr 8QD9, issuod by ~1~50~ Ho~h Inl MI(PI Rda~h Corndl $HHIO. ~ SUSOP lists ta Idar 9 S~~daa, sch apnxa6nf la Qh~an o[ control oo urs, lad on at /4nr ol~bdCal id ~&dYnl ~b~Yr (# Bod~ 1*lrl n nl Ilnn all·n Illw ~ * Ire~Y r ~~lr I~II1 BATCo document for legal Services : Heath Canada 19 day 1999