~~P~·]K~I~ ~~~~O I~. · 1·16·~ ; 10:13 ;         I~IPs:~:~IA1 418390;; 2:11


          From; Y, Dcrcjtslux, imperial Tobacco limited, Canada

          To: Key issues Council mlmborJ~

          January 13, 1995

          FEDEWL GOVER#YEHT d#TI~OBACCO ADVERTIS1MC ed#PdlGH

          For your infcrmarion, the Canadian federal government has launched
          earlier this wepi a mut~m~ian dollar a~~~obaceo campaign.

          At;ached are a copy of of to Health ~inb;o~e press rdeaoo
          announcing the de~~s oi the campaign, a Fho~oeopy of ~o of the
          three print aCs that are part of it, and a copl of the scripts of the
          thr~~ t.v, adVcrtisements.

          I draw your aaan~an to the most candid adrnissicn of soci~·
          en~noo~ng by Haath Canada: 'The rneda campaign will hdp create
          an anvlrnnrnar;t that supports tougher pu~~ maaaures against
          to~aceo usa."


                  ib ~1


BATCo document for Legal Services : Health Canada id lay 1911

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       E~e~Itft Canada
                       -- --                                  --


                                              ~· C"


                                        1915~3
                                     ]an~ 10, 1995

       E~UT~.l~e~A RELe~Sr~~ZW ~T~TOBACCO ADS

       OTbdWd · Hclzlth Ca~ad~ Icd~y:dUE~~l Jc"a BFd·tObaCtO media ampoip,
       TJe pir J rs~s~ri~ion Id irsqaig, r\ Fln:i i fd·nt goven;pa'l T~bzci; JrYrd

       Re~b~non So~-~egl~, and follows oi~e: f~~ni e;3s~es and programs desigod to make tt~e
       public y~ aware of che huYCr pi cohc: ~.
         Hrirh Slipiste: Duce Xlarkn;cd hr ~j~ m~a campaign ~ijl helF ~Je an
       ewiroFnr that RlppOC;I fedP~ai ~~~~pa ;~~sos Ic~ poticies designed in disfmn@
       robaE~ a:~
         Tae cri~I~aip ccmir;ts of ttiE: Tv adr ;nd ~hrt: p~s; ads, ~ TV adr :ea~ en the
       bcaltb hautds ci crvirortoaul rob:: !r,o~ iETS) and Q c~mical eonstirww of
       tobac;~, T~e print ~d~ suF?~n;he i~ ~ts ~! s;slidiag ~OP dwiied bforr;i~wn and u
       PpFO'P~P~I ~Wp~ ? I·80~ mrrctc:, ~ ob-~j iitt rkls oa E;S, loba~e~ sales m minots,
       sr;oie~ and ~oi~~ ai· ~uliq~, e:o;~i:r, frc~c~i and 9t~r Icbae~o i~J~s,
         Tst T"J ads, c~t;~c~ 'C~C~C~~', 'Dbjl'i ~:U'X~I, and "~JOI al~C~' wdl apm on t~e
       IC3jOL English, Fr#c~, ~TC ~IULdC!I~~ ~t~Yeljli sla;dng tcday, fhe print adr; will appsr
       in nati~-al Ezylirh ~c! r~~tl nC'L'SPIPC~ 1~ ~3d~C~I~ and in many c~bcic sc~spapa,
       as of rcl~cnw,


                                                              eanad~ i
BATCo document for legal Senrices : Health Canada 20 May 1999

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    n~v~p~: IF31L TOBdt:r) 1TI1. ; 1-!6·9 : iil:22 :         Isirlr:;s;i~; J18350;: ~'11


                        ·2·

         The ~cblcco aemaod Reduaica Slrat~~, InlXWPEEd in ECbNUY l~f4, it kipg
       impIctncycd ewpcnfivdy wi~h the pro~m d It~itot;s~ d wi~b Canada's he~s~h
       c~mn~pity, 'Ihe rkx·ycu iPidnrivc:pm~t~ O~eP~ arCvitiu irstuding Ic~jiaticn,
       cn~n~nity at~on ~itiativu, ttaoatcb, ~blic cSlsi~on and awucn#s [or gmupe at r~lr,
       Fitran~ b)r a sumx on tobacco mamtfaeYring FmfdJ, thn Stnt~Tj provit~s l~rdlP4 for
       actjVin:C3 dGD~C~ m rcdnnc lOblleK1 I1Y.
          A bac)rgrouPdcr with ~ddjtiPn~ d~aiI~ on tt~ mbacco ~cd~a campailln b auc5d~


       Infwm~Pn:                                             ~aaie~n~ dispP~b]r
                                       eacjanfais
       Sylvit P~y
       Eleal~ Canada
       (613) 9~r130;


BATCo document for Legal Services : Health Canada 20 May 1999