1115~ page 1 I, TNTR00~eTIOIY f,l AssiSmcnt at the end of Seote~bcr 1989 BAT Nederla3d BV, Rmsterdam, assigned MarZet3esponse Amersfo~r: Bv,;wers:cor~, to conduct a st~l~ concerning the aggregation and validation of the CeRTS (93) Advertising ToEge battery, BackS~:ound and scope of the study The ctjectize of this study is to aggregate and validate the Carts j93) bat:erv, This batten' containing 53 ve:5atiIs referring to r3haSc3 adve~isem~nt in Feres~l, was developed Dy Certs ~ste:~a~ as a result of ~E!itative :esea:c,i,, the ver- batir.s refrec::,ile vocabulary used by respondents to describe or ev~!~ate tobacco ads. The Cc3TS (93) i-~~n battery vas used in ti;e fbllouing 5 image- suwe:'j : t luc:i:i Stri:te f~age-survey, Ncve~er 1985, project 516.186 (n=3j;) t Ela:,stone hage and Campaign Efficacy study, Oecelber lsaa, project 51;.203 (nc:72) r Bens~n & Ee~Fes Isage-study, April 1989, project 513,263 (n~;;5) ~ Barclay S.;V'.O,T. Analysis 1989, Bu~st 1989, project 513,251 (n=31j) f Bets::, & ae~ces advertising ~rr.a~e-st~~y, August ',989, project 513,335 (c=Zi2) In fc~r of the five surveys a factor analysis ~as conducted on the 9] verbatins. Only in ease of the 3enssn 8 Hedges Iaage- studv (zrojec: 513,263) a factor analysis ~as not conducted, heca;s the es~ela:ipn matrix·paved :s be ill-conditioned, due to irrelevant stimulus material. 5,3 Resea::~ objective The ctj~ctive of this study is: - Co ntegraae the results of all 3:aoiccs advertising i3age- sur:t~s nea:izned and to create end validate a verSati~ list that is s~~:=;~ and better balanced :~en the present one. BATCD document for Legal Services : Health Canada 19 May 1999 ClfilCII11~ page 2 I,ii Report The structure of this re3art is as follows: - Chapter II a managemoHt-summarl of the lost inportant results of the study - Chapter III appendix; overall factor analysis This report was preson~e~ in twofold to BAT Nederland B'J, APersfoort, Februarl 2013, 1990 narketResponse Aners:cc~ BV rll rei~i W,T, BrethouwerA,J, Buk~ems BATCo document for Legal Services : Health Canada 19 May 1999 IPIIII page 3 II, IREE~1~01 OP ~SE ~gOlrs 01 PO1 ~bE-B~rS Contents of Ctalte: 1i: !Ptagrlticn of tbs lour different factor snal~sis- solr:iccp 11,2 Sanfl~idatabasa 31.3 ~hc'ove:~ll [actor an4!ysis II,l aolu!:p of ~o correspondence analyses II,j Conc!csions II,1 InteF:at!on of tbs four different iactor ~alpsis·tolr:!oPa first, t~e :eJ~ltl of t~e four factor analvsel vcte c:=?arad, wiel:~;;ec: ts ~eir raspect!ve st~cture~, h:ttc~Ft ;:ight difie:~~cel do exist, the four facto: analvleo re,'lec: ~~e sale basic p:~c::ra, This stactnre consists o~ iour iaet::s, acccu=:i~S::r:o:z tha~ 50 t of the variance in itals::res in all f;Es J~~eps. These four factors can be int9~retaf as: 1) ~s~i:a~~o:ia~iticn a) not ins;!:iPq 3) t:?~~!;!!tatidn ttc: Table i su~l:!tes all the factors vhfc~ ooro found i: ~e segc:a=a studies as vail as their relative igor:ance: Table i: Paeto:s identified in tbs four surveys and t~p rala- tiva irpottaacs (rhs variance explained) 1 i i 1 I Lucky strike SladPtoPel 11 k K 3arclay as~!:!l!c~ 37.8 1 3!.1 1 :O.Z 5 u~i~~~~S 5,2 t j,5 I 13,6 a 25,6 ~ 5.2 5 8,8 ii f,O ~ ;,6 1 nrc~: g:a=:,: I I VZC~? 6,0 S ca:a-f:ae I i 1 4.1 4 C5e:::~t 1 1,7 5 I V 62,5 3 5i,5 ~ BATCo document for legeI lonkll : Heafth Clnsdl 19 ray 1808 m~Y rm S~S~MTISCHE DM~~PEK Ir~RKETI~~ a,b.~, -p~g I d~~~~ ~1WLCB O~ ~ P~~rI~ ~=S OP g~KING CIGIIRETTES ~krp, 1 n~~ 1990, Client : R B. A,V, fclCaa~s 9f : g-008 ~~ ~~CH: Q~V~iF D~GHO~~IM~C ~~9S o U!~6~~ ~:~ ~2 ~~l::~i f~PI\ · ~1 O!:JB ~9 ~ · E!r ~n6 ?? ?O · ~ ~ !fJ:~j · 3~~:~ ~~ ~; BATCo doeulent br l,g~ gentll : H,pth Canad~ 19 lay 1~1 cennrolam ·'; :':;· ··· .~, :I :~~i!iQ 1,0, C3?IT7,YTS, r,0, 3undwental experience of s23iting 2,0, Balys!s of the wider ~·ilr~cunCings-pattem and of the wide: behaviour-context 3,0, Xffeedve percepdan and experience of various smokers' ~~tieles 4.0, X::ee'cive perception and experience of various flavour- se~ments 5,0, Perception and division or 'S.e cigarette-market from the different demdnC-poups' perspective BATCo document for Legal Senices : Health Canada 19 May 1999 1 E\Z" u ~I"·I ... 1· 3 1.0. ~3~6~U, e~Pa!L~ O~ SIOMNC i. P O O i O (T\ BATCo document far Legal Services : Health Canada 19 May 1999 FunCE3ental expe:ier.ce elf smck!ns SM~~:NG = Het~cd to regulate :2nsion; in this way the Individual can place himself, ii a controlled way, in the world. It is a method whici gives the individual a chance to carr! the "bu:den", c.k.e tensions of (mode.m) life. It also Controls or reduces the fear of not being capable to ~terac: with the wcr!d. Thus, smoking allows the individ~al to experience himself as "an individual", not only towards himself, but also towards the wider life-surroun- dings . I` t BA~Co document for Legal Senrices : Heath Canada 19 Nlay 1999 contactual relations from smoker's point of view appear to be moved by the following motivational d~essfocs (these dimensions form the basic reference seSe~c) P!rst dimension 2 individual way in which one identifies Hi~ oneself and wit?, t~e surroundings is defined by : 1) desire to externalize tension by an open participation within the surroundings, Meanwhile, the need to see i experience oneself as capable continues, the amount of fundamental personal incapabi- lity which is experienced, Through this incapability one will ic-~a:iorize the experienced tension and, as a result of this internal process, one will seclude from the surroundings [definitioa of "above" and "outs!de), - Second dimension = social -1, = individual way bow my personal experience of capability/~ncapability is experienced (· smoking obtains contents of the signals) defined by : I 1) control/domination over tire experienced tension e 2) expe:ierce Fenailn L? a pasjiveir~ss!ve I. mar~er --, feel accepted/safe 1 BATCo document for legal Services : Health Canada 19 May 1999 Thanks to the co~ined. action or these fundamental dimensions, we can ~sr!~~u!sh six motivational patterns Six specific groups of people who all experienced smoking i.? a different way and to whom snaking is coIpbined with a d!iSzrer.; fc~n of contents, due to the personal, moEivat!cca! ~iamics of each person. GaOUP 1 : t~e personality-seekers GROUP U : the reluced enjoyers GROUP 2B the social su3port-seckers GROUP 3 : the security-seekers GROUP Qh : the se!~-conf!dence-seekers GROUP QB the sturdiness-seekers BATCo document for Legal Services : Health Canada 19 May 1999 am i~t~i ·~P~RE U91311in crnp 1 : crrmo 2 1: me pcrrodity-see:rers me re!ued ajcyen emuo 13: hsccial rjpport~e~crs ·TIBSICm .P~C;W~!CS I J·?EIH; MfZPIID, WIl It ,-PWCIEIC Qas1I3 aITan ~----·,I new; ~~a~t ol BSICII 138 K18[3 19 h 1011880080 YIY ~SId (nmrvmn~It~TI~I Cmpp ii: me Iclf·ccmfideocneeken 15 se~tpseekers me ~tort~arsnee~eIs ;~a~· -1UIID~HT~UY I3CIPI881 ·f~ ·L9TeB10P!D 3SIO1S O BATCo document for Legal Services : Health Canada 19 May 1999 '·· Yiev ,xcer:ac~Ps caC~ 11 ~r ler~e~alit~lctsen lencm! u i ra nbY:IIC Ct ~KIIISC IlrE~BIBC Ct UIIK :'IEY to (-handling of tension ~ersona! :!lli:!;len, ccniintion ·, inseenrity, rel!?il Il;elfCf!: ~O~tS, t7mrS csese!i and snr;wndings waating a sm~tl ~:~ndon ~ de (-~w~er;er,c!l -, P0Te capable and ssrrwPd~s, ft?:~;;ar. ~i ic~e)enGat ·cbni~ 'perJonal iELltity' and exp~ ICaOOP 2~ : I~a:e~x~i:?ea r;rce srese!f as a 'personality' I~USIBC O~ R~OII~C ·:·!·lse icppnss5e tensions by i-experience o~ie!i as ~ 3a, ;'!cxd, s~ci~g) accepted i3dihaC! ECIIT~B% -iall Ilamnr ·?ia~s 1u!l I!c;~r I·!ow tar -! ust~ol-s~ke: Ifalc) I·ulm low tdf "E i!Y ~!6·~3j~e:3 C~CGI B : ~e !::i?!ltlt~e~·;·~eaen ·i siag·s3piet i~e~l31 wa Ct spne ·ve;.-~cma, safe, S:L~1! feeling L:~n~c~~ and t;nst tz ~x;cdaee eneself as a ~qlcte dir of de CIOG~ U i Q 92G:TIW; WEB~G OP SEOIISC -den3asrrarirm of Ik~e egcrapabilitg i:1 drcagh centmi ud d~nati~ of -i ;i;cnoie: tension rsiy ~1 fla~oar ~lacbg oneself aCcve tension (I;:i Stri)reJ CBCm U eaem 1 I ~e Jecdt~e~en WEISPIC Q BFfIK ~E~S~e 01 SllOmC ·~~guting sdf-cprml -pl!e~p oneself wtside ·(fiedonal) capability sach as intelligent, of aer( tension li~o~ i: di~t~gnirbld andjtycbological doPin~tB r~ :aio~ by escape) I:'higheI' recurdaq capability) ui~?nuiPg into Isafe BEC40I;I9C CCCX1 r -Inll flatncr (e.g, ihmbill) ~P~tahli~hi~g ~L ~x:i~al balace -Piie L3G:Tle j CBCGI(B ·in :ar XEE919C Ca sm~we ·n~:Z -e~er~cn~ of capability throngb a physical -f~i: i!awar st:~ge ~nlatiPPs~p vith which cme wishes ·! h;·s;cier to Cmnstrate ; ~iility, strength, sturbiaess i jOf~EY1 (P~i~rY pale eapabiliq] ~EC~3I1~H; C ·pialy fall tla~wr O ·w!? toll Ol~wr BATCo document for Legal Services : Health Canada 19 May 1999 ~ ~\~I u~r~ Se!fiape, ide~l sn~o~~e-rsmee: eacn 1 : Bc;crJcmali:y ~te~l ~CB~m U i Be ~raxrl e~;:~~n S!tli~U;il: -srraipht-fonard (SElSMM;I: ~Appy, rFcta23, ~a ·lice, easyTo~49 -sccill ·lenistant, ~n~ ~e Mrld -caa!pls -se!f~onfi~ert :PPP sincerity and ne :s:al, IC!M ~CrPIC·J~mJ~T: social partieiFa:icn in the #mi~F ·, to jlt Stld,d. unw s~oAIsc~cm~ ·~ytlw: 'res; Setwee~ i acti6tier I-together uith others, ccs7 !~stiere ·, 'kee) ;e ge139' '~T~~ tensi::, stress I·spontanepa, happy, ;r!n!i ·, diielicr,, tension, clear PiW Irosy, wars b~OSI"Z? CIC~ 1a : Be leei!:·~~J~::r.·!el:rers -elsy·JcUg, f;re, re!Llej SEIIFICa: ·iT.?3C11 ·be~g ab!e to lace Ih~;s once api3 ·l~o;it ·:~!s a ~n~ and :lar;e: Irl;rq, :wk~g for Ilcrl:l, ai?q, ac~lta~e mSM, SKII~C~I~S: -roperher r;~ Pttel IrmS?~RZ -happy, sa:·~ii??L------ GICt7 II, : ~e ~clfwii?oe~~et~cn my, ~as SEIIIU~C1: Ithnding ?atist4d, i: ease I -relf·confiler, slightly arrogant ·intdligPt, critical ~cbplj personality, good Imcmal~jadge De~ a~o~rsc~we~ .iP the ppning -, Jort~l things oat, ·Qyti~, at H]Tk, ED plfiis .) C~l~t$D IPperisri:l, laqa srl!-e~asciaamu~, geOP !3 ' feel ~uccessf~l SEIPPdCB: ~4 hmSP~~: ·jliog aboa the orbinarl vorld ~~:msej ~m:roi the Mrld -[aar Ei iail·Je eROG3 g : Be st~~ie~l~ecten ms snon~iccnrrr SelllMCt: ~e~o alone ~r vi~ ;ar~lt dwn't can ·) It ease, :Jtp, safe, -'ben I QI', SBR 'pan of the Kllld' IRWgPZI~ TOW BETE ~n~BFT w?a -in the ;d, vit~ nice girls -satisiied 1~ ·dter ~i; effcri ·thinki3F of ::r~F ·be~p te!e~sd of tpergr2~g mo ri~litp and f~i~;i·!e!t~ and I~SP~II: ·fe~!Qg man of se~m the vorld O ·cyl'r be beaten G i. BATCo document for Legal SeNices : Health Canada 19 May 1999 2.0. ANAL~ISIS ~P~~ XI333 SUa~OUNDINGS-PATT!,~,U AND OP T?I~ WT:!3 32~AVTbUil·COZ~T~XT 1~ a O O 0\ r0 L~ BATCo document for Legal Senrices: Health Canada 19 Wlay 1999 ·:· aiwnlhv:3 relation ~th Fxi~F eaers 1 I TS~e penon~!i:~f·Jnia~ IcactrP u i 7a snonne ~C3 sl FIRST ~ns ISsoTIBG lea ;Ee Im: tz secretiy alsoc or tcge~er vi~ frieods; in social setting wir~;ecgle of the san age exPerlaen:ing I~urrac or s~ip~se ·, shcn ~itiatlPe t Iti~!atn the Ifrie~dly frl~g of ie~F rqer~e:, others I(EMlnC Or SXOIISC Ill~~eR SYOIF;!C1 ·sbcui~g ;:lt one is:o !onpr a child I~ddiedve dlaic~, ~~ 4llce~ee on Sealtb ·rounFe, not SaCwiy 1CI yeu feel lies yoa ~r ·, lie? to 9lit r~i~g 1URTP~P ?Y~JT;OB lor to mdprate -'5eug dneli' be~F able to find c~cself in J53iipg Icann za : ne n!!xrt ·~bye:l B'JOII~:CB n!b~g, BCGI i? : ~e dl!·l~gbrt·s/lJln ![i~~l !YOI[IT!eJ Jle7 ~ri of it social s~cr ·[e~!~ part of it C;ldm U : Ibe df~3iiCcle~ltdul SIK)1196 ~OR ~BE IIBS::I~ i, CoDdiIi:D Of being al(me, cnr:ositl i. i31'F·~ Weharse or sncnr%e i. expioripg end learning the ~ysterg and ~rpdtl of swti3p i. present oneself as E?afident and capable CICIIP 1 : 5 ~enritpsH~crs ~rja31 fYOIOTIOS SI~I~G TW 19J IISSt ~D(B loob 'inreresting, se!ftcmfi$t, distiPgniqed' vith pe;ple of the o~agc, CBO~JP ill : n~ starai~csncc~en vhd are almdy e~eriaced sK~nre ya ;aa Iml m~ ~E~ISC 01 ~mII9C only qedpntinp ·fe~g forced I(ElBPIC 01 S1II~DC ~po~in ·Flriaitl to !jR~eel ~OlmICB c~lon -Sruk, xnrnt to ~oursclf ·~ovinp o%etJ that one ~~s ·fe?!~g !ee~ted by the Im to smke ;tlers i~RTBE9 IYCI~ICOI $il:: 'ot~el an bothe~d sbn that one is a It3Upb (IUY1, leader of t~e gm~ 1 O BATCo document fcr Legal Services : Health Canada 19 May 1999 ··3~:fu~: u~:: ~-:~ ~e Id~~?dl~olr GDP;: Pe:c~mllb~~~am . pet Il i II sncllvc 101a nar rg Isrmme rot a rIar:~ ~ePI J1Il-Jmglt ciglrette; I~~ bnl '~oadl dantt~ 1 f~s~leipnne ~oia ~llE ctr~ldl~tr it ·Jhl(: tqCL )OICLlltl ItOIg lar~nlm CTElr~g ~in~ rO cml~ I~ce~ fhcr br sb~g ~1Jsll ud4 d f~:ql~lt~ untidy) ~I: e!T!tta::laZ PP IdOl laIo~al a rl !~ca 8!na~l rO ~1 ~q ·l!~~r ~ (p!ai3s) i~l flapour of did P lot ~rer~g t Ipr It~p~t -, Jtsnp IdeHe, ~t~ifild f~l~~ oi trouse for the ~dilily:o stcg tP~ amt rEm 8: ~e nlPd a~~ea ·s~d%~ n!:IIP~C oild ~i~fl~n· ta to Iatat be a Id a ya3h EI 11:~cla4!11e~~161~ ·respoaB11 !Er pep~ 1~119 pd ~r Pdea' E)bP 0:~h Ilr~i~bl~en IDr~ 101 a ~m~ eigarcttcs ~~l-OWt 10 etm~ Ir ~t9g ~ oa atOTE, a~lt4 b~~lld tbao 4, porc ~ai~e id OlOUP i : Elgltl~dlo PI~m I Oal ~IOOR ·IE 1Q 9 iris: tm adol ~ · prl I#iP dd, +t L of fed bl pn rlasJ otkrs mrcs-onl9 erc~E~er~J C1S g :lb, I$rdfpul~~ea Pt bmtrtlilltl 1186 101111 lIls: in ~wnl a~ R~LiC ~D ~ dy~ttn, rcbvonn lodilIo ud bll ~Lq, eip fu IlifDIL dll 1P O nIn~nl 10 OaP Qa -, pn wdll, Itpqe: bllml hll Bts IcLti~l -) sie r~~ldedaet a full rblG i ~s)ilf~ ~I:~ [fcl; fo: ~aid) BATCo doclnent Br Logal Ilnkss : Hlsth Oanada 19 YII 19)1 dcn~ ~iP~aatPlm 13lkinP e;em i : le )Inal!tfllala ~m P t ~e n!lxci a!oll ~YBS ~R~S Or ~91 SDRlOClOillllS lncEl jOBRCMDIM;S -, rset ~I (-) ~ into la:at -, +s O Ib Pd ~rile Pbatrmg I-) bai If ist ~ ~r~g~qe~cc! p3!~ 5~~~ 1-, lar plellllr, Pt~lc!~i rc!~Ce :f I, n!u~sde~ ud luolrPoioP 'lP II nop~wken lad d~(~ to al prf dlt slo~inl P1 ~~IDCS h;n IOD: 111~~ 111 de ada- I-, fa end mt a~! pablr pd ~en Yel of life i") ditiRdPO Ire ~cnat , cellipg a $e Foodw;.!! ci :cl- -,'be 1;91r 111I rtmdm to de ~ea g~t~le rgs~' CPb II: Pc ~#fllt:ctl!an ~II SmC~~S -, [eeliog riit~ -, lskicI r~lsim ', t~0 O ~o ~m~ ~elns ~, riit d ~or -, tg8e! db ~~:stren~r fPlj;ll of aooeltPOc tZB U:~l~aia~iewsam ~I J~Q~ -~ few Jlti~ wctir r' ~, ~~ewt -, t~g &~ ~ma sc~F~cr~Qla EtP 1 : 1e ~~~dce -) 'daP1011 olerdone' ~1 1801~1 ·, ril~ !Ur for db dC13 Pi f0llbell elO[IP g: Is ~tar~jPa~lltso ·) tg to jr l~a 1~~ CLDSl SOPPfi~mES liPhtsr, aa wet -, It~tia IIPP S00~~ -, Pfin~ Pt I~I~II Pi l'tOrrihie lictl~ of dihp ~tca' ill hna Btl s[iRROmmdOs 8ras, ePcer'] :~~mt IdB~IP ·, epeo ctrooger eoOflrPtla Of -, acqe ae~~ their I~rbnl ra idoolt h~ ah9ee -, c~rt!t!~ c~Fe of bd~dar i~l~g !atj i ii~t~~s;e ;Jc!a!~ L. O BATCo document br legl s,ntel : Health Clnada 19 Tty 1999 f am J~~V~~~I.· yy'; I~~rl of li~t~Pli e~ndidem fra dr PafantltiP ~:~ r!#ll$# dl era 1 : ~1 ~~nm~~~?cSa laoo n : ~e ~!oli mj n~ac~m to d~F -uh c!llrll pmhDitd ,p sldxing: 1!! b~ ~s I~lie!~l! esied ,foliow ~e gcre?.! d~Lia ,oo JP~fF who decided beloP .n~~g if it boCI~ ~ la so : ~, carte ~~~~d t sale oltriQ ~a~e ~$adP letery orber ,d. pePalli$-seal~ BSthtTWn Jo ~~g : de~ oCel ire d!~ ~Dlr~ 7aJ qdppt H~P ,at pt~laio~ d~al eSwrel ~Pdll lD ~$ by I~ ~iwde 'sac dll sale !at ad teke i: into ecoouci' C!OP IS : ~e Iciillppd·rcae~ PI~DC~ ~o S~Cit~iZ~, 11l h~ Jet FIJ~I UY i~tldP E1!DC ,foliow Br pml ~Lh d ~tltiOR lfoid ftPEl .alPef~~ lot be If at one ~Ilt---------- eP U I ~llll!~~!iCnerreBa nsa~ plIlnc·m ~l!petrt ,lo SPS~PF docsn'r bl 1 1QJ t~ .ur )taJtlm .D3idq: u~ if it 81arJ ~4: ~ not 31~q i~tltk '~ In of the v3rld' Q11~ ,s~in( aa i :lhe a~~~~a ~~urf~ ~ ut for fooel drkio II!Z~ ~~itin ·, b[Ukl ,P Pt~: eat eUmd am~ ~~l~l~~t ibPtq of the eitpltion lfoilcv the dc~il gd~td -, irriteted, rot EPB (9 ~ ~I ~l~as7ea14 clL ~n gIt~~ asn~ ,Pbl~iL I1II qlieit I~i· s~ laid Sp~~~r bitil B·F a uihtr;ly) that !Ib at 111~ a~!lien ~hb~ oi O~CP ·) de 11 rieUt ep la ac ,eerteiply noke JpbDit~ -~ ~~bp b~ ~lt U1 'dd' G nIBI O ,:edl$ll lie BATCo daelment far LeealServlces : He~~h Canada 19 May 1999 IxPer:c:! JI lituationsl Knditicns fw the confrantatio~ vith !Ce ~e!f~acD [11 el~m 1 : ~ ~enalitrleeken ~CBWP U: me relaxed c~i YISITI~C !3!1MSIBBWTIYB~ ,dcubt ·, mit reacticm .cf. p~so~ality-seP,i,e~ ,chjec:i~: 'li~iting' ,objstioP: 'uasocisble' II ~c~ i'i~ nSf~RS Inr~ec~p nravrmcas .s~di~g, a!s3 vith o~jeetirms ,cf, perscmali:y·srle:r ,ooll se,) ica then are physics! cqlaint~l,py Ittentim to tne c~g!k:, b;;c~ '~C~E' d: C~ really derate nor st~ ,1213illj: ~D as ~U please 'IJX~B' Ir BWS ,smoking ,sPdre las vha chil~:a I~~i CRO~ ]a I ~E ]CfilI f~;ES-ll!ien YISITIIC ,ada)t~g to ~e 3vMrs ,prchibiden ·, teeb less 9![pe It ~C~E E~ vI358S ,smoking .cbj#tico ·, ien:r '~CilB' II ~M ,liEhtt~/la~lpn ~uciotu .resFeY~le tcllardr other of the f~i!p--- CiOLF 8 : ec Jelf·e?i!dnersH~cn ,rs~s of c~Cem:~d :Cc~a~t about ~go~i~ility .asb Ic~sion of the parents ,~rChjli:icn ·, Mt SbCY irritation ~ 80~3 YI9 IIST~IOBS .eetui3ly moke ,dbjeE:jCD .) S~D~W(pelleDt .physie!! wnpl~in~ ·, stop CRC[R 3 : the ~Mr:tprien 'MC~~' E ~M(E YISi;TSC ,eerra~y sol3~e ,adapt to cvoers .ohl hn that he can't be changed, .prclbibitipn -, feul'f flcl aot;lyic~ atteation to reaarks st ease It ECXe lr118!2~rCRS GIPIIP Is : me stnrdicaldrclrcn .sp3king YISIIIBG ,cbiectioa ·, sq, Jot spoil .o3ke and mit reactions t~e att~sFbr·, 3ct ~e~ ,)nhibirB ·, 3dt accept it, l33hcsoitable ~3ke ootsile 'XLCf; It 56 It ECIIE Iir~ IrS~TOBS ,cf, social s~crr·Jrllrs j. ,:tt~aio~y sy~e ,cjjec?ioY -) 'has to adapt to it' .)hgsieal cc~plbints -, stop a 'ItCBE It ~CP,' O ,ci, ~elf~piiCen~eekra O L. O BATCo document for Legal Services : Health Canada 19 May 1999 r ~PERr2NCJ OP V~IOUS 3~0, p~lT!V~ !!T?PTIO~ are ..·· - SMO~AS' AilTICLES - cigarettes S~E4 - cigars - pire BATC6 document for Legal Services : Health Canada 19 May 1999 am ~~~~l~l~c,~~~~~~~ C2r.eral factual and emotional imaressions ~S C:CLPETTTS · more ~~sti~~u!shed, nicer (than shag) - less ~cshy, mote distant - can also be smoked by women (!n pu5lic) - no Work, uncomplicated · more luxury, better expression of se!f:espeet - easier to ofter -less ;n~ea~thy (fi:ter) - large variation --, everybody can, find something that suits hfmlher !SS~VX~AGES:- burn more quickly - easily taken --) smoking less conscious - rather e~u~ensive II C· BATCo document for Legal Services : Health Canada 19 May 1999 vc~3~ Personiiication of cioa:ettes gOm 1 I The pman~y~n~cn jeaa u : The rr!axed_mio~F ?upan ; Piiice manager wbusiaess Is!f-eenfibi ~asual Iga, spcnta~eoa, happy ·honest I·i~m hon to KII~ ·pear, rei~ed I·l~es people ~n : busi3~eJs ~an CBeOi~ 1B : The ~#ial·snpp~~·slllcn -in I~q -rclP~nla -has eseryt3ing under eoptnl lelf-eootident, is -sporssn, casual ~es~pns~le -iriendlp, sociable, social -refiPed rll-drused -ioterestcd ia other people, vitSplt PPerdoiPp it CIIOIIP U: The lelf-ceP,fidaentt~cn -Kman -li~e~y, intelligept ThiC, degant,:a~hi~oile C1CIIp J :ihe ~ceuri:gYerten -fdadly, but distant, haughty Ir~ap sc~eti3es stubborn -tind, cat, nice, soft -unce~taip, but ~on vbat sbe eBOIIP (B : The Itar~au~·Jet~cn is doing ~an -lice to he vitb ·norrml ·not Pe~Pos lot faPq ·ow cpipion -trieamr, casual, but 'fi3i' with the others BATCo document for Legal Senrices : Heath Canada 19 May 1999 r ,w y Cigarettes : General view Obcala - in comparison wit oner smokers' article · a large: confirmation. of personal confidence and an aspiration for personal value, They are regarded as a certain uay to interact with the world, to communicate with i;. especially when seen from the psycholog~- cal/intellectua! poi?.: of view insight, control also from ~he physical c capable point of view: grima~ capability ·=, cigarettes seem to be associated with a larger " s tr!e tne ss " and "PC:SOJI1 control" . h larger unity + stability is found in them, this is based on their image of confidence sought-after security for groups 29 and 3; refe~en- ces for relaxed enjoying, for group 2A BATCo document for Legal Services : Health Canada 19 May 1999 General factual and eaot'ona! ~mpressicns ·c~eap, messy, dirty, common -less refined, less luxurious, no class, no status -some~ing for factozlr-w6rbe:s, eocs;ruclion· workers, youngsters who are still ur.certa~ bout what to do in life - heavier, sharper than cigarettes less healthy (no filter) - rolling - complicated, messy, but also peace- ful, idea of friendship BATCa document for Legal Services : Health Canada 19 May 1999 Z!rJli!ie?ri:n:f Jbao GC~ I : ~r:;ao~ali:y~cicn ICRDC U I ae re!3xll i s~, nor a ~F~ ~oririPn ('·yoimg clap, 3ice, ~pty ·~Cffezt -nonch~llt, Polatile, liku to be -J!ighdy i~me: iooolped vith e~erytlinp ·I!c~ of:errerTity ~~n 15 i ]O years old I' )n!sCs tl be Inrdy, iut isa't dwat, Ilnipt:-!lnrd ·1Ses to be by hi~Pe!f 9?? is : B ~ecial·Jg:r.·nlirn '-yo~F~ fret, not rcrloc~, difiir2t, stubbon ·negatite atritp~ '-vcma~, f;cm dnmt.m -chc~), eoswa, bad lacppe CIC~ II, i TSe Ic!f-ronfidenenetkcrs ·'aur·n~', lag ~air, act tongh ·se~y le~isP~ent, bur is insecnr~ and shl CRC(IP i : Be laritplr:rm ·P;7erson~d! '-shol-lif, :Io~l~aicr, talk~ a lot of nonsense ·ifi;t~bg, dwsn't ~ ~at be wa~t~ ·hcciigan CROm i: T~r stnrdiwa-sHkers i-sailer ·co~e: ·mupl out of his sind, -mPgh ipdiif!rmt, doesn't a~apt ·lear, of gold to secietg ·lappy, li)ta a good Lgh -nt sq intelligent 5,Cr\ BATCo document for Legal Services : Heath Canada 19 May 1999 ~~~~Qu~i: Ys~Mi~~h ;~ln~M; ShaF ceaeral Perception Is seen as unadapted ~ non-con:otmtst t0 some pzdtcr; a~dnat the ou:s:le ve:1C to Ot~&:S compensation for inner Ccd:s and insecurity iacapabillty Co interact with the wc:!C in accepted, 'wsll-litt~g' way, t~ig to c:va: up die aspect by confi~n~ capability in ~c~ of p~s!cal, sturdy strength and Capacity : 7rLa~ capability I, O BATCD document for Logal Services : Health Canada 19 May 1898 11NI !:adLAx~~6 Gcnara! :actual ~pd epa~!anal lmpress_ionJ n CT~ Peaceful, ~p!licd, ser,tled, pleased for elderly ncn, ~anagers, people who made it heavier - cer;ain status, elass take you: time for it, enjoyihf it trpiaallY MLC often dreadful all a rat of snoke, stuffy at;nosphe:e - expensive - natural produot - healthier uaY of 8nokinF (po iQalingJ i BATCo document Cr laid Services : Heelth Caneda 10 Idy 1999 ~e~scnificstila e~q C3Rm 1 I 'l~e Icnena~ty~e~n IGROII U I ae_nlaxcd c~ '·tiderly lan, fac~~acagr I-elderly lan -neat, ve!lgroemed iala, did ·fader, cain, Lu: with anthorltl -d~eerinp ·1 lot of ex;er;ence, bonest, i~ie~i~at I-not always pleasant, Jcwri~u '-ret4ed, Ipjoyr life vitb his if? a bit pedant .k;ErJ SG~etainp about eoerlth~F -cm lite cn Sis ~riwtr ~caht CBOUP fB : SecW~~F~ort?eekra -elderll~n, oificraanaFer, now retired -caL, busiPessl~c, hly ·ta ~~e people : ~w~ady, dcpineeripg ·well·grP~u~d, nice J~t, bcwle~hat, penrl~an caCF u : ~e Jeif·l·~f!d~.eEseLiea ~n, in his fifties, ~I~ a ce~QI TaL, spedre up e~erg a Id tla ~ite lasyroiPg, what he wats ~clpe~, not being noticed CROI 3 : ~e ~cnr~tg-scc~cn ·li~u his eYn life a onc~ a possible '~P, ~P~PU ~gried -selfcrm~idmt, dceineerinp ellOSP IB : ~e ~tatd~elJ-secicrJ '~pC 3an, sa~ipp ·aiee, cain, peanfal ·selIePnfidmt, call, lettred doesn't bother 'd little haughtl .to f(Pe people a bit a30dl ad napginp t BATCo document for Legal Services : Health Canada 19 May 1999 r C~2rS i general view E;e seen as an expression of a settled maturity, inner- j' ~eace~ stabirity, CiFzr-s~o~ers are described as being Introvert and c3;i3le (honest, quiet, but yet with authority, moody, Contrary to tile (re!dtively speaking) ext:averi demonstration of capability which is experienced by cigarette-smokers , 1 BATCo document for Legal Services : Health Canada 19 May 1999 General tzctua! and emotional ~noresslans - peaceful - enjoying - g?easan~, confident, eosy, homely, settled - :a~e your time for it, lighting and s~oking is a ritual ":~ss", you need a lot of t~~nSs - healthier tin comparison wi~ cigarettes] - irritating, disturbing smell, lots of smoke ~eaper, heavier, sharper taste 1 o 'Yent for legal Services : Hea~h Canada 19 May 1999 r ~TP IcaoPi~adol C1P 1 : PlnPllfl~Jc~en ~ : leid ai ~, hda liet ·~r3~ea ~~tn~lff, hld~Lt ·~ ~il b$ -to Ja pepple a 1 sdt~m*4 btt ~3: ~1~ li~d~ ea 11$ $idad~ to get pp lod dd CIP ]1: Idll·men~l~e~ ·~C de~ f~al~ at 3ettlod ·litta~ ~ Llr dm for mrlbodl ~ltat~lpcna fl 4:f~~~filrneala pad Lp3ny Ill~tll a~~a ds de add ~pt~C4 da POP~! : I~~ #%la -Ef. Jaiel ~~?am sP (B: Ih~~lle~n in~thi~p i~~~~, by oe to hie p~ C ~~I 'e~~e i B~Ca dncamaat for Legal Services : Health Canada 19 My 1899 PiPe :_seneral view Is regarded as a recepdve asC homely dinension An ex~erienee of taking d!srmce from the euuide-w~rld, a wit~d:awing into a cosy, hae!y, peacefu? atmosChcre. has a secure and safe iP~E~;e, but also a Paternal, protcetig side, I, Q BATCo document for legal Services : Health Canada 19 May 1999 -ZX~aB)IIIZE 9SIOII ·bSP~SE ChPIBIlITY Grout I : Crooo ii: The pers~oality·le~3ers me telzwd ejcyers cigars Cmuo 23: me so~o~ll lappo~leclen IEGlhITIOh I I·~~SC~C~PW), om I-------III~CE QflESEIS YI1BIS ~---,I 1SnIBC iEB1 01 T@iSIOP li8~,wow, Is rollrnor~ ~tlY'(nmrvII1M1Iw:Iai IEBSI~ li9a pip cigarettes Crap II: The selfePniiCcrweeierJ CroaPJ: The scePritpe~us Crm~(S: bes~r~inwne~cn I, O ~EPI:: BSICI P BATCo document for Legal Services : Health Canada 19 May 1999 C jO r C,O, ~P!e~tl~ ~?~C3?TICN AND ~XP~EITSeT! bF vz~,~rcl:sfavova·s~c~IENTs - light - medi~m a O C O a CIY BATCo document for Legal Services : Health Canada 19 May 1999 r General reaction and perceptio_nci "liqhr' - tasteless, boring - milder, less piercing, more pleasant - for women - for begir,:ers or "sociable"-s;nakers - tc: those who are do~tine whether to start s~c~ing or not - less nicctine and tar - healthier - s;e~e more, withcur a higher damaging effect i. o BATCo document for Legal Services : Health Canada 19 May 1999 ~leqor:: ~~oariscn vitb 1 2~ dC~ i : ihe ja~en~ty·wdcn IC1CGI Ih ( 18 -tea·roP I·ta·rc~ slight, ~.y, gaste!~PloPred I·nner;, soft colPars, li~t #Idern, ;cat, ta, clean funitnre COSIClnlS: -youagstel [-ccsy, nlaxed, eas~qoi~g 'Jhoppipg women I~OSICnEBS: m3Jtll ~e~, oot BPJY, Ed eo~~c: r;th eatictber, aor stryisg for I easy-going, coptact is easily made a Perl:eng tipe CBMIP 4 ~odern, clean day-ti~e pPb -e~eap, ~ndielJle furnitlln, vhitrg;el eaoe~c~rs laSTC~IS: se~sp FcPple, ad r~C~Iitl, easily ~fl~enced '-cafetaria or tea-rr~ ·r~ntie, coal, happy, niaad eRO~ g latino a 'croissant' ~tl a friend '-eafetaria, nilvdy·station '~cavier m3~cn of grmrp 3 ·9lain, practical -sballm, ~nperxmal fpmit~n ·, lacb~ re~rity '·tea·r~ vith a lot of twiddly bits ~OST~IEBS: cbatt~g~me3, eating ea~es BATCD document for legal Selyices : Health Canada 19 klay 1999 lichc" : general fs experienced a a way of happy, relaxed, ccsy enjoy- ment. seen as something gentle, refined, friendly, ~eninine, a little un~e~sonal 5:) no answer to the demand of a physical sensation BAtCo document for legal Services : Health Canada III May 1999 ~::i: I1I11II1 General reactions and Fercept!ons : med!ca - tasty, but no too much - flavour + smell not tao dominating nor too penetrating - more tar, nicotine, hanful contents - worse for your health - average cigarette - is smoked by most people - knowing tt~at you'se smo~il~, n~t~out a headache nor diztiness BATCo document for Legal Services : Health Canada 19 May 1999 Illwode eamarison with a pnb:wdirm GROCP 1 ~ T~e penonal~tr~eljcn U t 18 : aalaxad ·bar, siPpie Soeial~gpcrt·JLc~m wrj, relaxed I·a~erape puS, lo~al pPb ·COS~RS: young and old, open t,rards I-epelyone can drep in contact, no vor;ies, jast enjoying I-happy, did fnmiture, all~elt, bat the3selves and relwing it is then tP be used : sceiable, eu~cgoing, Pin cRcm U : The Jdf·ebh'fdeacc7e~~cn ·in betveea 1 Badern and a Iccal pPb -farPitun: piano, miwn, light floor, dat~ chairs, deal tables, a lot of ~eo_l plants IQOUP 3 : The ~STC~BS: playing chess, reading paper, i-ordinary pnh, l#al pab no real contact ]'Sd~id fdtnn, steals, oak Eoroitnre, special corner to sit Eam CPWP (B : Thehrdiaen-seeken I~l~rCIIEBfl scdable, friends and ·day·ti~e pab, irmcrcitl aerFaaintaacw msy, simple, get ·CJSreaEBS; pleasant social contact BATCo document for Legal Services : Health Canada 19 May 1999 censva~l !:~ UleY r~jOr. r ]L Medium 4ererdl Exper:enced as an answer to the Cc;and for tea! I sno~ing. h q to he!3 s;lokers to iinC a ra!aase for the experienced te.lsion. ~l~s to assi;ni?ate the tanaicn, c~ ~e one hand without any doubt nor insecurity about ~e ;ersan~ capability, but on the other h~d w!~au~ ~e drive to shov this capacity, "Everybody finds what he's looking ie:~ i O WTCo dccument fnr Lagal 8sntsl : Haalth Canada 18 ray 1999 __ Cener~l PerceD~lons mild - slightly weakened version of a me~lrm cigarette - sweeter, softer flavour than a medium cigarette - gentle and pleasant, not flat less nicotine and tar - real taste, without Fertii?g a dry 'ihrcat BATCo document for Legal Services : Health Canada 19 May 1999 hllwode :z;ariscP uitl II~ :ld baOOP I:~t;aeali!rreacn ~1XYMIC1IB '~pay·bar '·p~-mtauraP1, -~fee~bcp, ~re~d blerl ·blac~, ci~r fuci:n!e, grey ~Jlo~e of I'·w~derp furnitun cigaret!a I'·ccsy, relaxed, wWc49 ·laughry ~~s)h:? Lnice bar, drop by sp~nranw~uly I-opal !iFi: I ·triendly, good atlwptere, easy to ~dPe ·!igbt fi3:ure, d; eliwa contaets ·ea~, tr~i:uori?y, ibedly, slight!l ~~f~! COS~II~: ·tdn~F ·sit f;vp cE relax C_RCm U:~e I~~~renec~a ICRdOP 1;Tbe Q~itse ;~ '-clwieal, r~etie, ccsl, rap, ·cthet rt~ facit~i~l ~dip[l pleasant p~rso~i~?, saber -vaa, friendly ·cosrc%~: flier, I~edly tovd~d~ one ·, ~fortiog, nceptive anothlr -,:etls !~e In iatnder ['aisrP, a lot of noise, a lot of li3t~l pltra-a3dc~ -custc~ers are Sbff~ip~ off, little contact :i~R ~ I EL srprdiness-Jeaken -, lad of reaJsatance, safe ecl~al ~3dy·ii~e ~ic, clinieli ~iet, e~dcr,ing -~Jsrm~~: ·J~g, littlegrwps keeping distance i Ct~ BATCo document far Legal Services : Health Canada 19 May 1999 Mild : gecerz! Experienced as a re:uced, spontaneous enjoyment emphasis on t~e 'c:sy" aspects (appears from desc:i~- tions of relaxed enjoyers, social-support-se~$ars Ir.? partly sec:!sps~~~ers) to t~e Fe:sc:.?!~ty-seekers, the sturdiness-seelte:s and t.4e see~rity-seekers not enouph i~trlr.s~e capz~i!ity to some security-seekers too easy-going to psovile te re~ired security i. O BATCo document for Legal Seniees : Health Canada 19 May 1999 General reactions and oe~zea~i3ns : full full smokers very tasteru! - darker colour solid, t~stY, penetrating for people who like to smoke a lot, especially men nc·f~!l smokers: - nastir, shag san contaE!nating yourself and your surroundings burns you: tongue and throat uchealtny coug~g, dizziness sturdy, rough, a bit sinister BATCo document far Legal Services : Health Canada 19 May 1999 r h!leoc:ic camcarlsan wft~ a bar 1 full eacm 1 : ~cpcnoPllily·lectm G1Cm U ~ 18 : lhe relwed ~oyln '-harbour 7ub, small, Cark I·~a~ers' pub, bact·s;~ett pao, obscure ·plain f~~~t~re ·pw~ fPmitarr, neglected, old, I ~ -cDsr~l~: mainly a, ~tnightfermrd messy 'non·full I~kers: I-COS~C~IEBS; rode, hip nt5, anti- ·'baek·st:nt" pub, r~y, dark social I' lecreri'ic IOS1PII~: many a, StU~EYI hip BUtS CaO~ ~ : 11e Jelf~:dPEe~eicn ·local pp~ ·oo style, no class BISMIIESS: heavy d~ers, ICROOP 3 : ~e seclri'. good·hedr,ed I'heaq r~ers: ·, physical capability; psychologically ·regPlat gab uncapable BGTWERS: lccals, s#iabk, plaping cards and snooker ·, closed, introvert if po'n not a ngaIar, p dcm't belcmg thn C100P UI : 3e Jtlrdi~u~?ldm 'non-heavY ~ep: aa:b pub ·saiion' gd, dark, sinister, moky areal pub -aeglected ~n~nitpn -bikers' c!lh, mPph pmbling·PachiPe ~OST~YIBBS: rough guys, like to -CDS~IEBS: sinister, wagh goyJ, Ir~t~eJ I' drink and s~ke a lot, fighting big men ·, rcUgh, StT11H BATCo document for Legal Services : Health Canada 19 May 1999 9ull : renera! -On ~e one hand it is regarded in connection with a physical sensation conf!nnztion and dencnst:at!on of personal g~s!cal strent~ and capability (attraftive to slu:~ess- seekers) -dn the other hand it is regarded as a strong, Fer.etra- t~ng cipare~~e dt~ an ncmbing effect --, da~ar,ds subjection and could possibly be !~ad to a tranquilizing escape·exper!ence (att:ae:!ve to certain security-seekers) BATCo document for legal Services : Health Canada 19 May 1999 I ~I:·::::::`~' iii· : ,:'~: '·:' I~ CLPEBIIIT( Crcao Z I: The persen~iity-se~ers The re~xed ajoyers mE~p 3ild liopt emuo29: me so~idsPpport·le~it·s rCailS, CSESEIl lf~BI9 /------)I RE1IBG ~Eg: P TEBSIOB TEE XCBIII DI CCBTBCtfSII wIu (ISOIvmMI:urIoB] ~slCB Crwo II: me self-ermfidenet·sn~ers Clcrm 1: full me secJrity-see~ea Cmla 18: fhe stnr~inesr·se~ea 1 Crcxp~le T~S~OB i O BATCo document for Legal Services : Health Canada 19 May 1999 ~~~~;n·~· 5,0, P!IC~ITIOI ~ DIViB~OB OP n C!G~~TS-~L9KBT SXP PaO~ ~2 DIPPBB~ D~D-G~OPS' P?4SP~Cr~ I O BA~o dccument lor I11 Itnlal: Hl~t~ Callda 19 lay ~IDO ·:~:::~ ~:lv,t iill; :~~~:I ·: :: ::~·n:l~ Perception and Cevisior, or the cigarette-narket seen t:dm the di:fe~eat dea2r.C-~t·aups' perspective various Criteria:cr structures which also er,lance disagreements and aF:eernents used scruc:c:e-ptir,clples : - brbnC-Fe:sonal!ty seen from package sought·after s~cking-sensation - produc~orphc:3W BATCo document for Legal Services : Health Canada 19 May 1999 r Bei ~crsonali!v Perr:?alitv-scrie5 Re!ad aianl -aci?e ·re!axed I ·~eours~m, cani~e · erlal, free, It ease · hl~PC~Y - niidePe~ wi~OPt prej~ses - pieuanr · ~c~forc~g (not eg~cetric) · nice, nae~!iatel ·ciiden:, perscial R1·oes · ~ilt~ting penanality S#41 rrmport-seriren j' · trJst~rtby·fdedly, tty ·sldle, balaoe!d Stl:!~Uf?eP~Ln Se~rity-seP~tn '''d!C' ·calm, 3~dCJt, not loud ·s:?rdy, Jt;ecpe~ ·solid ·Ir~P~gbt ·Jcttl~ ·reliable, nc~gnitable ·serene, sra~le Seit·ecnfidenenwkets · dis~iagoisted · e!ws · s~hnding 1 · discigliPe -e~c~ht, se!f-crmtePt a ·ctiiical O BATCo document for Legal Services : Health Canada 19 May 1999 Brand·persc3ality fiPOli II lerg aild Peter ~1~03 It Stoy~ua~t li!tet ~ladstcml !O 11 Ilild-8cce 11 ~In ,vell eia~itne la 3e!inC~ ~ld-.sMk Iiupr aeIlllda riwli Lti~ 19 Extra lights ~B1 f~les lil:er Mt?r B 12 U Eladrtrme isc~y extra l~ld Peter Stl~aan~ Stri~e li!tet Philip Ilonis Super Lights 11 ~lbero lights 11 1Iantano ri0eat ;lin~a lilte: Super liPgs Cia~tenl 16 rwt~oi Ilort~ State hrclag Canl ]3 nithwt lilter Caballero Without )iltcr BATCo document for Legal Services: Health Canada 19 May 1999 Sc;l~t·ait~r Si03kiCP le?~atiP : - '~at das it CO' tas~elsx!l IcnMli~v·re~herJ IS!l~xed eliovel Scdal nmeon· 'Yhlt dcCs irdo' l'~zt das i! do' SCe~eIS l-:!!wed ~amg 'Xhat does it Ih' ·~e~ r Fe~g I·il)piness, nice -crufe ~rPal lint ·It~latig, n~~i~F I·1~7i~g a good :i~e ~p~a~is on ~!a· ·'f~Bg FccC rith yourself' I-:~~g a bat s~n~e~s of be~p ·?e~jl~tay3g alert i:;p e~erlrh~g tqetber -se~salicP It s~in3 : :ing!~g E:d. relaxed e~joy· ·easy to make contact Taste rent -sqplies senrlq ·st:ceg, not EhEI) rcc:ai ndrer ·:en~t~g, r?sg S;wll ·!0t IR) ~ soft, rouaded Snell 'IlplSt neet, not sha~l j Taste ·sli~tly;ee!;zt~g, irritr:~F ~ild, gentle ·not light, nor hea~, a caress Be snrdi~ess-se~ers 'Yhat das i: Co' 'Yhat hs it lo' ·!e~v~ Edrinp I·~er peace, get ~JPent t~crlt~ing is unhr control I-tay, pleasant ·rPhuite ova streaF1 and ~rilitp security, enePorage~est tlpllasile sturdiness I·Fqeri~g yourself, omfort ~a~telnell lsaking youne!f cc~ioItable strong, P~eriP1, Selfnnfidencr I·!cck the rnr!d wtsi6e hcaq scp~ers -PO real tcbacc~ 'What dws it do' ]·jcft, full, uacn 111CU ·self·co3fidcnec ·decihd ~ietorll $~ing ede it ]·i~l, soft ·IOpc~0Titj I·riiqht!y hedal -r~ing abon L~e ord~arp~ vPrld -pcaorll control Smell -strc;lg, not S)13 nor ;aetratiPg Taste P ·s:~cg, firn G ·'bcdyl C ·aet I~~rP BATCo document for Legal Services : Health Canada 19 May 1999 Oe~ired radkilPisefsat~dn 11·11 .rild Pall 5 !B 1S B;lipda ~rlbdn liasr iiii Yerj nild ~i~lip Ilods ~er sights Peter 16 Stupcsant I eabaile~ f~oli Withwf li!ter Extra liClts rdD[dDO P;:er Strrwant lilt~r Cladrtrme Ir,a Ilild 26 Extra Ilild drth U I ii n~ karm LILL~ j~h Yit~py liltlr 12 sqer ~ps 15 10 ~$ Stri~ 1J &otaoP e;lipia Xithwt tilter 1(Lndol c~me! tilter eiahtone B~r( hthol OPai ekpl 21 wit',out tilter ~ail! a BATCo document for Legal Services : Health Canada 19 May 1999 )abcz~plom 1LPerl~!rlacp E~!Ied a~~eP la!tl ra ~onl !eC1 Ic ~p rile I·uerc~ : ~~lh01 ~~ Jf2e ·sl~l! dB bltlt 1 fe ~ dbpt ~:Slr rfCI~I p~l 1 lqr 30 tdCQp bill r : Ic~ ~ta ·lot tr $ iblees ~~:Ser e~lr ~, trt:ld ·rt t~ ~f~b mUd e~~ l~d lo~ ~tni~t~pntb ~P, liCt ~~llrB~ ~or F~ ?~l;aB ~~ ?Eb tO ~a Ifcl plci S~dla~·~cc~ra ·~ag, Rgl I~c~i !a~ -Loe~, a~g IFPinine ~f~irr taat fDttr ·~D ~d ~ntrr it m a~et~ pf mtl ·~1 Ita~~ de -;1~ : sa ~~II Lib, It~~t·t~d : ~d~ ~r ac Saifiaffbe~scekm (4r:pa IPid ~llbit ~m: ~hCL Cdql ~r tp PBn .~te tilteL n~r 1P( Rd~iel ~~~O clp~ lit~l tdgiq a: ~o~ kn@b .lite f~r, ~te pqc~ rliLtl) Il~w ~las~ clyt, JBle dffer~t Itl~i~h ~o, bll, adol P d~, ra~a, Lqa, ~a ~~~ O B~a doculent ror legd Icntel : Hs~th Qlldl 19 rlr 19# IZt I~c~~bo~ LrDp 7e!!! St~at 11 lil 1l;] I il~a dlbtr : ht~ 811 ~~~ If ~r r~o IS e~nhm ho! I~ . ta~ inn lid ~ nd ~ldat 1 dPY liltlt C1ILe ~I ~iht II B~ I~a I UC~ I] I a kl~ n 61 ~dol 1 ib~ ~$! O B~Co documlat kr Logl Sonicel : Hlath Csn~ds 19 Yy ~19